Unintentional processing of motivational valence

Recent motivational affective priming studies (Moors & De Houwer, 2001; Moors, De Houwer, & Eelen, 2004) showed that primes that indicate success on a goal-inducing task facilitate positive target responses whereas primes that indicate failure on that task facilitate negative target responses. In the current studies, we examined whether these priming effects depend on consciously intentional processing of the motivational valence of the primes. In Experiment 1, the outcome of success or failure was presented not only immediately before the target (i.e., the prime) but also a second time after the target response. This should encourage participants to ignore the prime. In Experiment 2, participants were asked to respond to the targets within 600 ms after target onset. As a result, participants had little opportunity to process the motivational prime valence in a consciously intentional way. Nevertheless, strong affective priming effects were found in both studies. These results provide additional support for the claim that motivational valence can be processed without the conscious intention to do so.     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.     

The positivity proportion effect: A list context effect in masked affective priming

In the evaluative decision task, participants decide whether target words denote something positive or negative. Positive and negative prime words are known to engender so-called affective priming effects in this task. Primes were sandwich masked, and the proportion of positive to negative target words was manipulated. In Experiment 1, prime valence and positivity proportion interacted, so that primes of the less frequently presented target valence caused larger priming effects. Experiment 2 rendered an explanation of this interaction in terms of response bias unlikely, Experiment 3 ruled out a peripheral locus of the effect, and Experiment 4 ruled out an account in terms of stimulus repetition. The effect is explained by means of an attentional bias favoring the rare kind of valence.     

The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

错误归因的叠加效应：发生于情感还是语义过程？

错误归因是指将某个效应的来源错认为是其它来源。研究采用修改的、双启动词的情感错误归因程序（AMP）范式,考察了错误归因的叠加效应以及该效应发生于情感还是语义过程。结果表明：(1)经典的AMP范式下,不论是情感启动词还是语义启动词都可以引发错误归因反应。(2)双启动词AMP范式下,先后出现的情感启动词产生了错误归因的叠加效应。（3）双语义启动词AMP范式下,没有发现错误归因的叠加效应。说明双启动词AMP范式下错误归因的叠加效应只发生于情感过程。     

Robust affective priming effects in a conditional pronunciation task: Evidence for the semantic representation of evaluative information

Based on the hypothesis that information about the valence of words is encoded in a semantic system, we predicted that the match between the valence of a prime and the valence of a target word will influence the pronunciation of the target only if and to the extent that pronunciation is semantically mediated. In line with this prediction, we found affective priming effects (faster pronunciation when prime and target had the same valence than when they had a different valence) only when participants were instructed to read words but not nonwords (Experiment 1) or words that were not names of occupations (Experiment 2). Priming was not significant when participants were asked to read white but not red words (Experiment 1) or words that did not have a frame around them (Experiment 2).     

Semantic priming effects from single words in a lexical decision task

The present research examines the semantic priming effects of a centrally presented single prime word to which participants were instructed to either "attend and remember" or "ignore". The prime word was followed by a central probe target on which the participants made a lexical decision task. The main variables manipulated across experiments were prime duration (50 or 100 ms), the presence or absence of a mask following the prime, and the presence (or absence) and type of distractor stimulus (random set of consonants or pseudowords) on the probe display. There was a consistent interaction between the instructions and the semantic priming effects. Relative to the "attend and remember" instruction, an "ignore" instruction produced reduced positive priming from single primes presented for 100 ms, irrespective of the presence or absence of a prime mask, and regardless of whether the probe target was presented with or without distractors. Additionally, reliable negative priming was found from ignored primes presented for briefer durations (50 ms) and immediately followed by a mask. Methodological and theoretical implications of the present findings for the extant negative priming literature are discussed.     

On the generality of the affective Simon effect

In affective Simon studies, participants are to select between a positive and negative response on the basis of a nonaffective stimulus feature (i.e., relevant stimulus feature) while ignoring the valence of the presented stimuli (i.e., irrelevant stimulus feature). De Houwer and Eelen (1998) showed that the time to select the correct response is influenced by the match between the valence of the response and the (irrelevant) valence of the stimulus. In the affective Simon studies that have been reported until now, only words were used as stimuli and the relevant stimulus feature was always the grammatical category of the words. We report four experiments in which we examined the generality of the affective Simon effect. Significant affective Simon effects were found when the semantic category, grammatical category, and letter-case of words was relevant, when the semantic category of photographed objects was relevant, and when participants were asked to give nonverbal approach or avoidance responses on the basis of the grammatical category of words. Results also showed that the magnitude of the affective Simon effect depended on the nature of the relevant feature.     

