The effects of reinforcement and social approval on conforming behaviour

The effects of reinforcement, social approval and sex on conformity were studied. Seventy-two male and 72 female college Ss were divided into equal high and low need for social approval groups. Each group was assigned to 1 of 3 experimental conformity conditions: (a) True-agree; (b) neutral; and (c) true-disagree. The groups were tested via a social conformity apparatus. It was found that: (a) Reinforcement for agreeing with a contrived group consensus (true-agree group) elicited more conformity than social pressure without reinforcement (neutral group), which in turn elicted more conformity than reinforcement for disagreeing with the consensus (trueA- disagree group); (b) females conformed more than males; (c) there was a slight tendency for high social approval Ss to conform more than low social approval Ss. Conformity was explained in terms of social learning, and it was suggested that the situational factor of reinforcement was a more important determinant of conformity than the motivational factor of social approval. The modified conformity scoring procedure used focuses on the conformity process.     

The Relationship Between Creativity and Conformity Among Preschool Children

The current study investigated the relationship between creativity and conformity based on the work of Starkweather (1964). The subjects were 45 preschool children. Creativity was assessed using the Multidimensional Stimulus Fluency Measure (Moran, Sawyers, Fu, & Milgram, 1983), an original thinking task. Two forms of conformity were assessed: social conformity and impersonal conformity using the Starkweather Social Conformity Test and the Starkweather Form Boards Test respectively (Starkweather, 1964). Starkweather's hypothesis of a curvilinear relationship between conformity and creativity was found for the social conformity task (X² = 11.69, p < .01). The findings support the hypothesis that highly conforming and highly nonconforming children do not score as high on creativity measurements as their freedom of expression (i.e., not following a rigid pattern of conforming/nonconforming) counterparts. Chi‐square analyses revealed significantly more children in the high creativity and freedom of expression group as compared to the low creativity and conforming/nonconforming children. That is, significantly fewer children were found in the low conformity/low creativity cell and more in the low conformity/high creativity cell than were expected by chance. No differences were found for impersonal conformity, perhaps due to the insensitivity of the instrumentation to assess conformity. It is concluded that freedom of expression may be seen as an important personality trait in the identification and nurturance of creative potential and problem solving in young children.     

Effects of achievement motivation, social identity, and peer group norms on academic conformity

This study investigated whether academic achievement motivation and social identity explain variation in children’s conformity to positive academic behaviors (n = 455 children in grades three through five). Structural equation modeling suggested that academic value and peer group academic norms were positively related to academic conformity. Specifically, children who enjoyed academic pursuits and who belonged to academically-inclined peer groups were more likely to conform to novel academic behaviors than children who did not. Additionally, academic value moderated the relationship between peer group norms and conformity, implying that, for students who do not value academics, belonging to a peer group with high academic norms will lead to more conformity to academic behaviors than belonging to a peer group with low academic norms. In contrast, analyses suggested that some aspects of achievement motivation and social identity are unrelated to academic conformity. Implications for encouraging positive academic behaviors in middle childhood are discussed.     

A preregistered study of the relationship between childhood socioeconomic background,life history strategies and conformity

We conducted a high powered pre-registered study to investigate the relationship between childhood socioeconomic status, the adoption of different life history strategies and conformity. Contrary to our expectation we found no direct relationship between childhood socioeconomic background and conformity. However, we discovered a significant association between life history strategies and conformity. People who adopt fast (slow) life history strategies conform less (more) to social suggestions. Furthermore, we found a relationship between childhood socioeconomic background and life history strategies, with people from low (high) childhood socioeconomic backgrounds adopting fast (slow) life history strategies.     

‘We're all individuals’: group norms of individualism and collectivism,levels of identification and identity threat

Three studies were conducted to investigate the power of group norms of individualism and collectivism to guide self‐definition and group behavior for people with low and high levels of group identification. Study 1 demonstrates that in an individualist culture (North America), those who identify highly with their national identity are more individualist than low identifiers. In contrast, in a collectivist culture (Indonesia) high identifiers are less individualist than low identifiers. Study 2 manipulates group norms of individualism and collectivism, and shows a similar pattern on a self‐stereotyping measure: High identifiers are more likely to incorporate salient group norms prescribing individualism or collectivism into their self‐concept than low identifiers. Study 3 replicates this effect and shows that high identifiers conform more strongly to group norms, and self‐stereotype themselves in line with the salient norm than low identifiers when their group is threatened. Hence, the findings suggest that when there is a group norm of individualism, high identifiers may show individualist behavior as a result of conformity to salient group norms. Copyright © 2002 John Wiley & Sons, Ltd.     

