West vs. West like East vs. West? A comparison between Italian and US American context sensitivity and Fear of Isolation

Easterners tend to process information more holistically than Westerners. Kim and Markman (J Exp Soc Psychol 42(3):350–364, 2006) suggest that these differences are rooted in higher chronic levels of Fear of Isolation (FOI) for those cultures that process information more holistically. The goal of this study was to determine if these differences and their suggested cause could be found with two different Western cultures. Testing Italian (IT) and US American (US) adults, we found that IT participants processed information more holistically and had a higher chronic level of FOI than US participants; furthermore, the manipulation of FOI affected context sensitivity more for IT than for US participants. The results demonstrate that IT participants were more similar to previous research with Eastern populations than with Western populations (Kim and Markman in J Exp Soc Psychol 42(3):350–364, 2006) and indicate a within-Western culture difference for reasoning styles and support the hypothesis that this difference is due to different chronic levels of FOI.     

Proverb preferences across cultures: Dialecticality or poeticality?

Peng and Nisbett (1999) claimed that members of Asian cultures show a greater preference than Euro-Americans for proverbs expressing paradox (so-called dialectical proverbs; e.g.,Too humble is half proud). The present research sought to replicate this claim with the same set of stimuli used in Peng and Nisbett’s Experiment 2 and a new set of dialectical and nondialectical proverbs that were screened to be comparably pleasing in phrasing. Whereas the proverbs were rated as more familiar and (in Set 1) more poetic by Chinese than by American participants, no group differences were found in relation to proverb dialecticality. Both the Chinese and Americans in our study rated the dialectical proverbs from Peng and Nisbett’s study as more likable, higher in wisdom, and higher in poeticality than the nondialectical proverbs. For Set 2, both groups found the dialectical proverbs to be as likable, wise, and poetic as the nondialectical proverbs. When poeticality was covaried out, dialectical proverbs were liked better than nondialectical proverbs across both stimulus sets by the Chinese and the Americans alike, and when wisdom was covaried out, the effect of dialecticality was reduced in both sets and groups. Our findings indicate that caution should be taken in ascribing differences in proverb preferences solely to cultural differences in reasoning.     

Cross cultural differences in unconscious knowledge

Previous studies have indicated cross cultural differences in conscious processes, such that Asians have a global preference and Westerners a more analytical one. We investigated whether these biases also apply to unconscious knowledge. In Experiment 1, Japanese and UK participants memorized strings of large (global) letters made out of small (local) letters. The strings constituted one sequence of letters at a global level and a different sequence at a local level. Implicit learning occurred at the global and not the local level for the Japanese but equally at both levels for the English. In Experiment 2, the Japanese preference for global over local processing persisted even when structure existed only at the local but not global level. In Experiment 3, Japanese and UK participants were asked to attend to just one of the levels, global or local. Now the cultural groups performed similarly, indicating that the bias largely reflects preference rather than ability (although the data left room for residual ability differences). In Experiment 4, the greater global advantage of Japanese rather English was confirmed for strings made of Japanese kana rather than Roman letters. That is, the cultural difference is not due to familiarity of the sequence elements. In sum, we show for the first time that cultural biases strongly affect the type of unconscious knowledge people acquire.     

The role of utility value in achievement behavior: the importance of culture

Two studies tested how participants' responses to utility value interventions and subsequent interest in a math technique vary by culture (Westerners vs. East Asians) and levels of initial math interest. Participants in Study 1 were provided with information about the utility value of the technique or not. The manipulation was particularly effective for East Asian learners with initially lower math interest, who showed more interest in the technique relative to low-interest Westerners. Study 2 compared the effects of two types of utility value (proximal or distal) and examined the effects on interest, effort, performance, and process variables. Whereas East Asian participants reaped the most motivational benefits from a distal value manipulation, Westerners benefited the most from a proximal value manipulation. These findings have implications for how to promote motivation for learners with different cultural backgrounds and interests.     

