Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior1

The value of personal norms (Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (e.g., Vining & Ebreo, 1992), but not in addition to the theory of planned behavior (Ajzen & Madden, 1986). In the present study, this combination was investigated by means of a mail survey among a sample of 305 Dutch citizens who were enlisted to participate in a behavioral change intervention program on environmentally relevant behavior. Personal norms appear to increase the proportion of explained variance in 5 intentions and 4 self-reported measures of performed environmentally relevant behaviors beyond that explained by three of the theory of planned behavior constructs (i.e., attitude, subjective norm, and perceived behavioral control). Issues evoked by these results are discussed.     

Alcohol Use During Pregnancy: An Application of the Theory of Planned Behavior1

The objective of this research was to apply the theory of planned behavior (TPB; Ajzen, 1988, 1991 ) to alcohol use during pregnancy. Of the pregnant women (N = 130) who participated in the study, over one third reported consuming alcohol (34.8%), and the greatest proportion were drinking 2 to 4 times per month (16.4%). Binary logistic regression was conducted, and the full TPB model was able to distinguish between drinkers and abstainers, explaining 57.1% to 77.1% of the variance in drinking behavior. The TPB provides insight into reasons behind the behavior and can be usefully applied, both as a screening tool to identify pregnant women drinking during pregnancy and as an avenue for intervention work.     

Application of the Theory of Planned Behavior to Adolescents’ Condom Use: A Panel Study1

The authors report a longitudinal study of factors determining use of condoms with new sexual partners in a representative sample of 650 German youth. Measures derived from the theory of planned behavior (Ajzen, 1985) were obtained in 2 waves separated by 1 year. Consistent with the theory, intentions to use condoms could be predicted from attitudes, subjective norms, and perceived behavioral control with respect to this behavior; and actual condom use was strongly related to intentions and perceptions of control assessed in Wave 2. Due to changes in beliefs and attitudes over time, only about 10% of the variance in reported condom use was accounted for by intentions and perceived control assessed 1 year earlier. Reported condom use was found to exert a direct effect on later intentions, unmediated by their hypothesized antecedents. Theoretical and practical implications of these findings are discussed.     

An Application of the Theory of Planned Behavior to Exercise Among Older Adults1

One hundred five older adults enrolled in exercise classes were recruited from local YMCAs. Exercise behavior was measured 1, 3, and 9 months after beginning the exercise class. Intentions were not a significant predictor of exercise behavior, probably because of a lack of variance; most people intended to exercise. The direct measures of attitudes, subjective norms, and perceived behavioral control, however, explained 9% of exercise behavior at 1 month. They did not significantly explain behavior at 3 and 9 months. When the indirect measure of subjective norms explained 18% of exercise behavior at 1 month. The indirect measure of perceived behavioral control accounted for 27% of the variance at 1 month and 10% at 3 months.     

Predicting Women's Intentions to Leave Abusive Relationships: An Application of the Theory of Planned Behavior1

A theoretically derived decision‐making model was applied to predict women's intentions to remain in or to terminate physically abusive relationships with male partners. Participants were 48 women residing in a shelter for battered women who responded to questionnaires assessing the components of the theory of planned behavior. Data provided support for the model. Specifically, women were found to have greater intentions to leave the relationships if they held positive attitudes toward leaving and believed they were in control of leaving the relationship. Normative beliefs were not predictive of intentions to leave. Empirically based suggestions for increasing the effectiveness of interventions are discussed.     

Contrasting the Theory of Planned Behavior With the Value‐Belief‐Norm Model in Explaining Conservation Behavior1

In this paper, we contrast the value‐belief‐norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. The participants represent a convenience sample of 468 university students. Using survey data and adopting previously established compound measures, structural equation analyses revealed a remarkable explanatory power for both theories: TPB's intention accounted for 95% of people's conservation behavior and VBN's personal norms accounted for 64%. Compared to the VBN model, the TPB covered its concepts more fully in terms of proportions of explained variance. More importantly, the fit statistics revealed that only the TPB depicts the relations among its concepts appropriately, whereas the VBN model does not.     

Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.     

The Role of Beliefs in Mother-Adolescent Conflict: An Application of the Theory of Planned Behavior

This mixed method study applies components of the theory of planned behavior (Ajzen and Fishbein 1980) to mother-adolescent conflict. We examine if three kinds of beliefs—behavioral, control, and normative—predict patterns of family conflict. Forty mother-adolescent dyads completed an open-ended interview, self-report measures of conflict, and an observational measure of family interaction. Hierarchical multiple regressions revealed that mothers’ and adolescents’ beliefs about the costs and benefits of conflict significantly predicted how they interacted and perceived conflict within dyads. Sex differences and differences between mothers and adolescents were identified. This work contributes to our understanding of the role of both general and specific beliefs in family conflict.     

An Empirical Test of Nonresponse Bias in Internet Surveys

In surveys, nonresponse is considered a source of possible bias, which increases with the size of the nonresponding group. Nonresponse bias was investigated in 3 samples of offending drivers who were required to respond to an online questionnaire before taking a driver improvement course, creating an initial 100% response rate. The next 2 questionnaire waves were voluntary, and response rates were much lower. Results (means, internal consistency, correlations, etc.) in the first wave were compared between those who responded twice or thrice and those who responded only to the first wave. No substantial differences were found. Compared to common method variance, the effects of nonresponse are very small.     