Conformity as a function of task generalization and relative competence

Subject correctness and group agreement were varied for college subjects engaged in a light discrimination task. On another task, employing multiple-choice questions about Canada, the dependent variable of conformity was assessed to examine generalization of relative competence formed on the light discrimination task. It was seen that (1) relative competence was seen to mediate conformity for a specific task (Canadian Knowledge Inventory), but did not generalize across tasks (i.e. from the light discrimination task to the Canadian Knowledge Inventory); (2) with respect to the Canadian Knowledge Inventory, subjects who perceived themselves as more competent than the group did not conform as much as those who either perceived themselves as less competent than or as competent as the group; (3) the experimental manipulations did not affect conformity, further supporting the findings that perceived competence does not generalize across classes of tasks; (4) females conformed more than males: and (5) nonsuspicious subjects conformed more than suspicious subjects.     

The Influence of Attitude upon Scaling of Attitude Items

Summary

Subjects had their expectation of pay for serving in a conformity experiment disconfirmed by receiving amounts either greater or lesser than were expected, while control subjects received their expected pay. The dissonance theory prediction of an energization of either compliance or noncompliance was not obtained, nor support given to social-exchange-theory predictions of conformity as a direct function of pay level. No differences in conformity behavior or tendencies to respond to questionnaires in a socially desirable direction were obtained between high and low scoring Ss on the Marlowe-Crowne SD (7). The finding of no differences in conformity between Ss judged aware of the manipulations and those unaware might be mediated by a general predisposition to seek and comply with demands in an experimental setting.     

Control motivation and attributions for performance

Two experiments examined the relationship between the desire for effective control over performance outcomes and attributions of causality for those outcomes. In Experiment 1, subjects were led to believe that they had either succeeded at or failed a test that was either unimportant or important. As predicted, failure of the important test was attributed more to lack of effort (a controllable cause) and less to lack of ability (an uncontrollable cause) than was failure of the unimportant test. In Experiment 2, all subjects were led to believe that they had failed a test. Once again, subjects were informed that the test was either important or unimportant. In addition, half the subjects were told that they would be undergoing more tests in a later testing session, while half were not informed of any future testing. As in Experiment 1, subjects failing the important test attributed their failure less to lack of ability than did subjects failing the unimportant test. The anticipation of future testing interacted with test importance in its effects on attributions to ability. Subjects performing the unimportant task attributed their failure more to lack of ability when anticipating future performance than when not. Attributions of subjects performing an important task were not affected by the anticipation of future performance. Results were discussed in terms of the need for control over performance outcomes.     

Opening the mind to close it: considering a message in light of important values increases message processing and later resistance to change

Past research showed that considering a persuasive message in light of important rather than unimportant values creates attitudes that resist later attack. The traditional explanation is that the attitudes come to express the value or that a cognitive link between the value and attitude enhances resistance. However, the current research showed that another explanation is plausible. Similar to other sources of involvement, considering important rather than unimportant values increases processing of the message considered in light of those values. This occurs when the values are identified as normatively high or low in importance and when the perceived importance differs across participants for the same values. The increase in processing creates resistance to later attacks, and unlike past research, individual-level measures of initial amount of processing mediate value importance effects on later resistance to change. Important values motivate processing because they increase personal involvement with the issue, rather than creating attitudes that represent or express core values.     

Conformism moderates the relations between values, anticipated regret, and behavior

The purpose of the present study was to evaluate the moderating effect of Conformism values on the relations between other values and behavior. The authors expected people low, but not high, in Conformism to behave in a manner that is consistent with their personal values related to self-transcendence versus self-enhancement. In Study 1 (N = 199), such values predicted actual altruistic behavior, as estimated by other-reports, but only if Conformism values were low. In Study 2 (N = 189), only people who considered Conformism values to be relatively unimportant showed expected connections between self-transcendence values and anticipated regret in hypothetical scenarios having negative consequences. The data are interpreted as supporting the view that (a) anticipated regret motivates value-consistent behavior, (b) self-transcendence values in particular are connected to altruistic behavior and to anticipated regret, but (c) conformity to social norms moderates these connections.     