About the impact of automaticity in the minimal group paradigm: evidence from affective priming tasks

Two experiments examined whether novel, minimal ingroups are automatically associated with positive affect while outgroups do not elicit such positive evaluative default. Participants were assigned to social categories in a typical minimal group setting and subsequently administered a masked priming task, i.e. prime words were not consciously recognized. Following either the presentation of a priori positive or negative words or the presentation of the group labels, participants classified adjectives with regard to their valence (positive/negative). In Experiment 1, a standard affective priming paradigm was realized with response latencies as dependent measures; in Experiment 2, a response window technique was used, with errors as crucial measure. In both studies, significant affective congruency effects emerged similarly for standard primes and category labels, indicating ingroup bias on an implicit level. Copyright © 1999 John Wiley & Sons, Ltd.     

时间间隔对面部表情唤醒度阈下情绪启动的影响

采用3×4混合实验设计,研究了启动刺激与靶刺激的时间间隔对面部表情唤醒度阈下情绪启动效应的影响,实验因素为启动刺激的唤醒度和时间间隔。结果发现,当时间间隔为200ms、300ms、500ms时,出现了阈下情绪启动效应,时间间隔为700ms时,启动效应消失。上述结果表明阈下情绪启动效应可在唤醒度维度上实现,但此效应只能在启动刺激与靶刺激间隔时间较短的情况下出现。     

Affective modulation of recognition bias

A correspondence of processing on the familiarity-novelty and positive-negative dimensions, particularly in the earliest processing stages, is proposed. Familiarity manipulations should, therefore, not only influence affective evaluations (e.g., the mere exposure effect), but affective manipulations should also bias familiarity judgments (e.g., in recognition). In Experiment 1, both previously presented and new recognition test words were primed by matching, nonmatching, positive, or negative context words. In Experiment 2, more diffuse affective states were induced during recognition test trials by contracting facial muscles that corresponded to positive and negative expressions. Particularly when participants were less aware of the familiarity and affective manipulations, corresponding effects were found. Positive affect led to a more liberal recognition bias, and negative affect led to more cautious tendencies.     

Automatic evaluation of body-related images

An affective priming task was used to determine whether females automatically evaluate body-related images, and to establish whether this is moderated by appearance schematicity, thin internalisation, body dissatisfaction, and dietary restraint. In a within participants design, the valence congruence of the prime and target pairs was manipulated, as was the interval between them. Undergraduate females (N=87, Experiment 1 and N=72, Experiment 2) individually selected colour images as the primes. Each prime was presented briefly, followed by a target word which the participant judged as "good" or "bad". The dependent variable was response latency to the target word. Automatic evaluation was evident; responding to congruent pairs was faster than responding to incongruent pairs. The individual difference variables were not related to automaticity. The findings suggest that brief encounters with body-related images are likely to produce automatic affective responses in young women irrespective of body-related concerns.     

Pay attention! Attention to the primes increases attitude assessment accuracy

We demonstrate that an oft-used indirect attitude assessment technique—the attitude activation paradigm—accurately assesses attitudes only when participants attend to the prime stimuli during the attitude activation task. Attitude activation attitudes toward obviously valenced words (e.g., torture, liberty) were more sensitive to attitude valence and extremity when participants were required to attend to the prime words than when they attended to a competing stimulus. As a result, we observed a significantly stronger correlation between attitude activation attitudes and a direct, self-report attitude measure when participants attended to the primes than when they ignored them. We conclude that failing to require participants to attend to the primes during the attitude activation task results in a flawed measurement, which could lead researchers to underestimate relations between the attitude activation measure and direct, self-report attitude measures.     

汉语听觉阈下启动效应：来自听觉掩蔽启动范式的证据

使用汉语双字词为实验材料,采用听觉掩蔽启动范式,通过3个实验考察汉语听觉阈下启动效应。结果发现,真词的听觉阈下重复启动效应显著,并且听觉阈下重复启动效应不受启动、目标发音者性别一致性的影响。但真词的阈下语音、语素和语义启动效应及假词的阈下重复和首字启动效应都不显著。这些结果说明,听觉通道阈下呈现的汉语双字词的词汇水平信息可以得到无意识加工。汉语双字词的听觉阈下启动效应可能是基于启动词整词表征的无意识激活。     

Temperament and negative semantic priming in children 7 to 12 years old

The present research assessed whether children with high and low scores on temperament traits differed in their ability to inhibit irrelevant task information in a lexical decision task. Children from 7 to 12 years old were classified based on temperament dimensions measured using a version of the Temperament in Middle Childhood Questionnaire. The participants were instructed to either attend to (and remember) or to ignore a masked prime word followed by a central probe target on which they made a lexical decision. The results revealed several notable outcomes. First of all, recognition memory was better for attended than ignored words, providing further evidence that attention instructions influenced the processing of the primes.

