Cognitive,affective and conative responses to visual simulation: the effects of rotation in online product presentation

• Rotation, one type of visual simulation used to create three‐dimensional (3‐D) experiences, and currently being used for product presentation on some e‐tail websites, may create consumer responses. Therefore, the purpose of this study is to examine the effects of rotation in product presentation on the cognitive, affective, and conative responses of consumers. This study employed a single‐factor between‐subjects design: product presentation (rotating vs. non‐rotating). Causal model analysis showed the influence of rotation in product presentation on perceived information quantity, mood, attitude, and purchase intention. Theoretical and managerial implications, as well as future research directions, are discussed.

Copyright © 2008 John Wiley & Sons, Ltd.     

The Association Between the Attitude of Food‐Waste‐Aversion and BMI: An Exploration in India and the United States

This research proposes the existence of a hitherto undocumented attitude related to food wastage: the attitude of food‐waste‐aversion. We develop a 6‐item scale including affective, cognitive, and conative components to measure this attitude and empirically investigate its properties in two countries using novel datasets. We test for food‐waste‐aversion scale's convergent validity by demonstrating that it is correlated in the expected direction with five theoretically related constructs—frugality, social responsibility, spendthriftness, self‐control, and materialism (Studies 1a and 1b)—and with BMI (Studies 2 and 3). We provide more indirect evidence of the scale's convergent validity by documenting that the link between food‐waste‐aversion and BMI is attenuated among those who practice refrigerating leftovers (Study 3). We also document that the food‐waste‐aversion scale is distinct from general waste aversion and external meal‐cessation rules, thus providing evidence of discriminant validity (Studies 1a, 1b, and 1c). Taken together, these results provide construct validity for the novel construct of food‐waste‐aversion. We discuss the theoretical and substantive contributions of our findings.     

Not Only a Messenger: Towards an Attitudinal‐Representational Theory of Pain

The main goal of this paper is to present a theory of the most salient aspect of the phenomenal character of pain – namely, the painfulness of pain or its negative affective quality. This task involves developing an account of the evaluative structure of pain, according to which painfulness is constituted by a (subjectively) frustrated (first‐order) conative attitude that is directed towards the bodily condition the obtaining of which the pain represents. The argument for the proposed Attitudinal‐Representational Theory of Pain proceeds by presenting an explanatory challenge that concerns crucial aspects of the reason‐giving force of pain, and showing that, unlike extant theories of pain, it successfully accounts for them.     

Does the transtheoretical model need an attitude adjustment?: Integrating attitude with decisional balance as predictors of stage of change for exercise

Objectives. To compare conceptually similar decision-making components from the theory of planned behavior (attitude) and the transtheoretical model (pros and cons) to determine the extent to which attitude towards exercise adds to the prediction of stage of exercise behavior beyond that of pros and cons.Method. A sample of college undergraduates (N=223) were given stage of change, attitude and decisional balance measures regarding their exercise behavior. Structural equation modeling (SEM) was used to test the underlying measurement structure of the decision-making components, while a series of discriminant function analyses (DFAs) was performed using a combination of pros, cons, and cognitive and affective attitudes as predictors of membership in one of the five stages of change.Results. SEM determined that a correlated four-factor model, which included pros and cons and two attitude subscales, provided the best fit to the data. The DFAs revealed that the addition of attitude components to pros and cons significantly increased the overall explained variance across the stages of change from 32% to 56%, and improved the predictive ability of pros and cons from 31.2% to 48.2%.Conclusions. Although conceptually related, pros, cons and attitude were not closely linked at a construct-measurement level. Furthermore, the addition of attitude to pros and cons increased the overall explained variance across stages of change and improved the predictive ability of pros and cons alone. The measurement model and DFA results taken in combination strongly suggest that the addition of cognitive and affective attitudes may strengthen the decision-making aspect of the transtheoretical model.     

Hybrid Speech Acts: A Theory of Normative Thought and Language That ‘Has It Both Ways’

In this essay, I propose a novel hybrid metanormative theory. According to this theory, speakers making normative claims express both cognitive and motivational attitudes in virtue of the constitutive norms of the particular speech acts they perform. This view has four principal virtues: (1) it is consistent with traditional semantic theories, (2) it supports a form of motivational judgment internalism that does justice to externalist intuitions, (3) it illuminates the connection between normative language and normative thought, and (4) it explains how speakers can express different conative states when speaking in different normative domains. In the first section, I discuss the theories of Stephen Finlay and David Copp. I show that they each come very close to having it both ways but ultimately fail. Understanding the shortcomings of these views is instrumental to a clear presentation of my own Hybrid Speech Act theory in section two. In the final section, I demonstrate how my view achieves its four advantages.     

