Sex and the Spectacle of Music Videos: An Examination of the Portrayal of Race and Sexuality in Music Videos

This content analysis used two studies to examine sexual behaviors and sex role portrayals in music videos televised in the United States. The first study included 120 videos recorded from MTV, MTV2, VH-1, BET, and CMT and revealed African American videos were significantly more likely to portray sexual content and female characters in provocative clothing than White videos. The second study analyzed 20 videos from BET??s late-night program, Un:Cut. Results revealed Un:Cut videos depicted seven times as many sexual acts and featured significantly more discouraged sexual behaviors than videos from the five major music video channels. Findings from these studies clarify that race is an important factor when gender roles and sexual content are examined in music videos.     

“Feeling my Sister’s Pain”: Perceived Victim Suffering Moderates the Impact of Sexualized Music Videos on Fijian Women’s Responses to Men’s Intimate Partner Violence against Women

To better understand how sexualized music videos affect women’s responses to intimate partner violence (IPV), we examined the role of individual variability in perceived victim pain and perceived victim culpability in moderating and mediating (respectively) the priming effects of sexual music videos on women. Female Fijian college students (n?=?243) were randomly assigned to one of three viewing conditions: stereotyped sexual music videos, non-stereotyped/non-sexual music videos, or neutral videos. All participants then read a portrayal of a male-toward-female IPV episode and their perceptions of the female victim and male perpetrator were assessed. Only women who minimized the victim’s pain were adversely affected by exposure to the stereotyped sexual videos. Specifically, for women who perceived low victim pain, those in the stereotyped video condition perceived the victim as more culpable and reported greater perpetrator-directed favorable responding than those in the other two conditions. For these women who perceived low victim pain, perceptions of victim culpability mediated the impact of video type on perpetrator-favorable responding. The findings help us better understand susceptibility to the negative impact of stereotypical sexual videos and highlight areas, such as emphasizing the suffering of victims and reducing myths about victim culpability, which may be worthy of particular emphasis in interventions.

     

Gender and Form of Cereal Box Characters: Different Medium, Same Disparity

We investigated the extent to which male characters outnumber female characters on cereal boxes, and the extent to which male and female characters are portrayed in gender stereotypical ways. Cereal boxes (N?=?217) from a large grocery store in the northeastern United States were examined. Characters on the front and back of the boxes were coded for gender, species (person, animal, object), age (child/adolescent, adult), and activity level (passive/sedentary, active). Male characters outnumbered female characters by more than 2 to 1. Female characters were more likely than male characters to be depicted as people and as children/adolescents, whereas male characters were more likely than female characters to be portrayed as animals and as adults. Suggestions for further research are discussed.     

Depictions of Gender Across Eight Decades of Disney Animated Film: The Role of Film Producer,Director, and Writer Gender

Depictions of gender in media are often scrutinized for stereotypical patterns. Disney films are of particular interest, as they are often watched by children and may play a role in children’s gender socialization. The purpose of this paper is twofold: first, to assess gender depictions of characters in animated Disney films (released between 1937 and 2019; 61 films with 323 characters total), and second, to explore depictions of gender in Disney animated films coupled with an analysis of the gender of those involved in the production of these films (producers, directors, and writers). We found a significant difference in the number of male and female characters (roughly 60% male, 40% female), which did not significantly differ by decade. Female characters were more consistently depicted as attractive compared to male characters, although character’s intelligence, ability, popularity, activity level, family role, story role, and romantic engagement did not differ by gender. Male characters were more often represented as parents or children in films written by women, and female characters were more often represented as the antagonist in films written by men. Male characters were over-represented as overly active in films produced by women, and female characters were over-represented as grandparents in films produced by women. These findings revealed few stereotypical gendered depictions of characters in Disney films over nine decades and that the inclusion of women in the production process resulted in more nuanced depictions of both male and female characters.

