Accessibility and fit as determinants of the salience of social categorizations

The present article proposes a theoretical model of factors affecting the salience of social categorizations. The model is strongly related to the accessibility×fit formulation by Bruner (1957) and to Oakes' (1987) functional perspective on category salience. The results of an experimental series using the ‘Who said what?’ paradigm are presented, which examined several hypotheses derived from the model. In Study I it was shown that the salience of a social categorization with high chronic accessibility (sex categorization) was related to perceptions of issue relevance (normative fit) and intercategory differences (meta‐contrast ratio). Furthermore, in line with the salience model measures to increase the situational accessibility, (i.e. a priming procedure) of categorizations with low chronic accessibility (educational group and home town categorizations) failed to affect category salience as long as participants perceived no comparative and normative fit of these categorizations (Study II). Under conditions where comparative fit of these categorizations was perceived, however, the priming procedure successfully enhanced category salience (Studies II and III). Results are largely consistent with the hypotheses derived from the salience model and support Oakes' functional approach to category salience. Finally, the complex interrelation between situational accessibility and perceived fit will be discussed. Copyright © 1999 John Wiley & Sons, Ltd.     

Relevance of social categories,depersonalization and group processes: two field tests of self‐categorization theory

Two field studies investigated whether, as predicted by self‐categorization theory (Turner, 1987 ), the relationship between comparative fit of an ingroup‐outgroup categorization and group phenomena is mediated by depersonalization of self‐perception, and moderated by category accessibility. In the first study participants were football fans, and in the second they were employees in an organization. In each study, two experimental conditions were created, whereby the accessibility and salience of the ingroup‐outgroup categorization were varied. New measures of comparative fit and depersonalization were developed, based on meta‐contrast ratios. Outcome variables were ingroup bias (Studies 1 and 2), ingroup entitativity, organizational citizenship behaviours, job satisfaction and turnover intentions (Study 2). Consistent with self‐categorization theory, results showed (a) that comparative fit determined ingroup bias and other criterion variables through the mediating process of depersonalization, and (b) that this process was active only when the category was highly accessible. The moderational role of accessibility concerned the relationship between depersonalization and outcome variables, not the link between fit and depersonalization. Copyright © 2006 John Wiley & Sons, Ltd.     

Social categorization and fit detection under cognitive load: efficient or effortful?

Participants perceived a discussion between members of two social categories in a name‐matching paradigm. Discussions either exhibited inter‐category fit, defined as a covariation of category membership and the category members' attitude positions, or not. Orthogonally, there was cognitive load at encoding, load at retrieval, or no concurrent load. Memory for the statements and memory for the speaker of a statement were affected by load with little evidence for fit effects. Conversely, category memory, reconstructive category guessing and perceived fit were affected by inter‐category fit with little evidence for load effects. The results suggest that category activation is sensitive to inter‐category fit and that fit detection is robust against moderate amounts of cognitive load. Copyright © 2005 John Wiley & Sons, Ltd.     

Self‐Categorization and Bystander Non‐intervention: Two Experimental Studies1

This paper outlines a new approach to the study of bystander intervention. Using insights derived from self‐categorization theory (Turner, Hogg, Oakes, Reicher, & Wetherell, 1987), we explore the social category relations among those present in the context of physical violence. The paper describes two experiments that manipulate the social category relations between (a) bystander and fellow bystanders, and (b) bystander and victim. Analysis indicates that fellow bystanders are only influential when they are in‐group rather than out‐group members. Furthermore, bystanders are more likely to help victims who are described as in‐group as opposed to out‐group members. Overall, the findings suggest an important role for a self‐categorization perspective in developing strategies to promote bystander intervention.     

Uncovering the diverse cultural bases of social identity: Ingroup ties predict self‐stereotyping among individualists but not among collectivists

On what basis do people form their social identities? To investigate this issue, the present research investigates cross‐cultural differences in self‐stereotyping, a key outcome of social identification. In particular, the research tests the hypothesis that ingroup ties are a stronger predictor of self‐stereotyping among people from individualist cultures than among people from collectivist cultures. In Study 1, university students (N = 117) completed measures of ingroup ties and self‐stereotyping with respect to an intimacy group (family and friends). Consistent with predictions, ingroup ties significantly predicted self‐stereotyping among individualists but not among collectivists. Study 2 (N = 104) found a similar pattern of results among members of the global internet community who considered either an intimacy group (their friends), a task group (their work group) or a social category (their gender). These results indicate that people in individualist cultures are more likely than those in collectivist cultures to base their social identities on ingroup ties. The implications of these results are discussed in relation to self‐categorization theory's depersonalization account of social identification.     