Development and evaluation of an inventory to assess adult stutterers'' communication attitudes

The purpose of this study was to develop and evaluate a procedure to assess adult stutterers' communication attitudes. To this end, the investigation was divided into two phases. In Phase I, an assessment inventory based on a tripartite attitudinal model was developed and administered to 107 adult stutterers. Reliability and validity of these procedures were examined, and the inventory was refined. In Phase II, reliability and validity of the attitude assessment procedures were reassessed, and the attitudes of 26 stutterers and 56 nonstutterers were examined. Assessment procedures involved a self-report inventory, which obtained ratings of items in 13 situational subscales representing different speaking situations. These situations were rated using four response scales reflecting behavioral, affective, and cognitive aspects of attitude. Situational responding, response scale scores, and response scale interrelationships are examined. Findings are discussed in terms of the potential value of the inventory and future investigations.     

Individual differences in attitude structure: Variance in the chronic reliance on affective and cognitive information

Two studies examined the proclivity of individual differences in attitude structure. Study 1 found considerable variation across individuals in the degree to which their attitudes were correlated with the favorability of their affective and cognitive responses. Study 1 also revealed that such variation was associated with individual differences in the Need for Affect (Maio & Esses, 2001) and the Need to Evaluate (Jarvis & Petty, 1996). Study 2 explored one outcome associated with individual differences in attitude structure. This study found that an affect-based appeal was more persuasive among individuals with affective (as compared to cognitive) attitudes, and that individuals with cognitive attitudes were more persuaded by a cognitive (as compared to affective) appeal. The findings are discussed in relation to the important roles of affective and cognitive information in guiding attitudes (Eagly & Chaiken, 1993; Zanna & Rempel, 1988).     

Accessibility of affective versus cognitive components of attitudes

Four studies investigated differences in accessibility of affective and cognitive components of attitudes. Accessibility was measured by response times on bipolar semantic differential evaluative adjectives (e.g. ‘positive–negative’) in response to how one felt and thought, respectively, about an attitude object. The evaluative items were accompanied by affective and cognitive context items, which were not analysed, but were meant to promote the retrieval of affective and cognitive evaluations respectively. Responses to affective evaluations were given faster than responses to cognitive evaluations, suggesting that affect-based evaluations are more accessible in memory than cognition-based evaluations. The results were obtained in two attitude domains, i.e. brand names and countries. The results support the validity of a two-component affect–cognition model of attitude. © 1998 John Wiley & Sons, Ltd.     

Off‐Target? Changing Cognitive‐Based Attitudes

Researchers argue that the effectiveness of cognitive versus affective persuasive appeals depends in part on whether the appeal is congruent or incongruent with a primarily cognitive or affective attitude base. However, considerable research suggests that these persuasion effects may hold only for predominantly affective attitudes and not cognitive attitudes. Indeed, results of Experiment 1 show that the relative effectiveness of congruent relative to incongruent persuasion appeals holds for brands with predominantly affective associations, but not those with predominantly cognitive associations. Experiment 2 explores one reason for this anomalous finding: Cognitive attitudes may be relatively impervious to persuasive appeals because the probability of targeting the specific attribute on which the cognitive attitude is based is smaller. The results are supportive, showing that significant persuasion effects are found when the specific beliefs on which cognitive attitudes are based are taken into account. However, these effects only occur under conditions of low cognitive load and not high cognitive load where resources for the cognitive processing of the appeals are limited. We discuss the implications of the research for the role of attitude structure in understanding persuasion effects and the interplay of affective and cognitive elements in persuasion processes.     

Relative influences of affect and cognition on behavior: are feelings or beliefs more related to blood donation intentions?

This study tested the relative predictive power of affect and cognition on global attitude and behavioral intention within the tripartite model of attitude structure. Participants (N = 264) completed questionnaires that included an item regarding blood donation experience, five semantic differential items, four behavioral intention items, and one global attitude item. Participants were randomly assigned to either an affective or cognitive instruction set for the semantic differential items. As predicted, semantic differentials were more highly correlated with both global attitude and behavioral intention when completed under the affective instructions than under the cognitive instructions. In addition, donors' and non-donors' attitudes on the semantic differential scales were distinguished from one another only when they were elicited under the affective instruction set. Results provide support for the tripartite model of attitude structure. Future research should examine the relative importance of affect and cognition in less emotion-laden domains.     