     

Female Body Image as a Function of Themes in Rap Music Videos: A Content Analysis

A content analysis of rap music videos taken from the end of year countdowns aired on U.S. cable outlets (i.e. BET, MTV, and VH1) was undertaken. The analysis examined the body images of 258 female characters (87.6% Black, 5.8% White, 6.6% other) as a function of the thematic content in the videos (e.g., violence, sex). It was found that, overall, “thin” females were overrepresented in the videos. More interestingly, the body sizes of the female characters varied by three of the four video themes. When the music videos were high in sex, or high in materialism, women were more likely to have smaller body sizes. In contrast, when the videos were high in political awareness, women were more likely to have larger body sizes.     

Self-Objectification, Self-Esteem, and Gender: Testing a Moderated Mediation Model

The purpose of the present research was to test the mediating roles of body shame and appearance anxiety in the relation between self-surveillance and self-esteem; and to investigate whether gender (male, female) and stereotypical gender roles (masculinity, femininity) moderated the proposed mediation model. Canadian undergraduate university men and women (n?=?198) completed measures of self-surveillance, gender, gender roles, body shame, appearance anxiety, and self-esteem. Regression analyses demonstrated that greater self-surveillance predicted lower self-esteem, and this relation was fully mediated by body shame and appearance anxiety. With the exception of masculinity interacting with self-surveillance to predict body shame and appearance anxiety, neither gender nor stereotypical gender roles moderated the proposed paths. Implications are discussed.     

What's happening on Music Television? A gender role content analysis

This study analyzed 40 Music Television (MTV) music videos across gender role based content categories. Videos were rated at 30-second intervals by four trained raters using a consensus model. Results included the following: (a) men appeared nearly twice as often as women; (b) men engaged in significantly more aggressive and dominant behavior; (c) women engaged in significantly more implicitly sexual and subservient behavior; and (d) women were more frequently the object of explicit, implicit, and aggressive sexual advances. Overall, MTV video content primarily included implicit sexuality, objectification, dominance, and implicit aggression. Implications of these findings with respect to sex role stereotyping and the development of negative attitudes toward women were discussed.     

Effects of gender and gender role self-perceptions on affective reactions to rock music videos

To evaluate the mediating impact of gender and gender role self-perceptions on affective responses to rock music videos, female and male undergraduates recruited from the predominantly Caucasian population of a southeastern university completed the Bem Sex Role Inventory and then watched and evaluated nine short music video segments. Consistent with previous research, the results highlight the critical importance of gender as a determinant of affective reactions to popular music. Males, in general, showed the strongest positive reactions (i.e., greatest enjoyment, least disturbance) toward hard-rock music videos while females reported the strongest positive reactions toward soft-rock music videos. Furthermore, both genders reported significant misestimations of other-gender peers' reactions. On the other hand, the influence of gender role self-perceptions proved minimal. Some implications of these findings are discussed.An earlier draft of this paper was presented at the November 1991 meeting of the Speech Communication Association in Atlanta, Georgia.     

Gender Role Portrayal and the Disney Princesses

The popular Disney Princess line includes nine films (e.g., Snow White, Beauty and the Beast) and over 25,000 marketable products. Gender role depictions of the prince and princess characters were examined with a focus on their behavioral characteristics and climactic outcomes in the films. Results suggest that the prince and princess characters differ in their portrayal of traditionally masculine and feminine characteristics, these gender role portrayals are complex, and trends towards egalitarian gender roles are not linear over time. Content coding analyses demonstrate that all of the movies portray some stereotypical representations of gender, including the most recent film, The Princess and the Frog. Although both the male and female roles have changed over time in the Disney Princess line, the male characters exhibit more androgyny throughout and less change in their gender role portrayals.     

