Differential effects of makeup on perceived age

Makeup accentuates three youth‐related visual features – skin homogeneity, facial contrast, and facial feature size. By manipulating these visual features, makeup should make faces appear younger. We tested this hypothesis in an experiment in which participants estimated the age of carefully controlled photographs of faces with and without makeup. We found that 40‐ and especially 50‐year‐old women did appear significantly younger when wearing makeup. Contrary to our hypothesis, 30‐year‐old women looked no different in age with or without makeup, while 20‐year‐old women looked older with makeup. Two further studies replicated these results, finding that makeup made middle‐aged women look younger, but made young women look older. Seeking to better understand why makeup makes young women look older, we ran a final study and found evidence that people associate makeup use with adulthood. By activating associations with adulthood, makeup may provide an upward bias on age estimations of women who are not clearly adult. We propose that makeup affects social perceptions through bottom‐up routes, by modifying visual cues such as facial contrast, facial feature size, and skin homogeneity, and also through top‐down routes, by activating social representations and norms associated with makeup use.     

Is “What Has Been Cared For” Necessarily Good? Further Evidence for the Negative Impact of Cosmetics Use on Impression Formation1

The effects of cosmetics on impression formation were tested with students from either psychology or business and aesthetic schools. They were presented photographs of young and older female targets wearing or not wearing facial makeup and rated them for both physical attractiveness and a number of personality traits. In contrast with Graham and Jouhar's (1981) idea of a positive cosmetic stereotype, makeup had a negative impact on impression formation, especially for the young targets. More consistent with these authors' perspective, this impact was not mediated by attribution of physical attractiveness (PA), suggesting the existence of a separate cosmetic stereotype (relative to the PA stereotype). The influence of makeup was also stronger on the psychology undergraduates than on the other participants, suggesting that the way cosmetic users are perceived also depends on perceivers' group membership.     

The Sanitary‐Mask Effect on Perceived Facial Attractiveness

Currently, some Japanese women use a sanitary mask to hide their faces when not wearing makeup, perhaps because they believe that they are more attractive (or less ugly) when wearing a sanitary mask than when not wearing makeup. The present study examined the effect of wearing a sanitary mask on the perception of facial attractiveness. We manipulated the presence or absence of a mask in the main experiments or an occluder (e.g., notebook) in control experiments and asked participants to rate facial images. The results revealed that attractive faces wearing a sanitary mask were perceived as less attractive than the same faces without the mask, contrary to Japanese women's belief. This is the first study to demonstrate a new phenomenon, the sanitary‐mask effect, in which observers underestimate the physical attractiveness of a mask‐wearing face. Importantly, the pattern of the results of perceived attractiveness was substantially altered when a control object occluded the faces. This suggests that facial occlusion by a sanitary mask has a unique effect, due to occlusion and unhealthiness priming.     

THE EFFECTS OF HAIR COLOR AND COSMETIC USE ON PERCEPTIONS OF A FEMALE'S ABILITY

This experiment examined whether a female applicant's hair color and use of cosmetics might affect perceptions of her ability for a professional position. One hundred thirty six college students reviewed the identical professional resume of a female applicant for the position of a staff accountant. Attached to the resume was a photograph of the stimulus female applicant either wearing or not wearing cosmetics and depicted with brunette, red, or blonde hair color. The results demonstrated significant main effects of both hair color and cosmetic use. Specifically, the applicant was rated more capable and was assigned a higher salary both when depicted with brunette hair color and when depicted without cosmetics. There were no interactions between hair color and cosmetic use. The findings demonstrate that biases regarding personal appearance may affect judgments about a female applicant's ability.     

The role of cosmetics in attributions about sexual harassment

The purpose of this study was to investigate the effect of cosmetics use on attributions concerning the likelihood of provoking sexual harassment and of being sexually harassed. Subjects were 85 female and 76 male undergraduate volunteers. The study was a 3×2 between-subjects design with three levels of cosmetics use (heavy, moderate, no cosmetics) and two levels of sex of subject (male, female). Each subject viewed one of three colored photographs of a model wearing either heavy, moderate, or no cosmetics, and then indicated how likely the model was to provoke sexual harassment and to be sexually harassed. Data were analyzed using analyses of variance and the Newman-Keuls test. When the model wore heavy cosmetics, she was rated as more likely to provoke sexual harassment than when she wore moderate cosmetics. Similarly, when the model wore moderate cosmetics, she was rated as significantly more likely to provoke sexual harassment than when she was not wearing cosmetics. When the model wore either heavy or moderate cosmetics, she was also rated as more likely to be sexually harassed than when she did not wear cosmetics. In addition, male subjects rated the model as more likely to provoke and to be sexually harassed than did female subjects. Results are discussed in terms of sex role spillover.     

