The Role of Typical and Atypical Events in Story Memory

To understand how viewers or readers process and remember media narratives such as entertainment, news, and information is critical to our understanding of the mental processing of television and other media. Media stories contain both typical and atypical events and people, but little is known about how readers or viewers process and remember these two types of information. Participants in 2 experiments remembered atypical story items much better even a week later. However, the conservative way they treated atypical memories could give the illusion that typical items are better remembered than they really are. The results have implications for both mass media theory and theories of memory.     

Verification of Statements about Story Worlds That Deviate from Normal Conceptions of Time: What Is True aboutEinstein''s Dreams?

College students read chapters from a novel written by Alan Lightman (Einstein's Dreams) and later provided verification judgments on the truth/falsity of test statements. Each chapter described a different fictional village that incorporated assumptions about time that deviate from our normal TIME schema, e.g., citizens knowing exactly when the world will end, time flowing backward instead of forward. These novel assumptions about time provided interesting insights about life and reality. In two experiments, we examined whether readers could accurately incorporate these novel assumptions about time in the fictional story worlds, as manifested in the verification judgments for statements after story comprehension. The test statements included verbatim typical, verbatim atypical, inference typical, and inference atypical information from the perspective of mundane reality that meshes with a normal TIME schema. Verification ratings were collected on a 6-point scale in Experiment 1, whereas Experiment 2 used a signal–response technique in which binary true/false decisions were extracted at −.5, 1.5, 3.5, 5.5, and 10.0 s. The college students were measured on literary expertise, reading skill, working memory span, and reading time. Readers with comparatively high literary expertise showed truth discrimination scores that were compatible with aschema copy plus tagmodel, which assumes that readers are good at detecting and remembering atypical verbatim information; this model predicts better (and faster) truth discrimination for verbatim atypical statements than for verbatim typical statements. In contrast, fast readers with comparatively low literary expertise were compatible with afilteringmodel; this model predicts that readers gloss over (or suppress) atypical verbatim information and show advantages for verbatim typical information. All groups of readers had trouble inferentially propagating the novel assumptions about time in a fictional story world, but the slower readers were more accurate in their verification of the atypical inferences. Aconstruction–integrationmodel could explain the interactions among literary expertise, reading time, and the typicality of test statements.     

When any Worx looks typical to you: Global relative to local processing increases prototypicality and liking

Two studies examine novelty categorization theory's (Förster, Marguc & Gillebaart, 2010) assumption that global compared to local processing styles enhance typicality judgments of atypical objects and thereby enhance liking. We used an artificial category of figures for an alleged computer game including a prototype and three exemplars that varied with respect to similarity with it. Results show that when primed with a global processing style, participants find atypical objects more typical, like them better and process them faster than participants under a local processing style. Mediation analyses show that typicality mediates the effects of processing styles on liking, and that ease of categorization mediates the effect of processing styles on prototypicality. Mood, measured via self report did not influence effects. The studies reflect the fact that judged typicality and its effects are context dependent.     

Surface form typicality and asymmetric transfer in episodic memory for spoken words

A series of experiments was conducted to determine whether the typicality of the surface form of speech would affect memory retention of spoken words. For each surface characteristic studied, a continuous-recognition-memory task was used in which listeners based recognition judgments on word identity alone. For "typical" items, repetition benefits did not depend on whether the surface forms of the 1st and 2nd occurrences matched or mismatched. For "atypical" items, a larger repetition benefit occurred when the surface forms of the 2 occurrences matched. These results suggest that episodic memory for spoken words may be directly related to the perceived typicality of particular surface characteristics.     

The importance of being 'well-placed': the influence of context on perceived typicality and esthetic appraisal of product appearance

Earlier findings have suggested that esthetic appraisal of product appearances is influenced by perceived typicality. However, prior empirical research on typicality and esthetic appraisal of product appearances has not explicitly taken context effects into account. In this paper, we investigate how a specific context influences perceived typicality and thus the esthetic appraisal of product appearances by manipulating the degree of typicality of a product's appearance and its context. The findings of two studies demonstrate that the perceived typicality of a product appearance and consequently its esthetic appraisal vary depending on the typicality of the context in which the product is presented. Specifically, contrast effects occur for product appearances that are perceived as typical. Typical product appearances are perceived as more typical and are more esthetically appealing when presented in an atypical context compared to when presented in a typical context. No differences in perceived typicality and esthetic appraisal were found for product appearances that are perceived as atypical.     

