What Produces Television Attention and Attention Style?

Individual looks at television vary enormously in length, and this has previously indicated differences in ongoing cognitive processes. Furthermore, the relative frequency of looks of different lengths may indicate styles of attention to television. This article compares visual attention of 152 subjects across a variety of genres and examines differences located by situation, person, and media perception variables. Attention style was not consistent for individuals but varied for different types of programming and between‐program breaks. Situational, person, and media belief variables did not predict the proportions of four types of looks. They did, however, predict differences in the proportion of moderately short (orienting) looks across types of content, but not the previously more important very short (monitoring) or moderately long (engaged) looks. The overall importance of type of content in these results suggests that further research should examine within‐program differences in message construction and assess attentional style as patterns or sequences of looks.     

Preference for signaled versus unsignaled reinforcement delay in concurrent-chain schedules

A concurrent-chain schedule was employed to examine pigeons' preferences for signaled versus unsignaled delay of reinforcement in which the delay durations ranged from zero to ten seconds. In general, pigeons preferred signaled delay over unsignaled delay especially when a variable-interval 30-second schedule operated in each initial link; when a variable-interval 90-second schedule operated in each initial link, these preferences tended toward indifference or were attenuated. In addition, prior training seemed to exert partial control over behavior. Responding in the terminal link was higher under signaled delay than unsignaled delay in a majority of the cases. Moreover, response rates under signaled delay remained fairly constant whereas responding under unsignaled delay was initially high, but decreased systematically with delay durations as short as 2.5 seconds. These results are consistent with a number of other studies demonstrating the significant role of a signal for impending positive stimuli.     

Young Children's Comprehension of Educational Television: the Role of Visual Information and Intonation

Fisch's (2000) capacity model posits that comprehension of educational content on television can be impaired by program characteristics that increase the processing demands of either narrative or educational content. In several current educational television series for preschool children, stories are conveyed, not through meaningful dialogue, but through visual information and intonational cues embedded within nonsensical dialogue. To examine young children's ability to comprehend educational content under such conditions, 135 3- through 5-year-olds viewed two television segments about a family of chickens; approximately one-half viewed the segments with all dialogue spoken in nonsensical "chicken talk," and one-half viewed it with key English words and phrases inserted among the "chicken talk." In addition, one segment was expected to be easier to understand because its educational message (cooperation) involved behaviors that were visually concrete, whereas the other (honesty) concerned verbal behavior that was more visually abstract. Results indicated that comprehension was significantly stronger among older children and (across the age range) for the more visually concrete story about cooperation. However, comprehension was not significantly enhanced by the inclusion of English words and phrases. Thus, it appears that "concreteness" should be added to the factors affecting comprehension under the capacity model, but that young children can use visual information and intonational cues to understand educational content on television.     

Effects on preference of reinforcement delay, number of reinforcers, and terminal-link duration

Three experiments used concurrent-chains procedures to examine the effects of reinforcement delay, number of reinforcers, and terminal-link duration on preference. In Condition 30 of Experiment 1, food was delivered after 30 seconds in each 150-second terminal link, with four additional food deliveries occurring at 30-second intervals in one of the links. In Condition 5, food was delivered after 5 seconds in each 25-second terminal link, and the four additional reinforcers were delivered at 5-second intervals. Preferences for the multiple-food chain were greater in Condition 30. In Experiment 2, the terminal link(s) providing only one reinforcer terminated immediately after delivery of the reinforcer. Preferences for the multiple-food chain were smaller than in Experiment 1. In Condition 5 of Experiment 3, food was delivered after 5, 75, 100, 125, and 150 seconds in one 150-second link and after 5 seconds in the other. Condition 50 differed only in that the first (or only) reinforcer in each link was delivered after 50 seconds instead of after 5 seconds. Preferences for the multiple-food chain were greater in Condition 50. Results of Experiments 1 and 2 do not correspond to results obtained by Moore (1979).     

Studies on responding under fixed-interval schedules of reinforcement: II. The scalloped pattern of the cumulative record

Responding under fixed-interval schedules usually generates either scalloped or break-and-run cumulative records. Earlier, it was generally accepted that the characteristic pattern was the scallop, but in recent years there has been an increasing emphasis on the break-and-run pattern. The break-and-run pattern has been shown quantitatively to provide a good fit of certain fixed-interval patterns. In the present work, responding during fixed-interval 1000-second components of a multiple fixed-interval 1000-second fixed-ratio 50 responses schedule was examined in two rhesus monkeys. Even after responding had started in an interval, there was a high tendency for responding to accelerate over subsequent 100-second segments of the interval. In segments with responding, the rate increased from one segment to the next in 303 of 389 segments in one monkey and in 310 of 419 segments in the other. The size of the increase was substantial, the rate in the fifth segment after responding started being an average of 4.5 times higher than the rate in the first segment after responding started. Hence, the usual pattern of responding in individual intervals was of sustained and substantial acceleration, vindicating numerically the conclusion derived from inspection of the scalloped patterns of the cumulative records.     

Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages

This study directly tests the hypothesis that secondary task reaction time (STRTs) measured during television viewing index available resources rather than resources allocated by the viewer, resources required by the message, or resources remaining in the system. An initial test of the hypothesis did not support the theoretical interpretation of STRTs as either available or remaining resources. A subsequent secondary analysis introduced a new measure of television message complexity called information introduced. The stimuli were recoded using this measure and reanalyzed to test the same hypothesis. Results of the secondary analysis yielded a pattern of STRT responses supporting the prediction that STRTs are indexing available resources.     

Separating response dependency and response-reinforcer contiguity within a recycling conjunctive schedule

A procedure is described which disrupts response-reinforcer contiguity and response dependency and which demonstrates how the location of the response dependency in interval schedules can be regarded as a controlling variable in its own right. Rats' lever pressing produced sucrose on a recycling conjunctive fixed-time 30-second fixed-ratio 1 schedule of reinforcement. Reinforcement occurred only at the end of the fixed-time component on this schedule and only if a response had occurred during that component. This produced a pause-respond-pause pattern during the interreinforcer interval for all animals. When the location of the response dependency was then restricted to a 10-second period in the middle of the fixed-time component, the pattern was accentuated and response rates increased for all animals, while postreinforcement pauses decreased sharply for two animals. When responding was required in the first 10 seconds of the fixed-time component, responding peaked earlier in the interval for all animals. Response rates were slightly below those in the previous conditions, while postreinforcement pauses were between 2 and 6 seconds across animals.     

Retrieval attempts enhance learning regardless of time spent trying to retrieve

Attempting to retrieve information from memory is an engaging cognitive activity. We predicted that people would learn more when they had spent more time attempting to retrieve. In experiments 1a and 1b, participants were shown trivia questions for 0, 5, 10, or 30 seconds and then the answer was revealed. They took a final test immediately or after 48 hours. Retrieval enhanced learning, but the length of the retrieval attempt had no effect (i.e., final test performance was equivalent in the 5-, 10-, and 30-second conditions and worse in the 0-second condition). During the initial retrieval attempt, more time did increase recall, suggesting that participants continued to engage in productive retrieval activities when given more time. Showing the answer for longer (7 versus 2 seconds) increased learning in Experiments 2a and 2b. Experiment 3 examined the effect of retrieval success and Experiment 4 replicated the results using different materials. These results have direct implications for current theories of retrieval.     

Vocal interruptions in dyadic communication as a function of speech and social anxiety.

Interruptions have been defined as a breach of the "turn-taking" contract in interpersonal communication. The relation between a speaker's personality and his or her propensity to interrupt was examined in 30-min unstructured conversations for 36 dyads (12 male, 12 female, and 12 mixed sex). The following predictions were made: (a) Interruptive behavior is inversely related to speech anxiety and positively related to confidence as a speaker; (b) interruptive behavior is inversely related to social anxiety (avoidance-distress; fear of negative evaluation). A stepwise multiple regression analysis was performed, controlling for the systematic effects of sex, the conversational partner's personality and amount of speech, and the speaker's use of back-channel responses. These hypotheses were confirmed for rate of total interruptions and rate of successful interruptions, for percentage of successful interruptions, and for mean duration of interruptions; the results withstood cross-validation analysis.     

Choosing between predictable shock schedules: Long- versus short-duration signals

Two experiments assessed the relative aversiveness of different duration preshock signals (5 and 20 seconds) and different duration stimuli identifying shock-free periods. In the first experiment, the responding of 15 of 18 rats was maintained when it produced changes from a predictable-shock condition with a 5-second preshock signal to an identical schedule with a 20-second preshock signal; responding was not maintained when it produced the opposite changes. These results occurred with intershock intervals of both 120 seconds and 240 seconds. The second experiment assessed whether changing to the 20-second schedule was maintained by properties of the preshock signals identifying the shock periods or by properties of the stimuli identifying the shock-free periods. Four subjects were given training with the two signaled schedules in an operant chamber and then later given off-baseline preference tests in a shuttlebox. When given a choice between preshock signals, subjects chose the 5-second signals over the 20-second signals. However, when given a choice between stimuli identifying shock-free periods, subjects chose the stimulus identifying the shorter shock-free periods (i.e., the one previously correlated with the 20-second signals). These findings are discussed within the Rescorla and Wagner model of stimulus compounds and within the context of safety as a contrast phenomenon.     

Conditioned reinforcement value and choice.