Teachers' task demands,students' test expectations,and actual test content

Background: Previous studies on instructional importance show that individual students and their teachers differ in the topics that they consider important in the context of an upcoming teacher‐made test. Aims: This study aimed to examine whether such differences between students' test expectations and teachers' intended task demands can be explained by the actual test content. Samples: Participants were history teachers (N=19) and their 11th‐grade students (N=388). Method: Teachers and students rated the importance of text sections that would be tested in the near future. By means of multilevel analysis, ratings were compared with the occurrence of sections in the tests. Results: Although teachers considered a majority of sections as important and tested only a minority of the sections, their tests still included sections rated as unimportant. The number of such discrepancies, however, was relatively small. Sections the teachers rated important had a much higher probability of being included in the test than sections rated unimportant. For students, a similar but lower degree of correspondence between ratings and test content was found. Interestingly, for sections that teachers considered important, students more often gave a higher rating when these sections appeared in the test than when they did not. The same holds for sections that teachers considered unimportant. Conclusions: For both teachers and students there is a limited correspondence between perceived task demands and test content. Furthermore, students' perceptions of task demands show a compensation for some of the differences between their teachers' intended task demands and the test demands.     

Going along versus going alone: when fundamental motives facilitate strategic (non)conformity

Three experiments examined how 2 fundamental social motives--self-protection and mate attraction--influenced conformity. A self-protective goal increased conformity for both men and women. In contrast, the effects of a romantic goal depended on sex, causing women to conform more to others' preferences while engendering nonconformity in men. Men motivated to attract a mate were particularly likely to nonconform when (a) nonconformity made them unique (but not merely a member of a small minority) and when (b) the topic was subjective versus objective, meaning that nonconformists could not be revealed to be incorrect. These findings fit with a functional evolutionary model of motivation and behavior, and they indicate that fundamental motives such as self-protection and mate attraction can stimulate specific forms of conformity or nonconformity for strategic self-presentation.     

Taiwanese and American mothers' goals and values for their children's futures

Cross-cultural research on parents' socialization goals and practices with young children has increasingly shown that parents promote aspects of both independence and interdependence in their children. However, few studies have examined parents' long-term goals for their children's futures, which may be equally or more influential than short-term socialization goals on children's development. This study compared long-term goals and values for young children in a sample of 201 mothers from two industrialized countries: Taiwan and the United States. Six dimensions of long-term goals and values were measured: agency and self-direction, power and achievement, intimacy and enjoyment, conformity and tradition, family relatedness, and benevolence and universalism. Controlling for maternal education, there were no group differences in the importance attached to agency, benevolence, and family relatedness: Both groups attached highest importance to agency and benevolence, and considered family relatedness much less important. Differences were found in importance attached to intimacy, conformity, and power: Although both groups highly valued intimacy, European American mothers valued intimacy more than Taiwanese mothers; and Taiwanese mothers attached greater importance to conformity and power. All dimensions were positively correlated across groups, and only three correlations differed in their magnitude between the groups: Agency and conformity, agency and intimacy, and conformity and universalism, all of which were more strongly associated among Taiwanese than among European American mothers. Among Taiwanese mothers, maternal education was positively related to agency, intimacy, conformity, benevolence, and power. Among European American mothers, more educated mothers attached less importance to conformity than less educated mothers. This study demonstrates that Taiwanese and European American mothers' long-term goals for their children include aspects of both independence and interdependence, and extends findings of prior research focusing only on short-term goals. These findings suggest that parents' goals may differ depending on the child's age (short-term or long-term), and underscore the importance of examining social context when comparing parents' goals across cultures.     

The effects of expected future interaction and prior group support on the conformity process

Previous results indicate that people conform more to group judgments when they have received unanimous group support for their opinions than when they have received no support. The present study tested the hypothesis that these differences would be attenuated when future interaction with the group members was anticipated. The 70 male subjects were tested in a Crutchfield-type conformity situation, where prior group support (100 vs 0%) and anticipation of future interaction (alone vs group) were manipulated. Predictions were based on an examination of conformity incentives that considered normative and informational sources of social influence, as well as Hollander's model of idiosyncracy credit. Consistent with predictions, conformity in the 0% prior support condition was greater when subjects anticipated future group interaction than when they did not, whereas the reverse was true in the 100% prior support condition. In addition, conformity was correlated negatively with both confidence in task ability and feelings of group acceptance when future interaction with the group was anticipated. These data suggest that when future group activity is expected, the tendency to reciprocate past treatment from the group is reduced.     

