Third_Person Perception of Television Violence: The Role of Self_Perceived Knowledge

This study investigated the proposition that self-perceived knowledge or self-expertise is a primary theoretical construct in understanding third-person perception of television violence effects. Consistent with most past research, the findings confirm people's third-person tendencies to attribute greater media effects of television violence on other people than on themselves. As hypothesized, self-perceived knowledge was a stronger predictor of third-person perception than sociodemographic variables (demographics, ideology, and media use). The study also found that self-perceived knowledge was more likely to moderate than mediate the relationship between sociodemographic variables and third-person perception. Whereas a moderator affects the strength of the relationship between an independent variable and a dependent variable, a mediator explains the relationship between the two variables. In sum, the findings indicate that respondents' judgments of their superior self-perceived knowledge of television violence might be of theoretical significance in third-person effect research.     

The Third-Person Effects of Political Attack Ads in the 2004 U.S. Presidential Election

This study examines the indirect effects of extensive negative political attack ads in the 2004 presidential election from a third-person effects perspective. Results of a survey using a probability sample of 496 college students indicate that these students believe attack ads harm others more than themselves. Moreover, the respondents tended to perceive attack ads in traditional media to have a greater harmful effect on self and others than attack ads on the Internet. Contingent factors that account for the magnitude of third-person effects include social distance and knowledge. Further, exposure to attack ads was found to be the strongest predictor of perceived harms of such ads on self and others, but only perceived harm on others is a significant predictor of support for restrictions on attack ads. The study contributes to research on the third-person effect by testing perceived harms of attack ads on self and others separately on likelihood to support restrictions.     

Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect,gender, and age

Threatening advertisements have been widely used in the social marketing of road safety. However, despite their popularity and over five decades of research into the fear-persuasion relationship, an unequivocal answer regarding their effectiveness remains unachieved. More contemporary “fear appeal” research has explored the extent other variables moderate this relationship. In this study, the third-person effect was examined to explore its association with the extent male and female drivers reported intentions to adopt the recommendations of two road safety advertisements depicting high physical threats. Drivers (N = 152) first provided responses on pre-exposure future driving intentions, subsequently viewed two advertisements, one anti-speeding and one anti-drink driving, followed by measurement of their perceptions and post-manipulation intentions. The latter measure, post-manipulation intentions, was taken as the level of message acceptance for each advertisement. Results indicated a significant gender difference with females reporting reverse third-person effects (i.e., the messages would have more influence on themselves than others) and males reporting classic third-person effects (i.e., the messages would have more influence on others than themselves). Consistent with such third-person effects, females reported greater intention not to speed and not to drink and drive after being exposed to the advertisements than males. To determine the extent that third-person differential perceptions contributed to explaining variance in post-manipulation intentions, hierarchical regressions were conducted. These regressions revealed that third-person scores significantly contributed to the variance explained in post-manipulation intentions, beyond the contribution of other factors including demographic characteristics, pre-exposure intentions and past behaviour. The theoretical and applied implications of the results are discussed.     

Framing the Lewinsky Affair: Third-Person Judgments by Scandal Frame

Recent studies have documented a “third-person effect” whereby people are found to judge others as more influenced than themselves by the mass media. Meanwhile, contemporary research on issue framing has demonstrated the powerful role of mass media in shaping people's political judgments. But are the perceptual judgments that define third-person effects sensitive to how the media frame an issue? Two studies investigated this question in the context of the Lewinsky-Clinton scandal, one in late August 1998 and the other during spring 1999. Several hundred undergraduates in each study were randomly assigned to one of two media frames. In the 1998 study, the political scandal was depicted as a matter of sexual indiscretion by the president or as legal wrongdoing; in the 1999 study, the recently concluded impeachment process was depicted as the consequence of partisanship or of Clinton's actions. The participants’ judgments of media influence on themselves and on the public were then recorded. The results show that third-person effects were sensitive to issue framing, but change occurred primarily in participants’ judgments about their own vulnerability to media influence.     

