Influencing attitudes toward near and distant objects

It is argued that the temporal distance of attitude objects systematically changes how the object is mentally represented, and thus influences the strength of particular persuasive appeals. Three experiments tested the hypothesis that people preferentially attend to arguments that highlight primary, abstract (high-level) vs. incidental, concrete (low-level) features when attitude objects are temporally distant vs. near. Results suggested that when attitude objects are temporally distant vs. near, arguments emphasizing primary vs. secondary features (Study 1), desirability vs. feasibility features (Study 2), and general classes vs. specific cases are more persuasive (Study 3). The relation of construal theory to dual process theories of persuasion and persuasion phenomena, such as personal relevance effects and functional matching effects, are discussed.     

Differential information use for near and distant decisions

Whether choosing a cell phone, a senator, or a kitchen appliance, consumers today quickly find themselves awash in information from commercials, magazines, and websites. Whereas some of this information is broad, decontextualized, and abstracted across multiple individuals and instances, other information is more closely tied to a single experience within one specific context. The present research asks: under what circumstances do people rely on abstracted averages, and when are they swayed by another individual’s particular experience? Across three studies, we show that temporal distance increases the relative weight placed on aggregate vs. individualized information when participants are asked to choose between two sleeping pills, migraine medications, or kitchen appliances, and that this process impacts not only evaluation but also willingness to pay and choice. Potential implications for evaluation, decision-making, and base-rate utilization are discussed.     

When values matter: Expressing values in behavioral intentions for the near vs. distant future

It was predicted that because of their abstract nature, values will have greater impact on how individuals plan their distant future than their near future. Experiments 1 and 2 found that values better predict behavioral intentions for distant future situations than near future situations. Experiment 3 found that whereas high-level values predict behavioral intentions for more distant future situations, low-level feasibility considerations predict behavioral intentions for more proximate situation. Finally, Experiment 4 found that the temporal changes in the relationship between values and behavioral intentions depended on how the behavior was construed. Higher correspondence is found when behaviors are construed on a higher level and when behavior is planned for the more distant future than when the same behavior is construed on a lower level or is planned for the more proximal future. The implications of these findings for self-consistency and value conflicts are discussed.     

Interpersonal similarity as a social distance dimension: Implications for perception of others’ actions

Building on the assumption that interpersonal similarity is a form of social distance, the current research examines the manner in which similarity influences the representation and judgment of others’ actions. On the basis of a construal level approach, we hypothesized that greater levels of similarity would increase the relative weight of subordinate and secondary features of information in judgments of others’ actions. The results of four experiments showed that compared to corresponding judgments of a dissimilar target, participants exposed to a similar target person identified that person’s actions in relatively more subordinate means-related rather than superordinate ends-related terms (Experiment 1), perceived his or her actions to be determined more by feasibility and less by desirability concerns (Experiment 3), and gave more weight to secondary aspects in judgments of the target’s decisions (Experiment 2) and performance (Experiment 4). Implications for the study of interpersonal similarity, as well as social distance in general, are discussed.     

The effect of construal level on predictions of task duration

Construal level theory (Trope & Liberman, 2010) contends that distance to events leads to higher level processing. In a series of studies, we examined the role of construal level in prediction of the time needed to perform a task. Estimates increased when the tasks were distant rather than close in time (Study 1), were hypothetical rather than real (Study 2), and when participants were primed to adopt an abstract rather than a concrete mindset (Study 3). As a possible explanation, it is suggested that time units are perceived as smaller as people move up in abstraction, so that more time units are needed to cover the same amount of work. In line with this, we found that people who were primed to adopt a higher level processing mode visualized an hour as shorter than those in a lower level mode, as indicated by their distance marks on a time-line (Study 4). Finally, the contraction of time units was shown to mediate the relationship between temporal distance and task duration estimates (Study 5).     

The effect of level of construal on the temporal distance of activity enactment

A series of four studies demonstrates that, across different operationalizations of level of construal, different types of activities, and for both the self and another person as targets, construing activities in high-level terms fosters perception of the more distal future as appropriate for their enactment. Specifically, the studies show that thinking about superordinate “why” (rather than subordinate “how”) aspects of actions, about the implications of actions for one’s personality (rather than the objects that would be used in performing the action), and about abstract (rather than concrete) aspects of actions leads people to expect the actions to be performed in the more distant future. These results suggest that the association of level of construal and time perspective is bi-directional, in that time perspective affects level of construal and, in addition, level of construal affects time perspective.     