The perception of makeup for the elderly and the makeup behavior of new seniors

With the rapid aging of the world population and the tendency to focus on appearances, the demand for cosmetics for the elderly is likely to keep rising. Therefore, it is necessary to develop cosmetics for the elderly. In this study, we aimed at studying the perception and attitude toward makeup of New Seniors at the pre‐elderly stage, assessing a strategy to approach them and evaluating their needs through the analysis of their effective behaviors related to makeup. We conducted in‐depth interviews and participant observation through video recording. The results showed that New Seniors had a prejudice against makeup in the elderly, their generation did not enjoy using makeup, and they tend to wear makeup to look younger rather than prettier. Also, they need training in how to apply makeup and use products that meet their needs, are easy to use, and produce effects that stand out.     

Is Female Body Esteem Shaped by Benevolent Sexism?

The present investigation sought to determine whether women's body attitudes could be understood as a manifestation of benevolent sexism. Results indicated that women who held many benevolent sexist beliefs not only used more cosmetics when preparing for a romantic date than women who endorsed few such beliefs, but they also expressed more positive attitudes toward an aspect of female body esteem, sexual attractiveness, that can be altered using cosmetic products.     

Body satisfaction and pressure to be thin in younger and older Muslim and non-Muslim women: The role of Western and non-Western dress preferences

Younger and older Muslim and non-Muslim women living in the United States completed questionnaires about body satisfaction and their internalization of Western standards of beauty (thin-ideal). Younger Muslim women wearing non-Western clothing and a head veil were significantly less likely to express drive for thinness or pressure to attain a thin-ideal standard of beauty than women wearing Western dress or younger women wearing non-Western dress without a head veil. Older women, while expressing greater discrepancy between their ideal body shape and their current body shape, and less satisfaction with their bodies than younger women, reported less drive for thinness and less pressure to attain the Western thin-ideal standard of beauty than younger women. These results are discussed in terms of how factors such as age and religion may serve as protective factors against a strong or unhealthy drive for thinness or thin-ideal standard.     

WOMEN'S SOCIAL BEHAVIOR WHEN MEETING NEW MEN: THE INFLUENCE OF ALCOHOL AND CHILDHOOD SEXUAL ABUSE

Heavy alcohol consumption ( Testa & Parks, 1996 ) and childhood sexual abuse (CSA; Messman-Moore & Long, 2003 ) have been associated with adult sexual victimization. We examined the social behavior of 42 women under two alcohol conditions (high dose and low dose) in a bar laboratory. Women were videotaped interacting with a man they had just met. Women in the higher dose condition engaged in more open body position and talked, stood, and walked more than women in the lower dose condition. These behaviors are consistent with signs of intoxication or romantic interest. The women in the high-dose condition also frowned more than women in the low-dose condition. An increase in frowning could indicate less comfort or may be considered consistent with an increase in animation during the social interaction given the concomitant increase in other behaviors. Thus, the nonverbal behavior of women in the high-dose condition could be interpreted as mixed signals. CSA victims exhibited fewer head movements (e.g., nods), were less animated, and frowned more than non-CSA victims. These behaviors convey reticence or possibly even anxiety or discomfort during the social interaction. Thus, the nonverbal behavior of women with a history of CSA may convey an unease that could be viewed by a potential perpetrator as vulnerability. Our findings suggest that both acute alcohol consumption and history of CSA may influence nonverbal social behavior and may influence risk for sexual assault by sending mixed cues of romantic interest or signs of vulnerability to potential perpetrators.     

Duck! Scaling the height of a horizontal barrier to body height

Recent research shows that the body is used to scale environmental extents. We question whether the body is used to scale heights as measured by real actions (Experiments 1 and 2) or by judgments about action and extent made from a single viewpoint (Experiments 3 and 4). First, participants walked under barriers naturally, when wearing shoes, or when wearing a helmet. Participants required a larger margin of safety (they ducked at shorter heights) when they were made taller. In follow-up experiments, participants visually matched barrier heights and judged whether they could walk under them when wearing shoes or a helmet. Only the helmet decreased visually matched estimates; action judgments were no different when participants’ eye height increased. The final experiment suggested that the change in matched estimates may have been due to lack of experience wearing the helmet. Overall, the results suggest that perceived height is scaled to the body and that when body height is altered, experience may moderate the rescaling of height.     

Birds of a feather sit together: physical similarity predicts seating choice

Across four studies, people sat (or reported they would sit) closer to physically similar others. Study 1 revealed significant aggregation in seating patterns on two easily observed characteristics: glasses wearing and sex. Study 2 replicated this finding with a wider variety of physical traits: race, sex, glasses wearing, hair length, and hair color. The overall tendency for people to sit beside physically similar others remained significant when controlling for sex and race, suggesting people aggregate on physical dimensions other than broad social categories. Study 3 conceptually replicated these results in a laboratory setting. The more physically similar participants were to a confederate, the closer they sat before an anticipated interaction when controlling for sex, race, and attractiveness similarity. In Study 4, overall physical similarity and glasses wearing similarity predicted self-reported seating distance. These effects were mediated by perceived attitudinal similarity. Liking and inferred acceptance also received support as mediators for glasses wearing similarity.     

