Cultural chameleons and iconoclasts: Assimilation and reactance to cultural cues in biculturals’ expressed personalities as a function of identity conflict

Bicultural individuals vary in the degree to which their two cultural identities are integrated versus conflicting—Bicultural Identity Integration (BII). Past research on attribution biases finds that BII influences the way that biculturals shift in response to cultural primes: integrated biculturals shift assimilatively, whereas conflicted biculturals shift contrastively. Proposing that this reflects assimilation versus reactance responses, we tested whether it extends to shifts in self-perceived personality. In two experiments with Asian-American participants, we found that BII influences the direction of cultural priming effects (assimilation versus contrast) on the personality dimensions of need for uniqueness (Experiment 1) and extraversion (Experiment 2). As hypothesized, high BIIs shifted in a culturally assimilative direction, perceiving the self as more uniqueness-seeking and extraverted following American versus Asian priming, whereas low BIIs shifted in the reverse direction. Implications for research on bicultural identity, priming, personality, organizational and consumer behavior are discussed.     

Forecasting good or bad behaviour: A non‐transparent test of contrastive responses to cultural cues

Bicultural individuals vary in the degree to which their two cultural identities are integrated – Bicultural Identity Integration (BII). Among Asian‐Americans, for example, some experience their Asian and American sides as integrated (high BII) whereas others experience the two as divided (low BII). Past research on social judgement found that individual differences in BII affect the way biculturals respond to cultural cues or norms in their situation. Asian‐Americans with low BII tend to contrast to the cultural norm (e.g. they exhibit typically American judgements when in Asian cultural situations) rather than assimilate to them, a response observed more among high BII individuals (e.g., they exhibit typically Asian judgements when in Asian cultural situations). Research has interpreted the contrastive response as reflecting implicit identity motives, yet past studies used measures that make cultural differences salient. Conscious awareness of the experimental hypothesis could elicit contrastive responses. The present research assessed forecasts of others' behaviour in which cultural group differences are less obvious: Asians, compared to Westerners, forecast more positive behaviours from others. In three experiments with Asian‐Americans, we found the contrastive response by low BII individuals persisted. They made more positive forecasts after exposure to American versus Asian cultural cues. This suggests that the moderating role of BII on responses to cultural cues is not a matter of demand characteristics or limited to stereotypical cultural differences. Implications for bicultural identity, implicit processes, and organizational behaviour are discussed.     

Bicultural identities: The interface of cultural, personality, and socio-cognitive processes

This paper presents recent work examining the meaning and impact of individual variations in the way bicultural individuals organize their two cultural identities, a construct that we call Bicultural Identity Integration (BII). While biculturals high on BII describe their two cultural identities as ‘compatible’ (fluid and complementary), biculturals low on BII experience them as largely ‘oppositional’ (i.e., conflicting and disparate). We first report experimental evidence for how variations in BII moderate biculturals’ socio-cognitive behavior, specifically, the way in which bicultural individuals process cultural knowledge and use it to interpret social behavior. We then report structural equation modeling findings that elucidate some important personality, contextual, and performance predictors of BII. Finally, we conclude with a brief discussion of how the study of bicultural identities provides an ideal ground for the integration of cultural and personality psychology.     

Bicultural self‐defense in consumer contexts: Self‐protection motives are the basis for contrast versus assimilation to cultural cues

Studies of social judgment found that the way bicultural individuals respond to cultural cues depends on their cultural identity structure. Biculturals differ in the degree to which they represent their two cultural identities as integrated (vs. nonintegrated), which is assessed as high (vs. low) bicultural identity integration (BII), respectively. High BII individuals assimilate to cultural cues, yet low BII individuals contrast to these cues. The current studies reveal that this dynamic extends to consumer behavior and elucidate the underlying psychological mechanism. We found that high (low) BII individuals exhibit assimilation (contrast) responses to cultural cues in consumer information‐seeking and choice. Furthermore, the pattern occurs with both subliminal (study 1) and supraliminal (study 2) cultural primes, and is mediated by the experience of identity exclusion threat (study 2). Results suggest that the interactive effect of BII and cultural cues arises from nonconscious defense against the exclusion of a cultural identity. Implications for self‐protective processes, automatic behavior, and marketing are discussed.     

