Perceptions of the Woman Who Breastfeeds: The Role of Erotophobia,Sexism, and Attitudinal Variables

Perceptions of breastfeeding women were studied in a sample of 201 predominately European American college students. Both men and women had very positive perceptions of breastfeeding women as compared to bottlefeeding women. As predicted, erotophobic women and men had less favorable impressions of the breastfeeding woman than did erotophilic individuals. Men, but not women, who scored high on Glick and Fiske's Benevolent Sexism or Hostile Sexism scales (Glick & Fiske, 1996) had more favorable impressions of the breastfeeding woman than did those with low scores. As predicted, this effect was larger for Benevolent Sexism than for Hostile Sexism. No relationships were found between impressions of breastfeeding women and the Hostility Toward Women Scale (Lonsway & Fitzgerald, 1995) or the Trait Guilt and Moral Standards scales (Jones, Schratter, & Kugler, 2000). The results supported hypotheses that sexualization of the breast, discomfort with sexual stimuli, and sexist attitudes are related to perceptions of the breastfeeding woman.     

CONTEMPORARY SEXISM

Previous research has examined the relationship between the Modern Sexism Scale (Swim, Aikin, Hall & Hunter, 1995) and the Ambivalent Sexism Inventory (ASI; Glick & Fiske, 1996) or the relationship between the Modern Sexism Scale and the Neosexism Scale (Campbell, Schellenberg, & Senn, 1997; Tougas, Brown, Beaton, & Joly, 1995). The present study examined the relationship between the ASI and the Neosexism Scale. Across three samples ( N = 907), neosexism was found to be associated primarily with the hostile rather than the benevolent component of ambivalent sexism. Hostile sexism, benevolent sexism, and neosexism were all significantly associated with attitudes toward lesbians' and gay men's rights, and both hostile sexism and neosexism were significantly associated with attitudes toward women's rights. Neosexism and hostile sexism were negatively associated with a humanitarian-egalitarian orientation, whereas benevolent sexism was positively associated with a Protestant-ethic orientation. It is concluded that, although both the Neosexism Scale and ASI measure contemporary sexism, only the Benevolent Sexism subscale of the ASI taps the subjectively positive side of contemporary sexism.     

Changing men's male gender-role attitudes by applying the elaboration likelihood model of attitude change

The traditional male gender role has been associated with a host of psychological and physical problems. In this study, 118 male university students viewed one of two videotaped interventions based on R. E. Petty and J. T. Cacioppo's [(1986) Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag) elaboration likelihood model of attitude change (ELM) or were in a control group. One intervention was designed to create less traditional male gender-role attitudes, the other to enhance participants' attitudes toward seeking psychological help. Both interventions significantly changed male gender-role attitudes on Brannon Masculinity Scale scores, but not their Gender Role Conflict Scale—I scores, and neither influenced help-seeking attitudes. The overall pattern of scores suggests that men's attitudes about the male role may be less resistant to change than attitudes about one's own gender role or one's fear of femininity.     

EVALUATING MEASURES OF CONTEMPORARY SEXISM

Two recently published measures of contemporary sexist attitudes were examined and compared with a sample of 106 Canadian college students. Swim, Aikin, Hall, and Hunter's (1995) Modern Sexism scale was found to be an acceptable measure of sexist attitudes in terms of its internal reliability and its ability to predict other gender-related political attitudes. Although the Modern Sexism scale and the Neosexism scale (Tougas, Brown, Beaton, & Joly, 1995) were equally good at predicting support for the feminist movement and attitudes toward lesbians and gay men, the Neosexism scale had better internal reliability and exhibited stronger gender differences. Moreover, the Neosexism scale was superior at predicting value orientations relevant to modern prejudices.     

Gender-role conflict scale: College men's fear of femininity

Gender-role conflict exists when gender roles have negative consequences for people. This research reports initial validity and reliability data on measures of gender-role conflict for men. Two measures, Gender Role Conflict Scale I and II (GRCS-I and GRCS-II) were constructed to assess patterns of gender-role conflict described in the literature. GRCS-I assesses men's personal gender-role attitudes, behaviors, and conflicts. GRCS-II assesses men's gender-role conflicts in specific gender-role conflict situations. Both GRCS measures and the Personal Attributes Questionnaire (PAQ) were administered to male college students (N=527). Initial factor-analytic data for GRCS-I and GRCS-II demonstrated eight meaningful factors. Acceptable test-retest and internal consistency reliabilities were found for both measures. MANOVA, ANOVA, and Tukey procedures indicated differences for subjects across the four PAQ categories. Significant gender-role conflict differences across the factors were found for men who were instrumental, expressive, or both instrumental and expressive. Results of these differences are reported, as well as implications for future development of both scales.The authors are indebted to Dr. Nancy Betz (Ohio State University) who generously gathered data for us during the Spring Semester, 1982. This research was supported by a grant from the General Research Fund of the University of Kansas, Lawrence, Kansas. This paper was presented at the American Psychological Association Annual Convention, Washington, DC, August 26, 1982.     