Revealing Gender Double Standards in the Parenthood Norm Depends on Question Order

Becoming a parent has been described as a dominant social norm, especially for women. Though some research has indicated changes toward more flexible gendered parenthood norms, methodological issues may be masking the continued presence of a gender double standard. In line with the condition for activation of double standards, we postulated that endorsement of the parenthood norm would vary depending on the response context. Our aim was to analyze the parenthood norm for women and for men taking into account the response context in a quantitative survey. In a French nationally-representative sample, more than 4,000 female and male adults were asked whether a woman/man can have a fulfilled life without having children in two questions presented in a random order. Based on the literature on question-order effects, the answer to the first question should be influenced by the participant’s personal background (e.g., gender, parental status), i.e., the personal background context, whereas the question asked second should be influenced by the comparison with the first question, i.e. the social relational context. In the personal background context, the own-gender parenthood norm was endorsed more strongly than the other-gender parenthood norm by both female and male participants. In contrast, in the social relational context, the parenthood norm for women was endorsed more strongly than the parenthood norm for men by both female and male participants. Our results showed a strong gender double standard observed only in the comparative context and illustrates the need to use appropriate survey methodology to examine the presence of gendered social norms.

     

Islamic identity re‐covered: Muslim women after September 11th

For women, hijab is a prominent and oftentimes controversial physical marker of their social identity as Muslims. This study explores the perceptions of Muslim women living in Houston regarding the hijab and how these perceptions were partially shaped by media portrayals of Muslim women overseas after the September 11th tragedy. The effects of these perceptions on women's decisions to wear the hijab after September 11th were also examined. Using a convenience sample of 67 women, semi‐structured interviews were conducted. Results suggest that American Muslim women were more likely to talk about hijab in terms of identity than immigrant Muslim women, and to believe that by wearing hijab they could help portray a more positive image of Muslims in the United States.     

The Effects of Clothing and Dyad Sex Composition on Perceptions of Sexual Intent: Do Women and Men Evaluate These Cues Differently1

The effects of clothing revealingness and dyad-sex composition on perceptions of male- and female-stimulus persons' sexuality were examined. Based on Abbey's (1982) findings, we hypothesized that men would attribute more sexuality to both male and female targets than women would. Furthermore, we predicted that the difference between men's and women's sexuality ratings would be most divergent when a male-female dyad was presented and when the female stimulus person wore revealing clothing. A laboratory study was conducted in which subjects viewed a photograph of two students in a classroom. As predicted, male subjects rated female targets as more sexy and seductive than did female subjects. Also as predicted, female targets who wore revealing clothing were rated as more sexy and seductive than those wearing nonrevealing clothing. Female targets were rated higher on sexual traits regardless of the gender of their partner. Men did not consistently perceive male stimulus persons more sexually than women did. Finally, both female and male targets were perceived as more kind and warm when they wore nonrevealing clothing. The implications of these findings for person perception and date rape research are described.     

Weight discrimination in helping behavior

IntroductionAlthough obesity stigma is pervasive, relatively little research has examined the extent to which the discrimination obese individuals experience extends to helping behavior.ObjectivesThe purpose of the current set of experiments was to determine whether strangers help heavy individuals less than non-heavy individuals, and to examine the impact that moderating cues (e.g., justifying or suppressing prejudice, Crandall & Eshleman, 2003) of weight-based discrimination and gender might have on helping behavior.Study 1The first study was an experiment conducted online through MTurk. Participants rated their willingness to support a proposed charity event and their perceptions of the event organizer, whose picture was manipulated to be heavy or non-heavy. We found evidence that people were less willing to help and held more negative perceptions of heavy (than non-heavy) individuals.Study 2The second study was a field experiment in which confederates either wearing or not wearing obesity prosthetics solicited help from others on a college campus. Relative to the non-heavy, heavy individuals again were less likely to be helped and received more impolite interpersonal treatment, as rated by observers. Additionally, women were denigrated more than men for being heavy, but cues that suppressed discrimination helped increase the amount of help received and the politeness of strangers.ConclusionThe overt and subtle discrimination overweight individuals experience extends to situations when they are asking for help, and this is especially the case for heavy women. However, displaying stereotype-inconsistent cues benefit overweight individuals by increasing the likelihood of them being helped and treated well.     