Bicultural identity, bilingualism, and psychological adjustment in multicultural societies: immigration-based and globalization-based acculturation

ABSTRACT The present investigation examined the impact of bicultural identity, bilingualism, and social context on the psychological adjustment of multicultural individuals. Our studies targeted three distinct types of biculturals: Mainland Chinese immigrants in Hong Kong, Filipino domestic workers (i.e., sojourners) in Hong Kong, and Hong Kong and Mainland Chinese college students. Individual differences in Bicultural Identity Integration (BII; Benet-Martínez, Leu, Lee, & Morris, 2002 ) positively predicted psychological adjustment for all the samples except sojourners even after controlling for the personality traits of neuroticism and self-efficacy. Cultural identification and language abilities also predicted adjustment, although these associations varied across the samples in meaningful ways. We concluded that, in the process of managing multiple cultural environments and group loyalties, bilingual competence, and perceiving one's two cultural identities as integrated are important antecedents of beneficial psychological outcomes.     

Close Encounters With the Midwest: Forming Identity in a Bicultural Context

This study uses semi-structured interviews to examine how 16 people of Latvian heritage negotiated their cultural identities in high school (retrospectively) and at midlife (concurrently). Participants' high school and midlife cultural identity patterns were coded as marginalized, separated, assimilated, alternating integrated, or blended integrated. Although eleven participants were found to have had marginalized, separated, or alternating integrated patterns in high school, all 16 had either assimilated or blended integrated patterns at midlife. Further, there is evidence that the contexts in which identity negotiation occurred—specifically, the rigidity of the participants' Latvian and American contexts in high school and their relative openness at midlife—influenced these changes in pattern. The findings also underscore the importance of taking into account within-group differences when studying how people negotiate their cultural identities.     

Bicultural identity integration (BII): components and psychosocial antecedents

The present study examines the underresearched topic of bicultural identity; specifically, we: (1) unpack the construct of Bicultural Identity Integration (BII), or the degree to which a bicultural individual perceives his/her two cultural identities as "compatible" versus "oppositional," and (2) identify the personality (Big Five) and acculturation (acculturation stress, acculturation attitudes, bicultural competence) predictors of BII. Differences in BII, acculturation stress, and bicultural competence were measured with new instruments developed for the purposes of the study. Using a sample of Chinese American biculturals, we found that variations in BII do not define a uniform phenomenon, as commonly implied in the literature, but instead encompass two separate independent constructs: perceptions of distance (vs. overlap) and perceptions of conflict (vs. harmony) between one's two cultural identities or orientations. Results also indicated that cultural conflict and cultural distance have distinct personality, acculturation, and sociodemographic antecedents.     

Epistemic motives and cultural conformity: need for closure, culture, and context as determinants of conflict judgments

Three studies support the proposal that need for closure (NFC) involves a desire for consensual validation that leads to cultural conformity. Individual differences in NFC interact with cultural group variables to determine East Asian versus Western differences in conflict style and procedural preferences (Study 1), information gathering in disputes (Study 2), and fairness judgment in reward allocations (Study 3). Results from experimental tests indicate that the relevance of NFC to cultural conformity reflects consensus motives rather than effort minimization (Study 2) or political conservatism (Study 3). Implications for research on conflict resolution and motivated cultural cognition are discussed.     

The rational side of egocentrism in social comparisons

Prior work has found that when people compare themselves with others they egocentrically focus on their own strengths and achievements more than on the (equally relevant) strengths and achievements of the comparison group. As a consequence, people tend to overestimate their comparative standing when absolute standing is high and underestimate their comparative standing when absolute standing is low. The present research investigated a rational discounting explanation of this bias—namely, that people weight the target of the comparison (the self) more than the referent of the comparison (others) because they typically have more knowledge about the former than the latter. In three studies, we found that the tendency to focus on the target in social comparisons—and the over and underestimation of relative standing that tendency engenders—was reduced (but not eliminated) as people’s knowledge about the comparison group increased. These results suggest that there may be a rational side to egocentrism in social comparisons.     

