Emotional eating moderates the relationship between implicit measures of attitudes and chocolate consumption

Emotional eaters tend to eat more when emotionally aroused and their food‐related actions are associated with lack of control. Two studies tested the hypothesis that implicit measures of attitudes would be more strongly associated with the dietary behaviour of emotional eaters. In both Study 1 (N = 32) and Study 2 (N = 101), participants completed the DEBQ sub‐scale of emotional eating and implicit measures of attitude, explicit attitude and behaviour measures concerning chocolate consumption. In both studies, high emotional eaters were more likely than low emotional eaters to eat in line with their implicit measures of attitudes. The relationship between implicit measures of attitudes and food intake varies as a function of emotional eating style. Copyright © 2010 John Wiley & Sons, Ltd.     

Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption

We propose that the essence of consumption is the mental process of generating utility from products, that this process expends consumption effort, and that consumers take consumption effort into account in their decision making. In 2 studies, we tested the hypothesis that consumption preferences become more ambitious—individuals become more inclined to choose challenging‐to‐consume products—when consumer energy levels are elevated. In Study 1, energy induced by ingesting caffeine increased participants’ tendency to choose subtitled foreign movies rather than domestic remakes of those same movies. Study 2 demonstrated the same effect with naturally occurring energy levels and with consumption experiences whose effortfulness and quality were varied independently. In choosing among sets of poems to read, participants with higher levels of energy exhibited less effort aversion but neither more nor less quality seeking. A reanalysis of Study 1 showed that the energy effect is not simply a case of consumers using more energy when they have more energy, because the energy effect disappeared when participants were made aware of the energy source, suggesting that a preference‐correction process occurred. The energy dependence of consumer preferences affords tactical opportunities for marketers, but the welfare implications for consumers are intriguingly unclear, because in both studies we found that energy increased participants’ choice of challenging consumption experiences without increasing their liking of those experiences.     

Automatic affective-motivational regulation processes underlying supportive dyadic coping: the role of increased implicit positive attitudes toward communal goals in response to a stressed relationship partner

Background and objectives: We examined the implicit affective mechanisms underlying provision of support in intimate dyads. Specifically, we hypothesized that in individuals with high relationship satisfaction, the perception that one’s partner is stressed leads to increased implicit positive attitudes toward communal goals. In turn, this change in implicit attitudes facilitates supportive behavior.

Design and methods: In two studies, we induced partner stress by instructing participants to either recall a situation where their partner was highly stressed (Study 1; N?=?47 university students) or imagine a specific stressful event (excessive workload; Study 2; N?=?85 university students). Subsequently, implicit attitudes toward communal goals were assessed with an Implicit Association Test.

Results: In both studies, we found that among participants with high relationship satisfaction partner stress increases preferences for communal goals. In addition, implicit preferences for communal goals predicted stronger inclinations to engage in supportive dyadic coping (Study 2).

Conclusions: The current findings provide important insights into the implicit cognitive-affective mechanics of dyadic coping. Moreover, they can explain how people manage to avoid experiencing motivational conflicts between partner-oriented and self-oriented goals in situations characterized by high partner stress.     

The role of egocentrism and focalism in the emotion intensity bias

People sometimes judge their emotions, preferences, and attitudes to be more intense than those of other people. Two experiments tested whether this emotion intensity bias in direct comparisons results from two non-motivated cognitive processes—egocentrism and focalism. In Study 1, the intensity bias was found even when comparing a friend’s preferences to peers. In Study 2, attention given to own versus other’s preferences, and the referent of the comparison (self or others) were manipulated. Results indicated that attention to others reduced the bias, presumably by reducing egocentrism. Consistent with focalism, the bias also emerged when a friend was the target of comparison, and the bias was eliminated when the self was the referent rather than the target of comparison. In the discussion, we evaluate these accounts in light of some alternative explanations for the intensity bias.     

Impact of perceived consensus on stereotypes about obese people: a new approach for reducing bias.

