Pathways to intercultural accuracy: Social projection processes and core cultural values

The present research examines intercultural accuracy—people's ability to make accurate judgments about outgroup values—and the role of social projection processes. Across four studies, U.S. and British participants showed low overall levels of intercultural accuracy for Chinese students’ individualistic and collectivistic values. In line with recent changes toward individualism in China, we observed different levels of intercultural accuracy, hinging on whether the criterion values of Chinese were assessed before (2001) or after (2015) this shift. Important for the study of social projection, we observed that U.S./British participants projected their values onto the outgroup. Social projection tendency (measured in Study 2 and manipulated in Study 3) was associated with greater intercultural accuracy. The relationship between projection and accuracy also depended on the shifts in individualistic values of Chinese. Important for the study of intergroup relations, accuracy was positively associated with interest in future relationships with the Chinese.     

Value priorities in American and British female and male university students

Value priorities were analyzed as they relate to nationality (American vs. British) and gender in a study involving 207 university students from the 2 countries. Participants responded anonymously to S. H. Schwartz's Value Survey (1992, 1994), consisting of various individualistic and collectivistic values. American students assigned greater importance to the individualistic values of achievement, hedonism, self-direction, and stimulation than British students did; students from the 2 countries assigned equal importance to the power value type. Compared with men, women from both countries assigned greater value priorities to the collectivistic values of benevolence, universalism, security, and subordination of self to others. Women and men, however, did not differ on the individualistic values, and, in fact, women placed greater importance on achievement than men did. The results for the individualistic values are discussed primarily within the context of major changes in the career and work opportunities afforded women by society in the past 30 years.     

Social Support and the Ability to Adapt to Life Among Brazilian Street Children and Non-Street Children

Abstract

Value priorities were analyzed as they relate to nationality (American vs. British) and gender in a study involving 207 university students from the 2 countries. Participants responded anonymously to S. H. Schwartz's Value Survey (1992, 1994), consisting of various individualistic and collectivistic values. American students assigned greater importance to the individualistic values of achievement, hedonism, self-direction, and stimulation than British students did; students from the 2 countries assigned equal importance to the power value type. Compared with men, women from both countries assigned greater value priorities to the collectivistic values of benevolence, universalism, security, and subordination of self to others. Women and men, however, did not differ on the individualistic values, and, in fact, women placed greater importance on achievement than men did. The results for the individualistic values are discussed primarily within the context of major changes in the career and work opportunities afforded women by society in the past 30 years.     

Cultural evolution over the last 40 years in China: Using the Google Ngram Viewer to study implications of social and political change for cultural values

Chinese people have held collectivistic values such as obligation, giving to other people, obedience and sacrifice of personal interests for thousands of years. In recent decades, China has undergone rapid economic development and urbanisation. This study investigates changing cultural values in China from 1970 to 2008 and the relationship of changing values to ecological shifts. The conceptual framework for the study was Greenfield's (2009) theory of social change and human development. Changing frequencies of contrasting Chinese words indexing individualistic or collectivistic values show that values shift along with ecological changes (urbanisation, economic development and enrollment in higher education), thereby adapting to current sociodemographic contexts. Words indexing adaptive individualistic values increased in frequency between 1970 and 2008. In contrast, words indexing less adaptive collectivistic values either decreased in frequency in this same period of time or else rose more slowly than words indexing contrasting individualistic values.     

Individualism–collectivism and group creativity

Current research in organizational behavior suggests that organizations should adopt collectivistic values because they promote cooperation and productivity, while individualistic values should be avoided because they incite destructive conflict and opportunism. In this paper, we highlight one possible benefit of individualistic values that has not previously been considered. Because individualistic values can encourage uniqueness, such values might be useful when creativity is a desired outcome. Although we hypothesize that individualistic groups should be more creative than collectivistic groups, we also consider an important competing hypothesis: given that collectivistic groups are more responsive to norms, they might be more creative than individualistic groups when given explicit instructions to be creative. The results did not support this competing hypothesis and instead show that individualistic groups instructed to be creative are more creative than collectivistic groups given the same instructions. These results suggest that individualistic values may be beneficial, especially when creativity is a salient goal.     