Differential gender effects of exposure to rap music on African American adolescents' acceptance of teen dating violence

The purpose of the present study was to assess the effects of exposure to nonviolent rap music on African American adolescents' perceptions of teen dating violence. African American male and female subjects were exposed to nonviolent rap videos (which contained images of women in sexually subordinate roles) or they saw no videos. They read a vignette that involved teen dating violence perpetrated by a male. The results indicated that there was a significant interaction between gender and video exposure. More specifically, acceptance of the use of violence did not vary as a function of exposure for male subjects. Conversely, female subjects who were exposed to the videos showed greater acceptance of the violence than females who were not exposed. Possible basis and implications for these findings are discussed.To whom reprint requests should be addressed at Department of Psychology, The University of North Carolina at Wilmington, 601 South College Road, Wilmington, NC 28403-3297.     

Gender differences in evaluation of performance and leadership ability: Autocratic vs. democratic managers

This laboratory experiment involved 290 undergraduate seniors (130 females and 160 males) who were taking the capstone course in business policy in the college of business at a large university. The population of business seniors from which the random sample was drawn consisted of approximately 3.7% African Americans, 7% Asians, 1% Hispanics, and 88.3% white Americans. The study investigated the impact of autocratic and democratic leadership styles on the perception of how well male and female managers perform as well as the leadership ability attributions made to them. It was found that, in general, democratic managers are perceived to be much higher performers, and superior leaders when compared to autocratic managers. There was some support for the gender contrast effect in that the autocratic female managers were perceived to be higher performers than autocratic male managers. Further, the study found support for the perceptual similarity thesis. Male subjects tended to evaluate other male managers higher while female subjects were partial to female managers in their evaluations. In particular, female subjects gave autocratic male managers very low evaluations on performance and judged them to be inferior leaders. The female subjects, however, gave female autocratic managers substantially higher evaluations in terms of both performance and leadership ability.     

Gender and Race Portrayals on Spanish-Language Television

318 randomly selected television ads from India (from 2004) in three different languages (English, Hindi, and Tamil) were content analyzed to examine both the frequency of appearance and prevalence of gender stereotypes. Results indicate that there are more male than female central characters and voiceovers in Indian ads; stereotypical differences were also found in the type of credibility used by men and women, and the nature of the products they advertised and settings that males and females appeared in. Female central characters tended to be younger than their male counterparts and were more likely to be portrayed in relationship roles. Similarities and differences in gender role portrayals found in Indian television ads and those from other nations are also discussed.     

Recognition and Ratings of Television Music Videos: Age, Gender, and Sociocultural Effects

High school, younger college, and older college subjects rated explicit, neutral, or Christian television music videos according to theme clarity/recognition and whether the respective videos were liked/disliked. Subjects of each age group were able to recognize the themes of each music-video category with a high degree of accuracy. Younger subjects and males were found to rate the music videos, especially those selected for explicitness, more favorably than older or female subjects. Sociocultural background factors were also found to be related to recognition and ratings of the television music videos. In particular, working class background subjects. subjects who watched music videos regularly, and those that seldom or never attended church rated the music videos, especially the explicit ones, more favorably than subjects from a college town background, subjects who seldom or never watched music videos, and subjects who regularly attended church. These findings were interpreted in terms of media-based social influence processes and reciprocal determinism.     

A Gender Role Workshop Focused on Sexism,Gender Role Conflict,and the Gender Role Journey

A 6-day gender role workshop for adult men and women, using the phases of the gender role journey, is presented. The workshop's curriculum and process are described, including its assumptions, norms, and media. Movie clips, music, music videos, and academic content were used to promote participants' learning in both the cognitive and affective domains. Systematic follow-up evaluations of participants ( N =84) in three separate workshops are reported using Likert scaled questions. These evaluations assessed participants' personal learning, emotional reactions, and the workshop's overall impact over l-month and 1-and 2-year follow-up periods. Results indicate that participants were affected personally and professionally over the various time periods.     

