行为决策中的忽略偏差：心理机制与影响因素

忽略偏差是指在由忽略所导致的损失与由行为所导致的同等的或者更少的损失之间, 个体更容易接受忽略所导致的损失。个体在日常行为决策的各种领域, 特别是在公共政策制定中均会出现忽略偏差。目前忽略偏差的心理机制主要有损失规避和标准理论两种。忽略偏差的影响因素主要包括保护性价值观、选择结果的信息知悉度、负性情绪、社会角色和文化价值观念等。未来的研究则需要从忽略偏差的产生根源, 与决策规避中其他偏差的关系, 群体决策中忽略偏差的影响以及忽略偏差的应用研究领域, 特别是公共管理与公共政策领域等方面进行深入的研究。     

安于现状偏差的心理机制、影响因素及应用启示

安于现状偏差是指个体在决策时,倾向于不作为、维持当前或者以前的决策的一种现象。安于现状偏差包括内源的安于现状偏差与外源的安于现状偏差。目前研究者对这一现象的解释主要有两种:损失规避与后悔理论。安于现状偏差的影响因素主要包括备择项的数目、决策者的情绪以及认知与动机特征等。安于现状偏差有利于认识日常决策行为,而且在销售、管理与公共政策等实践领域有着重要的研究价值。未来的研究则需要从安于现状偏差与其他决策现象之间的关系,安于现状偏差的产生根源及其应用研究的拓展等方面来进一步探讨。     

主观幸福感的脑机制

主观幸福感是社会认知领域一直关注的重要问题。Kahneman等人提出的评价系统模型为主观幸福感的研究提供了基本框架。主观幸福感形成过程中,评价系统的主要产物包括即时效用、回忆效用、抉择效用和预期效用,这些效用都有着各自特殊的神经机制。主观幸福感的影响因素分为内部和外部因素,它们也对应着各异的神经基础。未来主观幸福感领域的研究应遵循生理机制和心理机制相结合的整合研究思路。     

基于预期理论的风险决策的神经机制

预期理论基于对期望效用理论的批判与发展,提出了价值函数与权重函数,对以往风险决策研究中所发现的现象进行了很好的预测与解释。预期理论的核心概念包括参照依赖、损失规避与权重函数。基于预期理论的一些决策偏差包括框架效应、禀赋效应和默认偏差也部分揭示了与人们风险决策有关的脑区。近年来,通过采用功能性核磁共振等脑成像手段对预期理论的一些核心成分进行的研究表明,涉及到人们风险决策的脑区主要有前额叶、纹状体、脑岛与杏仁核。未来的研究可以从预期理论的产生根源、个体发展以及遗传基因等角度进行进一步的探讨。     

得失程数的变化: 损失规避现象的新视点

损失规避是预期理论的核心部分之一, 指等量的损失和获得产生的心理效用并不相同, 前者大于后者。大量研究从生理、认知、情感等角度探讨损失规避的内在机制和规律, 以期认识、预测并控制损失规避导致的偏差。本研究假设损失规避与获得或损失的“程数”(route)有关, 以往研究发现了损失规避现象, 是由于其采用的“双程损失-单程获得”典型情境中, 损失程数多于获得程数。为检验该假设, 本研究设计了不同于传统范式的“获得和损失程数相等”的镜像情境、“单程损失－双程获得”及“三程获得”三种不同的得失情境。研究结果支持本假设: 当损失的程数等于或少于获得的程数时, 损失规避现象消失; 获得或损失的程数越多, 个体对其的心理感受强度趋于越高。建议未来研究进一步检验心理感受强度在程数和损失规避行为之间的中介作用。     

禀赋效应的心理机制及其影响因素

禀赋效应是指个体在拥有某物品时对该物品的估价高于没有拥有该物品时的估价的现象。这一现象在行为经济学中普遍存在。禀赋效应的研究范式包括经典研究范式与物物交换范式。禀赋效应的心理机制主要包括损失规避与查询理论。禀赋效应的影响因素主要包括认知角度、动机、情绪、交易物品的特征、研究设计的选择等。未来的研究需要从禀赋效应的适用条件、产生根源、研究范式的改进等方面进一步探讨。     

空间存在:虚拟环境中何以产生身临其境之感?

