Same-different reaction times studied with a flash masking technique

The reaction times (RT) needed to report whether letters were the same or different were measured using a very long exposure of the target and a very brief exposure of a flash mask. Two letters were presented simultaneously in Experiment 1. No effect of response category (same vs. different) was found, although a clear-cut luminance-dependent masking effect was present. Letter number was manipulated in Experiment 2. A three-way interaction was found among response category, number of letters, and stimulus onset asynchrony (SOA). The more difficult task produced longer RTs for “different” judgments than for “same” judgments, particularly at intermediate SOAs. These data are compared with information processing models of perception.     

Perceiving while acting: action affects perception

In two experiments we studied how motor responses affect stimulus encoding when stimuli and responses are functionally unrelated and merely overlap in time. Such R-S effects across S-R assignments have been reported by Schubö, Aschersleben, and Prinz (2001), who found that stimulus encoding was affected by concurrent response execution in the sense of a contrast (i.e., emphasizing differences). The present study aimed at elucidating the mechanisms underlying this effect. Experiment 1 studied the time course of the R-S effect. Contrast was only obtained for short intertrial intervals (ITIs). With long ITIs contrast turned into assimilation (i.e., emphasizing similarities). Experiment 2 excluded an interpretation of the assimilation effect in terms of motor repetition. Our findings support the notion of a shared representational domain for perception and action control, and suggest that contrast between stimulus and response codes emerges when two S-R assignments compete with each other in perception. When perceptual competition is over, assimilation emerges in memory.     

Competition, cooperation, and the effects of others on me

Four studies were conducted to test the notion that whether one competes against or cooperates with a comparison target can serve as an important determinant of the direction (contrast or assimilation) of self-evaluative social comparison effects. In Study 1, cooperative-competitive orientation was treated as an individual difference variable, and it was shown that social comparison led to contrast for individuals with a more competitive orientation, whereas assimilation occurred for individuals with a more cooperative orientation. Study 2 replicated this result, treating cooperative-competitive orientation as a contextual variable. In Study 3, it was demonstrated that to obtain this pattern of results it is not necessary for perceivers to believe that they will be either competing or cooperating with the comparison target. Simply activating the relevant concepts is sufficient. The final studies demonstrated that competition activates a "difference" focus and cooperation activates a "similarity" focus.     

Accuracy in Detecting Potential Underage Drinkers: The Role of Contextual Effects in Proofing1

Three studies investigated the prevalence and influence of contextual effects in social judgments of age as they concern the purchase of alcohol. In Experiment 1, prior to rating a target individual, college students rated a series of photographs of persons considerably older or younger than the legal drinking age. Contrary to previous research on contrast effects, a cognitive assimilation effect was obtained for perceptions of age. Subjects rated a target person older when the prior stimuli were older, and younger when exposed to youthful stimuli. In Experiment 2, subjects again were exposed to older or younger stimuli or control stimuli (pictures of a university campus) and asked to rate a target individual. In an attempt to make salient the relevant perceptual category, subjects were asked specifically to make age ratings of the priming stimuli. Results again indicated an assimilation effect for age and the decision to proof. Attraction and liking data tended to demonstrate a contrast effect. Experiment 3 replicated the assimilation effects found in Experiments 1 and 2 using actual store clerks. These data are considered in light of the social factors that affect judgments in policies that seek to restrict access to alcohol among minors.     

Differential consequences of trait inferences: a direct test of the trait-referent hypothesis

The hypothesis was investigated that when trait inferences refer to abstract behaviour labels (i.e. ‘conceited’) they act as a general interpretation frame and lead to assimilation in subsequent judgments of an ambiguous target, whereas when they refer to specific actor—trait links (i.e. ‘Peter is conceited’) the activated information is likely to be used as a scale anchor and contrast effects are more likely. Compared to previous studies investigating the consequences of trait inferences, this ‘trait-referent’ hypothesis was tested in a relatively direct way. Target judgments of participants instructed that trait-implying sentences described a ‘behaviour’ showed assimilation, whereas judgments of participants instructed that these sentences described a ‘person’ showed contrast.     