Probability as a psychological distance: Construal and preferences

We argue that probability, like space and time, instantiates psychological distance. Unlikely outcomes may seem more remote than likely outcomes and may therefore be construed at a relatively high level. Specifically, when the probability of an outcome is low, ends-related primary features should be more salient than means-related secondary features, but as the probability of the outcome increases, means-related features may become no less and even more salient than ends-related features. Thus, increases in probability should increase the weight of means-related features relative to the weight of ends-related features in decisions, thereby decreasing (or even reversing) the preference for a more desirable/less feasible outcome over a less desirable/more feasible outcome. We observed this pattern in two experiments. Analyses of judgments, monetary decisions, and self-reported reasons for decisions showed that the weight of means-related features was more sensitive to changes in probability than the weight of ends-related features in decisions.     

Spontaneous trait inference and construal level theory: Psychological distance increases nonconscious trait thinking

Can psychological distance affect how much perceivers form spontaneous trait inferences (STI) from others’ behaviors? On the basis of construal level theory (CLT) which posits that distant (vs. near) entities are represented more in terms of their abstract, global, and decontextualized features, we predicted that perceived distance would increase the tendency for perceivers to draw spontaneous trait inferences from behavioral information about actors. In two experiments, participants learned about people who were perceived as being distant or proximal to the self, and STI formation was subsequently assessed. We found that perceivers were more likely to form STIs about distant vs. near actors from the same behavioral information. These findings generalized across two distance dimensions: space and time. In addition, we found that priming individuals to adopt a high-level (vs. low-level) construal mindset also resulted in increased STI (Experiment 3). In sum, psychological distance facilitates STI formation, and this occurs via high-level construal of actors and their behaviors.     

Temporal distance and ease of retrieval

Construal Level Theory (CLT; Trope & Liberman, 2003) proposes that pro-arguments (pros) constitute high-level construals and counter-arguments (cons) low-level construals. Therefore, pros are more salient for distant-future actions than are cons and the reverse holds for near-future actions (Eyal, Liberman, Trope, & Walther, 2004). We further predicted and results from one experiment show that participants found it easier to generate pros if an action pertained to the distant rather than the near future. For cons the effect was reversed: participants found it more difficult to generate cons if the action pertained to the distant rather than the near future. Consequently, people were more in favor of the action if it pertained to the distant rather than the near future. Ease of retrieval mediated the effect of temporal distance on attitudes. The mutual relevance of the CLT framework and research on ease of retrieval is discussed.     

Can Implicit Theory Influence Construal Level?

Beliefs about stability and change are captured by individuals’ implicit theories. Incremental‐theorists believe that human traits and world‐dispositions are malleable and can change through effort, whereas entity‐theorists believe that human traits and world‐dispositions are fixed. In this research we find that the implicit theory an individual holds influences an important aspect of the cognitive process, namely, the level of construal at which information is processed. In three studies we demonstrate that, compared to entity‐theorists, incremental‐theorists adopt a more abstract level of information construal, and the increased cognitive flexibility afforded by an incremental‐theory mindset explains this effect.     

Planning for the near and distant future: How does temporal distance affect task completion predictions?

In everyday life people estimate completion times for projects in the near and distant future. How might the temporal proximity of a project influence prediction? Given that closer events elicit more concrete construals, we proposed that temporal proximity could enhance two kinds of concrete cognitions pertinent to task completion predictions: step-by-step plans and potential obstacles. Although these cognitions have opposite implications for prediction, and thus could cancel each other out, we hypothesized that temporal proximity would have a greater impact on cognitions that were relatively focal. Thus contextual factors that alter the relative focus on plans vs. obstacles should determine whether and how temporal proximity affects prediction. Six studies supported this reasoning. In contexts that elicited a focus on planning, individuals predicted earlier completion times for close than distant projects. In contexts that prompted a focus on obstacles, individuals predicted later completion times for close than distant projects.     