Effects of Interest,Thematic Congruence,and Typicality on Memory for Television,Radio, and Press Advertisements of New Products

Little is known about how the content of advertisements is remembered. We studied how product interest, thematic congruence between advertisement and programme, and the typicality of the elements of an advertisement affect memory for new product ads in television, radio, and printed media. Participants were exposed to a single type of media with two embedded ads. After a filler task, they completed a true/false recognition task. In television and radio, accuracy was higher for the interesting product ads. In three experiments, we found no effect of thematic congruence, and the standard effect of typicality. In printed media, where participants are free to read the ads or not, the differences in hits and false alarms in typicality were due to a change in the response criterion and not to an effect on memory. We conclude that different results can be obtained depending on the exposure to different media. Copyright © 2015 John Wiley & Sons, Ltd.     

Parsing Reality: The Interactive Effects of Complex Syntax and Time Pressure on Cognitive Processing of Television Scenarios

In a variety of domains, complexity has been shown to be an important factor affecting cognitive processing. Complex syntax is 1 of the ways in which complexity has been shown to burden cognitive processing. Research has also shown that the determination of a message's truth, or reality, is affected by message complexity. Cognitive burden has been shown to cause unrealistic events to be judged as more real. Two experiments investigate the effects of syntactic complexity on the typicality assessment of previously rated typical and atypical television scenarios. Complex syntax exhibited a curvilinear effect on reality assessment, such that highly typical events became more unreal and highly atypical events became more real, whereas moderately typical scenarios were unaffected. The cognitive load added by complex syntax appeared to limit the processing of both reality and unreality cues. Adding time pressure was expected to increase cognitive load; however, it appeared to reverse the effects of complex syntax. Participants' syntax recognition results suggested that the complex syntax did burden processing as predicted. Tests with response latencies indicated that atypical scenarios and scenarios described with complex syntax were more slowly recognized.     

Depression and processing information about others

We investigated differences between mildly depressed subjects and normal controls in their memory for, and judgments of, another person. All subjects read a story (containing either predominately positive or predominately negative items) under instructions to form an impression of the story target. Subjects later made several judgments about the target and attempted to recall the story. For both the positive and the negative story, depressed subjects produced significantly more negative intrusions (i.e., recalled nonpresented negative items) than did the normal subjects, but they did not recall more negative items correctly than did the normal subjects. Depressed subjects also perceived themselves as more similar to the negative story target than did the normal controls and indicated greater liking for the negative story target than did the normal controls.     

Action perception and outcome valence: effects on children's inferences of intentionality and moral and liking judgments.

The influences of different action-outcome scenarios on children's evaluative judgments and inferences of outcome intentionality were assessed. One hundred forty-five kindergartners, 2nd graders, and 4th graders heard 4 stories about child actors who engaged in 1 action or 3 equifinal actions and caused a positive or negative outcome. The stories made no mention of the actors' anticipated outcome so that we could assess the children's inferences of whether the actors wanted and had tried to cause the outcome. Children also rated their liking for the actors and the actors' morality. Children's moral and liking judgments were not significantly differentiated by action condition. However, actors who caused positive outcomes received favorable liking and moral judgments, and actors who caused negative outcomes received neutral liking and moral judgments. Children's intentionality inferences varied by the actors' actions and were moderated by outcome valence. The authors discuss children's apparent use of the valence rule when inferring intentionality and their reluctance to judge harshly actors who cause negative outcomes when not privy to the actors' intentions.     

Typicality effects in face and object perception: further evidence for the attractor field model

In a previous study, it was shown that a 50/50 morph of a typical and an atypical parent face was perceived to be more similar to the atypical parent face than to the typical parent face (Tanaka, Giles, Kremen, & Simon, 1998). Experiments 1 and 2 examine face typicality effects in a same/different discrimination task in which typical or atypical faces and their 80%, 70%, 60%, and 50% morphs were presented sequentially (Experiment 1) or simultaneously (Experiment 2). The main finding was that in both modes of presentation, atypical morphs were more poorly discriminated than their corresponding typical morphs. In Experiment 3, typicality effects were extended to the perception of nonface objects; in this instance, it was found that 50/50 morphs of birds and cars were judged to be more similar to their atypical parents than to their typical parents. These results are consistent with an attractor field model, in which it is proposed that the perception of a face or object stimulus depends not only on its fit to an underlying representation, but also on the representation's location in the similarity space.     