Effects of mask use and other-race on face perception,emotion recognition,and social distancing during the COVID-19 pandemic

We tested the effect of mask use and other-race effect on (a) face recognition, (b) recognition of facial expressions, and (c) social distance. Caucasian subjects were tested in a matching-to-sample paradigm with either masked or unmasked Caucasian and Asian faces. The participants exhibited the best performance in recognizing an unmasked face condition and the poorest to recognize a masked face that they had seen earlier without a mask. Accuracy was poorer for Asian faces than Caucasian faces. The second experiment presented Asian or Caucasian faces having emotional expressions, with and without masks. The participants' emotion recognition performance decreased for masked faces. From the most accurately to least accurately recognized emotions were as follows: happy, neutral, disgusted, fearful. Performance was poorer for Asian stimuli compared to Caucasian. In Experiment 3 the same participants indicated the social distance they would prefer with each pictured person. They preferred a wider distance with unmasked faces compared to masked faces. Distance from farther to closer was as follows: disgusted, fearful, neutral, and happy. They preferred wider social distance for Asian compared to Caucasian faces. Altogether, findings indicated that during the COVID-19 pandemic mask wearing decreased recognition of faces and emotional expressions, negatively impacting communication among people from different ethnicities.     

Jealousy at work: The role of rivals’ characteristics

The present study examined rival characteristics that may evoke jealousy in the workplace, differences between men and women in this regard, and the relationship between jealousy responses and intrasexual competitiveness and social comparison orientation. Participants were 426 male and female employees. By means of a questionnaire, participants were presented with a jealousy‐evoking scenario after which jealousy responses to 24 rival characteristics were assessed. Findings showed that a rival's social communal attributes evoked highest levels of jealousy, and that, compared to men, women reported more jealousy in response to a rival's physical attractiveness. Overall, as individuals had higher scores on intrasexual competitiveness and social comparison orientation, they also experienced more jealousy in response to their rival, regardless of his or her characteristics. These findings suggest that those characteristics that are highly valued in employees may backfire when employees perceive co‐workers as rivals.     

Standing out from the crowd: personalization of graduation attire

During 1982 and 1983 college commencement ceremonies, a tally was made of students who displayed personal adornment in addition to their traditional academic garb. Degree conferred, sex of recipient, and year of graduation were related to the frequency and forms (political and nonpolitical) of adornment. Bachelor of Arts candidates were more likely to be adorned than were Bachelor of Science candidates, women were more likely to be adorned than were men, and 1982 graduates were more likely to be adorned than were 1983 graduates. The wearing of antinuclear protest ribbons varied as a function of degree but not as a function of sex, and the wearing of nonpolitical forms of adornment varied as a function of sex but not as a function of degree. Results indicate that personalization of graduation attire follows patterns reported in studies of secular dress and adornment. This correspondence between everyday and ritual clothing expressions suggests that the graduation ceremony may be a useful microcosm for future field studies of adolescents' attitudes and social differentiation.     

Exploring College Men’s and Women’s Attitudes about Women’s Sexuality and Pleasure via their Perceptions of Female Novelty Party Attendees

Women’s sexual desire, agency, and activity have long been stigmatized. In contemporary times, however, adult novelty parties, or gatherings where women can learn about and purchase sex toys or other sensual aids in a group setting, are widespread. The current pervasiveness of novelty parties may be indicative of greater acceptance of women’s sexuality in contemporary Western society. The goal of the present study is to determine whether young people are more accepting of women’s sexuality and desire via their evaluations of women who attend novelty parties relative to more traditional kitchen product parties. In two experiments, U.S. college students read either a novelty party catalog or a kitchen party catalog, and they evaluated hypothetical female attendees of their respective party catalog type across ten total domains. In Experiment 1 (n = 205), novelty party attendees were rated as more vivacious, less traditional, and more insecure than were kitchen party attendees. In Experiment 2 (n = 211), women were harsher than men on novelty party attendees compared to kitchen party attendees in most domains, and men rated novelty party attendees as more masculine than kitchen party attendees, whereas women rated novelty party attendees as less masculine and feminine than kitchen party attendees. Applied and social implications of the present results are discussed, highlighting ways to improve perceptions of women’s sexual desires and pleasure.     

Gender and the ritual of the door

A field experiment was conducted on a large university campus to determine whether the gender roles traditionally associated with door-opening are still in force, despite students' consciousness of their patriarchal implications. A total of 396 observations, made by 22 student—observers, indicated that the traditional roles are still viable. Men were twice as likely as women to hold the door open for a stranger, but both male and female subjects were more likely to ignore than to hold the door open for a man. Women were four times as likely as men to have the door held open for them, and six times as likely if they were wearing feminine clothing. Men and women handicapped by a load of books or papers were about twice as likely as others to have the door held open, provided the subject was of the opposite sex, but subjects' behavior was affected much more by the gender of both parties than by whatever humanitarian values may have been evoked in an encounter with someone too encumbered to open the door for herself or himself.