Categorizing at the group‐level in response to intragroup social comparisons: a self‐categorization theory integration of self‐evaluation and social identity motives

Two experiments examined how people respond to upward social comparisons in terms of the extent to which they categorize the self and the source of comparison within the same social group. Self‐evaluation maintenance theory (SEM) suggests that upward ingroup comparisons can lead to the rejection of a shared categorization, because shared categorization makes the comparison more meaningful and threatening. In contrast, social identity theory (SIT) suggests that upward ingroup comparisons can lead to the acceptance of shared categorization because a high‐performing ingroup member enhances the ingroup identity. We attempted to resolve these differing predictions using self‐categorization theory, arguing that SEM applies to contexts that make salient one's personal identity, and SIT applies to contexts that make collective identity salient. Consistent with this perspective, the level of identity activated in context moderated the effect of an upward ingroup comparison on the acceptance of shared social categorization. Copyright © 2006 John Wiley & Sons, Ltd.     

Decategorization and the reduction of bias in the crossed categorization paradigm

Within the crossed categorization paradigm we examined the consequences of cooperative and personalized contact under conditions that promoted attention to unique attributes of team members (decategorization) versus conditions that emphasized their category memberships. As predicted, when the rule for composing teams emphasized one or both of the experimentally induced dimensions of category distinction, ethnocentric bias generalized to members of another team as a function of category similarity. When, instead, the rule emphasized team members' unique attributes, shared in‐group memberships no longer moderated bias towards members of another team. Instead, there was an equivalence pattern in the evaluative ratings of the four targets (in‐group/in‐group; in‐group/out‐group; out‐group/in‐group; out‐group/out‐group) of the crossed categorization paradigm. Copyright © 2001 John Wiley & Sons, Ltd.     

The role of Afrocentric features in person perception: judging by features and categories

Four studies were conducted to test the hypothesis that group-related physical features may directly activate related stereotypes, leading to more stereotypic inferences over and above those resulting from categorization. As predicted, targets with more Afrocentric features were judged as more likely to have traits stereotypic of African Americans. This effect was found with judgments of African Americans and of European Americans. Furthermore, the effect was not eliminated when a more sensitive measure of categorization processes (category accessibility) was used or when the judgement context made category distinctions salient. Of additional interest was the finding that category accessibility independently affected judgment, such that targets who could be more quickly categorized as group members were judged more stereotypically.     

Social Categorization and Stereotyping: How Social Categorization Biases Person Perception and Face Memory

The current article offers a brief history of research and theory related to social categorization and stereotyping. We begin by outlining research focusing on category selection, category activation, and category application. We then discuss the consequences of social categorization, noting that one of the most important and ubiquitous effects of social categorization is homogenization or assimilation. We then extend this research related to the assimilative consequences of social categorization to the realm of face memory. Specifically, we introduce the Categorization‐Individuation Model (see also Hugenberg et al., forthcoming) as a new model of the Cross‐Race Effect, or the difficulty many perceivers have in recognizing members of other racial groups. The Categorization‐Individuation Model argues that the Cross‐Race Effect is due to the tendency to categorize out‐group members but individuate in‐group members. Finally, we summarize the extant research in support of this new model of person memory and close by discussing the current state of, and potential future directions for, social categorization research.     

Children's Explanations as a Window Into Their Intuitive Theories of the Social World

Social categorization is an early emerging and robust component of social cognition, yet the role that social categories play in children's understanding of the social world has remained unclear. The present studies examined children's (N = 52 four‐ and five‐year olds) explanations of social behavior to provide a window into their intuitive theories of how social categories constrain human action. Children systematically referenced category memberships and social relationships as causal‐explanatory factors for specific types of social interactions: harm among members of different categories more than harm among members of the same category. In contrast, they systematically referred to agents' mental states to explain the reverse patterns of behaviors: harm among members of the same category more than harm among members of different categories. These data suggest that children view social category memberships as playing a causal‐explanatory role in constraining social interactions.     