Body Dissatisfaction in College Women and Their Mothers: Cohort Effects, Developmental Effects, and the Influences of Body Size, Sexism, and the Thin Body Ideal

A study of body dissatisfaction, as measured by the Figure Rating Scale (Stunkard, Sorenson, & Schlusinger, 1983) and the Body Esteem Scale (Franzoi & Shields, 1984), in 75 college women and their mothers indicated that both daughters and mothers experienced body dissatisfaction. When body size was statistically controlled, either no difference was found between the groups or daughters were found to have greater body dissatisfaction than mothers. The results supported the hypotheses that (1) there are generational differences in body dissatisfaction, (2) both cohort and developmental effects contribute to these differences, and (3) that a developmental effect (mothers' greater body size) may obscure a cohort effect (daughters' greater exposure to the thin body ideal). Body dissatisfaction measures based on the mothers' retrospective ratings of how they felt at their daughters' age were consistent with these hypotheses. Relationships between body dissatisfaction and the Sociocultural Attitudes Toward Appearance Questionnaire (Heinberg, Thompson, & Stormer, 1995) were stronger and more frequent for daughters than for mothers and for the Internalization Scale than for the Awareness Scale. Relationships between the Ambivalent Sexism Inventory (Glick & Fiske, 2001) and body dissatisfaction were stronger for mothers than for daughters and for Benevolent Sexism than for Hostile Sexism.     

Gender Roles in the Arab World: Development and Psychometric Properties of the Arab Adolescents Gender Roles Attitude Scale

Scant research has been conducted on gender in the Arab world; one explanation is due to a lack of Arabic measures on gender-related issues. To advance scientific work on gender in the Arab world, we developed the Arab Adolescents Gender Roles Attitude Scale (AAGRAS), the first known reliable and valid Arabic measure of gender-role attitudes. To develop this measure, we conducted two studies based on data collected from 776 high school students 15–19 years-old from the state of Qatar. Exploratory factor analysis and confirmatory factor analysis produced 12 items divided equally into two subscales. One subscale assesses traditional gender-role attitudes, whereas the other measures egalitarian gender-role attitudes. Our findings indicate that young men are more likely to resist gender equality than young women are. Moreover, those who hold traditional attitudes are more likely to disapprove of women occupying positions of authority. The AAGRAS is a useful assessment tool that policymakers, researchers, practitioners, and educators can use to study gender-role attitudes in the Arab world and to develop educational and intervention programs that encourage adolescents to identify, confront, and avoid prejudice and discrimination against women and ultimately adopt more egalitarian gender roles.     

The Generalizability and Construct Validity of the Modern Sexism Scale: Some Cautionary Notes

Our purposes are to explore the generalizability of the Modern Sexism Scale [J. T. Swim et al. (1995) “Sexual and Racism: Old-Fashioned and Modern Prejudices,” Journal of Personality and Social Psychology, Vol. 68, pp. 199–214] beyond mostly white, traditionally aged undergraduates and to extend analyses of its construct validity. Fourteen African American and 32 white women firefighters nationwide, having previously completed an extensive mail survey, were followed up with the Modern Sexism Scale. A four-factor solution, low inter-item correlations, and a low coefficient alpha argue against combining the 8-items of the scale. Racial differences on one item and in response variances as well as correlations with age, years of service, and education caution against handily overgeneralizing scale usage beyond students. Coherent patterns of interrelationships among Modern Sexism items and other personality, attitudinal, work experiential, and gender identity scales suggest strong convergent validity.     

Bad but bold: Ambivalent attitudes toward men predict gender inequality in 16 nations

A 16-nation study involving 8,360 participants revealed that hostile and benevolent attitudes toward men, assessed by the Ambivalence Toward Men Inventory (P. Click & S.T. Fiske, 1999), were (a) reliably measured across cultures, (b) positively correlated (for men and women, within samples and across nations) with each other and with hostile and benevolent sexism toward women (Ambivalent Sexism Inventory, P. Click & S.T. Fiske, 1996), and (c) negatively correlated with gender equality in cross-national comparisons. Stereotype measures indicated that men were viewed as having less positively valenced but more powerful traits than women. The authors argue that hostile as well as benevolent attitudes toward men reflect and support gender inequality by characterizing men as being designed for dominance.     

