Going Out on a Limb in an Underdeveloped Branch of Objectification Research

This paper comments on Heflick and Goldenberg (2010) and examines the evidence cited to support their claim that the objectification of Sarah Palin undermined her performance and voters?? perceptions of her competence. Drawing on evidence related to U.S. media and U.S. political elections, I discuss the conflicting images of Sarah Palin and how they may have contributed to a greater focus on her appearance. I review evidence of how Sarah Palin and other female political candidates have been treated by the media and conclude the evidence for objectification by the media is weak. While the experimental evidence of the objectification of Sarah Palin is intriguing, it does not eliminate plausible alternative explanations for judgments of her competence. Particular attention is paid to the problem of operationally defining objectification, whether in analyses of the media or in laboratory studies. More empirical research on the objectification of others is encouraged, and directions for future experimental research in this area are discussed.     

Objecting to Objectification: Women’s Collective Action against Sexual Objectification on Television

Media often portray women as mere sexual objects, but to date no known research has explored relations between exposure to such media content and willingness to engage in collective action. In the present study, Italian participants (78 men; 81 women) were exposed to a nature TV documentary (Control video), a television clip portraying women as sexual objects (SO video), or to the same sexually objectifying television clip including a commentary against such degrading depiction of women (Critique SO video). After exposure to the Critique SO video, women, but not men, reported greater collective action proclivity and behavioral intention to support a protest against female sexual objectification, as compared to the Control condition. Importantly, results further demonstrated that anger was the mechanism underlying women’s collective action proclivity, as well as intention to react. These findings suggest that media literacy messages in the form of critique videos may be valuable tools to promote more active and critical media consumption and that media specialists, concerned citizens, and social media activists may use such messages to motivate women to collectively take action against sexual objectification.     

Objectification and System Justification Impact Rape Avoidance Behaviors

There is little recent research on women’s adoption of rape avoidance behaviors, and there has been no known investigation into how adoption of these behaviors relates to various system justification beliefs or experiences of sexual objectification. We surveyed 294 U.S. women aged 18 to 40 to assess experiences of objectification, belief in a just world, gender-specific system justification, benevolent sexism, rape myth acceptance, and engagement in rape avoidance behaviors. Belief in a just world, gender-specific system justification, and benevolent sexism were conceptualized and analyzed as a “system justification” latent factor due to similarities between constructs regarding how they influence worldview, particularly regarding fairness and relations between dominant and subordinate groups. Our hypothesized model had good fit to the data and illustrated that experiencing objectification was related to increased rape myth acceptance and system justification, which, in turn, were related to implementation of rape avoidance behaviors. Further, system justification was significantly positively related to rape myth acceptance. Results show the continued importance of understanding the role of objectification in the endorsement of rape myths and assessments of societal fairness, as well as how women’s attitudes about society may ultimately affect their assessment of rape myths and their personal behavior. This research provides new information and groundwork for researchers developing rape education programming in addition to those interested in the complex relationship between women’s experiences and behavioral outcomes.     

Sexualized and Athletic: Viewers’ Attitudes toward Sexualized Performance Images of Female Athletes

Using an experimental methodology, the present study investigated college students’ attitudes toward media images of female athletes. We are particularly focused on how viewers perceive media images of female athletes that have both an appearance and athleticism focus, such as those found in ESPN’s The Body Issue. An aim of our study was to assess viewers’ attitudes toward these images that are not purely objectified, thereby contributing to the objectification literature and providing empirical data relevant to theorizing on the social impact of these images. U.S. college students (n?=?563) viewed one of four types of images of the same athletes including: (a) sexualized athletes, (b) sexualized performance athletes (in which both athleticism and sexualization are present), (c) sport performance athletes (in which athletes are depicted playing their sport), or (d) non-sexualized athletes. They then rated the athletes’ competence, esteem, and sexual appeal. Overall, sexualized performance athletes were rated more positively than sexualized athletes, but less positively than sport performance athletes. These results have implications for advocacy efforts calling for more media coverage in which women are depicted as athletes rather than as sexual objects.

     

Objectification Theory Predicts College Women’s Attitudes Toward Cosmetic Surgery

This study investigated cosmetic surgery attitudes within the framework of objectification theory. One hundred predominantly White, British undergraduate women completed self-report measures of impression management, global self-esteem, interpersonal sexual objectification, self-surveillance, body shame, and three components of cosmetic surgery attitudes. As expected, each of the objectification theory variables predicted greater consideration of having cosmetic surgery in the future. Also, as expected, sexual objectification and body shame uniquely predicted social motives for cosmetic surgery, whereas self-surveillance uniquely predicted intrapersonal motives for cosmetic surgery. These findings suggest that women’s acceptance of cosmetic surgery as a way to manipulate physical appearance can be partially explained by the degree to which they view themselves through the lenses of sexual and self-objectification.     

