Cognition and Emotion in TV Message Processing: How Valence,Arousing Content,Structural Complexity,and Information Density Affect the Availability of Cognitive Resources

This paper examines whether emotional message content alters the effects of structural complexity and information density on available resources, measured by secondary task reaction times (STRTs), and message encoding, measured by audio recognition. In addition, hypotheses relating motivational activation and resource availability based on the motivational activation concepts of positivity offset (greater appetitive activation in a neutral environment) and negativity bias (faster aversive activation) influence are tested. Results replicate previous research supporting the contention that STRTs measure available resources. In addition, they show that the basic pattern of STRTs and recognition as a function of allocated and required resources is relatively consistent regardless of emotional content of the message. Emotion appears to function as a constant, increasing both resource allocation and resources required. Finally, these data provide some initial support for predicted relationships between motivational activation and resource allocation based on the constructs of positivity offset and negativity bias.     

Measuring Television Message Complexity as Available Processing Resources: Dimensions of Information and Cognitive Load

This article further tests the theoretical hypotheses supporting the use of number of camera changes (cc) and information introduced (ii) as indicators of resources allocated and resources required to process television messages. These two measures, combined, yield an indicator of available resources and can, therefore, be used as an indicator of television message complexity. Previous research has validated their use, averaged over time, as a global measure of message complexity. The two studies reported here test the underlying local complexity predictions and present support from two studies for the ii, cc combination as a valid indicator of local message complexity. Study 1 demonstrates that when a camera change has an increasing number of ii dimensions available resources become scarcer, eventually reaching cognitive overload. Study 2 examines the relative level of resources required for each of the seven dimensions, and demonstrates that specific theoretical groupings of dimensions (novelty, motivational, and cognitive) show differential impact on available resources. Results show that the individual dimensions increase required resources as predicted and that emotion change is the most cognitively taxing dimension. Together, the two studies increase our understanding of how the number of dimensions each individual dimension of ii increases cognitive load and provide strong support for the measure as an indicator of local message complexity.     

How Viewers Process Live,Breaking, and Emotional Television News

This study experimentally tested the effects of negative emotional video and presentation style of television news stories on viewers' attention to, and memory for, the stories. News stories were selected that elicited either fear or disgust. Also, stories were presented either as “breaking” news, “live” news, or traditional news. Findings suggest that stories that elicited disgust reduced processing resources available at encoding more than stories that elicited fear, and were recognized less. A signal detection analysis was conducted that indicated higher sensitivity for fear stories than for disgust, but there was a conservative criterion bias shift for disgust stories. Presentation style had little impact on resources available at encoding and recognition memory, except that fewer resources were available at encoding shortly after the story was verbally labeled “live” or “breaking,” but that did not translate into differences in recognition memory. These results suggest that including disgust-eliciting images in television news stories hinders processing. These results also suggest that discrete emotional theory is applicable to the limited capacity model of mediated message processing.     

Motivated message processing: How motivational activation influences resource allocation, encoding, and storage of TV messages

This paper investigates differences in overtime processing of television messages with three types of emotional trajectories—those which begin neutral and become negative, begin neutral and become positive and begin neutral and become equally positive and negative. The limited capacity model of motivated mediated message processing is used to predict how the type of emotional content influences real-time activation of the appetitive and aversive motivational systems which then alter concurrent and subsequent message processing. Results show that during the first time period, when motivational activation is low, more resources are allocated to coactive and positive compared to negative messages supporting the positivity offset hypothesis. In the middle time period, when activation is moderate, more resources are allocated to negative than to positive messages, supporting the negativity bias hypothesis. Further, the different patterns of motivational activation do result in different patterns of messages processing. During positive messages, encoding increases and storage decreases over time. During negative messages, encoding decreases and storage increases overtime. During coactive messages initial encoding and storage are high though both decrease slightly over time.     

Exploring pathways from television viewing to academic achievement in school age children

The author's purpose in this study was to test 4 hypotheses that proposed different paths for the influences of children's television viewing on their academic achievement. Data were drawn from the 1997 Child Development Supplement (CDS) to the Panel Study of Income Dynamics (PSID). The population for this study included 1,203 children between the ages of 6 and 13 years from the CDS-PSID data set. The author used structural equation modeling to test pathways from children's television viewing to their academic achievement. The author assumed that children's television viewing hindered their academic achievement by reducing certain traits that related to academic achievement. Results showed that 3 hypothetical models fit the data--the time-displacement hypothesis, the mental effort-passivity hypothesis, and the attention-arousal hypothesis. A 4th hypothetical model, the learning-information hypothesis, which proposed that children's television viewing practices stimulate their academic achievement, was not supported. In sum, children who watched more television tended to spend less time doing homework, studying, and reading for leisure. In addition, their behaviors became more impulsive, which resulted in an eventual decrease in their academic achievement.     