ATTITUDES TOWARD WOMEN MEDIATE THE GENDER EFFECT ON ATTITUDES TOWARD SEXIST LANGUAGE

Studies of attitudes toward sexist language have consistently revealed a gender gap, with women considerably more supportive of inclusive language than men. The present study investigated this gender gap in the presence of "attitudes toward women," a potential mediator variable. Participants were a convenience sample of 18- to 20-year-old college students ( N = 278). Most were European American/White (87%) women (60%). Data were collected using the Modern Sexism Scale, Neosexism Scale, Attitudes Toward Women Scale, and Inventory of Attitudes Toward Sexist/Nonsexist Language-General. The customary gender gap in attitudes toward sexist language was found in this sample. Regression tests of mediation, however, revealed that when measures of attitudes toward women were included in the analysis, the gender effect diminished by as much as 61% ( p <.01). These findings provide empirical evidence of a link between attitudes toward sexist language and the cultural construct, attitudes toward women.     

Influence of maternal gender-role beliefs and role satisfaction on daughters' vocational interests

We examined whether maternal gender-role ideologies and role satisfaction influence daughters' vocational interests. 152 female undergraduate students (Mage = 18.7 years), from predominantly white, middle- to upper-class homes, as well as their mothers and fathers, participated voluntarily. Students identified their career choices, completed a gender-role ideology scale and an identification with parents questionnaire, and reported their perceptions of their mothers' and fathers' gender-role ideologies and role satisfaction. Each parent completed a gender-role ideology scale and a role satisfaction questionnaire. Path analyses support a model in which actual and perceived maternal attitudes (n= 135) influence the gender-role ideologies of daughters, which in turn influence the gender stereotyped nature of daughters' career choices (Q= .90; W= 14.00, p> .05); furthermore daughters' maternal identification moderated the relationship between perceived maternal gender-role ideology and own gender-role ideology. A similar model substituting fathers' attitudes (n= 128) did not fit the data. The results indicate how maternal attitudes influence daughters' career choice, and support the role of family socialization on children's career aspirations.     

PREDICTING GENDER-ROLE ATTITUDES IN ADOLESCENT FEMALES

The contribution of ability, agency, and parental factors to the prediction of gender-role attitudes was investigated in a sample of 409 adolescent females enrolled in a private, college-preparatory high school. Results indicated that ability and agency were predictive of gender-role attitudes, whereas parental factors were not significant contributors. Recommendations for further research examining the etiology of gender-role attitudes are provided given the critical connection between gender-role attitudes and success in occupational and interpersonal areas for young women.     

HOSTILE AND BENEVOLENT SEXISM

A theory of sexism as ambivalence , not just hostility, toward women is presented. Ambivalent Sexism Theory distinguishes between hostile and "benevolent" sexism (each addresses issues of power, gender differentiation, and sexuality). Benevolent sexism encompasses subjectively positive (for the sexist) attitudes toward women in traditional roles: protective paternalism, idealization of women, and desire for intimate relations. Hostile sexism encompasses the negative equivalents on each dimension: dominative paternalism, derogatory beliefs, and heterosexual hostility. Both forms of sexism serve to justify and maintain patriarchy and traditional gender roles. The validity of a measure of these constructs, the Ambivalent Sexism Inventory (ASI), is reviewed. Comparisons are offered between the ASI and other measures of sexist attitudes (e.g., the AWS), with suggestions for the proper domains of different scales.     

‘Faking good’ with self-reported pro-authority attitudes and behaviours among schoolchildren

This study examined the relationship between the L Scale measure of social desirability responding on the Junior Eysenck Personality Inventory and two types of measures of self-reported pro-authority tendencies among schoolchildren. One type of measure assessed attitudes and the other behaviour, each in relation to the authority of parents and teachers. Positive and, in most cases, significant correlations were found between the L Scale and both types of measures. However, as predicted, correlations with the self-reported behaviour scales were, in general, significantly higher, suggesting that attitude to authority scales are less susceptible to bias resulting from ‘faking good’.     

Sexism, Hostility toward Women, and Endorsement of Beauty Ideals and Practices: Are Beauty Ideals Associated with Oppressive Beliefs?

Relationships between the endorsement of Western beauty ideals and practices and measures of hostility toward women and sexism were studied in 159 college men and 194 college women. The participants were predominately 18 or 19 years of age and of European American ethnicity. Correlations were computed between five factor analytically derived measures of beauty ideals and practices, two measures of the thin body ideal, and the following measures: Hostility toward Women Scale (HTWS; Lonsway & Fitzgerald, 1995), Attitudes toward Women Scale (AWS; Spence & Helmreich, 1978), and the two subscales of the Ambivalent Sexism Inventory (ASI; Glick & Fiske, 1996): hostile sexism (ASI-H) and benevolent sexism (ASI-B). It was found that endorsement of Western beauty ideals and practices was associated with hostility toward women, traditional sexism, hostile sexism, and, to a lesser extent, benevolent sexism. Results support feminist critiques of beauty practices as oppressive.     