In 3 experiments, the authors tested the effect of perceived social consensus on attitudes toward obese people. Participants completed self-report measures of attitudes toward obese people prior to and after manipulated consensus feedback depicting attitudes of others. In Study 1 (N=60), participants decreased negative and increased positive stereotypes after learning that others held more favorable attitudes toward obese people. In Study 2 (N=55), participants improved attitudes when they learned about favorable attitudes of obese people from an in-group versus an out-group source. In Study 3 (N=200), a consensus approach was compared with other stigma reduction methods. Social consensus feedback influenced participants' attitudes and beliefs about causes of obesity. Providing information about the uncontrollable causes of obesity and supposed scientific prevalence of traits also improved attitudes.     

Interpersonal chemistry through negativity: Bonding by sharing negative attitudes about others

We propose that sharing a negative—as compared to a positive—attitude about a third party is particularly effective in promoting closeness between people. Findings from two survey studies and an experiment support this idea. In Studies 1 and 2, participants’ open‐ended responses revealed a tendency to recall sharing with their closest friends more negative than positive attitudes about other people. Study 3 established that discovering a shared negative attitude about a target person predicted liking for a stranger more strongly than discovering a shared positive attitude (but only when attitudes were weak). Presumably, sharing negative attitudes is alluring because it establishes in‐group/out‐group boundaries, boosts self‐esteem, and conveys highly diagnostic information about attitude holders. Despite the apparent ubiquity of this effect, participants seemed unaware of it. Instead, they asserted that sharing positive attitudes about others would be particularly effective in promoting closeness.     

Nonconscious goals can shape what people want to feel

Goals can determine what people want to feel (e.g., Tamir et al., 2008), but can they do so even when they are primed outside of conscious awareness? In two studies, participants wanted to feel significantly less angry after they were implicitly primed with a collaboration goal, compared to a neutral prime. These effects were found with different implicit priming manipulations, direct and indirect measures of emotional preferences, and when controlling for concurrent emotional experiences. The effects were obtained in social contexts in which the potential for collaboration was relatively higher (Study 1) and lower (Study 2). Also, similar effects were found when collaboration was activated nonconsciously (Studies 1–2) and consciously (Study 2). By showing that nonconscious goals can shape emotional preferences, we demonstrate that what people want to feel can be determined by factors they are unaware of.     

Honey,Sweetie, Dear: Terms of Endearment Communicate,Reflect, and Reinforce Sexism Toward Adult Women

Four studies demonstrated how terms of endearment (ToE; e.g., “honey,” “dear”) communicate, reflect, and reinforce sexism toward adult women outside of close relationships. Study 1 participants reported more negative reactions to ToE as their endorsement of benevolent sexism decreased, and older women reacted more negatively than men and younger women. In Study 2, an interviewer either used or did not use ToE when interviewing women from upper-level business classes. ToE use caused women relatively low in benevolent sexism to feel less positive, warm, and competent, whereas women higher in benevolent sexism were unaffected by the use of ToE. Shifting focus to ToE users, Study 3 participants read about a day in the life of a man protagonist (Tim) who did or did not use ToE. Participants inferred that Tim more strongly endorsed sexist attitudes and hierarchy-enforcing ideologies if he used ToE than if he did not. Finally, Study 4 showed that the more participants self-reported using ToE, the more they endorsed several of these sexist attitudes and ideologies. Altogether, this research demonstrates the deleterious effects of seemingly harmless language and extends knowledge about everyday sexism through language.

     

Pink for Girls,Red for Boys,and Blue for Both Genders: Colour Preferences in Children and Adults

Colours carry social connotations like pink for girls and blue for boys. In a cross-sectional study, we investigated whether such early gender coding might be reflected in absolute colour preferences in children and adults of both genders. In two studies, participants selected their favourite (and least favourite, Study 2) colour from an unrestricted sample of colours. We tested 129 Swiss children (Study 1, 10–14 years-old, 68 boys) and 180 Swiss adults (Study 2, 17–48 years-old, 88 men). In children, we observed that girls chose pink/purple as their favourite hue more often than boys did, the most common favourite hue in girls and boys was blue, and boys chose red as their favourite more often than girls did. In adults, we observed that both genders almost never choose pink as their favourite, blue was a common favourite colour, and women were more likely to favour red than were men. In an additional study (n?=?183 Swiss participants, 47 men), we tested whether liking of pink, blue, and red was related to emotion associations with these colours. Pink was associated with positive emotions to the same extent as blue and red. Women further associated more positive emotions with pink than did men. We conclude that some commonalities (blue) and gender differences (pink and red) exist in absolute colour preferences. These differences, however, cannot be fully accounted by emotional associations. We speculate about these gendered colour preferences in relation to gender stereotypes and status differences between men and women.