空间存在是个体全神贯注地沉浸在虚拟环境中时产生的身临其境的主观体验/感觉,包括自我定位与知觉到在虚拟媒介环境中的可能行为两个维度。与我们在真实环境中的体验相似又不同,属于具身认知的范畴。当前对空间存在问题的研究可分为理论建构与实证检验研究两类。前者主要是采用演绎推理方式,探究空间存在的产生过程、决定因素与影响因素;后者主要采用实验研究,对空间存在进行测量,通过实证研究考察各种影响因素的作用,并检验在不同虚拟环境中的效果。未来需整合两类研究,把理论模型应用于媒介心理学基础性与应用性问题上,以促使这一领域研究不断深入。此外,空间存在的神经机制、实际应用的价值与效果也需要做进一步的深入探索。     

行为经济学中的损失规避

损失规避是指,人们总是强烈倾向于规避损失：一定数额的损失所引起的心理感受,其强烈程度约相当于两倍数额的获益感受。这种强烈的心理与行为倾向广泛存在于风险与非风险领域,在该两个领域中损失规避的研究范式也不同。损失规避常见于经济和消费等领域,可用于解释行为决策中有悖于规范化理论的诸多现象,如禀赋效应、现状偏差、股权溢价之迷和赢者的诅咒等。然而,损失规避的机制研究还存在许多尚未解决的问题,如损失规避的本质以及适用条件。今后的研究不仅要注重认知角度和情感依恋,还要结合认知过程来研究损失规避的性质和内在机制,以期帮助人们认识、预测及干预由损失规避造成的经济损失和非理性决策。     

娃娃脸效应：对婴儿面孔的偏好及过度泛化

娃娃脸效应是指由婴儿面孔特征(或婴儿图式)所引发的普遍、进化的社会认知反应, 不仅包括对婴儿面孔的偏好性反应—— 如优先注意、关怀和照料的冲动, 还包括对于具备婴儿图式的成年人、动物甚至非生命物体的泛化性反应, 即认为这些对象具有与婴儿相似的特质并对其产生相应的态度和行为。娃娃脸效应的表现、影响因素及神经机制的相关研究证明了人类对于婴儿面孔特征的偏好性反应是一种本能释放机制, 并为进化心理学中的亲代投资及性别选择理论提供了佐证。娃娃脸效应的文化差异以及实践应用可能是这一领域未来研究的主要方向。     

现实理性：一个理解经济行为的框架

该将人类理性的现实表现作为理解经济行为的框架。该框架强调,主观上人类有效用最大化的追求,但由于感知觉和思维加工能力的缺陷,行为表现经常偏离理论理性。章从认知心理学的角度介绍Kahneman和Tversky的主要研究成果,包括影响最大的前景理论,其他有关算法式和偏误的研究,以及决策和情绪的关系。章的最后还介绍对Kahneman和Tversky的批评。     

The influence of involvement on the endowment effect: The moveable value function

The endowment effect is based on the loss aversion built into Prospect Theory's asymmetric value function. This paper posits that the level of consumer involvement with a decision is a moderator of the endowment effect. It is proposed that high involvement increases the slope differential between the loss and gain regions of the value function, enhancing loss aversion. The research further posits that higher involvement is accompanied by higher arousal and cognitive processing which produces stronger negativity in thoughts. The argument for these effects is discussed in the context of evolutionary theory. We conclude that consumers are more loss averse in high versus low involvement conditions.     

Aversion to Happiness Across Cultures: A Review of Where and Why People are Averse to Happiness

A common view in contemporary Western culture is that personal happiness is one of the most important values in life. For example, in American culture it is believed that failing to appear happy is cause for concern. These cultural notions are also echoed in contemporary Western psychology (including positive psychology and much of the research on subjective well-being). However, some important (often culturally-based) facts about happiness have tended to be overlooked in the psychological research on the topic. One of these cultural phenomena is that, for some individuals, happiness is not a supreme value. In fact, some individuals across cultures are averse to various kinds of happiness for several different reasons. This article presents the first review of the concept of aversion to happiness. Implications of the outcomes are discussed, as are directions for further research.     

Interoceptive ability predicts aversion to losses

Emotions have been proposed to inform risky decision-making through the influence of affective physiological responses on subjective value. The ability to perceive internal body states, or “interoception” may influence this relationship. Here, we examined whether interoception predicts participants' degree of loss aversion, which has been previously linked to choice-related arousal responses. Participants performed both a heartbeat-detection task indexing interoception and a risky monetary decision-making task, from which loss aversion, risk attitudes and choice consistency were parametrically measured. Interoceptive ability correlated selectively with loss aversion and was unrelated to the other value parameters. This finding suggests that specific and separable component processes underlying valuation are shaped not only by our physiological responses, as shown in previous findings, but also by our interoceptive access to such signals.     

Economic decision biases and fundamental motivations: how mating and self-protection alter loss aversion

Much research shows that people are loss averse, meaning that they weigh losses more heavily than gains. Drawing on an evolutionary perspective, we propose that although loss aversion might have been adaptive for solving challenges in the domain of self-protection, this may not be true for men in the domain of mating. Three experiments examine how loss aversion is influenced by mating and self-protection motives. Findings reveal that mating motives selectively erased loss aversion in men. In contrast, self-protective motives led both men and women to become more loss averse. Overall, loss aversion appears to be sensitive to evolutionarily important motives, suggesting that it may be a domain-specific bias operating according to an adaptive logic of recurring threats and opportunities in different evolutionary domains.     