Context Effects in Environmental Judgments: Assimilation and Contrast Effects in Separate and Joint Evaluation Modes1

This research investigates whether consumers judge the environmental quality of food products differently according to whether the products are presented separately or jointly and whether assimilation or contrast effects are more likely to occur. Study 1 revealed contrast effects when products were judged in separate evaluation. Study 2 revealed assimilation effects when products were judged in joint evaluation. Increasing the range of the product alternatives, however, produced a displacement of the judgments in the opposite direction, indicating contrast effects again. Comparing the environmental judgments across both studies, reversal effects in judgments and ordering of products could be demonstrated. Overall, the findings underline that environmental judgments are highly unstable and context‐dependent.     

A novel view of between-categories contrast and within-category assimilation

This research manipulated the portion of a category distribution that is misclassified by the optimal classifier and investigated the impact on assessments of category attributes. Three separate studies manipulated the direction of overlap, the extent of overlap, and the relative base rate of the comparison category. All 3 studies produced large between-categories contrast and within-category assimilation. As expected, these effects were enhanced in conditions in which the optimal classifier misclassified a larger portion of the target category. Study 4 demonstrated that intercategory overlap in the absence of overt classification does not produce contrast and assimilation. Ironically, optimizing categorization accuracy can produce highly inaccurate beliefs about category attributes.     

The effect of global versus local processing styles on assimilation versus contrast in social judgment

The authors propose a global/local processing style model (GLOMO) for assimilation and contrast effects in social judgment. GLOMO is based on Schwarz and Bless' (1992, 2007) inclusion-exclusion model, which suggests that when information is included into a category, assimilation occurs, whereas when information is excluded from a category, contrast occurs. According to GLOMO, inclusion versus exclusion should be influenced by whether people process information globally or locally. In 5 experiments, using both disambiguation and social comparison, the authors induced local versus global processing through perceptual tasks and time perspective and showed that global processing produced assimilation, whereas local processing produced contrast. The experiments showed that processing styles elicited in one task can carry over to other tasks and influence social judgments. Furthermore, they found that hemisphere activation and accessibility of judgment-consistent knowledge partially mediated these effects. Implications for current and classic models of social judgment are discussed.     

Sequential effects in absolute judgments of loudness

The effects of preceding stimuli on the judgments of current stimuli were examined in a study using absolute judgments of loudness with feedback. It was found that the response on a given trial was dependent on the stimuli in the preceding sequence of at least five trials. Both assimilation and contrast effects were observed. The form of the dependency of a response on a prior stimulus was a function of the ordinal position of the stimulus in the preceding sequence of trials. The stimulus on the immediately preceding trial had an assimilative effect on the response and preceding stimuli two to five trials removed all showed a contrast effect on a given response. The extent to which these preceding stimuli contributed to the contrast effect was an increasing function of their recency. The reversal of the dependency of the response, from assimilation to the stimulus one trial back, to contrast with the stimuli two and more trials back, indicates a unique function of the immediately preceding stimulus in this task. Since there was a reduction in the variance of responses to those stimuli similar in value to the immediately preceding stimulus, it is proposed that the stimulus and feedback on the last trial were remembered and used asa standardin judging the presented stimulus. A model is presented in which it is assumed that the memory of the magnitude of the immediately preceding stimulus is contaminated in specified ways by prior stimuli in the series. The empirical findings of assimilation and contrastare expected consequences of the proposed memorial processes.     

Automatic activation of categorical and abstract analogical relations in analogical reasoning

We examined activation of concepts during analogical reasoning. Subjects made either analogical judgments or categorical judgments about four-word sets. After each four-word set, they named the ink color of a single word in a modified Stroop task. Words that referred to category relations were primed (as indicated by longer response times on Stroop color naming) subsequent to analogical judgments and categorical judgments. This finding suggests that activation of category concepts plays a fundamental role in analogical thinking. When colored words referred to analogical relations, priming occurred subsequent to analogical judgments, but not to categorical judgments, even though identical four-word stimuli were used for both types of judgments. This finding lends empirical support to the hypothesis that, when people comprehend the analogy between two items, they activate an abstract analogical relation that is distinct from the specific content items that compose the analogy.     

Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations

Prior research often emphasized a stimulus‐based or bottom‐up view of product category representations. In contrast, we emphasize a more purposeful, top‐down perspective and examine categories that consumers might construct in the service of salient (i.e., highly accessible) goals. Specifically, we investigate how the point of view imposed by salient consumer goals might affect category representations assessed by participants’ similarity judgments of food products. A key factor in our study is that we examine both individual and situational sources of variability in goal salience. In addition, we also vary the surface‐level, visual resemblance of the stimulus pairs of foods used in the study. The results suggest that personal goals (e.g., health) and situational goals (e.g., convenience) act in conjunction and exert a systematic impact on category representations. Both types of goals, when salient, enhanced the perceived similarity of goal‐appropriate products and reduced the similarity of product pairs when only one product was ideal for the particular goal. The similarity‐enhancing effect was most pronounced when the surface resemblance between the products was low, and the similarity‐diminishing effect was more apparent when surface resemblance was high. Implications are discussed for current theoretical assumptions regarding categorization in consumer research.     

Shape-assimilation effect: retrospective distortion of visual shapes

A brief visual stimulus distorts the perceived shape of a subsequent visual stimulus as being dissimilar to the shape of a previous stimulus (shape-contrast effect). In this study, we presented a visual stimulus after a to-be-estimated target stimulus and found that the perceived shape of the target stimulus appeared to be similar to the shape of the following stimulus (shape-assimilation effect). The assimilation effect occurred even when the following stimulus was presented at positions different from that of the target stimulus, indicating that the shape-assimilation effect is a nonretinotopic distortion. The results suggest that the preceding and succeeding stimuli differentially modulate the perceived shape of a briefly presented stimulus.     

Knowledge activation after information encoding: Implications of trait priming on person judgment

It is widely assumed that traits primed after the encoding of person information do not lead to assimilation effects on the judgment of that person. The authors challenge this view by providing evidence that post-encoding trait primes can result in assimilative person judgments under certain conditions. In Experiments 1 and 2, we identify the conditions under which these assimilation effects occur. Experiment 1 shows the importance of participants’ goals during person information encoding: assimilation is observed when person information is encoded as part of a memorization goal (as opposed to an impression formation goal). The findings of Experiment 2 further reveal that the encoded person information should imply trait concepts rather than being merely vague with respect to the primed trait category. Finally, the results of Experiment 3 suggest that the obtained assimilation effect is driven by differential accessibility for prime-congruent person information.     

At first glance, transparency enhances assimilation

We investigated the role of transparency, perceptual grouping, and presentation time on perceived lightness. Both transparency and perceptual grouping have been found to result in assimilation effects, but only for ambiguous stimulus displays and with specific attentional instructions. By varying the presentation times of displays with two partly overlapping transparent E-shaped objects, we measured assimilation in unambiguous stimulus displays and without specific attentional instructions. The task was to judge which of two simultaneously presented E-shaped objects was darker. With unrestrained presentation times, if a transparency interpretation was possible, assimilation was not found. Inhibiting a transparency interpretation by occluding the local junctions between the two E-shaped objects, did lead to assimilation. With short presentation times, if a transparency interpretation was possible, assimilation was now also found. Thus, we conclude that, although transparency appears to enhance assimilation, with unambiguous stimulus displays and without specific attentional instructions, perceptual grouping is more important for assimilation to occur.     

"The referents of trait inferences: The impact of trait concepts versus actor-trait links on subsequent judgments": Retraction of Stapel, Koomen, and van der Pligt (1996)