Sexual Priming, Gender Stereotyping, and Likelihood to Sexually Harass: Examining the Cognitive Effects of Playing a Sexually-Explicit Video Game

The present study examines the short-term cognitive effects of playing a sexually explicit video game with female “objectification” content on male players. Seventy-four male students from a university in California, U.S. participated in a laboratory experiment. They were randomly assigned to play either a sexually-explicit game or one of two control games. Participants’ cognitive accessibility to sexual and sexually objectifying thoughts was measured in a lexical decision task. A likelihood-to-sexually-harass scale was also administered. Results show that playing a video game with the theme of female “objectification” may prime thoughts related to sex, encourage men to view women as sex objects, and lead to self-reported tendencies to behave inappropriately towards women in social situations.     

“You Can Catch More Flies with Honey than Vinegar”: Objectification Valence Interacts with Women’s Enjoyment of Sexualization to Influence Social Perceptions

Although objectification is a common experience for women (Fredrickson & Roberts, 1997), little is understood about how women perceive sources of objectifying commentary and behaviors. The current work provides a novel integration of objectification and consistency theories to understand how valence of sexual objectification and women’s feelings about sexual attention interact to predict perceptions of objectifying sources. In two online vignette studies with 121 and 110 U.S. women recruited through MTurk, female participants were asked to recall an experience of complimentary or critical objectification and report perceptions of source warmth, approach behavioral intentions, perceived overlap between the self and the source, and enjoyment of sexualization. Consistent with hypotheses, regression analyses revealed that reporting experiences of complimentary objectification led to more positive source perceptions among women who reported that they enjoy being sexualized relative to reporting experiences of critical objectification. Furthermore, path analyses revealed that self-other overlap emerged as a mechanism of women’s more positive source perceptions, with a significant indirect effect of self-other overlap emerging for the link between enjoyment of sexualization and warmth and approach in the complimentary objectification condition. The effects were replicated across two studies. The discussion centers on how understanding women’s objectifying source perceptions could illuminate when interpersonal objectification will lead to more experiences of objectification or women’s internalization of objectifying self-perceptions.

     

亲密关系中的客体化研究

客体化理论提出,女性在成长过程中经历了被他人凝视、在人际交往中被强调外表的重要,以及媒体信息对女性性吸引力的突出等信息,这些直接或者间接的因素导致了部分女性接受以“第三者”的观察视角来看待自己,看重自身的生理功能而忽视了个人能力。当这种性客体化内化之后,其结果就是自我客体化。自我客体化会造成如抑郁、焦虑、身体羞耻感等情绪问题; 进食障碍以及与性行为相关的行为障碍。最新的研究在此基础上对研究对象以及研究范围进行了扩展:在研究对象上,从女性群体扩展到男性群体,从异性恋群体扩展到同性恋群体; 在研究范围上,从性客体化扩展到去人性的工具客体化。未来的研究需要从文化差异、性别趋同和配对研究三个方向进一步探讨亲密关系中的客体化形成的内在机制及其影响因素。     

Beauty Is in the Eye of the Beer Holder: An Initial Investigation of the Effects of Alcohol,Attractiveness, Warmth,and Competence on the Objectifying Gaze in Men

Despite literature revealing the adverse consequences of objectifying gazes for women, little work has empirically examined origins of objectifying gazes by perceivers. Integrating alcohol myopia and objectification theories, we examined the effects of alcohol as well as perceived female attractiveness, warmth, and competence on objectifying gazes. Specifically, male undergraduates (n?=?49) from a large U.S. Midwestern university were administered either an alcoholic or placebo beverage. After consumption, participants were asked to focus on the appearance or personality (counterbalanced) of pictured women who were previously rated as high, average, or low in attractiveness, warmth, and competence. Replicating previous work, appearance focus increased objectifying gazes as measured by decreased visual dwell time on women’s faces and increased dwell time on women’s bodies. Additionally, alcohol increased objectifying gazes. Whereas greater perceived attractiveness increased objectifying gazes, more perceived warmth and perceived competence decreased objectifying gazes. Furthermore, the effects of warmth and competence perceptions on objectifying gazes were moderated by alcohol condition; intoxicated participants objectified women low in warmth and competence to a greater extent than did sober participants. Implications for understanding men’s objectifying perceptions of women are addressed, shedding light on potential interventions for clinicians and policymakers to reduce alcohol-involved objectification and related sexual aggression.     