Parents' Responses to Television Violence: The Third-Person Perception,Parental Mediation,and Support for Censorship

Extending prior research on the third-person effect, which has focused on perceived media effects on adults, the present study examined parents' beliefs about the effects of televised violence on their own and other children, and how these perceptions are related to two different behavioral responses: parental mediation of television and support for censorship. Respondents were parents of children aged 3 to 18 (N = 70), who were contacted as part of a random sample for a larger study. Via telephone interviews, parents rated their perceptions of three effects of televised violence: (1) viewing the world as a dangerous place; (2) approving of aggression; and (3) behaving aggressively. As predicted, third-person perceptions were observed for all three types of influence, but were larger for the more socially undesirable aggression - related effects. Both parental mediation and support for censorship were associated with the perceived effects of televised violence. Evidence suggested that parents' behavioral responses were motivated by concern about both their own and other children, but that the pattern of responses varied for the three different effects of viewed violence.     

Media Exposure,Perceived Personal Impact,and Third-Person Effect

This article examines the influence of perceived personal impact on third-person perception and on protective behaviors in connection with exposure to media coverage of the H1N1 swine flu pandemic. Survey results show that the perceived personal impact of the disease spreading in the local community positively predicts perceived media effects on self and others. However, its impact on self-evaluation of media effect is more salient and, thus, negatively influences third-person perception. In terms of corresponding behaviors, people's concerns for their own safety rather than for others' predict the intention to take protective measures. The greater the third-person perception, the less likely that people will take protective actions.     

A Developmental Approach to Social Science: A Model for Analyzing Charles Alexander's Scientific Contributions

A seven-paradigm developmental model of social science is presented (behaviorism, gestalt sociologism, empirical positivism, multi-method eclecticism, postmodern interpretivism, cooperative ecological inquiry, and developmental action inquiry). Charles Alexander's research is interpreted as bridging aspects of several paradigms, using third-person empirical positivist experiments to demonstrate the effects of a first-person research/practice called Transcendental Meditiation. The author suggests the possibility of complementing current research on TM with explicit double- and triple-loop research on the second- and third-person practices within the TM movement.     

Closure of autobiographical memories: The effects of written recounting from first- or third-person visual perspective

Autobiographical memories are recalled with varying degrees of psychological closure. Closure is a subjective assessment of how far a remembered experience feels resolved, and it has been suggested that one predictor of closure is the amount of emotional detail in the memory. Study 1 examined which aspect of emotional detail is important for closure, and showed that open and closed negative memories were distinguished by ratings of emotion evoked during recall, not by remembered emotion from the time of the event. The recall of open memories was accompanied by more intense, more negative, and less positive emotion than the recall of closed memories. Biased retelling of memories has been shown to influence closure and on the basis of evidence that third-person recall serves a distancing function, Study 2 examined whether instructions to repeatedly recount an open memory from a third-person perspective would increase closure compared with a single or repeated recounting from a first-person perspective. While repeated third-person recounting had the greatest influence on closure, there were also increases in the first-person recounting groups. The results suggest that closure can be increased by reporting memories in written narrative form, particularly if repeatedly expressed from the third-person perspective.     

I can see it both ways: First- and third-person visual perspectives at retrieval

The number of studies examining visual perspective during retrieval has recently grown. However, the way in which perspective has been conceptualized differs across studies. Some studies have suggested perspective is experienced as either a first-person or a third-person perspective, whereas others have suggested both perspectives can be experienced during a single retrieval attempt. This aspect of perspective was examined across three studies, which used different measurement techniques commonly used in studies of perspective. Results suggest that individuals can experience more than one perspective when recalling events. Furthermore, the experience of the two perspectives correlated differentially with ratings of vividness, suggesting that the two perspectives should not be considered in opposition of one another. We also found evidence of a gender effect in the experience of perspective, with females experiencing third-person perspectives more often than males. Future studies should allow for the experience of more than one perspective during retrieval.     

Social Identity and Perceptions of Media Persuasion: Are We Always Less Influenced Than Others?1

People typically perceive negative media content (e.g., violence) to have more impact on others than on themselves (a third-person effect). To examine the perceived effects of positive content (e.g., public-service advertisements) and the moderating role of social identities, we examined students' perceptions of the impact of AIDS advertisements on self, students (in-group), nonstudents (out-group), and people in general. Perceived self-other differences varied with the salience of student identity. Low identifiers displayed the typical third-person effect, whereas high identifiers were more willing to acknowledge impact on themselves and the student in-group. Further, when influence was normatively acceptable within the in-group, high identifiers perceived self and students (us) as more influenced than nonstudents (them). The theoretical and practical implications of this reversal in third-person perceptions are discussed.     