Secondly, although no negative priming effect was obtained in the “ignore” condition, 43% of children showed this effect. Thirdly, children scoring high on Inhibitory Control and Impulsivity showed ignored negative priming, whereas children scoring high on Inhibitory Control and low on Impulsivity ignored facilitation. Data are discussed within the framework of negative priming as a complex phenomenon that involves the interaction of different factors such as age, type of task, and certain temperament traits.     

Does an instruction to forget enhance memory for other presented items?

In an item-method directed forgetting paradigm, participants were required to attend to one of two colored words presented on opposite sides of a central fixation stimulus; they were instructed to Remember or Forget the attended item. On a subsequent recognition test, the Attended words showed a typical directed forgetting effect with better recognition of Remember words than Forget words. Our interest was in the fate of the Unattended words. When the study display disappeared before the memory instruction, there was no effect of that instruction on unattended words; when the study display remained visible during presentation of the memory instruction, there was a reverse directed forgetting effect with better recognition of unattended words from Forget trials than from Remember trials. Incidental encoding of task-irrelevant stimuli occurs following presentation of a Forget instruction - but only when those task-irrelevant stimuli are still visible in the external environment.     

高社交焦虑个体对正性面孔的解释偏差

本研究采用情绪启动范式考察社交焦虑个体对正性刺激解释偏差。研究以正性和打碎的面孔为启动项,正性或负性非社交词为目标项,要求高社交焦虑组被试和控制组被试判断目标项的情感色彩,并记录其反应时与准确率。结果发现,两组被试具有不同的情绪启动模式：高焦虑组被试未表现出显著地相容性效应;他们在正性-正性条件下的反应时显著慢于控制组被试。研究结果提示高社交焦虑个体具有对正性社交刺激的解释偏差,他们不能充分理解正性社交刺激的积极含义。     

Why do non-color words interfere with color naming?

In the non-color-word Stroop task, university students' response latencies were longer for low-frequency than for higher frequency target words. Visual identity primes facilitated color naming in groups reading the prime silently or processing it semantically (Experiment 1) but did not when participants generated a rhyme of the prime (Experiment 3). With auditory identity primes, generating an associate or a rhyme of the prime produced interference (Experiments 2 and 3). Color-naming latencies were longer for nonwords than for words (Experiment 4). There was a small long-term repetition benefit in color naming for low-frequency words that had been presented in the lexical decision task (Experiment 5). Facilitation of word recognition speeds color naming except when phonological activation of the base word increases response competition.     

No evidence for subliminal affective priming with emotional facial expression primes

The present study investigated whether facial expressions of emotion presented outside consciousness awareness will elicit evaluative responses as assessed in affective priming. Participants were asked to evaluate pleasant and unpleasant target words that were preceded by masked or unmasked schematic (Experiment 1) or photographic faces (Experiments 1 and 2) with happy or angry expressions. They were either required to perform the target evaluation only or to perform the target evaluation and to name the emotion expressed by the face prime. Prime-target interval was 300 ms in Experiment 1 and 80 ms in Experiment 2. Naming performance confirmed the effectiveness of the masking procedure. Affective priming was evident after unmasked primes in tasks that required naming of the facial expressions for schematic and photographic faces and after unmasked primes in tasks that did not require naming for photographic faces. No affective priming was found after masked primes. The present study failed to provide evidence for affective priming with masked face primes, however, it indicates that voluntary attention to the primes enhances affective priming.     

Face recognition and emotional valence: processing without awareness by neurologically intact participants does not simulate covert recognition in prosopagnosia

Covert face recognition in neurologically intact participants was investigated with the use of very brief stimulus presentation to prevent awareness of the stimulus. In Experiment 1, skin conductance response (SCR) to photographs of celebrity and unfamiliar faces was recorded; the faces were displayed for 220 msec and for 17 msec in a within-participants design. SCR to faces presented for 220 msec was larger and more likely to occur with familiar faces than with unfamiliar faces. Face familiarity did not affect the SCR to faces presented for 17 msec. SCR was larger for faces of good than for faces of evil celebrities presented for 17 msec, but valence did not affect SCR to faces displayed for 220 msec. In Experiment 2, associative priming was found in a face familiarity decision task when the prime face was displayed for 220 msec, but no facilitation occurred when primes were presented for 17 msec. In Experiment 3, participants were able to differentiate evil and good faces presented without awareness in a two-alternative forced-choice decision. The results provide no evidence of familiarity detection outside awareness in normal participants and suggest that, contrary to previous research, very brief presentation to neurologically intact participants is not a useful model for the types of covert recognition found in prosopagnosia. However, a response based on affective valence appears to be available from brief presentation.