Confirming satisfaction as an attitude within the service‐buying process

This paper presents research that uses cognitive and affective semantic differential scales to construct an attitude measuring instrument to be used in the services domain in the context of long applications to buy a service. The scales measure ‘Attitude to the Application Process’ (AAP) which represents satisfaction, as an internal ‘buying process’ attitude, which moderates the buying intention. Data collected over a three‐year period between 1996‐9, was analysed using exploratory and confirmatory factor analyses. The results provide evidence of a robust and useful cognitive scale. Although there were anomalies in the exploratory and confirmatory analysis of the affective scale, a robust scale is presented which represents either one or two factors. The whole measuring instrument of 14 items was developed as a means to access applicant attitudes during the application process to university — an extended and extreme application situation for first‐time consumers. The results identify that the instrument is sound and can be used in its original or modified form, depending on the context of the service‐process monitoring situation. The scales represent aspects of attitude not dealt with extensively in the literature and measure the perception of the application process as simple, open, friendly and helpful. These aspects of satisfaction mirror three attributes of service quality: assurance, responsiveness and empathy identified in previous research. Copyright © 2001 Henry Stewart Publications.     

Is affective material in attitudes more accessible than cognitive material? The moderating role of attitude basis

Verplanken, Hofstee, and Janssen (1998) found that the affective component of attitude is accessed more readily than the cognitive. Three studies further examined these findings in the light of two competing explanations: affective primacy, which states that emotional material is inherently more accessible than cognitive; and evaluative primacy, which states that emotional material is more accessible only if it is inherently more evaluative or supports the overall evaluative basis of attitude. Study 1 measured the accessibility of cognitive and affective traits while equalizing the evaluative nature of these traits. This study found a speed advantage for affective traits, but the attitude objects in this study turned out to be mainly affectively based. Studies 2 and 3, using a mixture of affectively and cognitively based objects, found that the speed advantage for affective terms was only found among affectively based objects; Study 3 also found a speed advantage for cognitive terms among cognitively based objects, and additionally found that individual differences in attitude basis explained part of this interaction. Collectively, these studies show that while affective material may be accessed more quickly than cognitive, this is most true when overall evaluation is based on affect rather than cognition. Copyright © 2004 John Wiley & Sons, Ltd.     

Learning to reflect and to attribute constructively as basic components of self‐regulated learning

Background. Higher education is facing a number of problems: adjusting to larger and more heterogeneous student populations, increasing the number of graduating students, and preparing for lifelong learning. Improving learning competence can make a substantial contribution to solving each of these major concerns. The growing knowledge base on self‐regulated learning was taken as one of the main starting points for our study. Aims. In this article we report on reflection and attribution as basic components of self‐regulated learning. We examine their trainability and their effect on academic performance. This study is part of a wider research project aimed at improving meta‐cognitive knowledge as well as affective, conative and regulation skills. The experimental treatment consisted of an integrated set of instructional conditions, which were operationalized in a series of training sessions, as well as practice and transfer tasks. Sample. The participants in this study were 141 first year students of business economics. The experimental group and both control groups each consisted of 47 students. Method. The effects of the learning environment were investigated using a quasi‐experimental design. To control for unintended effects of the design the experimental and the first control group had the same number of teaching hours (time‐on‐task) and both teachers and students were not informed about the experimental design. Attribution and reflection behaviour was measured through specific assignments; study results during and after the intervention period were taken as indicators of academic performance. To test the hypotheses, t tests and effect‐sizes were calculated. Results. After the intervention the experimental students showed a higher degree of reflective behaviour than the control students. Moreover, their attribution skills had also measurably improved. The experimental students obtained better study results than their peers in the control groups. Conclusions. This intervention study, focused on the combined training of learning to reflect and to attribute constructively, provides evidence of the successful fostering both of meta‐cognitive and of conative learning activities resulting in a positive impact on academic achievement.     

Understanding Public Attitudes Toward Tobacco Harm Reduction: The Role of Attitude Structure1

The present research examines whether and to what extent the underlying structure of attitudes toward harm reduction and specific reduced‐exposure products contributes to an understanding of public attitudes toward harm reduction. Past research has focused on the extent to which some attitude objects are primarily affective or cognitive. Using survey data from a 5‐state Upper Midwest sample, we tested the relevance of 4 pertinent properties of attitudes for predicting overall attitudes toward tobacco harm reduction: affective and cognitive bases of attitudes; knowledge; experience with smoking and reduced‐harm products; and affective/cognitive consistency. We found that feelings about harm reduction are most predictive of overall attitudes toward harm reduction and specific reduced‐harm products. Theoretical and policy implications are discussed.     