Closure of autobiographical memories: The effects of written recounting from first- or third-person visual perspective

Autobiographical memories are recalled with varying degrees of psychological closure. Closure is a subjective assessment of how far a remembered experience feels resolved, and it has been suggested that one predictor of closure is the amount of emotional detail in the memory. Study 1 examined which aspect of emotional detail is important for closure, and showed that open and closed negative memories were distinguished by ratings of emotion evoked during recall, not by remembered emotion from the time of the event. The recall of open memories was accompanied by more intense, more negative, and less positive emotion than the recall of closed memories. Biased retelling of memories has been shown to influence closure and on the basis of evidence that third-person recall serves a distancing function, Study 2 examined whether instructions to repeatedly recount an open memory from a third-person perspective would increase closure compared with a single or repeated recounting from a first-person perspective. While repeated third-person recounting had the greatest influence on closure, there were also increases in the first-person recounting groups. The results suggest that closure can be increased by reporting memories in written narrative form, particularly if repeatedly expressed from the third-person perspective.     

Seeing failure in your life: Imagery perspective determines whether self-esteem shapes reactions to recalled and imagined failure

The present research reveals that when it comes to recalling and imagining failure in one's life, changing how one looks at the event can change its impact on well-being; however, the nature of the effect depends on an aspect of one's self-concept, namely, self-esteem. Five studies measured or manipulated the visual perspective (internal first-person vs. external third-person) individuals used to mentally image recalled or imagined personal failures. It has been proposed that imagery perspective determines whether people's reactions to an event are shaped bottom-up by concrete features of the event (first-person) or top-down by their self-concept (third-person; L. K. Libby & R. P. Eibach, 2011b). Evidence suggests that differences in the self-concepts of individuals with low and high self-esteem (LSEs and HSEs) are responsible for self-esteem differences in reaction to failure, leading LSEs to have more negative thoughts and feelings about themselves (e.g., M. H. Kernis, J. Brockner, & B. S. Frankel, 1989). Thus, the authors predicted, and found, that low self-esteem was associated with greater overgeneralization--operationalized as negativity in accessible self-knowledge and feelings of shame--only when participants had pictured failure from the third-person perspective and not from the first-person. Further, picturing failure from the third-person, rather than first-person, perspective, increased shame and the negativity of accessible knowledge among LSEs, whereas it decreased shame among HSEs. Results help to distinguish between different theoretical accounts of how imagery perspective functions and have implications for the study of top-down and bottom-up influences on self-judgment and emotion, as well as for the role of perspective and abstraction in coping.     

Visual perspective as a two-dimensional construct in episodic future thought

Visual perspective (first-person vs. third-person) is a salient characteristic of memory and mental imagery with important cognitive and behavioural consequences. Most work on visual perspective treats it as a unidimensional construct. However, third-person perspective can have opposite effects on emotion and motivation, sometimes intensifying these and other times acting as a distancing mechanism, as in PTSD. For this reason among others, we propose that visual perspective in memory and mental imagery is best understood as varying along two dimensions: first, the degree to which first-person perspective predominates in the episodic imagery, and second, the degree to which the self is visually salient from a third-person perspective. We show that, in episodic future thinking, these are anticorrelated but non-redundant. These results further our basic understanding of the potent but divergent effects visual perspective has on emotion and motivation, both in everyday life and in psychiatric conditions.     

Would I bet on beating you? Subtly increasing other-focus helps overcome egocentrism

Two studies investigated egocentrism in competitive situations. Specifically, the aim was to test novel subtle debiasing techniques for the shared-circumstance effect whereby people bet more money on winning in easy than difficult knowledge quizzes. In Study 1, participants took part in a quiz competition with a friend. Being asked to complete 10 sentence stems about the opponent eliminated the shared-circumstance effect, compared to completing 10 sentences about the self. In Study 2, circling third-person pronouns in an unrelated task eliminated the shared-circumstance effect compared to circling first-person pronouns. The research is the first to show that subtly directing attention to the opponent or to a generic third person can eliminate egocentrism effects.     