Action Perception and Outcome Valence: Effects on Children's Inferences of Intentionality and Moral and Liking Judgments

The influences of different action-outcome scenarios on children's evaluative judgments and inferences of outcome intentionality were assessed. One hundred forty-five kindergartners, 2nd graders, and 4th graders heard 4 stories about child actors who engaged in 1 action or 3 equifinal actions and caused a positive or negative outcome. The stories made no mention of the actors' anticipated outcome so that we could assess the children's inferences of whether the actors wanted and had tried to cause the outcome. Children also rated their liking for the actors and the actors' morality. Children's moral and liking judgments were not significantly differentiated by action condition. However, actors who caused positive outcomes received favorable liking and moral judgments, and actors who caused negative outcomes received neutral liking and moral judgments. Children's intentionality inferences varied by the actors' actions and were moderated by outcome valence. The authors discuss children's apparent use of the valence rule when inferring intentionality and their reluctance to judge harshly actors who cause negative outcomes when not privy to the actors' intentions.     

Uses and Gratifications of Media Violence: Personality Correlates of Viewing and Liking Violent Genres

This study examined the relation between personality factors, as measured by the NEO Personality Inventory-Revised and individuals' viewing and enjoyment of various television and film genres. Five hundred fifty adults between the ages of 18 and 78 were surveyed. Utilizing a uses and gratifications model, the factors underlying media use (gratifications sought-GS) and media liking (gratifications obtained-GO), particularly of violent fare, were investigated. Overall, it was found that viewing (GS) and liking (GO) were not strongly related. In terms of personality factors, there was some supporting evidence that personality factors are associated with liking and, to a lesser extent, watching certain content. Several of the Neuroticism facets were positively related to watching violent media, watching real crime, and watching cop dramas; however, there were no significant relations between Neuroticism and liking violent content. For Extraversion, there was a negative relation with overall television viewing, but a positive one with movie watching. When extraverts did watch television, the results indicated a significant association between Extraversion and various violent genres. For Openness there was a positive relation between liking of violent media and openness to aesthetics. Last, we found that several facets of Agreeableness were negatively associated with liking violent content.     

Stereotypes and social judgment: the effects of typicality and group heterogeneity

Two experiments showed that when subjects believed a group to be heterogenous, they based their liking for a particular group member on their liking for the group as a whole, independently of and in addition to the target's behavior, and regardless of the target's typicality. When they believed the group to be homogenous, however, they treated the target's typicality as a favorable or unfavorable attribute, which affected their evaluation. The latter subjects used their group stereotype as a standard of comparison in judging the implications of the target's behavior for a trait to which it was relevant. All subjects' stereotypes had a positive influence on judgments of stereotyped-related traits for which the target's behavior was uninformative. A conceptualization is proposed to account for these findings.     

The role of familiarity in determining typicality

Ashcraft (1978b) found that people tend to know more properties of instances they rate as typical of a category than of instances they rate as atypical. This suggests that variations in typicality result from variations in familiarity. Three experiments are presented that challenge or qualify this suggestion. Experiment 1 showed that subjects sometimes produce more properties for items they rate as low in typicality. Experiment 2 showed that in a large, random sample of items, there was a tendency to produce fewer properties for atypical items, but Experiment 3 indicated that part of the reason for this result was a response bias to assign low typicality ratings to unfamiliar words, rather than a reflection of low perceived typicality of the referents themselves. These results suggest that variations in typicality can exist independent of variations in familiarity, although familiarity may also play a role.     

Stories from the South: A Question of Logic

In this paper, I argue that stories about difference do not promote critical self and social understanding; rather, on the contrary, it is the way we understand ourselves that makes some stories relevantly different. I discuss the uncritical reception of a story about homosexuality in Cuba, urging attention to generalizations explaining judgments of importance. I suggest that some stories from the South will never be relevant to discussions about human flourishing until we critically examine ideas about freedom and democracy, and their role in national identity, explaining the significance we give, or not, to such stories.     