Explaining Consumer Conduct: From Planned to Self‐Expressive Behavior1

Within mainstream social psychology, consumer behavior has been explained mainly in terms of the theory of planned behavior (TPB). Recently, some authors suggested that self‐identity dimensions can explain different types of intentions. To compare the predictive power of a tentative new model of self‐expressive consumer behavior with that of the TPB, three studies were conducted in which, besides the classical variables of the model of TPB, variables concerning self‐identity were also taken into account. Three independent samples (N₁= 257, N₂= 214, N₃= 298) were recruited to study the intention to buy fashionable watches, trendy backpacks, and cellular telephones in relation to the aforementioned variables derived from TPB and from identity theory. Data analyses, based on structural equation modeling, show that identity variables contribute significantly to the explanation of purchase intention.     

Distracted pedestrians in crosswalks: An application of the Theory of Planned Behavior

Thousands of adult pedestrians are killed or injured each year. In spite of ever growing knowledge of correlates of risk pedestrian behavior, much remains to be learned. A small body of research has applied the Theory of Planned Behavior (TPB) to the problem of risky crossing decisions. We employed TPB to examination of intentions to cross under varying types of distraction. Eighty adults completed measures of injury exposure, followed by a questionnaire structured around TPB assessing intentions to cross streets under common conditions of self-imposed distraction. Results were similar to other research, suggesting attitude and perceived behavioral control predicted intentions to cross streets while distracted. Results are discussed in the context of similar studies, and with regard to future directions and injury prevention efforts.     

COVID-19 Help-Seeking Behaviors: Application of the Theory of Planned Behavior

The novel coronavirus disease (COVID-19) is highly contagious. More than 247 million cases have been confirmed by the end of October 2021. Seeking help earlier may slow the spread of COVID-19 because it may help in early detection of infected cases, and it facilitate tracing those who were with close contact with infected cases. The purpose of this study is to identify participants’ intentions toward COVID-19 seeking help and the factors affecting their decision. This is a cross-sectional study. An online survey using Google Forms was used for data collection. Hierarchical multiple regression analysis was used to explain intentions to seek help for COVID-19. The concepts included in the Theory of Planned Behavior and COVID-19 knowledge were used as predictors. The sample included 780 participants, with an average age of 28.60±9.86 years old. Most of the sample were female (67.4%) and having a bachelor’s degree (72.7%). Participants showed high level of knowledge regarding COVID-19, 73% of the sample had a total knowledge score equal to or higher than 85%. Also, participants had high positive attitudes and high intentions to seek help for COVID-19. The four predictors: Attitudes towards COVID-19, subjective norm, perceived behavioral control, and COVID-19 knowledge significantly explained intentions to seek help. Participants had high intentions to seek help for COVID-19, which was related to having positive attitudes toward seeking help, high social approval, high perceived controllability, and high COVID-19 knowledge levels. Regular awareness campaigns during early stages of pandemics should be performed to improve attitudes and knowledge level, which may improve prevention measures, and promote help seeking behaviors. Consequently, this may facilitate early detection of cases, and slow the spread of pandemics.     

Exploring Attitudes and Predicting Intentions: Profiling Student Debtors Using an Extended Theory of Planned Behavior

This study was designed to investigate application of a theory of planned behavior, including involvement and decision‐making style in predicting undergraduates' borrowing attitudes. We conducted interviews to explore antecedents of students' debt‐consumption/borrowing attitudes. We employed exploratory factor analysis to identify attitudinal dimensions utilized in hierarchical regression as independent variables. The results suggest students regard themselves as good money managers, but lack control over borrowing and debt. Combining involvement and decision‐making style as a style/involvement variable had a powerful mediating effect in predicting borrowing intention. Research suggests that grouping students, based on their involvement level with finance and decision‐making style, into debtor types offers opportunities for more understanding of their debt‐consumption intentions. Strategies are proposed for dealing with different debtor types.     

Renting to Owning: An Exploration of the Theory of Planned Behavior in the Homeownership Domain

Psychology researchers often avoid running participants from subject pools at the end of the semester because they are “unmotivated.” We suggest that the end of the semester induces a situational prevention focus (i.e., sensitive to losses) unlike the beginning of the semester, which may induce a situational promotion focus (i.e., sensitive to gains). In two experiments, we presented participants with math problems at the beginning or end of an academic semester. End-of-semester participants performed better minimizing losses as compared to maximizing gains, whereas the opposite was true for beginning-of-semester participants.     

The Proposition of a General Version of the Theory of Planned Behavior: Predicting Ecological Behavior1

The present paper explores whether the theory of planned behavior (TPB) must abandon the notion that perceived behavioral control (PBC) has a direct influence on behavior. In a cross‐sectional survey of 895 Swiss residents, our hypothesis was tested by means of structural equation models. Applied specifically, PBC turned out to be a significant direct predictor of one's performance. A general version of the TPB based on aggregated measures, however, revealed PBC's direct influence on behavior to be nonsignificant and, presumably, a non‐universally applicable and thus nongeneralizable part of the theory. Intention determined 51% to 52% of people's ecological behavior, which supports the claim of a strong attitude‐behavior relation. Attitude, subjective norms, and PBC, the 3 TPB components, account for 81% of intention's variance.     

计划行为理论述评

计划行为理论是社会心理学中最著名的态度行为关系理论,该理论认为行为意向是影响行为最直接的因素,行为意向反过来受态度、主观规范和知觉行为控制的影响。计划行为理论在国外已被广泛应用于多个行为领域的研究,并被证实能显著提高研究对行为的解释力和预测力。文章对这一理论进行了全面概述,包括理论的提出、内涵、测量方法以及理论研究的新进展,并指出了理论仍存在的问题和今后的研究方向