Effects of test anxiety on motor learning: The processing efficiency hypothesis

Abstract

The hypothesis that, under test (stress) conditions, high trait-anxious individuals invest extra processing resources to reach motor learning levels similar to those of low-anxious individuals was investigated. A transfer procedure (practice trial, rest interval, and transfer trial) was employed to analyse motor learning effects. In Experiment 1, a secondary task (click detection) was used to measure the extra processing resources expenditure on motor learning during the practice trial. Neither motor performance in the transfer trial nor secondary task performance differed as a function of test condition or anxiety trait. A critical analysis of the secondary task paradigm suggested that it was not sensitive enough to reflect the amount of processing capacity expended on the primary motor tasks. In Experiment 2, subjects performed a loading task (verbal shadowing of sentences) concurrently with the motor tasks during the practice trial to prevent extra resources from being allocated to motor learning. Results showed that anxiety trait was associated to performance time increments on the high-demanding motor tasks in the transfer trial. A plausible explanation is that anxiety impairs learning because it reduces the efficiency of processing. An alternative interpretation, concerning an ability deficit of high trait-anxious individuals, is discussed.     

Exploring Pathways From Television Viewing to Academic Achievement in School Age Children

The author's purpose in this study was to test 4 hypotheses that proposed different paths for the influences of children's television viewing on their academic achievement. Data were drawn from the 1997 Child Development Supplement (CDS) to the Panel Study of Income Dynamics (PSID). The population for this study included 1,203 children between the ages of 6 and 13 years from the CDS-PSID data set. The author used structural equation modeling to test pathways from children's television viewing to their academic achievement. The author assumed that children's television viewing hindered their academic achievement by reducing certain traits that related to academic achievement. Results showed that 3 hypothetical models fit the data—the time-displacement hypothesis, the mental effort-passivity hypothesis, and the attention-arousal hypothesis. A 4th hypothetical model, the learning-information hypothesis, which proposed that children's television viewing practices stimulate their academic achievement, was not supported. In sum, children who watched more television tended to spend less time doing homework, studying, and reading for leisure. In addition, their behaviors became more impulsive, which resulted in an eventual decrease in their academic achievement.     

The effects of coping primes on responses to messages about disease detection behaviors

Abstract

This study examined the influence of coping primes on responses to subsequent messages that encouraged the performance of health behaviors. It was hypothesized that the addition of a coping prime prior to a message encouraging a disease detection behavior would increase the likelihood that the message would be attended to and that persuasion would occur. To test this hypothesis participants were required to read a coping or neutral prime. Coping primes were statements that indicated that the upcoming message would present information about a behavior, and that this behavior would help them deal with a serious health threat. After reading the prime participants were presented with a message encouraging the performance of a health promotion or a disease detection behavior. The primary measures recorded were the participants' cognitive responses to the message, and their attitudes about the behavior. The results supported the hypothesis.     

Dispositional motivations and message framing: a test of the congruency hypothesis in college students.

The authors examined the congruency hypothesis that health messages framed to be concordant with dispositional motivations will be most effective in promoting health behaviors. Undergraduate students (N=63) completed a measure of approach/avoidance orientation (behavioral activation/inhibition system) and read a gain- or loss-framed message promoting flossing. Results support the congruency hypothesis: When given a loss-framed message, avoidance-oriented people reported flossing more than approach-oriented people, and when given a gain-framed message, approach-oriented people reported flossing more than avoidance-oriented people. Discussion centers on implications for health interventions and the route by which dispositional motivations affect health behaviors through message framing.     

Local News Media Cultivation of Host Receptivity in Plainstown

This message‐system and cultivation analysis investigated the influence of local news on the host receptivity of native‐born “Plainstown” residents toward immigrants. The message‐system analysis revealed that regional television and newspaper immigration coverage was more pessimistic, while local newspaper immigration coverage was more optimistic. A cultivation analysis confirmed that attention to pessimistic coverage interacted with conversations about immigration to reduce host receptivity. This research contributes to the study of cross‐cultural adaptation by constructing and validating a measure of Y. Y. Kim's (2001) concept of host receptivity. By demonstrating that second‐order cultivation is the product of on‐line cognitive processes, this research provided additional validation of Shrum's (2004) online model of second‐order cultivation. Findings suggest that optimistic immigration news frames may facilitate host receptivity.     