Causal Attribution and Perceived Realism of Stories

Just as people generate causal explanations for social events around them, story readers usually generate inferences about causality of events when reading a story. The attribution literature suggests that, when judging events that happen to others, people spontaneously generate dispositional explanations for negative events and situational explanations for positive events and the reverse when judging events that happen to themselves. Three experiments examined how these spontaneously generated inferences of causality interacted with causal explanations provided by the text of a story to influence perceived realism. The results indicate that the relationship between spontaneously generated causal attributions and information supplied by the story had little influence on realism judgments about story characters or about other people. When evaluating the story scenario for the self, however, results of all three experiments show that people find information consistent with their own spontaneous attributions more realistic. The results contribute to our understanding of the psychological processes that may drive realism evaluations of stories and possible contrasting mechanisms between attributions in story worlds and the social world.     

What is typical about the typicality effect in category-based induction?

Research on category-based induction has documented a consistent typicality effect: Typical exemplars promote stronger inferences about their broader category than atypical exemplars. This work has been largely confined to categories whose central tendencies are also the most typical members of the category. Does the typicality effect apply to the broad set of categories for which the ideal category member is considered most typical? In experiments with natural and artificial categories, typicality and induction-strength ratings were obtained for ideal and central-tendency exemplars. Induction strength was greatest for the central-tendency exemplars, regardless of whether the central tendency or the ideal was rated more typical. These results suggest that the so-called “typicality” effect is a special case of a more universal central-tendency effect in category-based induction.     

A Story About a Stupid Person Can Make You Act Stupid (or Smart): Behavioral Assimilation (and Contrast) as Narrative Impact

Media priming refers to the residual, often unintended consequences of media use on subsequent perceptions, judgments, and behavior. Previous research showed that the media can prime behavior that is in line with the primed traits or concepts (assimilation). However, assimilation is expected to be less likely and priming may even yield reverse effects (contrast) when recipients have a dissimilarity testing mindset. Based on previous research on narrative comprehension and experience as well as research on media priming, a short-term influence of stories on cognitive performance is predicted. In an experimental study, participants (N = 81) read a story about a stupid soccer hooligan. As expected, participants who read the story without a special processing instruction performed worse in a knowledge test than a control group who read an unrelated text. Participants with a reading goal instruction to find dissimilarities between the self and the main protagonist performed better than participants who read the story without this instruction. The effects of reported self-activation and story length were further considered. Future inquiries with narratives as primes and contrast effects in media effects research are discussed.     

Metamemory for narrative text

In this experiment, we investigated metamemory for narrative text passages. Subjects read two stories and made memory predictions for the idea units in one and rated the importance of ideas in the other. Half of the subjects were asked to recall the story immediately after reading the passages and half were asked to recall 1 week later; half received passages with single inconsistent idea units and half received passages with corresponding consistent idea units. All subjects made confidence judgments about the accuracy of their recall. Subjects’ prediction ratings were related to recall, as shown by significant prediction accuracy quotients. Importance ratings were related to recall on the delayed test but not on the immediate test. Memory prediction ratings predicted recall better than did importance ratings. The absolute level of memory predictions did not differ with delay, but subjects did give higher confidence judgments on an immediate than on a delayed test. Subjects recalled the inconsistent idea better than the consistent idea for one story but not for the other. For both stories, subjects predicted that they would remember the inconsistent ideas better, suggesting that they have avon Restorff-type view, rather than a schema view, of memory. We conclude that subjects can predict their memory for the idea units in narrative text.     

Typicality effects in picture‐word interference paradigm: An evaluation of the response exclusion hypothesis

The response exclusion hypothesis suggests that the polarity of semantic effects in the picture‐word interference paradigm is determined by the response‐relevant criteria. Semantic interference effects would be observed when semantically related distractor words satisfy the response‐relevant criteria; otherwise, semantic facilitation effects should be found. The purpose of this study was to further evaluate the response exclusion hypothesis by exploring the typicality effects in pictures naming. In two experiments, pictures of objects were named either in the context of verb distractor words with different typicality of passive functions or in the context of adjective distractor words with different typicality of characteristics. Facilitation effects were observed in context of typical verbs and adjectives, while interference effects were observed in the context of atypical verbs and adjectives. Given that neither typical nor atypical distractor words satisfy the response‐relevant criteria to produce noun, these findings are problematic for the response exclusion hypothesis. Role of syntagmatic relationships in lexical retrieval was invoked to explain present findings.