Incest avoidance: oedipal and preoedipal, natural and cultural

Why do most people experience a subjective aversion to the idea of incestuous sexual relations? To help answer this question, recent strands of thinking in both cultural and evolutionary anthropology are considered together with psychoanalytic theories regarding incest avoidance. Coevolutionary theories that propose ways to think about genetic and cultural inheritance as partially independent of each other, evolutionary arguments about the reproductive advantages of incest avoidance, structuralist theory arguing for a kind of incest aversion unrelated to any possible Darwinian selective advantage, and other trends in biosocial research into the origins of the incest avoidance are considered. Finally, a synthesis is proposed that seeks to expand our understanding of the oedipal and preoedipal dynamics of the aversion as these are conceptualized in psychoanalytic theory.     

主观价值计算与整合的神经机制及其影响因素

决策在人类社会发展的历程中扮演着非常重要的作用,而对其神经机制的探讨才不过几十年的时间。基于价值的决策理论,强调人们首先计算和表征事物的价值,随后比较和决策。在人脑中负责主观价值计算的神经基础有腹内侧前额叶皮层、眶额皮层以及其他脑区,而负责价值整合的脑区有腹内侧前额叶皮层、眶额皮层、背外侧前额叶皮层等。其中时间和风险的价值计算有着相同的神经基础,并且人脑可以将不同属性以及成本进行整合形成主观价值,按照曲线交互作用范式进行。通过自我控制、注意和认知调节等方法,同样可以调制人们的主观价值大小。未来需要继续强调模式分析、个体差异、老龄化和基因对价值计算的影响。     

文化价值观是一种特殊货币形式

金钱是一种经人们约定的用来测量商品价值的独特测量工具。同样地, 文化价值也是能让人对自身价值做出一致评价的一种独特的测量工具。本文在综述有关研究的基础上提出一个观点：文化价值和金钱价值在人类的发展史上、神经机制、行为以及认知方面是重叠的。作者认为, 文化价值和货币都是基于类似的进化功能而产生的。其次, 当进行与社会价值观一致的活动(如捐赠和合作)时, 其行为所激活的脑区和获得金钱时所激活的脑区是相同的。同样地, 当进行违反社会价值观的活动(如欺骗和攻击)时, 其行为所激活的脑区和失去金钱所激活的脑区是相同的。第三, 相对于亲社会行为和获得金钱, 我们对社会背叛和失去金钱会更敏感(如厌恶损失)。第四, 全球化对金钱体系和价值体系的影响是相似的。     

Evolutionary sport and exercise psychology: Integrating proximate and ultimate explanations

ObjectivesThis review aims to demonstrate the utility of integrating the insights of evolutionary psychology with sport and exercise psychology. Specifically, we offer a primer on evolutionary psychology that we then discuss in the context of several research avenues in sport and exercise. Next, we discuss how evolutionary psychology can inform our understanding of sporting culture.DesignReview paper.MethodsTheory and research are selectively reviewed in efforts to demonstrate the utility and limits of evolutionary psychology as an approach to sport and exercise psychology.Results and conclusionsEvolutionary psychology offers researchers in sport and exercise psychology an improved capacity to produce proximate explanations (i.e., how psychological mechanisms interact with the environment to produce behavior) by generating productive and novel hypotheses from ultimate explanations (i.e., why a psychological mechanism evolved a particular design; Tooby & Cosmides, 1992, 2005). The worth of integrating proximate and ultimate explanations is demonstrated by the ensuing novel insights of popular avenues of sport and exercise psychology including (a) the interrelation between motivation and reasoning and their relative influence on exercise behavior, (b) sex differences in sport participation, (c) performance in sport, and (d) group dynamics in sport. Unlike specific fields of psychology, evolutionary psychology is a metatheoretical approach that can foster mutually productive linkages between currently disparate areas within sport and exercise psychology, and with neighboring disciplines.     

Hierarchical Bayesian parameter estimation for cumulative prospect theory

Cumulative prospect theory (CPT Tversky & Kahneman, 1992) has provided one of the most influential accounts of how people make decisions under risk. CPT is a formal model with parameters that quantify psychological processes such as loss aversion, subjective values of gains and losses, and subjective probabilities. In practical applications of CPT, the model’s parameters are usually estimated using a single-participant maximum likelihood approach. The present study shows the advantages of an alternative, hierarchical Bayesian parameter estimation procedure. Performance of the procedure is illustrated with a parameter recovery study and application to a real data set. The work reveals that without particular constraints on the parameter space, CPT can produce loss aversion without the parameter that has traditionally been associated with loss aversion. In general, the results illustrate that inferences about people’s decision processes can crucially depend on the method used to estimate model parameters.