A dual-process model of affective and instrumental attitudes in predicting physical activity

IntroductionA novel dual-process model based upon the affective-reflective theory which distinguishes between affective attitude and instrumental attitude at an explicit and implicit level was used to predict physical activity.MethodUndergraduate students (N = 114) completed a lab-based study at two time-points, spaced two weeks apart. Participants completed self-report measures of the theory of planned behavior constructs, including explicit affective attitude and explicit instrumental attitude. Implicit affective attitude and implicit instrumental attitude were measured using single category implicit association tests.ResultsExplicit affective attitude and perceived behavioral control indirectly predicted physical activity through intention, and explicit affective attitude, implicit affective attitude, and intention predicted physical activity directly with a modest effect size (R² = 0.24).DiscussionFindings suggest explicitly and implicitly held evaluative information are conceptually distinct, and affective evaluations are key in guiding physical activity behavior regardless of whether such evaluations are implicit or consciously accessible.     

The impact of affective and cognitive focus on attitude formation

We examined the effects of unobtrusive affective and cognitive focus on attitude formation. To induce focus, participants worked on a word-search puzzle consisting of either affective (e.g., emotion) or cognitive (e.g., reasoning) words. They then read positive and negative affective and cognitive information about a new attitude object. In the affective focus condition, evaluations were more congruent with the valence of the affective information than they were in the cognitive focus condition, where evaluations were more congruent with the valence of the cognitive information than they were in the affective focus condition. Affective focus also resulted in enhanced recall of affective information. The effects on evaluations remained stable over time, whereas effects on memory disappeared. Finally, affective focus was associated with faster response times, suggesting enhanced accessibility of affect-based attitudes. The present research shows that an affective or cognitive focus leads to the formation of different attitudes.     

Motivational antecedents to maturity of moral judgment

This study was undertaken to examine the independent influences of conative development (the Maslow needs hierarchy) upon aspects of prosocial orientations. It was designed to establish the role of conative development in moral reasoning among high school men at two age levels (sophomores and seniors), controlling for cognitive skills and social role-taking opportunities. As such, it attempts to break new ground in relating motivational constructs to the moral development literature. Conative maturity was found to be a necessary antecedent to attainment of higher level moral reasoning among high school men. Fixation and consolidation of moral reasoning was evidenced in connection with conative fixation among high school seniors. Results are discussed in terms of implications of conative growth for development of prosocial orientations in general and moral reasoning strategies in particular.Ordering of authors names was determined by random procedure and is not indicative of disproportionate contributions to the overall research.     

Qualitative elicitation of affective beliefs related to physical activity

ObjectivesBased on previous research that has identified affective attitude as a distinct predictor of physical activity (PA) behavior, the purpose of this pilot study was to elicit affective beliefs toward physical activity using qualitative data generated through specific open-ended questions.MethodsA sample of 126 undergraduate students participated in this study. Four open-ended questions based on the theory of planned behavior were posed to elicit affective beliefs. A content analysis was used to categorize and code data by theme based on common responses that emerged in the elicitation. A frequency count of the responses falling into each category was then conducted to establish which affective beliefs were the most common. The themes were established by two researchers and reviewed for internal homogeneity and external heterogeneity by a third party.ResultsThe results highlight key beliefs related to affective attitude. In descending rank order; Social Involvement, Pleasant Body States, Esteem, Improved Psychological Outcome, and General Enjoyment were the most common affective beliefs for PA involvement. Feelings arising from Time Issues/Conflict, Physical Unpleasantness, PA Environment, and Necessity/Obligation were the most common negative affective beliefs.ConclusionsThe results suggest that promoting enjoyment rather than necessity of PA and encouraging variety in PA may be effective. Addressing the importance of aesthetically pleasing environments and highlighting social interaction as a strategy rather than merely a norm or a form of support in behavioral research may be important.     

Meaningful Work and Affective Commitment: A Moderated Mediation Model of Positive Work Reflection and Work Centrality

Empirical research on both meaningful work and organizational commitment has been criticized because research in both fields is largely unsystematic. By integrating the cognitive appraisal theory and identity theory into the meaningful work and affective commitment literatures, we examined the mediating role of positive work reflection (study 1 and study 2) and the moderating role of work centrality (study 2) in the relation between meaningful work and affective commitment. We conducted two independent studies with two-wave data to examine our hypotheses through mediation and moderated mediation bootstrapping procedures. Both study 1 and study 2 found that positive work reflection mediated the relationship between meaningful work and affective commitment. In addition, study 2 revealed that the positive relationship between meaningful work and affective commitment was stronger for those who place less importance on work (i.e., low work centrality). The meaningful nature of one’s work may motivate those who view work as peripheral to recall positive moments of their work, which, in turn, impacts their affective commitment to the organization. Thus, in order to increase affective commitment, promoting meaningful work might be particularly important for those with low work centrality. This is one of the first studies to examine positive work reflection as a cognitive pathway linking meaningful work to affective commitment and identify a boundary condition where meaningful work may not be associated with affective commitment for those who are high in work centrality.