It’s not just what you say but when you say it: Self-presentation and temporal construal

Three experiments demonstrated that the use and effectiveness of self-presentation strategies are affected by time. In Experiment 1, participants used more indirect self-presentation statements for the distant than near future, but used more direct self-presentation statements for the near than distant future. In Experiment 2, participants for whom indirect self-presentation strategies were made accessible rated a future interview as more temporally distant than those for whom direct self-presentation strategies were made accessible. In Experiment 3, participants rated their self-presentation attempts as more effective if they used direct strategies for the near future and indirect strategies for the distant future. Implications for studying the timing of self-presentation and its relation to temporal construal levels are discussed.     

Dual-process morality and the personal/impersonal distinction: A reply to McGuire, Langdon, Coltheart, and Mackenzie

A substantial body of research supports a dual-process theory of moral judgment, according to which characteristically deontological judgments are driven by automatic emotional responses, while characteristically utilitarian judgments are driven by controlled cognitive processes. This theory was initially supported by neuroimaging and reaction time (RT) data. McGuire et al. have reanalyzed these initial RT data and claim that, in light of their findings, the dual-process theory of moral judgment and the personal/impersonal distinction now lack support. While McGuire and colleagues have convincingly overturned Greene et al.’s interpretation of their original RT data, their claim that the dual-process theory now lacks support overstates the implications of their findings. McGuire and colleagues ignore the results of several more recent behavioral studies, including the study that bears most directly on their critique. They dismiss without adequate justification the results of a more recent neuroimaging study, three more recent patient studies, and an emotion-induction study. Their broader critique is based largely on their conflation of the dual-process theory with the personal/impersonal distinction, which are independent.     

Representation over time: the effects of temporal distance on similarity

Similarity is central in human cognition, playing a role in a wide range of cognitive processes. In three studies, we demonstrate that subjective similarity may change as a function of temporal distance, with some events seeming more similar when considered in the near future, while others increase in similarity as temporal distance increases. Given the ubiquity of inter-temporal thought, and the fundamental role of similarity, these results have important implications for cognition in general.     

When not to accentuate the positive: Re-examining valence effects in attribute framing

While the expanding body of attribute framing literature provides keen insights into individual judgments and evaluations, a lack of theoretical perspective inhibits scholars from more fully extending research foci beyond a relatively straightforward examination of message content. The current research applies construal level theory to attribute framing research. The authors conduct a meta-analysis of 107 published articles and then conceptually expand this knowledge base by synthesizing attribute framing research and construal level concepts. Results suggest that attribute framing is most effective when there is congruence between the construal level evoked in a frame and the evaluator’s psychological distance from the framed event. A follow-up experiment confirms that the congruence between a frame’s construal level and psychological distance—not simply its valence—appears to be driving attribute framing effects. This research proposes to shift the focus in attribute framing research from that of message composition to a more complex relationship between the message and the recipient.     

Moral Feedback and Motivation: Revisiting the Undermining Effect

Social psychologists have evidence that evaluative feedback on others’ choices sometimes has unwelcome negative effects on hearers’ motivation. Holroyd’s article (Holroyd J. Ethical Theory Moral Pract 10:267–278, 2007) draws attention to one such result, the undermining effect, that should help to challenge moral philosophers’ complacency about blame and praise. The cause for concern is actually greater than she indicates, both because there are multiple kinds of negative effect on hearer motivation, and because these are not, as she hopes, reliably counteracted by implicit features of praise and blame. The communicative ideal that she articulates does point us in the right direction, but it requires further elaboration. Once it is spelled out, we find that realizing this ideal, in light of the empirical research, requires rethinking the role of verdict-like judgments within moral feedback.

Think and act globally, think and act locally: Cooperation depends on matching construal to action levels in social dilemmas

The authors proposed and tested hypotheses that cooperation in social dilemmas depends on matching construal to action levels. Using a computerized resource dilemma that modeled fishing the oceans, when motives were framed at abstract levels, in terms of values (e.g., cooperation vs. competition), high construal levels produced more cooperativeness and competitiveness, respectively. Conversely, when motives were framed at concrete levels, in terms of actions (e.g., returning vs. taking), low construal levels produced more cooperativeness and competitiveness, respectively. Implications for integrating and extending research on construal levels in social dilemmas and increasing cooperation are discussed.