Discourse structure and relative clause processing

Studies in several languages have shown that subject-relative clauses are easier to process than object-relative clauses. Mak, Vonk, and Schriefers (2006) have proposed the topichood hypothesis to account for the preference for subject-relative clauses. This hypothesis claims that the entity in the relative clause that is most topicworthy will be chosen as the subject. By default, the antecedent of the relative clause will be chosen as the subject of the relative clause, because it is the topic of the relative clause. However, when the noun phrase (NP) in the relative clause is also topicworthy, the preference for the antecedent to be the subject will disappear. This was confirmed in two experiments. In Experiment 1, we tested relative clauses with a personal pronoun in the relative clause. We obtained a preference for object-relative clauses, in line with the assumption that personal pronouns refer to a discourse topic and are thus topicworthy. In Experiment 2, the discourse status of the NP in the relative clause was manipulated; either it was not present in the preceding context, or it was the discourse topic. The experiment showed that when the NP in the relative clause refers to the discourse topic, the difficulty of object-relative clauses is reduced, in comparison with relative clauses with an NP that is new in the discourse, even in the absence of any explicit cue in the relative clause itself. The experiments show that discourse factors guide processing at the sentence level.     

Culture and aesthetic preference: comparing the attention to context of East Asians and Americans

Prior research indicates that East Asians are more sensitive to contextual information than Westerners. This article explored aesthetics to examine whether cultural variations were observable in art and photography. Study 1 analyzed traditional artistic styles using archival data in representative museums. Study 2 investigated how contemporary East Asians and Westerners draw landscape pictures and take portrait photographs. Study 3 further investigated aesthetic preferences for portrait photographs. The results suggest that (a) traditional East Asian art has predominantly context-inclusive styles, whereas Western art has predominantly object-focused styles, and (b) contemporary members of East Asian and Western cultures maintain these culturally shaped aesthetic orientations. The findings can be explained by the relation among attention, cultural resources, and aesthetic preference.     

Terror management and the vicissitudes of sports fan affiliation: the effects of mortality salience on optimism and fan identification

The present research examined the hypothesis derived from terror management theory that identifications with sports teams shield against the potential consequences of awareness of death. Experiment 1 demonstrated that Dutch participants who were reminded of their death expressed greater optimism about the results of the national soccer team compared to a control condition. Experiment 2 conceptually replicated this finding with American participants and college sports teams. In addition, Experiment 2 tested the hypothesis that success of a team is a prerequisite for sports fan affiliation to function as a buffer against death concerns. Before the college football season began, participants who were reminded about death expressed greater relative preference for a more salient, but less successful college football team over a national college champion basketball team compared to control participants. However, after the football team lost its first game of the season, participants who were reminded about death indicated greater relative preference for the successful basketball team. Results are discussed with regard to the psychological function of social identifications. Copyright © 2000 John Wiley & Sons, Ltd.     

Temporal context, preference, and resistance to change

According to behavioral momentum theory, preference and relative resistance to change in concurrent-chains schedules are correlated and reflect the relative conditioned value of discriminative stimuli. In the present study, we explore the generality of this relation by manipulating the temporal context within a concurrent-chains procedure through changes in the duration of the initial links. Consistent with previous findings, preference for a richer terminal link was less extreme with longer initial links across three experiments with pigeons. In Experiment 1, relative resistance to change and preference were related inversely when responding was disrupted with response-independent food presentations during initial links, replicating a previous finding with rats. However, more food was presented with longer initial links, confounding the disrupter and initial-link duration. In Experiment 2, presession feeding was used instead and eliminated the negative relation between relative resistance to change and preference, but relative resistance to change was not sensitive to relative terminal-link reinforcement rates. In Experiment 3, with more extreme relative terminal-link reinforcement rates, increasing initial-link duration similarly decreased preference and relative resistance to change for the richer terminal link. Thus, when conditions of disruption are equal and assessed under the appropriate reinforcement conditions, changes in temporal context impact relative resistance to change and preference similarly.     

The context sensitivity of visual size perception varies across cultures

There is evidence that East Asian cultures have more context-sensitive styles of reasoning, memory, attention, and scene perception than Western cultures. Lower levels of the perceptual hierarchy seem likely to be similar in all cultures, however, so we compared context sensitivity in Japan with that in the UK using a rigorous psychophysical measure of the effects of centre-surround contrast on size discrimination. In both cultures context sensitivity was greater for females working in the social sciences than for males working in the mathematical sciences. More surprisingly, context sensitivity was also much greater in Japan than in the UK. These findings show that, even at low levels of the visual-processing hierarchy, context sensitivity varies across cultures, and they raise important issues for both vision scientists and cross-cultural psychologists.     