     

Empirical support for the gender‐as‐culture hypothesis.

This investigation provided a test of the gender‐as‐culture, or ‘two cultures’, hypothesis proposed by Maltz and Borker (1982) to explain male/female differences in language use. Analysis of previous empirical investigations located 16 language features that had consistently been shown to indicate communicator gender and these were tested within the framework of the four dimensions of intercultural style proposed by Gudykunst and Ting‐Toomey (1998): direct versus indirect, succinct versus elaborate, personal versus contextual and instrumental versus affective. Study 1 provided preliminary evidence supporting the hypothesized language‐feature‐by‐dimension relationships (e.g., male directives were rated more direct and female uncertainty verbs more indirect). In Study 2, respondents rated multiple exemplars of the 16 language features, as well as 16 contrasting foil sentences, on all four dimensions, finding that nearly all of the variables fell on the hypothesized intercultural dimensions. In Study 3, respondents rated four sets of naturally occurring target sentences and matching foil sentences, representing all language variables, on their appropriate intercultural dimensions in order to establish dimensional polarity. Results across the three studies supported the hypothesized language feature‐by‐stylistic dimension relationship for 15 of the 16 variables: The 6 male language features were rated as more direct, succinct, personal, and instrumental, whereas 9 of the 10 female features were perceived as more indirect, elaborate, and affective. The findings demonstrate that gender preferences for language use function in ways that are consistent with stylistic preferences that distinguish national cultures.     

Using the self to change implicit attitudes

Implicit attitudes are automatic evaluations that occur upon encountering an object. Pairing a particular object with one's self should lead to a positive implicit evaluation of that object as, on the whole, people evaluate themselves positively. Study 1 (N = 83) demonstrated that asking participants to associate themselves with a particular drink (A) and others with an alternative drink (B) was enough to enhance implicit preference for drink A over drink B indexed by scores on the Implicit Association Test (IAT). Two further studies were conducted to rule out the possibility that the effects of the manipulation were restricted to the procedure and measures adopted in Study 1. Study 2 (N = 81) tested the mechanism underlying the effects of the manipulation. The results suggested that the change in implicit attitudes towards the drinks varied as a function of the level of one's self‐esteem. Specifically, associating one's self with drink A led to more favourable implicit attitudes towards drink A particularly when one's self was evaluated more positively. In the third study (N = 44), the basic effect of the manipulation was replicated in an alternative measure of implicit attitudes (the Affect Misattribution Procedure). In all three studies, the effects were unique to implicit measures and did not generalize to explicit measures. Copyright © 2009 John Wiley & Sons, Ltd.     

Religion and Anti-Immigration Sentiments in Context: Field Studies in Jerusalem

ABSTRACT

Political and social changes in the past decade have rendered questions about religion and immigration more salient than ever. However, we know very little about the potential impact of religion as it operates in the real world on attitudes toward immigrants. In this investigation, we tested whether and how contextual religious cues in the public sphere might affect tolerance toward immigrants. In two studies, we compared the effects of a religious and a secular context (Study 1: religious location; Study 2: religious attire) on attitudes toward Jewish immigrants (i.e., a religious ingroup) and non-Jewish immigrants (i.e., a religious outgroup). Across studies, contextual religious cues predicted ingroup favoritism, as expressed by less social rejection toward religious ingroups and less support for anti-immigration policies affecting religious ingroups. However, contextual religious cues were unrelated to anti-immigration attitudes toward religious outgroups. In Study 2, these patterns were moderated by participants’ religiosity, such that they were found among more (but not fewer) religious participants. These findings extend prior laboratory findings and shed light on how religion influences attitudes toward immigration in rich and complex real environments.     