Rationalising conventions

Conformity by an agent to a convention to which the agent is a party is rational only if the agent prefers to conform given the other parties conform and believes the others will conform. But this justification is inadequate; what, for example, is the justification for this belief? The required rational justification requires recourse to (a) preferences for general conformity (as opposed to merely conditional preferences for one's own conformity) and (b) procedures. An agent adopts a procedure when he chooses to perform a whole set of future actions, as opposed to a single action.     

Constraining effects of examples in a creative generation task

In three experiments we tested the conformity hypothesis—that subjects' ideas would conform to examples they had been shown—by using a creative generation paradigm in which subjects imagined and sketched new exemplars of experimenter-defined categories. Designs madeby subjects who had first seen three examples of ideas were compared with those of control subjects, who received no examples. In all three experiments, the designs of subjects who had seen the examples were more likely to contain features of the examples. This conformity effect did not significantly decrease in Experiment 2, when a 23-mm task was interpolated between viewing the examples and generating related ideas. The hypothesis that the observed conformity effects may have been caused by subjects' assumptions that they should try to generate ideas similar to the examples was refuted in Experiment 3; explicitly instructing subjects to create ideas that were verydifferent from the examples did not decrease conformity to the examples, and instructing them to conform to the examples significantly increased conformity. The results show that recent experience can lead to unintentional conformity, constraining the generation of creative ideas.     

Group motives in threatening contexts: When a loyalty conflict paradoxically reduces the influence of an anti‐discrimination ingroup norm

The influence of pro‐ versus anti‐discrimination ingroup norms on Swiss nationals' attitudes towards foreigners was investigated as a function of national identification and perceived material ingroup threat. As predicted, results revealed a significant interaction between identification and threat: High identifiers showed a more negative attitude than low identifiers mainly when perceived threat was high. In other words, high identifiers conformed to the pro‐discrimination norm, but showed a counter‐conformity effect for the anti‐discrimination norm. Additional results revealed that high identifiers actually disagreed with the anti‐discrimination norm when perceived threat was high, but that they were more attached to the ingroup. These findings suggest that when the ingroup norm is not an appropriate response to an ingroup threat (i.e. anti‐discrimination norm), high identifiers find themselves in a loyalty conflict: they are unable to simultaneously conform to the group norm and protect the group. This conflict was resolved through a compensatory mechanism: High identifiers distanced themselves from the ingroup norm in order to protect the group (i.e. by increasing negative attitudes towards foreigners) but reinforced other ingroup ties (i.e. by increasing attachment to the ingroup values). Copyright © 2008 John Wiley & Sons, Ltd.     

Predicting reactions to everyday events from measures of self-esteem

The responses of 47 women and 43 men to everyday social and achievement events were gathered for a three-week time period Subjects' self-ratings of competence and performance following achievement events were positively related to their scores on the Performance-Self-Esteem Scale (PSES) More positive and consistent relationships between subjects' responses and PSES scores were found among subjects scoring low on a social self-esteem measure (SSES) than among subjects scoring high on the SSES Similarly, SSES level was positively related to subjects' responses to social events only among subjects scoring low on the PSES The importance of using sets of specific self-esteem measures for exploring subjects' reactions to everyday events is discussed     

The experience of cognitive dissonance in important and trivial domains: A Construal-Level Theory approach

Although the role of issue-importance has been central to theorizing about dissonance, its impact on dissonance-related shifts in attitude is not clear. Drawing on recent distinctions between high-level construals, which capture an object's gist and lead people to focus on their more‐important concerns, and low-level construals, which emphasize secondary issues, the current paper explores the role of construal-level in moderating the effect of importance on dissonance-induced attitude change. Adopting a widely used induced‐compliance paradigm, participants in a high or low-level construal mindset wrote counter‐attitudinal essays about instituting a senior comprehensive exam under conditions of high or low choice. As expected, participants in a high-level construal mindset more strongly favored comprehensive exams under high choice than low‐choice conditions, but only when the issue was personally important. Participants in a low-level construal mindset showed a choice effect when the issue was unimportant. Implications and future directions are discussed.