OVERT, COVERT, AND SUBTLE SEXISM

The Attitudes Toward Women Scale (AWS) is routinely used as a general measure of sexism. In this article, it is argued that the AWS (Spence, Helmreich, & Stapp, 1973) actually measures overt or blatant sexism (harmful and unequal treatment of women that is intentional, visible, and unambiguous), whereas the Modern Sexism Scale (MS) measures covert or subtle forms of sexism (sexism that is either hidden and clandestine or unnoticed because it is built into cultural and societal norms). Support for this distinction is shown by way of (a) confirmatory factor analyses, (b) correlations with affective reactions to different categories of women and men (i.e., women and men in general, traditional women and men, feminists, and chauvinists), and (c) correlations with perceptions of sexual harassment. These analyses indicate that the AWS and MS scales measure distinct but related constructs.     

Mothers’ Gender-Role Attitudes and Their Responses to Young Children’s Hypothetical Display of Shy and Aggressive Behaviors

The purpose of this study was to investigate the role of child gender and maternal gender-role attitudes in mothers’ reactions to hypothetical vignettes depicting their preschool-aged child displaying aggressive and shy behaviors. Participants were 78 mothers of preschool-aged children (43 girls, 35 boys; M _age?=?47.44?months, SD?=?11.00) living in a mid-sized city in Ontario, Canada. Mothers provided reports of their gender-role attitudes and rated their expectancies and emotional/behavioral reactions following hypothetical vignettes depicting their child displaying physically aggressive and shy-withdrawn behaviors. It was hypothesized that mothers would respond with more negative (and less positive) emotions and expectancies in response to children’s gender-incongruent problem behaviors (i.e., shyness among boys, aggression among girls). It was further hypothesized that these gender effects would be more pronounced among mothers espousing more traditional (i.e., less egalitarian) gender-role attitudes. Results of multiple regression analyses indicated that mothers anticipated more negative consequences to aggression among boys than among girls. Several significant interaction effects also emerged between child gender and maternal gender-role attitudes, particularly with regards to children’s shyness. Among mothers of boys, a more egalitarian gender-role attitude was associated with greater anticipated benefits of shyness, and both more positive and more negative emotional responses to shyness. For mothers of girls, however, the opposite pattern emerged. Results provide some support for the notion that mothers may enforce gender-typical social behaviors in their children, particularly if they themselves hold more traditional gender-role attitudes.     

The Chinese in Canada: a study in ethnic change with emphasis on gender roles

The authors investigated the impact of ethnic change experienced by Chinese Canadian couples on gender-role attitude, household task-role expectations and performance. The authors presented acculturation and Chinese ethnic identification as the two discriminant facets of ethnic change. Results indicated a nonsignificant role of acculturation in bringing about modifications of the gender-role attitudes of husbands and of their household task-role expectations. In contrast, the acculturation of Chinese Canadian wives proved to be a significant factor in promoting more modern (less traditional) gender-role attitudes, which in turn led to role expectations that they should contribute less to the performance of the tasks that traditionally fall in the female domain whereas their husbands should contribute more. Subsequent results also revealed that the acculturation of wives was directly linked to the role expectation that they should assume a greater share of responsibility in taking care of the traditionally husband-responsible tasks whereas their husbands should contribute a smaller share. Moreover, Chinese ethnic identification emerged as a significant determinant of husbands' gender-role attitudes and influenced their role expectation that husbands should contribute more to the performance of the tasks that traditionally fall in the male domain whereas their wives should contribute less.     

Perceptions of Dating Violence Following a Sexualor Nonsexual Betrayal of Trust: Effects of Gender, Sexism, Acceptance of Rape Myths, and Vengeance Motivation

College womens (N = 220) and mens (N = 208) perceptions of violence following a betrayal by a romantic partner were studied in an independent groups design that varied gender of the participant, type of betrayal (sexual or nonsexual), and gender of the betrayed individual. Participants read one of four brief vignettes in which the betrayed person slapped his/her partner and made his/her lip bleed. Justification of this action was rated on 10 items. Factor analysis of these items indicated the presence of three factors for men and four for women. Both men and women indicated that hitting the partner, getting even, and being angry were more justifiable following a sexual betrayal. The hitting of a male partner by a betrayed woman was perceived as more justified than the hitting of a female partner by a betrayed man. In absolute terms, hitting and getting even by both women and men were generally viewed as unjustifiable, whereas being angry was viewed as justifiable. For both women and men, scores on the Vengeance Scale (Stuckless & Goranson, 1992) and Rape Myth Acceptance Scale (Lonsway & Fitzgerald, 1995) were related to getting even. For men, the Hostile Sexism Scale (Glick & Fiske, 2001) was related to getting even or being angry and breaking up. Results indicated that perceptions of reactions to betrayal are related to type of betrayal and to the dispositional characteristics of the perceiver.