Moral reasoning and moral orientation of U.S. and Turkish university students

Participants from an individualistic society (U.S.A.) were compared with participants from a collectivistic society (Turkey) in terms of moral reasoning and orientation (justice and care). A total of 396 undergraduates (203 U.S. students, 193 Turkish students) between the ages of 18 and 46 years were administered the original version of the Defining Issues Test and the Measure of Moral Orientation. Turkish participants received higher mean principled scores than did the U.S. participants, and female participants received higher mean principled scores than did male participants. Turkish participants also scored significantly higher on the justice and care orientations than U.S. participants, and female participants scored significantly higher on the justice and care orientations than male participants.     

Individuals in mind,mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity

It has been argued that groups with individualistic norms are more creative than groups with collectivistic norms (Goncalo & Staw, 2006). This conclusion, however, may be too unspecific, as individualism–collectivism denotes a multidimensional continuum and may affect people's self-construal and values. This study analyzed to what extent these dimensions differentially impact upon group creativity. After manipulating self-construal and value orientation, 58 triads engaged in a brainstorming task. Groups with collectivistic value orientation generated more ideas than groups with individualistic value orientation. Furthermore, there was an interaction between value orientation and self-construal on originality: ideas were more original when group members combined collectivistic value orientation with individualistic self-construal. Thus, groups should integrate elements of both individualism and collectivism to ensure high creativity.     

Cross‐cultural differences in emotion suppression in everyday interactions

Previous research suggests that in collectivistic cultures, people tend to suppress their emotions more than in individualistic cultures. Little research, however, has explored cross‐cultural differences in emotion regulation in everyday interactions. Using a daily social interaction method, we examined whether people from collectivistic backgrounds (Chinese exchange students and immigrants from the Moluccas, Indonesia) living in the Netherlands differed from those from individualistic backgrounds (Dutch natives) in emotion suppression during everyday interactions. We also examined whether this depended on their relationship with the interaction partner(s). We found that Chinese participants suppressed positive and negative emotions more than Dutch and Moluccan participants and that this was related to differences in interdependent and independent self‐construal across the samples. We also found that Chinese participants suppressed positive emotions less in interactions with close others, whereas Dutch participants suppressed negative emotions more with non‐close others. No such differences were found for Moluccans. Our findings support the idea that people from collectivistic cultures suppress emotions more than those from individualistic cultures, but they also suggest that this depends on who the interaction partner is. Furthermore, they suggest that emotion suppression may change when people with collectivistic backgrounds have been raised in individualistic cultures.     

Transition to market economy promotes individualistic values: Analysing changes in frequencies of Russian words from 1980 to 2008

Google Books Ngram was used to assess changes in frequency of usage in words corresponding to collectivistic and individualistic values in Russia during the time of economic changes. It was found that in many domains transition to market economy was associated with a rise in the use of words corresponding to individualistic values and a decrease in the use of words associated with collectivistic values. In several cases, words corresponding to collectivistic terms were used more often than words corresponding to individualistic values. The results suggest that economic changes lead to a change in values structure, but that individualistic and collectivistic values can co‐exist because of the transitional sate of the Russian society.     

Consistency-based compliance across cultures

A field study investigated cross-cultural differences in choice-congruent behavior and its impact on compliance. U.S. and Asian participants received a request to complete an online survey and a month later they were approached with a larger, related request. Compliance with the initial request had a stronger impact on subsequent compliance among the U.S. participants than among the Asian participants. Despite their lower rate of compliance with the initial request, the U.S. participants who chose to comply were more likely than their Asian counterparts to agree to the subsequent request. Further analyses revealed that this effect was driven by differences in the individualistic/collectivistic orientation of the participants from the two cultures. Within both cultures, the more individualistic participants showed stronger consistency with their earlier compliance than the more collectivistically oriented participants.     