Intergroup retaliation and intra‐group praise gain: The effect of expected cooperation from the in‐group on intergroup vicarious retribution

Intergroup vicarious retribution is the phenomenon whereby, after an out‐group member attacks an in‐group member, a member of the victim's group retaliates against a member of the perpetrator's group. This study examined the effect of expected cooperation from the in‐group on intergroup vicarious retribution through intra‐group reputation based on praise gain and exclusion avoidance. In the experiment, we conducted a one‐on‐one match in which, after participants learned that an out‐group member (as the winner) had imposed a fine on an in‐group member (as the loser) in a previous round, winning participants were allowed to impose an arbitrary fine on the other losing out‐group member. As a result, participants imposed a larger fine on their out‐group member opponent in retaliation when they were expected by in‐group members to cooperate than when such cooperation was not expected. Furthermore, participants regarded a fine as intra‐group cooperation. Since a path analysis revealed a mediating effect of praise gain, but no mediating effect of exclusion avoidance, expected cooperation from in‐group members facilitated vicarious retribution because those involved in retribution sought praise from other in‐group members. These findings suggest that the intra‐group reputation dynamics of expected cooperation and praise gain escalate intergroup conflict.     

The conflict mindset: How internal conflicts affect self‐regulation

Internal conflicts are inherent to individuals' everyday experience. In this paper, we present the idea of the “conflict mindset.” We argue that internal conflicts evoke a unique information processing strategy that builds on the simultaneous accessibility of two (or more) conflicting alternatives. Once a conflict is activated, the procedure underlying it is primed and can be applied to any relevant subsequent judgment that need not overlap in content with the conflict that originally gave rise to the mindset. We present research demonstrating that the conflict mindset broadens cognitive scope, as well as serves a proactive function for resolving subsequent conflicts. We further describe both intra‐personal and inter‐personal implications of the conflict mindset on an array of variables. We briefly discuss other mindsets that share common features with the conflict mindset, elaborate on the uniqueness of the conflict mindset compared to other cognitive and motivational processes, and present lingering questions and future directions.     

Group socialization and prejudice: the social transmission of intergroup attitudes and beliefs

In order to examine the social transmission of prejudice in the military, attitudes and beliefs of Francophone (minority) and Anglophone (majority) prospective military officers toward their own and other groups were assessed at the beginning and at the end of a four‐year officer‐training program. Consistent with social dominance theory and system justification theory, majority group members become significantly more negative toward outgroups (e.g. Francophones, civilians and immigrants) and more likely to internalize beliefs that legitimize the economic gap between Francophones and Anglophones in Canada. Moreover, as predicted on the basis of self‐categorization theory, the results show that identification with the category ‘Canadian Forces Officers’ assessed at the midpoint in the program, moderates the change in intergroup attitudes and beliefs. Finally, minority group members did not internalize negative stereotypes of their own group. These results provide important evidence for the role of group socialization in the explanation of intergroup attitudes and beliefs and suggest that social identification is a key factor in group socialization, consistent with self‐categorization theory. Copyright © 2000 John Wiley & Sons, Ltd.     

Self‐regulation of Group Members: The Case of Regulatory Focus

For a long time, research on motivation and (inter)group behaviour mainly focused on needs and motives, but did not take self‐regulation (i.e., the processes underlying motivated action) into account. Similarly, self‐regulation research concentrated on the regulation of the personal self, but did not study the regulation of the social self. The current article summarizes work applying self‐regulation approaches to intergroup behaviour. Within this approach, it has been shown (a) that the social self is regulated based on the same mechanisms as the personal self, (b) that intergroup contexts impact on group members’ self‐regulation strategies, and (c) that the fit between an individual's self‐regulation strategy and the behavioural options provided by the group impact on group liking and potentially also on the integration of the group into the self‐concept. The relation between current and earlier approaches to motivation in groups and further avenues for research on group‐based self‐regulation are discussed.     