Making the planet green again: The interplay of attitudes and group norms in the conversion to organic farming

Attitudes and social norms are key social psychological concepts that have often been considered as independent determinants of human behavior. However, questions about the interplay between the two are somewhat of a blind spot in social psychology. In the present research, we test the hypothesis that when an important change in norms is involved, behavioral intentions will be shaped by a discrepancy between personal attitudes and the perceived group norm, that is the perception of other group members’ attitudes. This proposition is tested and supported across three studies in a context of the conversion to organic farming, a behavior indicative of a significant societal and behavioral change. Farmers who did convert to organic farming were those who perceive other farmers to hold less positive attitudes toward this environmentally-friendly practice compared to their own (Study 1a & 1b, N = 1,023). Among conventional farmers, the intention to convert to organic farming is also predicted by a discrepancy between personal attitudes and the perceived group norm (Study 1b). Finally, among agricultural colleges’ students (Study 2, N = 280), the intention to become an organic farmer was influenced by an interaction between attitudes and perceived group norm and not only by independent effects of these two variables. The theoretical and practical implications of these findings for a better understanding of behavioral adaptation in times of social change are discussed.     

Friendship and romance across the U.S. political divide: Hindrance or help for outgroup political attitudes?

Consistent with the intergroup contact literature, cross-political relationships (e.g., friendships or romantic relationships between different partisans) may help reduce inter-political group prejudice. Given that unfavorable attitudes based on the political group membership are particularly heightened at present in the United States, we explored whether having cross-political friendships (Study 1) or romantic relationships (Study 2) predict more positive interpersonal or intergroup attitudes among American Democrats and Republicans. In Study 1, using a social network measure (N = 301), where participants reported on their closest friends, cross-political (versus same-political) friendship was associated with less positive interpersonal attitudes when this relationship was unsatisfying. Having any (versus no) or more (versus less) cross-political group friendships was not associated with holding more positive intergroup attitudes. In Study 2, cross-political romantic relationships were examined (N = 392). Having a cross- (versus same-) political romantic relationship was associated with relatively less positive attitudes toward the political outgroup via lower empathy when relationship satisfaction was low. Study findings highlight the potential limitations of the beneficial effects of intergroup contact.     

Memory-based versus on-line processing: Implications for attitude strength

Three experiments tested whether the manner in which attitudes are created—through on-line or memory-based processing—can impact the resultant strength of those attitudes. In each study, participants were presented with 20 behavioral statements about a person named Marie. Whereas some participants were asked to continually evaluate Marie based upon each sentence and then report their overall evaluation (on-line processing), others were asked to focus on the sentence structure and to evaluate Marie only after they had read all the sentences (memory-based processing). Even when controlling for attitude accessibility, attitudes created through on-line processing were stronger than attitudes created through memory-based processing: Experiment 1 showed that participants in the on-line condition felt more certain of their attitudes, Experiment 2 showed that on-line attitudes were better predictors of participants’ evaluative preferences, while Experiment 3 showed that on-line attitudes manifested stronger attitude-behavioral intention correspondence.     

What would you have as a last supper? Thoughts about death influence evaluation and consumption of food products

Terror Management Theory posits that after thinking about their own deaths, people take sides with and defend their culture by either increasing their support for worldview-consistent examples, decreasing support for worldview-threatening examples, or both. We tested the hypothesis that mortality salience leads to an increased preference for products from one’s own culture as compared to products from a foreign culture in terms of evaluation and consumption. In a product test, participants sampled local and foreign soft drinks (Study 1) or local and foreign chocolates (Study 2). As expected, relative to a control condition, mortality salience led to more accentuated evaluative preferences for local as compared to foreign products. Furthermore, the preference for the local product in terms of actual consumption was greater under mortality salience. Independent from cultural worldview defense effects mortality salience led to more impulsive behavior as indicated by an increased correspondence between eating behavior and an implicit measure tapping into impulsive processes in Study 2.     