Polarization as a function of meaning and consequences

Studied the effect of meaning and consequences on shifts toward extreme judgments (polarization) as a result of group discussion. Since it was hypothesized that high levels of both meaning and consequences would activate pressures to conform to the appropriate cultural norm, greater polarization was predicted under those conditions. Consequences were varied by asking subjects how willing they were to participate in another actual (high consequences) or hypothetical (low consequences) experiment. Meaning was varied by information that the proposed experiment would have high or low social and scientific significance. Sixty male college students discussed their preferences in three-person groups. Prediscussion, consensus, and postdiscussion scores were obtained; the critical polarization scores were computed on the basis of individual's movement away from the prediscussion mean of their group. Partial support for the hypotheses is provided by a cross-over interaction (p < .05) in changes from the prediscussion to consensus scores, which indicate greater polarization in the high-meaning, low-consequence condition, and in the low-meaning, high-consequence condition. The results are discussed with respect to their implications for research in which subjects do not expect real consequences to follow from their statements of opinion.     

被信任者社会身份复杂性对其可信性的影响

被信任者社会身份是单一的还是多样的, 这种数量差异可以体现其社会身份的复杂性。本研究探讨了被信任者社会身份复杂性(单一身份、多重身份)如何影响人们对其可信性的评价。实验1考察了被信任者社会身份复杂性对其可信性的影响以及社会距离在其中的中介作用。实验2用于检验被信任者所属群体类型(内群体、外群体)是否调节他们的社会身份复杂性对其可信性的影响。研究结果表明：被信任者多重社会身份的凸显会提高人们对其可信性的评价, 社会距离在二者之间起着完全中介作用; 群体类型对社会身份复杂性的影响具有调节作用, 社会距离的中介作用在对外群体成员的可信性评价中更为明显。     

When motivation backfires: Optimal levels of motivation as a function of cognitive capacity in information relevance perception and social judgment

Motivation and cognitive capacity are central variables in major models of social judgment and persuasion. However, the exact nature of their interplay in judgment processes has remained ambiguous. The present paper reports on two experimental studies tackling this issue. In Study 1 we demonstrated a cross-over pattern of means for the interaction effect of motivation and cognitive capacity on judgment, with high motivation being beneficial under high cognitive capacity but detrimental under low cognitive capacity. This effect was explained by the participants’ subjective perception of information relevance. In Study 2, the role of information relevance was further investigated, showing that for highly motivated participants, judgment was differently affected by information with low versus high relevance when cognitive capacity was high but not when it was low. In the discussion, we elaborate on these effects, advocating a more dynamic perspective on (social) judgment, acknowledging the conditional (opposite) effects of motivation, in function of cognitive capacity.     

The malleable influence of social consensus on attitude certainty

People often reflect on the opinions of others and express greater attitude certainty when they perceive their attitudes to be shared by others (high attitude consensus). The present research tests the possibility that either high or low attitude consensus can increase attitude certainty depending on people's salient social identification needs. In particular, high attitude consensus with a target group is found to be more validating when people seek to belong to the group, as this identification motive promotes a search for similarities between themselves and the group. In contrast, low attitude consensus with a target group is found to be more validating when people seek to be unique from a group, as this identification motive promotes a search for dissimilarities between themselves and the group. Two experiments support these hypotheses, offering insight into the intra-personal motives that alter the diagnostic value of social consensus information.     

Perfectionism and workaholism in employees: The role of work motivation

Even though it has been over 20 years since Spence and Robbins (1992) first showed perfectionism and workaholism to be closely related, the relationship between perfectionism and workaholism is still under-researched. In particular, it has remained unclear why perfectionism is linked to workaholism. Using data from 131 employees, this study—examining self-oriented and socially prescribed perfectionism—investigated whether intrinsic–extrinsic work motivation could explain the positive relationship between perfectionism and workaholism. Whereas socially prescribed perfectionism was unrelated to workaholism, self-oriented perfectionism showed a positive correlation with workaholism. Furthermore autonomous (integrated and identified regulation) and controlled (introjected and external regulation) work motivation showed positive correlations. However, when all predictors were entered in a regression analysis, only self-oriented perfectionism, identified regulation, and introjected regulation positively predicted workaholism. In addition, a mediation analysis showed that identified and introjected regulation fully mediated the effect of self-oriented perfectionism on workaholism. The findings suggest that high levels of work motivation explain why many self-oriented perfectionists are workaholic.     