Actual,ideal, and expected relatedness with parents across and within cultures

Differences in actual, ideal, and expected relatedness with mothers and fathers were explored across two cultural groups (i.e., university students from the U.S. and Turkey) in Study 1, and across two socioeconomic status (SES) groups (i.e., high school students from the upper and lower SES in Turkey) in Study 2. In both studies associations of perceived relatedness with individualistic and collectivistic value orientations as well as with self‐construal types were also explored. Results indicated cultural groups to be quite similar in actual relatedness, but to differ in expected and ideal relatedness, with Turks reporting more relatedness. In Turkey, lower SES adolescents reported more relatedness in ideal and actual conditions than upper SES adolescents, while they did not differ in expected relatedness. Results involving self‐types and value orientations pointed to both cross‐cultural similarities and within‐cultural diversity in relatedness. Theoretical implications of the differential impact of culture, SES, self‐construals, and value orientations on actual, ideal, and expected relatedness are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

Reactions to Violation of Normative Standards: A Cross-Cultural Analysis of Shame and Guilt

This study investigates the responses from individuals from three culture groups (Germans, Kurds, and Lebanese) following the violation of legal, religious, and traditional norms. The three samples formed two main groups with regard to their cultural orientation; the German sample showed an individualistic orientation whereas the other two samples (Kurds and Lebanese) showed a clear collectivistic orientation. As hypothesized by cross-cultural researchers, it was expected that individuals from collectivistic cultures would respond to normative violations with more shame and individuals from individualistic orientations with more guilt. The findings show that subjects from collectivistic cultures respond with more shame and guilt than subjects from the individualistic culture. However, there was no distinction with regard to the degree of guilt between the two main culture groups. Since the three culture groups show a similar religious outlook in terms of monotheism (Christianity and Islam), it was suggested that this factor increases the degree of guilt even for subjects with a collectivistic background. Moreover, it was found that the Kurds and Lebanese showed a greater willingness to keep to the norms of religion and tradition, and less willingness to allow state laws to intervene in family and ingroup disputes.     

Horizontal and vertical individualism and collectivism among college students in the United States, Taiwan, and Argentina.

Among college students in the United States, Taiwan, and Argentina, the author examined the strength of 4 cultural patterns (horizontal collectivism, vertical collectivism, horizontal individualism, vertical individualism; H. C. Triandis, 1995). A 3-group confirmatory factor analysis established the measurement equivalence among the 3 samples before the comparison. The Taiwanese and the Argentine samples were more vertically collectivist than the U.S. sample. The U.S. and the Taiwanese samples were more vertically individualistic than the Argentine sample. The U.S. sample was more horizontally individualistic than the Argentine sample, which, in turn, was more horizontally individualistic than the Taiwanese sample.     

Are social prediction errors universal? Predicting compliance with a direct request across cultures

Previous research conducted in the United States has demonstrated that help-seekers fail to appreciate the embarrassment and awkwardness (i.e., social costs) targets would experience by saying “no” to a request for help. Underestimation of such social costs leads help-seekers to underestimate the likelihood that others will comply with their requests. We hypothesized that this error would be attenuated in a collectivistic culture. We conducted a naturalistic help-seeking study in the U.S. and China and found that Chinese help-seekers were more accurate than American help-seekers at predicting compliance. A supplementary scenario study in which we measured individual differences in collectivistic and individualistic orientations within a single culture provided converging evidence for the association between collectivism and expectations of compliance. In both cases, the association between collectivism (culturally defined or measured) and predicted compliance was mediated by participants' ratings of the social costs of saying “no”.     

Horizontal and Vertical Individualism and Collectivism Among College Students in the United States,Taiwan, and Argentina

Abstract

Among college students in the United States, Taiwan, and Argentina, the author examined the strength of 4 cultural patterns (horizontal collectivism, vertical collectivism, horizontal individualism, vertical individualism; H. C. Triandis, 1995). A 3-group confirmatory factor analysis established the measurement equivalence among the 3 samples before the comparison. The Taiwanese and the Argentine samples were more vertically collectivist than the U.S. sample. The U.S. and the Taiwanese samples were more vertically individualistic than the Argentine sample. The U.S. sample was more horizontally individualistic than the Argentine sample, which, in turn, was more horizontally individualistic than the Taiwanese sample.     

Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses

Are Americans more individualistic and less collectivistic than members of other groups? The authors summarize plausible psychological implications of individualism-collectivism (IND-COL), meta-analyze cross-national and within-United States IND-COL differences, and review evidence for effects of IND-COL on self-concept, well-being, cognition, and relationality. European Americans were found to be both more individualistic-valuing personal independence more-and less collectivistic-feeling duty to in-groups less-than others. However, European Americans were not more individualistic than African Americans, or Latinos, and not less collectivistic than Japanese or Koreans. Among Asians, only Chinese showed large effects, being both less individualistic and more collectivistic. Moderate IND-COL effects were found on self-concept and relationality, and large effects were found on attribution and cognitive style.     

Communalism, familism, and filial piety: are they birds of a collectivist feather?

The present studies examined the extent to which (a) communalism, familism, and filial piety would pattern onto a single family/relationship primacy construct; (b) this construct would be closely related to indices of collectivism; and (c) this construct would be related to positive psychosocial functioning and psychological distress. In Study 1, 1,773 students from nine colleges and universities around the United States completed measures of communalism, familism, and filial piety, as well as of individualistic and collectivistic values. Results indicated that communalism, familism, and filial piety clustered onto a single factor. This factor, to which we refer as family/relationship primacy, was closely and positively related to collectivism but only weakly and positively related to individualism and independence. In Study 2, 10,491 students from 30 colleges and universities in 20 U.S. states completed measures of communalism, familism, and filial piety, as well as of positive psychosocial functioning and psychological distress. The family/relationship primacy factor again emerged and was positively associated with both positive psychosocial functioning and psychological distress. Clinical implications and future directions for the study of cultural values are discussed.     

Do all raters value task,citizenship, and counterproductive behaviors equally: An investigation of cultural values and performance evaluations

We investigated whether individualistic and collectivistic cultural values influence the extent to which raters consider task, citizenship (OCB), and counterproductive work behaviors (CWB) when evaluating overall employee performance. Participants completed a managerial role-play exercise in which they read employee performance vignettes and rated the overall performance of each employee. A relative weights approach was used to determine to what extent raters considered task, OCB, and CWB information when evaluating employee performance. Results indicated that as compared to individualistic raters, collectivistic raters placed higher weights on OCBs and less weight on task performance when assigning an overall performance rating. However, contrary to expectations, collectivistic raters did not place significantly higher weights on CWBs as compared to individualistic raters. Future research directions and practical implications are discussed.     

Culture, cross-role consistency, and adjustment: testing trait and cultural psychology perspectives

Trait and cultural psychology perspectives on cross-role consistency and its relation to adjustment were examined in 2 individualistic cultures, the United States (N=231) and Australia (N=195), and 4 collectivistic cultures, Mexico (N=199), the Philippines (N=195), Malaysia (N=217), and Japan (N=180). Cross-role consistency in trait ratings was evident in all cultures, supporting trait perspectives. Cultural comparisons of mean consistency provided support for cultural psychology perspectives as applied to East Asian cultures (i.e., Japan) but not collectivistic cultures more generally. Some but not all of the hypothesized predictors of consistency were supported across cultures. Cross-role consistency predicted aspects of adjustment in all cultures, but prediction was most reliable in the U.S. sample and weakest in the Japanese sample. Alternative constructs proposed by cultural psychologists--personality coherence, social appraisal, and relationship harmony--predicted adjustment in all cultures but were not, as hypothesized, better predictors of adjustment in collectivistic cultures than in individualistic cultures.     

Chinese Cultural Collectivism and Work-Related Stress: Implications for Employment Counselors

The influence and damage of work-related stress on employees from different cultures may well be the same, but the form of stressors may not be so. Stress is influenced by cultural and social variables such as values, attitudes, and perceptions. The collectivism-individualism construct was suggested to measure cultural variables and attempt to explain the differences of some social behaviors between Eastern and Western people. Eastern cultures like the Chinese and the Japanese are collectivistic, whereas Western cultures such as the American and Canadian are individualistic. As members of an Asian collectivistic society, Hong Kong Chinese workers tend to interpret and handle work-related stress differently from Westerners, despite the fact that they have been exposed to western business practices. Like Asian Americans, they are often caught between their collectivistic tradition and an increasingly competetive individualistic market place. Employment counselors should take cultural issues into consideration as they provide consultation or counseling services to people who are searching for satisfying work environments.