Student Attitudes Regarding Gender Bias in Performance Evaluations of Salespeople

This study examined how students believe salesperson gender impacts evaluations of salesperson performance. Students reviewed job performance information about either male or female salespeople. The information had purportedly been prepared by the salesperson's supervisor and indicated the level of performance as high or low. Students were asked how they thought the salesperson's supervisor might respond to the performance in terms of rewards (promotion, pay increases) for high performers and corrective measures (termination, counseling) for low performers. The results indicated that students believe that supervisors would more readily reward high performing males than females with identical performances. In contrast, students believed that supervisors would react more punitively toward low performing males than females with identical performances.     

Gender bias in the evaluation of new age music

Eminent composers in Western European art music continue to be predominantly male and eminence in contemporary pop music is similarly male dominated. One contributing factor may be the continuing under-valuation of women's music. Possible anti-female bias in a contemporary genre was investigated using the Goldberg paradigm to elicit judgments of New Age compositions. Since stronger stereotyping effects occur when information provided about individuals is sparse, fictitious male and female composers were presented either by name only or by name with a brief biography. Evidence for anti-female bias was found in the name-only condition and was stronger when liking for the music was controlled. Other findings were the tendency for females to give higher ratings, and the association of gender differences in liking of the music with ratings of quality in the name-only condition. These results are relevant to the design of formal assessment procedures for musical composition.     

Separating Implicit Gender Stereotypes regarding Math and Language: Implicit Ability Stereotypes are Self-serving for Boys and Men, but not for Girls and Women

We investigated implicit gender stereotypes related to math and language separately, using Go/No-go Association Tasks. Samples were grade 9 adolescents (N?=?187) and university students (N?=?189) in Germany. Research questions concerned the existence of and gender differences in implicit stereotypes. While typical explicit-stereotyping findings were replicated, implicit math-male stereotypes were found in male, but not in female participants. Females revealed strong language-female stereotypes, whereas males showed language-male counterstereotypes. Thus, females?? implicit math-gender stereotypes were the only ones that did not link own gender to the respective academic domain in a self-serving way. Further, females?? stronger stereotypes were related to lower and males?? to higher scores on constructs related to math ability, corroborating implicit stereotypes?? importance.     

Associations Between Gender Segregation and Gender Identity in College Students

We investigated associations between gender segregation and the two traditions of gender identity identified by Wood and Eagly (2015): gender-typed personality traits and gender reference group identity. We also investigated whether one of these traditions was associated with gender segregation to a greater extent than the other. Our sample consisted of 73 male (and 93 female undergraduate students aged 18–24 attending a university in the northeastern United States of America. In support of our hypotheses we found that male and female college students reported a greater proportion of same-gender than cross-gender friends and that gender segregation was negatively associated with femininity for male college students and positively associated with gender reference group identity for male and female college students. In addition, as hypothesized, we found that gender reference group identity was associated with gender segregation to a greater extent than gender-typed personality traits. That gender segregation is associated with gender reference group identity to a greater extent than gender-typed personality traits supports a multifaceted model of gender, and it highlights the importance of considering different traditions of gender identity in gender research (Mehta 2015; Wood and Eagly 2015).     

Infants' Bimodal Perception of Gender

Two experiments were independently conducted in separate labs to determine whether infants are sensitive to intermodal information specifying gender across dynamic displays of faces and voices. In one study, 4- and 6-month-old infants were presented simultaneously with a single videotape of a male face and a female face accompanied by a single voice for two 2 min trials. In the second study 3 112 and 6 month olds were also presented videotapes of male and female faces accompanied by a single voice but for a series of short trials. Temporal synchrony between face and voice was controlled in both studies by presenting both male and female faces speaking in synchrony with a single soundtrack. In both experiments the 6 month olds showed evidence of matching faces and voices on the basis of gender. They significantly increased their looking to a face when the gender-appropriate voice was played. Four month olds gave evidence for matching the faces and voices based on gender information only on the second trial of Experiment 1, whereas the 3 and a half month olds failed to show any preferential looking.