Biased allocation of faces to social categories

Three studies show that social categorization is biased at the level of category allocation. In all studies, participants categorized faces. In Studies 1 and 2, participants overallocated faces with criminal features--a stereotypical negative trait--to the stigmatized Moroccan category, especially if they were prejudiced. On the contrary, the stereotype-irrelevant negative trait stupid did not lead to overallocation to the Moroccan category. In Study 3, using the stigmatized category homosexual, the previously used negative trait criminal--irrelevant to the homosexual stereotype--did not lead to overallocation, but the stereotype-relevant positive trait femininity did. These results demonstrate that normative fit is higher for faces with stereotype-relevant features regardless of valence. Moreover, individual differences in implicit prejudice predicted the extent to which stereotype-relevant traits elicited overallocation: Whereas more negatively prejudiced people showed greater overallocation of faces associated with negative stereotype-relevant traits, they showed less overallocation of faces associated with positive stereotype-relevant traits. These results support our normative fit hypothesis: In general, normative fit is better for faces with stereotypical features. Moreover, normative fit is enhanced for prejudiced individuals when these features are evaluatively congruent. Social categorization thus may be biased in itself.     

Forgiveness and collective guilt assignment to historical perpetrator groups depend on level of social category inclusiveness

The authors examined how categorization influences victimized group members' responses to contemporary members of a historical perpetrator group. Specifically, the authors tested whether increasing category inclusiveness--from the intergroup level to the maximally inclusive human level--leads to greater forgiveness of a historical perpetrator group and decreased collective guilt assignment for its harmdoing. Among Jewish North Americans (Experiments 1, 2, and 4) and Native Canadians (Experiment 3) human-level categorization resulted in more positive responses toward Germans and White Canadians, respectively, by decreasing the uniqueness of their past harmful actions toward the in-group. Increasing the inclusiveness of categorization led to greater forgiveness and lessened expectations that former out-group members should experience collective guilt compared with when categorization was at the intergroup level. Discussion focuses on obstacles that are likely to be encountered on the road to reconciliation between groups that have a history of conflictual relations.     

Examining differences in minority versus majority preschoolers on social categorization and perceived intergroup distance

We examined the differences between majority and minority children (i.e., group membership) on racial categorization and perceived cultural distance, among 4‐ to 6‐year‐old children, in low diversified schools. We used a spontaneous social categorization task using pictures of children from three different racial groups broadly represented in France (Europeans, Black‐, and North‐Africans), and an evaluation of the perceived cultural distance between participants' in‐group and the racial group represented in the picture, adapted to children and based on three factors (language, eating habits, and music). Results revealed an effect of age on racial categorization: the older the children, the more successful they are in this task. They showed a significant effect of the racial group represented in the photos on perceived cultural distance: members of minority groups (i.e., Black‐ and North‐Africans) were evaluated as more different compared to those of the majority group on each of the factors. Finally, we got an interaction between participants' in‐group and the racial group represented in the pictures, for the language factor: members of the majority group perceived as more different photographs representing minorities peers than those representing majority peers, while participants belonging to minority groups perceived no differences between photographs, according to the racial criteria.     

Culture,category salience,and inductive reasoning

The role of category salience in category-based induction was demonstrated in two ways: (i) temporarily increasing category salience facilitated category-based induction, and (ii) this effect was moderated by cultural differences that we predicted would be related to chronic category salience. Subjects for whom categories were presumed to be more accessible (Americans) were not as much influenced by manipulations to increase category salience as subjects who were presumed to have lower chronic accessibility of categories (Koreans). However, as anticipated, this pattern was reversed for inferences about behavioral properties of social categories. Due to the `interdependent' nature of their culture, Koreans presumably have relatively higher chronic accessibility for social categories than do relatively `independent' Americans, and hence were not influenced as much by increasing category salience.     

Social categorization and individuation in the own‐age bias

Young adults recognize other young adult faces more accurately than older adult faces, an effect termed the own‐age bias (OAB). The categorization‐individuation model (CIM) proposes that recognition memory biases like the OAB occur as unfamiliar faces are initially quickly categorized. In‐group faces are seen as socially relevant which motivates the processing of individuating facial features. Outgroup faces are processed more superficially with attention to category‐specific information which hinders subsequent recognition. To examine the roles of categorization and individuation in the context of the OAB, participants completed a face recognition task and a speeded age categorization task including young and older adult faces. In the recognition task, half of the participants were given instructions aimed to encourage individuation of other‐age faces. An OAB emerged that was not influenced by individuation instructions, but the magnitude of the OAB was correlated with performance in the categorization task. The larger the categorization advantage for older adult over young adult faces, the larger the OAB. These results support the premise that social categorization processes can affect the subsequent recognition of own‐ and other‐age faces, but do not provide evidence for the effectiveness of individuation instructions in reducing the OAB.