Reports the retraction of "The referents of trait inferences: The impact of trait concepts versus actor-trait links on subsequent judgments" by Diederik A. Stapel, Willem Koomen and Joop van der Pligt (Journal of Personality and Social Psychology, 1996[Mar], Vol 70[3], 437-450). This retraction follows the results of an investigation into the work of Diederik A. Stapel (further information on the investigation can be found here: https://www.commissielevelt.nl/). The Drenth Committee has found evidence of fraud, leading to the conclusion that fraud is most likely in the data supplied by Diederik A. Stapel. His co-authors were unaware of his actions and were not involved in the collection of the likely fraudulent data. (The following abstract of the original article appeared in record 1996-03014-002.) The authors investigated the hypothesis that when trait inferences refer to abstract behavior labels they act as a general interpretation frame and lead to assimilation in subsequent judgments of an ambiguous target, whereas when they refer to a specific actor-trait link they will be used as a scale anchor and lead to contrast. Similar to G. B. Moskowitz and R. J. Roman's (see record 1992-31124-001) study, participants who were instructed to memorize trait-implying sentences showed assimilation, and participants who were instructed to form an impression of the actors in these sentences showed contrast. However, exposure to trait-implying sentences that described actors with real names and were accompanied with photos of the actors resulted in contrast under both memorization and impression instructions (Experiment 1). Furthermore, contrast ensued when trait-implying sentences were accompanied with information that suggested a person attribution, whereas assimilation ensued when that information suggested a situation attribution, independent of processing goals (Experiment 2). These findings are interpreted as support for referent-based explanations of the consequences of trait inferences. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Moods as spotlights: the influence of mood on accessibility effects

Three studies explore the manner in which one's mood may affect the use and impact of accessible information on judgments. Specifically, the authors demonstrated that positive and negative moods differentially influence the direction of accessibility effects (assimilation, contrast) by determining whether abstract traits or concrete actor-trait links are primed. Study 1 investigated the impact of positive versus negative mood on the judgmental impact of trait-implying behaviors and found that positive moods lead to assimilation and negative moods to contrast. In Study 2, this effect was replicated in a subliminal priming paradigm. In Study 3, it was demonstrated that the type of information activated by trait-implying behaviors is indeed mood dependent, such that abstract trait information is activated in a positive mood, whereas specific actor-trait links are activated in a negative mood.     

The role of local context in autoshaping

Three experiments used an autoshaping procedure with pigeons to examine the effects of nonreinforced, nontarget stimuli (ITI-fillers) during the intertrial interval on responding to a reinforced target CS. Experiment 1 replicated a previous demonstration that an ITI-filler that occupied a substantial portion of the ITI attenuated responding to the target CS relative to a group trained with a similar ITI but lacking the ITI-filler. Experiment 2 found that the superiority of responding typically found with a long ITI relative to a short ITI, that is, the trial-spacing effect, can be reversed by imposing a filler stimulus during the ITI in the former condition. Experiment 3, using a within-subject design, found that when one background stimulus condition occupied a majority of the interreinforcement interval, pairings of one target CS with reinforcement that were embedded within this background condition, that is, a long duration local context occurred for this CS, yielded better performance that a second, reinforced, target CS paired with reinforcement in the shorter duration background condition. These results confirmed predictions derived from a local context view of cycle time. Comparator theories of classical conditioning require incorporation of this notion into their conceptualization of effective cycle time in order to explain the present findings.     

Intentional switching of auditory attention between long and short sequential tone patterns

The current study focuses on auditory task switching, more precisely on switching attention between different temporal patterns of the same auditory stimulus. Tone sequences consisting of nine different pitch tones were presented aurally. Three repetitive short 3-tone patterns (local focus) were combined to a long pattern (global focus), and each could be either rising or falling, resulting in congruent or incongruent combinations. Participants were informed by a cue if they had to attend to the short or to the long pattern, and they indicated if the target pattern was rising or falling by pressing one of two keys. In two experiments, we investigated cued switches between the two attentional foci. Switch costs in reaction times and errors were observed when switching from the long to the short pattern but not when switching from the short to the long pattern. These asymmetric switch costs were reduced when participants had more time to prepare for the switch in a condition with a prolonged cue-stimulus interval. In addition, participants made more errors when global and local patterns did not correspond to each other (i.e., in incongruent trials) when attending to either of the patterns, but this congruency effect was not modulated by preparation time. The data suggest that the mechanisms of task goal prioritizing, as indicated by the asymmetric attention switch costs, are dissociable from those underlying stimulus selection, as indicated by the congruency effects.