News of Y2K and Experiencing Y2K: Exploring the Relationship Between the Third-Person Effect and Optimistic Bias

This study gauged Americans' beliefs about predicted Y2K problems during the weeks before New Year 2000. It examined the alleged relationship between the third-person effect and the social psychological theory of optimistic bias. The third-person effect predicts that people judge themselves less influenced than others by media messages. To explain the effect, some media researchers have drawn on optimistic bias, which posits that people judge themselves less likely than others to experience negative life events. Few researchers, however, have directly tested the empirical relationship between the two perceptual approaches. As hypothesized, respondents judged themselves less influenced than others by news reports about Y2K (third-person perception) and less likely than others to experience Y2K problems (optimistic bias). But the study did not find the hypothesized relationship between the approaches. Furthermore, third-person perception and optimistic bias were functions of mirror opposite blocks of predictors. The findings indicate that third-person perception is not merely a media case study of optimistic bias. We suggested that people use different criteria to estimate experiencing events and believing media messages about the events.     

Being in the Game: Effects of Avatar Choice and Point of View on Psychophysiological Responses During Play

The innovative features of multi-player computer games offer compelling opportunities for self-representation during interactions, and the ways in which these avatars are chosen and manipulated may change interactive experiences. This study investigated the effects of avatar choice (choice vs. no choice) and visual point of view (POV; first-person vs. third-person) on the physiological arousal and subjective evaluations of game experiences. A 2 (Avatar Choice, No Avatar Choice) × 2 (first-person POV, third-person POV) × 2 (female players, male players) mixed-design experiment was conducted (N = 22). The results demonstrated that being able to pick the character that will represent the player in the game leads to greater arousal, especially for males. Visual POVs alone did not affect the game player's arousal, but moderated the effect of avatar choice on the game player's heart rates. Avatar choice produced a more pronounced effect in the third-person POV (where the “camera” was located behind the avatar) in which avatar choice was visually more reinforced than in the first-person POV (where the “camera” was the eyes of the avatar). The results also revealed that the gender of the game player was a significant factor in game play experience. The results suggest theoretical implications of video game self-representation and effects on game player's psychophysiological responses.     

不同平面心理旋转的角色效应

本研究采用实验方法,分别在水平面和冠状面内对第一人称角色和第三人称角色心理旋转进行对比性研究。实验结果表明：空间表征转换的角色方式对心理旋转产生显著影响,第三人称角色心理旋转易于第一人称角色心理旋转,即存在心理旋转的角色效应;心理旋转的角色效应并不是在特定旋转条件下才出现的,具有更大的普遍性     

视角在自我评价早期阶段的调节作用

在自我评价过程中存在着自我积极偏差。已有研究表明,采用第三人称视角进行反射性自我评价可以减少自我积极偏差,这种调节作用主要表现在自我评价的后期,而评价早期是否就受到视角采择的调节尚不清楚。为了探讨视角采择在自我评价早期对积极偏差的调节作用,采集并分析了被试以第一人称和第三人称视角分别对积极、消极特质形容词进行自我描述判断时的脑电时域、频域数据。结果发现,在第三人称视角下,加工消极词比积极词在额叶区域诱发了更大的P2 (120-200ms)波幅,在左侧内侧前额叶有更显著的激活;在Theta (3-6Hz)、以及Gamma (30-45Hz)节律上有显著高的能量增加,而Alpha (8-13Hz)节律则有显著高的能量降低。说明在自我评价的早期,人们更容易注意到以第三人称为视角的自我相关消极信息,即通过他人视角采择对自我积极偏差的调节在自我评价的早期阶段就已经发生了。     

The Perceived Influence of AIDS Advertising: Third-Person Effects in the Context of Positive Media Content

Although there is consistent evidence indicating that people perceive themselves to be less influenced than others by negative media content and persuasive communications with negative intent (viz., a third-person effect), much less is known about the perceived impact of positive media content and public service advertisements. This study investigated the perceived impact of 11 AIDS advertisements promoting a common message for safe sex, in an attempt to clarify the conditions in which people might judge themselves as more, rather than less, influenced than others. Results indicated that student respondents perceived themselves as less vulnerable than others to low-quality AIDS advertisements, but as more influenced than others by high-quality AIDS advertisements. Respondents who believed strongly that it is good to be influenced by AIDS campaigns saw themselves as relatively vulnerable to such messages, whereas other respondents did not distinguish between the level of impact on self and other. Results are consistent with motivational accounts that emphasize the ego-enhancing function of social comparisons.