Differences in delay, not ratios, control choice in concurrent chains

In two experiments, pigeons were trained with concurrent-chains schedules, wherein responding to equal initial links measured preference between variable-interval terminal links. Absolute terminal-link duration was varied by keeping constant the difference between the terminal-link delays and forcing their ratio to change. Delay-reduction theory scales value relative to a common temporal context and requires that delay differences control choice. Thus, preference should remain invariant. Most competing accounts, including the matching law and a strong form of Weber's law, require that preference vary with the delay ratio. Experiment 1 employed standard concurrent chains, in which terminal-link position and color were confounded. Although average preference remained constant, individual preferences were highly variable and inconsistent, possibly due to carryover of position biases across conditions. In an attempt to reduce variability, Experiment 2 used a modified concurrent-chains procedure. Preference at different terminal-link durations was assessed simultaneously to prevent order effects, and terminal-link position was alternated randomly across trials to minimize the impact of position biases. In Experiment 2, both individual and mean preferences showed the constant-difference invariance. Overall, choice was controlled by terminal-link differences, not ratios.     

Placing the face in context: cultural differences in the perception of facial emotion

Two studies tested the hypothesis that in judging people's emotions from their facial expressions, Japanese, more than Westerners, incorporate information from the social context. In Study 1, participants viewed cartoons depicting a happy, sad, angry, or neutral person surrounded by other people expressing the same emotion as the central person or a different one. The surrounding people's emotions influenced Japanese but not Westerners' perceptions of the central person. These differences reflect differences in attention, as indicated by eye-tracking data (Study 2): Japanese looked at the surrounding people more than did Westerners. Previous findings on East-West differences in contextual sensitivity generalize to social contexts, suggesting that Westerners see emotions as individual feelings, whereas Japanese see them as inseparable from the feelings of the group.     

Self-Control and Impulsiveness in Adult Human Females: Effects of Food Preferences

Two experiments explored the effects of food preferences on humans’ choice in a self-control paradigm. Reinforcers consisted of programmed periods of access time to drinking juice during the experimental session. Experiment 1 used 14 adult women and Experiment 2 used 9 adult women. In Experiment 1, the women demonstrated significantly less sensitivity to reinforcer amount relative to sensitivity to reinforcer delay (a measure of self-control) when they reported a higher preference for the juice received as the less delayed, smaller reinforcer than for the juice received as the more delayed, larger reinforcer. Conversely in Experiment 2, the women demonstrated significantly more sensitivity to reinforcer amount relative to sensitivity to reinforcer delay when they reported a higher preference for the juice received as the more delayed, larger reinforcer than for the juice received as the less delayed, smaller reinforcer. Together, the results show that participants’ food preferences can influence self-control for food reinforcers.     

Inferring the emotions of friends versus strangers: the role of culture and self-construal

Three studies examined cross-cultural differences in empathic accuracy (the ability to correctly infer another's emotional experience) within the context of different relationships. East-West cultural differences in self-construal were hypothesized to differentiate levels of empathic accuracy across relationship types. In contrast to the independent self prevalent among members of Western cultures, members of Eastern cultures generally view the self as interdependent with those with whom they have a relationship. Easterners, relative to Westerners, are more concerned with the thoughts or feelings of close others and less concerned with the thoughts or feelings of those with whom they have no relational link (i.e., strangers). Across three studies, the authors found that East Asians, compared with European Americans, made more accurate inferences regarding the emotions of close others (i.e., friends), but less accurate inferences regarding the emotions of strangers. Furthermore, individual differences in interdependent self-construal among East Asians predicted the degree of empathic accuracy.     

Regional differences in pathogen prevalence and defensive reactions to the "swine flu" outbreak among East Asians and Westerners

Research has found that contagion-minimizing behavioral tendencies are amplified in pathogen-prevalent regions. We investigated whether reactions to the "swine flu" outbreak of 2009 were stronger among East Asians than Westerners, populations residing in regions that now enjoy comparable advances in healthcare but that are characterized by relatively high and low historical pathogen prevalence, respectively. In a survey, East Asians reported greater concerns about infection, especially from foreigners. Analyses of international air travel data around the time of the outbreak provided corroborating evidence: Immediately following the outbreak, airports in the Asia-Pacific region lost more international traffic relative to their Western counterparts, and East Asian airlines reported greater declines in international traffic compared to Western airlines. These differences are unlikely to reflect objective threat posed by swine flu (whose casualties were concentrated in the Americas); rather, they appear to reflect culturally adapted behavioral patterns forged and sustained by regionally variable levels of pathogen prevalence.     