UNIFORM MESSAGES AND HABITUAL VIEWING: UNNECESSARY ASSUMPTIONS IN SOCIAL REALITY EFFECTS

Gerbner and his co-authors argue that commercial television content is essentially uniform in its symbolic messages about societal values and that television viewing is essentially habitual (ritual) rather than selective. Their claim that these two assumptions are essential to cultivation analysis is challenged here. Viewing crime-adventure, cartoon, and game programs is related to two violence-related social reality beliefs, while viewing of other content types is not. And based on the intercorrelations of viewing various content types, it seems that some types of content are viewed more or less habitually. Finally, an indicator of selecting to view or not view a given content type—watching more or less of that type than predicted based on the individual's total viewing—is quite differently related to social reality beliefs than is viewing itself. This provides support for considering cultivation effects as actual effects rather than the product of third variables or of reverse causation. Overall, then, the uniform message and ritual viewing assumptions are found flawed, but discarding them serves to strengthen rather than weaken the cultivation hypothesis.     

Event-Related Potential Correlates of Attention to Mediated Message Processing

The aim of this article is to find neural correlates of attention allocated to processing mediated messages. Event-related potentials (ERPs) for auditory distractors were recorded while subjects were engaged in watching a movie telling a short story (audio-video condition) or listening to a radio program describing the same events (audio condition). The amplitudes of the N1 and P3a components for distractors were larger in the audio than in the audio-video condition. The results indicate a stronger orienting response to auditory distractors when listening to the radio than when listening to and watching television. It confirmed predictions of the limited capacity model of motivated mediated message processing (LC4MP), which assumes that the less complex the encoded message, the more attentional resources are left for additional tasks. The largest amplitude of the P3a was observed during the first stage of encoding the message compared to the next stages. P3a amplitude to repeated auditory distractors seems to be a strong indicator of habituation. Results are discussed in the context of LC4MP and perceptual load theory of attention.     

Socialization and attentional deficits under focusing and divided attention conditions

We conducted two studies to test and refine the hypothesis that, when undersocialized individuals focus on events of immediate interest, they allocate too large a proportion of their processing resources to those events and have little attention available for processing other important events. College students who completed the Socialization (So) scale (Gough, 1960) performed visual and auditory tasks simultaneously under conditions favoring the visual task, an equal division of processing resources between the tasks, or both. In both studies, low-So Ss performed relatively poorly on the auditory task under focusing conditions but displayed no primary task advantage and no significant performance deficits under divided attention conditions. These data support the utility of theories relating antisocial behavior to individual differences in allocation of attention. Low-So Ss' unresponsiveness to secondary events is not a simple function of the reallocation of resources to the primary task or a speed-accuracy trade-off. Moreover, under certain conditions, this deficit may disappear, given substantial practice.     

CHILDREN'S IMITATION OF A RIDICULED MODEL

In order to test the effectiveness of ridicule as an educational and social corrective in children's educational television programs, arbitrary activities involving a novel object were performed by a Muppet model, videotaped, and presented to 4- and 6-year-olds. In each of three conditions of type of motivational message (ridicule, command, suggestion), a highly specific action was discouraged, another was encouraged, and a third was neither discouraged nor encouraged. The frequency with which subjects played with the novel object served as a measure of imitation. Four-year-olds consistently responded most effectively to correction when commands were given. In sharp contrast, 6-year-olds were most responsive to ridicule and least responsive to command.     

A Quick and Easy Strategy to Reduce Test Anxiety and Enhance Test Performance

The negative thoughts that anxious children experience while sitting for an exam consume working memory resources at the cost of resources for performing on the exam. In a randomized field experiment (N = 117) with primary school students, we investigated the hypothesis that stimulating students to look through the problems of a math test before they start solving them would reduce anxiety, release these anxiety‐related working memory resources, and lead to higher test performance than not allowing students to look ahead in the test. The results confirmed the hypothesis, indicating that the positive effects of looking ahead applied to all students, regardless of their anxiety level (low, medium, or high). The results suggest that by looking ahead in a test, less working memory resources are consumed by intrusive thoughts, and consequently, more resources can be used for performing on the test. Theoretical and practical implications of the results are discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

The vulnerability of values to attack: inoculation of values and value-relevant attitudes