Revisiting desirable response bias in well-being reports

Growing popular interest in positive psychology may have important implications for the measurement of well-being. Five studies tested the prediction that well-being ratings are influenced by desirability bias. In Study 1, participants (N?=?176) instructed to fake good endorsed higher well-being; those instructed to fake bad endorsed lower well-being, compared to controls. In Studies 2 and 3 (N’s?=?111, 121), control participants endorsed higher levels of well-being compared to those attached to a bogus pipeline. These differences were mediated by desirability bias. In Study 4 (N?=?417), instruction manipulations did not affect well-being levels, but presenting a desirability measure prior to well-being measures attenuated the correlations between them. In Study 5 (N?=?391), however, this order effect did not replicate. We discuss the importance of continued vigilance for desirability bias in well-being research as a ready solution to this clear problem remains elusive.     

Embodiment Effects and Language Comprehension in Alzheimer's Disease

It has been shown that when participants are asked to make sensibility judgments on sentences that describe a transfer of an object toward or away from their body, they are faster to respond when the response requires a movement in the same direction as the transfer described in the sentence. This phenomenon is known as the action compatibility effect (ACE). This study investigates whether the ACE exists for volunteers with Alzheimer's disease (AD), whether the ACE can facilitate language comprehension, and also whether the ACE can still be produced if the order of the two events is inverted, that is, whether overt movement can prime comprehension of transfer sentences. In Study 1, participants with AD, younger, and older adults were tested on an adaptation of the ACE Paradigm. In Study 2, the same paradigm was modified to include an arm movement that participants had to perform prior to sentence exposure on screen. In Study 1, young, older adults, and individuals with AD were faster to respond when the direction of the response movement matched the directionality implied by the sentence (ACE). In Study 2, no traditional ACE was found; participants were faster when the direction of the movement immediately preceding the sentence matched the directionality of the sentence. It was found that compatibility effects generated a relative advantage, that transfer schemata are easier to process, and that an ACE‐like effect can be the result of mutual priming between language and movement. Results suggested preservation in AD of the neural systems for action engaged during language comprehension, and conditions under which comprehension in AD can be facilitated in real life may be identified.     

Harnessing the need for immediate gratification: cognitive reconstrual modulates the reward value of temptations

Many of us succumb to temptations, despite knowing that we will later regret doing so. How can such behavior be avoided? In three studies, the authors tested the hypothesis that reconstruing temptation as a test of a valued internal quality ("willpower") would decrease the tendency to succumb by reducing the appeal of the temptation. In Study 1, participants who construed a challenging handgrip task as a test of willpower resisted the temptation to terminate the painful task longer than participants who did not. In Study 2, participants performed a handgrip task twice. Only participants who changed their construal of the task into a test of willpower improved their performance. In Study 3, participants took a timed math test while being tempted by comedy clips. Participants who reconstrued the situation as willpower test compared with participants who did not, (a) enjoyed the videos less, and (b) were better able to resist the tempting videos. These studies demonstrate that cognitive reconstrual can be used to modify reward contingencies, so that succumbing to temptation becomes less appealing, and resisting temptation becomes more appealing.     

Noncompliance with Persuasive Appeals for a Prosocial,Altruistic Act: Blood Donating1

Effects of persuasive messages, responsibility denial (RD), and attitude-accessing on blood-giving attitudes, intentions, moral obligations, and behavior were examined. In Study 1, participants (n= 84) who heard a message emphasizing moral reasons for donating indicated a more favorable postmessage attitude and stronger moral obligation to donate than participants exposed to a message aimed at reducing fear, a combined moral and fear- reduction message, or no message. Combined message participants showed greatest intent to donate, yet only 14% of all participants attended a campus drive. In Study 2, low (n= 52) and high (n= 60) RD individuals heard the message arguments and were asked to access their attitudes. Low compared to high RD individuals stated a stronger sense of moral obligation, particularly when they accessed their thoughts relevant to blood donating, and behavioral intention, especially in the combined message condition. Few participants attended a blood drive (12.5%), yet most were low RD individuals from the nonaccessed attitude condition (83%). Results suggest that few individuals will engage in the altruistic act of blood donating, despite the experimental use of persuasive messages and accessing issue-relevant attitudes.