Semantic memory for metaphor: The conceptual base hypothesis

The idea that people can encode and use an extremely abstract and general form of a complex linguistic (proverb) input-a conceptual base-was examined in two experiments. In Experiment I, each proverb was accompanied by either a conceptually related (good, mediocre, or poor) or an unrelated interpretation. The related interpretations were more effective recall prompts than were the unrelated interpretations, but only for high-imagery proverbs. In Experiment II, subjects wrote interpretations of the proverbs and then received either the proverb subject-noun or a brief story as a prompt. As was the case for the interpretations in Experiment I, the stories did not share any major vocabulary or propositional structure with their proverb source. Nonetheless, the stories were as effective as the nouns. Also, quality of proverb interpretation and of recall performance were positively related, with the correlations involving low-imagery proverbs, and stories, tending to be higher. Both experiments provided support for the conceptual-base notion, and underlined the importance of interpretive context, but more definitive evidence is needed.     

Cultural influences on Facebook photographs

Prior research in social psychology indicates that East Asians from collectivistic and interdependent sociocultural systems are more sensitive to contextual information than Westerners, whereas Westerners with individualistic and independent representation have a tendency to process focal and discrete attributes of the environment. Here we have demonstrated that such systematic cultural variations can also be observed in cyberspace, focusing on self‐presentation of photographs on Facebook, the most popular worldwide online social network site. We examined cultural differences in face/frame ratios for Facebook profile photographs in two studies. For Study 1, 200 digital profile face photographs of active Facebook users were randomly selected from native and immigrant Taiwanese and Americans. For Study 2, 312 Facebook profiles of undergraduate students of six public universities in East Asia (Hong Kong, Singapore, and Taiwan) and the United States (California and Texas) were randomly selected. Overall, the two studies clearly showed that East Asian Facebook users are more likely to deemphasize their faces compared to Americans. Specifically, East Asians living in Hong Kong, Singapore, and Taiwan exhibited a predilection for context inclusiveness in their profile photographs, whereas Americans tended to prioritize their focal face at the expense of the background. Moreover, East Asian Facebook users had lower intensity of facial expression than Americans on their photographs. These results demonstrate marked cultural differences in context‐inclusive styles versus object‐focused styles between East Asian and American Facebook users. Our findings extend previous findings from the real world to cyberspace, and provide a novel approach to investigate cognition and behaviors across cultures by using Facebook as a data collection platform.     

Environmental context-dependent recognition memory effects: An examination of ICE model and cue-overload hypotheses

The ICE model account (e.g., Murnane & Phelps, 1993; Murnane, Phelps, & Malmberg, 1999) of environmental context (EC)-dependent recognition memory is described, and new predictions concerning the effect of multiple presentation ECs are derived. Experiment 1 tested the ICE model predictions in relation to predictions derived from the cue-overload hypothesis (e.g., Watkins, 1979). In addition, the sensitivity of recognition reaction time (RT) as a measure of EC-dependent memory effects was examined. Minimal support was obtained for the ICE model, but greater support was provided for the cue-overload hypothesis. In Experiment 2, further manipulations were employed to test ICE model predictions and the cue-overload hypothesis, with relevance to the mental reinstatement and outshining hypotheses. Again support for the cue-overload hypothesis was obtained, and an EC reinstatement effect with RTs was detected. The ICE model is considered in respect of these findings.     

文化影响自我解释的神经机制

自我解释是指个体如何思考自我及其与他人的关系。在集体主义-个人主义维度下, 东西方人分属于典型的相依性-独立性自我解释：自我参照任务中, 东亚人的自我和重要他人(如母亲)均表征于内侧前额叶皮质(MPFC), 西方人的自我和重要他人分表征于不同脑区; 偶发任务和词-音不一致任务中, 相依性自我解释程度分别调节P3和N400的活动; 文化启动任务中, 双文化被试可通达相应的自我解释。社会脑假设、文化-基因协同进化论和神经-文化交互作用模型对此进行了阐释。未来应研究中国人的关系自我, 尤其是探索本土化的理论和研究方法。