The delay-reduction hypothesis of conditioned reinforcement states that the reinforcing value of a food-associated stimulus is determined by the delay to primary reinforcement signaled by the onset of the stimulus relative to the average delay to primary reinforcement in the conditioning situation. In contrast, most contemporary models of conditioned reinforcement strength posit that the reinforcing strength of a stimulus is some simple function only of the delay to primary reinforcement in the presence of stimulus. The delay-reduction hypothesis diverges from other conditioned reinforcement models in that it predicts that a fixed-duration food-paired stimulus will have different reinforcing values depending on the frequency of its presentation. In Experiment 1, pigeons' key pecks were reinforced according to concurrent-chains schedules with variable-interval 10-second and variable-interval 20-second terminal-link schedules. The initial-link schedule preceding the shorter terminal link was always variable-interval 60 seconds, and the initial-link schedule requirement preceding the longer terminal link was varied between 1 second and 60 seconds across conditions. In Experiment 2, the initial-link schedule preceding the longer of two terminal links was varied for each of three groups of pigeons. The terminal links of the concurrent chains for the three groups were variable-interval 10 seconds and 20 seconds, variable-interval 10 seconds and 30 seconds, and variable-interval 30 seconds and 50 seconds. In both experiments, preference for the shorter terminal link was either a bitonic function or an inverse function of the initial-link schedule preceding the longer terminal-link schedule. Consistent with the predictions of the delay-reduction hypothesis, the relative values of the terminal-link stimuli changed as a function of the overall frequency of primary reinforcement. Vaughan's (1985) melioration model, which was shown to be formally similar to Squires and Fantino's (1971) delay-reduction model, can be modified so as to predict these results without changing its underlying assumptions.     

The first glimpse determines the perception of an ambiguous figure

The ambiguous rat-man figure was tachistoscopically presented to 36 subjects in successive segments to test the hypothesis that the starting segment would determine the perception of the figure. Starting segments were selected which were expected to produce the perception of a rat, a man, or either a rat or man. The remaining segments came from figures evaluated in a preliminary study. The selected figures differed in drawn bias and tended to be seen as a rat, a man, or either a rat or a man. The three starting segments were combined factorially with the three levels of drawn bias of the remaining segments. The effect of the starting segment was significant; the effect of drawn bias was not. A further experiment showed that presentation of the rat vs. man starting segments by themselves did not produce a reliable difference. The results support a constructive model of form perception in which the stimulus material first presented establishes a hypothesis which is used to interpret the remaining material.     

The Effects of Sex of Subject and Sex of Partner on Interruptions

Sex differences in interruption behavior were examined using the Kraemer-Jacklin (1979) procedure to isolate and test the effects of sex of subject, sex of partner, and their interaction while controlling for between partner correlation. The results of the study were three. First, men did not interrupt more than women and women did not get interrupted more than men. Instead, there were more opposite-sex interruptions, both male-female and female-male, than same-sex interruptions, both female-female and male-male. Second, interruptions were asymmetrically distributed in both same-sex and opposite-sex dyads. However, in opposite-sex dyads males did not interrupt females more than females interrupted males. Third, women did not have less assertive behaviors interrupted; they did not interrupt less assertively, nor did they respond less assertively to interruptions.     

Reducing Excessive Television Viewing While Increasing Physical Activity

One family participated in a study evaluating the effectiveness of a product aimed at reducing television viewing by providing television viewing time in exchange for bicycle riding. The device, called Control-the-TV, is comprised of a control box which attaches to the electrical cord of a television set, and two sensors which attach to the wheel and corresponding wheel rim of a stationary bicycle. It has a locking device, accessible only by a key, which secures the control box from tampering. The child in this study was required to ride the bicycle for 15 minutes to earn 30 minutes of television viewing time. The parents were instructed to record the total number of hours of TV viewed by the target child during an initial 20 day baseline and a 30 day intervention period. Results suggest that Control-the-TV can be effective in reducing time spent viewing television.     

大力发展心理学的应用研究

本文第一部分介绍了近年来应用心理学研究在我国的发展 ,分析了迅速发展的原因 ;第二部分围绕“电视与人类认知”,总结了作者近年来在应用心理学方面的研究成果 ;第三部分介绍了作者的研究心得与体会 ,包括 :1提高对心理学应用研究的认识 ;2摆好基础研究与应用研究的关系 ;3综合运用心理学的研究方法 ;4着力培养应用型心理学人才。     

Event-Related Potential Correlates of Attention to Mediated Message Processing

The aim of this article is to find neural correlates of attention allocated to processing mediated messages. Event-related potentials (ERPs) for auditory distractors were recorded while subjects were engaged in watching a movie telling a short story (audio-video condition) or listening to a radio program describing the same events (audio condition). The amplitudes of the N1 and P3a components for distractors were larger in the audio than in the audio-video condition. The results indicate a stronger orienting response to auditory distractors when listening to the radio than when listening to and watching television. It confirmed predictions of the limited capacity model of motivated mediated message processing (LC4MP), which assumes that the less complex the encoded message, the more attentional resources are left for additional tasks. The largest amplitude of the P3a was observed during the first stage of encoding the message compared to the next stages. P3a amplitude to repeated auditory distractors seems to be a strong indicator of habituation. Results are discussed in the context of LC4MP and perceptual load theory of attention.     