Based on the values-as-truisms hypothesis and inoculation theory, two experiments tested whether providing cognitive defenses for the value of equality induces resistance against a message attacking this value. Experiment 1 found that participants who generated cognitive support in an active-supportive or an active-refutational defense were less persuaded by a subsequent message attacking equality than were participants who engaged in no prior defense. Experiment 2 examined the effects of an active-refutational defense and a passive-refutational defense, which simply asked participants to read reasons supporting or opposing equality. Results indicated additive effects of the active and passive defenses, such that participants were most resistant to the anti-equality message when they were given both defenses. Mediational analysis across both experiments revealed that the defenses increased counterargumentation of the anti-equality message, which led to increased post-attack importance of equality and predicted more favorable equality-relevant attitudes and values.     

Approach motivation and cognitive resources combine to influence memory for positive emotional stimuli

Inspired by the elaborated intrusion theory of desire, the current research tested the hypothesis that persons higher in trait approach motivation process positive stimuli deeply, which enhances memory for them. Ninety-four undergraduates completed a measure of trait approach motivation, viewed positive or negative image slideshows in the presence or absence of a cognitive load, and one week later completed an image memory test. Higher trait approach motivation predicted better memory for the positive slideshow, but this memory boost disappeared under cognitive load. Approach motivation did not influence memory for the negative slideshow. The current findings support the idea that individuals higher in approach motivation spontaneously devote limited resources to processing positive stimuli.     

The propensity to recall another's completed and uncompleted tasks as a consequence of varying social relationships

Two laboratory experiments are reported. Each investigates the bias that social relationships exert on a subject's propensity to recall another's completed and uncompleted tasks. Using closed circuit television, subjects in both experiments observed a bogus other working on a set of puzzles. The person working completed only one-half of the puzzles. In three of the six experimental conditions in both experiments, subjects believed that the remaining puzzles could be completed at a later time. In the first experiment, a subject's relationship to the other was determined by cooperative, competitive, or individualistic economic incentives. In the second, the relationship was determined simply by their similarity or dissimilarity on a bogus personality test. Utilizing a combination of Lewinian assumptions and contemporary theory about memory, we hypothesized that the opportunity to resume work would result in an increased propensity to recall uncompleted tasks in the competitive (or dissimilar) conditions and a decreased propensity to do so in the cooperative (or similar) conditions. Results confirmed this hypothesis. Additional data in both experiments suggest that subjects' relationships with the bogus other altered the accessibility of this information. Theoretical implications of these findings and their relationship to research on prosocial behavior are discussed.     

Children's Memory for News: A Comparison of Three Presentation Media

A study was conducted to compare children's learning of news information from television versus from audio-only or printed text presentations of the same narrative content. Although previous research among adults has yielded contradictory findings, research with children has found that they consistently remember news better from television than from print. The experiment extended this work by comparing children's recall of news information from different presentation media and investigating whether the effectiveness of the different media is dependent on expectation of a memory test and the children's reading proficiency. A sample of 166 male and female 10- and 11-year-olds was presented with a sequence of news stories taken from a children's news program either in their original televised form, in soundtrack only, or in a print version. Half of the children were led to expect a memory test, and half were not. The results of the cued recall test indicated that children learned more from television news than from the print and audio versions, regardless of their reading proficiency. The advantage of television was found only for information that had been accompanied by semantically redundant pictures in the televised version, providing support for the dual-coding hypothesis     

Cross-modal attention capture by affective stimuli: Evidence from event-related potentials

The P3 component of the event-related potential (ERP) to an acoustic startle probe is modulated during picture viewing, with reduced P3 amplitude when participants view either pleasant or unpleasant, as opposed to neutral, pictures. We have interpreted this as reflecting capture of attentional resources by affective pictures, with fewer resources available for processing the secondary startle probe. In the present study, we tested this resource allocation hypothesis by presenting either pictures or sounds as foreground stimuli, with the prediction that P3 amplitude in response to secondary startle probes would be reduced for affectively engaging foregrounds regardless of modality. Using dense-array electroencephalography and a source estimation procedure, we observed that P3 amplitude was indeed smaller when startle probes were presented during emotional, as opposed to neutral, stimuli for both sound and picture foregrounds. Source modeling indicated a common frontocentral maximum of P3 modulation by affect. The data support the notion that emotionally arousing stimuli transmodally attract resources, leading to optimized processing of the affective stimuli at the cost of the processing of concurrent stimuli.