Transference occurs across group boundaries

Transference occurs when a perceiver's representation of a significant other is activated and applied to a new target person (Andersen & Chen, 2002). Extending past research, it was hypothesized that transference occurs even when a target person possesses a core feature—namely, group membership status—that is inapplicable to the relevant significant-other representation. Supporting this, transference led perceivers to make representation-consistent memory and evaluation judgments about a target—regardless of whether the target's political (experiment 1) or ethnic (experiment 2) group membership was the same or different from that of the relevant significant other. Moreover, in experiment 2, perceivers undergoing transference involving a positively evaluated significant other behaved more positively toward the target even when the target was from an ethnic out-group. The results represent initial evidence of transference processes occurring across group boundaries. Implications for transference and the reduction of out-group bias are discussed.     

Networks of meaning and the bicultural mind: A structural equation modeling approach

The paper examines cultural frame-switching among bicultural participants at the level of associated meanings. Bicultural participants of Greek descent who live in the Netherlands were randomly primed with either Greek or Dutch cultural symbols and language. A monocultural Dutch group in the Netherlands and a monocultural Greek group in Greece, were involved as control groups. Structural equation modeling indicated that the Greek participants in Greece and the bicultural participants primed with Greek culture had a similar pattern of associations. This pattern differed from that of the Dutch participants and the participants primed with Dutch culture. Thus, the two different monocultural association patterns were replicated among bicultural individuals. The findings show that meanings are affected by cultural frame-switching, and provide further support for the dynamic constructivist approach.     

Fragmented Identities: The Case of Former Soviet Jews in Toronto

This article relates multiplicity and flexibility of ethnic identities to the following three aspects of postmodernity: (a) perpetual redefinition of self by reflexive individuals who constantly receive and evaluate new knowledge; (b) increased global interaction, which expands the number of alternatives for reflexive individuals to chose from; and (c) acceptance of ambivalence in the cultural field, which makes it possible for diverse cultural expressions to coexist. I further suggest that when some people question and redefine the meanings they assign to their ethnic identities, they may internalize the diversity and flexibility of the interpretations they encounter in the diasporic space and the resulting identities may become fragmented. This argument is illustrated by a case study of ethnic identities among former Soviet Jews residing in Toronto, Canada who had left the former Soviet Union in the late 1980s and early 1990s.     

The Tree of Life: Universal and Cultural Features of Folkbiological Taxonomies and Inductions

Two parallel studies were performed with members of very different cultures—industrialized American and traditional Itzaj-Mayan—to investigate potential universal and cultural features of folkbiological taxonomies and inductions. Specifically, we examined how individuals organize natural categories into taxonomies, and whether they readily use these taxonomies to make inductions about those categories. The results of the first study indicate that there is a cultural consensus both among Americans and the Itzaj in their taxonomies of local mammal species, and that these taxonomies resemble and depart from a corresponding scientific taxonomy in similar ways. However, cultural differences are also shown, such as a greater differentiation and more ecological considerations in Itzaj taxonomies. In a second study, Americans and the Itzaj used their taxonomies to guide similarity- and typicality-based inductions. These inductions converge and diverge crossculturally and regarding scientific inductions where their respective taxonomies do. These findings reveal some universal features of folkbiological inductions, but they also reveal some cultural features such as diversity-based inductions among Americans, and ecologically based inductions among the Itzaj. Overall, these studies suggest that while building folkbiological taxonomies and using them for folkbiological inductions is a universal competence of human cognition there are also important cultural constraints on that competence.     

When do stereotypes become really consensual? Investigating the group-based dynamics of the consensualization process

Although it has long been recognized that stereotypes achieve much of their force from being shared by members of social groups, relatively little empirical work has examined the process by which such consensus is reached. This paper tests predictions derived from self-categorization theory that stereotype consensus will be enhanced (a) by factors which make the shared social identity of perceivers salient and (b) by group interaction that is premised upon that shared identity. In Experiment 1 (N=40) the consensus of ingroup stereotypes is enhanced where an ingroup is judged after (rather than before) an outgroup. In Experiment 2 (N=80) when only one group is judged, group interaction is shown to enhance the consensus of outgroup stereotypes more than those of the ingroup—an apparent ‘outgroup consensus effect’. In Experiment 3 (N=135) this asymmetry is extinguished and group interaction found to produce equally high consensus in both ingroup and outgroup stereotypes when the ingroup is explicitly contrasted from an outgroup. Implications for alternative models of consensus development are discussed. © 1998 John Wiley & Sons, Ltd.