Relationship of motivation and method of testing to distribution of practice phenomena in rotary pursuit

Women college students (N = 120) practised 60 r.p.m. rotary pursuit for 12 minutes, rested for approximately 25 minutes and then practised for 12 minutes more. During the initial period, thirty-six 20-second trials were given, 20 subjects each practising with intertrial rests of o seconds, 20 seconds, 50 seconds, 2 minutes and 5 minutes. In the 12-minute post-rest or testing period, 10 subjects in each of these groups practised continuously, and 10 were given 20-second trials separated by 5-minute rests.

Greater distribution was found to lead to better performance in the initial period, except that the 5-minute inter-trial-rest group did not perform as well as the 2-minute group.

The warm-up decrement was dependent on the degree of distribution of practice in the initial period, being greater with greater massing of trials. As measured by the backward-extrapolation method, less was shown when testing practice was continuous than when it was distributed.

The temporary work decrement was far greater in magnitude than the permanent work decrement. If permanent work decrement was present at all, it was small in magnitude; approximately one-half was due to the conditions under which it was tested for, rather than to the degree of distribution in the initial stages of practice.     

How do we handle interruptions? Investigating the processes underlying the resumption of interrupted tasks

Although many researchers have studied interruptions and how detrimental they can be for performance, only a small number of studies have successfully identified the cognitive processes involved in the resumption of the primary task after an interruption. We carried out two experiments in which the complexity and the timing of interruption were manipulated. The participants also completed a set of cognitive tests assessing cognitive functions, such as working memory, inhibition or shifting, etc. Results showed that decreasing the complexity and introducing the interruption later in the task reduced the time needed to resume the primary task [i.e. resumption lag (RL)]. Moreover, the complexity effect was related to inhibition, shifting, selective attention and automation, while timing was related to working memory and divided attention. This study provides clues to help us better understand the processes involved when we interrupt our activities and indicates the need to look more deeply at the processes underlying resumption after interruptions.     

Preference for mixed versus constant delays of reinforcement: Effect of probability of the short, mixed delay

Preference for mixed versus constant delays of reinforcement was studied with a concurrent-chain procedure. Lever pressing by rats in concurrently available variable-interval 60-second initial links occasionally produced mutually exclusive terminal-link reinforcement delays. A constant delay of reinforcement (either 15 seconds or 30 seconds) composed one terminal link and mixed delays (.2 second and twice the value of the constant delay) were arranged in the other terminal link. The proportion of .2-second delays in the mixed-delay terminal link took on values of 0, .1, .25, .5, .75, .9, and 1.0 over experimental conditions. Based on relative rates of responding in the initial links, preference for the mixed delays was a negatively accelerated function of the proportion of short, mixed delays. Three of five rats preferred the mixed delays to the constant delays when the proportion of short, mixed delays was .1 or higher, and all five rats preferred the mixed delays when the proportion of short, mixed delays was .25 or higher. Neither Squires and Fantino's (1971) delay-reduction model of choice nor a model based on the harmonic mean reinforcement delay provided a close estimate of choice proportions over the range of short-delay proportions studied. The delay-reduction model underestimated choice for the mixed delays at low and intermediate proportions of short delays, and the harmonic-mean-delay model overestimated choice for the mixed delays at intermediate and high proportions of short delays.     

Measuring Television Message Complexity as Available Processing Resources: Dimensions of Information and Cognitive Load

This article further tests the theoretical hypotheses supporting the use of number of camera changes (cc) and information introduced (ii) as indicators of resources allocated and resources required to process television messages. These two measures, combined, yield an indicator of available resources and can, therefore, be used as an indicator of television message complexity. Previous research has validated their use, averaged over time, as a global measure of message complexity. The two studies reported here test the underlying local complexity predictions and present support from two studies for the ii, cc combination as a valid indicator of local message complexity. Study 1 demonstrates that when a camera change has an increasing number of ii dimensions available resources become scarcer, eventually reaching cognitive overload. Study 2 examines the relative level of resources required for each of the seven dimensions, and demonstrates that specific theoretical groupings of dimensions (novelty, motivational, and cognitive) show differential impact on available resources. Results show that the individual dimensions increase required resources as predicted and that emotion change is the most cognitively taxing dimension. Together, the two studies increase our understanding of how the number of dimensions each individual dimension of ii increases cognitive load and provide strong support for the measure as an indicator of local message complexity.