Effects of exposure to sex-stereotyped video game characters on tolerance of sexual harassment

The violent video game literature has previously not extended to the domain of violence against women. The current investigation tested the effects of exposure to sex-typed video game characters versus images of professional men and women on judgments and attitudes supporting aggression against women. Results showed experimental effects of short-term exposure to stereotypical media content on sexual harassment judgments but not on rape myth acceptance. A significant interaction indicated that men exposed to stereotypical content made judgments that were more tolerant of a real-life instance of sexual harassment compared to controls. Long-term exposure to video game violence was correlated with greater tolerance of sexual harassment and greater rape myth acceptance. This data contributes to our understanding of mass media’s role in socialization that supports violence against women.     

Masculinity,Femininity, Sexual Dysfunctional Beliefs,and Rape Myth Acceptance Among Heterosexual College Men and Women

Previous research has found links between masculinity, femininity, cognition, and rape myth acceptance. The purpose of this study was to investigate whether sexual dysfunctional beliefs—beliefs about sexuality and gender roles that have been linked to sexual disorders—explain variance in rape myth acceptance beyond that explained by an individual’s masculinity or femininity. Heterosexual college men and women in the U.S. (N = 840) completed a survey online. We found that, among men, masculinity was not associated with rape myth acceptance but that male sexual dysfunctional beliefs were positively associated with rape myth acceptance. Among women, femininity was negatively associated with rape myth acceptance but female sexual dysfunctional beliefs were positively associated with rape myth acceptance. These results suggest that, among both men and women, sexual dysfunctional beliefs are better predictors of rape myth acceptance than masculinity and femininity.     

女为悦己者容:择偶动机对女性身体(自我)客体化的影响

以往研究大多从社会文化的角度解释对女性身体的客体化。本研究提出,两性对女性身体的客体化以及女性的自我客体化可能是对性选择的一种适应机制。通过启动择偶动机,本研究发现,性选择情境会引发两性对于女性(而非男性)身体的客体化和自我客体化,将女性身体知觉为“物”而非“人”,更看重其身体的外形吸引力而非能力。研究揭示了择偶动机影响女性身体客体化的心理机制,为性选择对女性身体客体化的进化塑造作用提供了初步实证支持。     

Gender, Self-Objectification and Pubic Hair Removal

Pubic hair removal is common in college age men and women in the United States and Australia. The present research addresses two questions related to this practice: (1) Are objectification and body shape concerns related to pubic hair removal; and (2) Do these relationships differ by gender? U.S. undergraduates, 148 women and 76 men, completed questionnaires about the presence, frequency of, and reasons for pubic hair removal; self-objectification, including self-surveillance and body shame; self-consciousness in sexual situations; and drives for leanness, thinness, and muscularity. While both genders reported similar rates of pubic hair removal, women reported greater frequency and higher normative, sexiness, and cleanliness reasons for pubic hair removal. Normative and sexiness reasons were positively correlated with self-surveillance. The relationships among normative and sexiness reasons and self-objectification were significantly higher for women with women??s body shame and self-surveillance scores more strongly impacted by normative and sexiness reasons. Findings are interpreted within the framework of objectification theory.     

Integrating Social Comparison Theory and Self-Esteem within Objectification Theory to Predict Women’s Disordered Eating

This study integrated social comparison theory and self-esteem into the objectification theory framework to broaden our understanding of sexual objectification as it relates to body shame and disordered eating. Women (N?=?274) from a Midwestern U.S. college completed measures of sexual objectification via appearance feedback, body surveillance, body shame, body comparison, self-esteem, and disordered eating. Structural equation modeling indicated that this expanded model fit the data. Appearance feedback predicted body surveillance, body comparison, self-esteem and—unexpectedly—disordered eating. Body surveillance, body comparison, and self-esteem predicted body shame. Furthermore, hierarchical moderated regression revealed that body comparison moderated the body surveillance—disordered eating link; women who frequently monitored their body and compared it to others’ bodies reported the highest disordered eating.     

Tests of Objectification Theory in Gay, Lesbian, and Heterosexual Community Samples: Mixed Evidence for Proposed Pathways

Objectification theory (Fredrickson and Roberts 1997) proposes that women are especially vulnerable to eating disordered behavior when they live in cultures in which their bodies are a constant focus of evaluation. The current study examined whether predictions of objectification theory involving the associations among sexual objectification, body surveillance, body shame, and eating disordered behavior were supported in groups that varied by both gender and sexual orientation. Adults from a U.S. community sample in the Chicago area (92 heterosexual women; 102 heterosexual men; 87 gay men; and 99 lesbian women) completed self-report measures of these constructs. Results suggest that group differences in experiences of sexual objectification and body surveillance may partially explain gender and sexual orientation-based differences in eating disordered behavior.     

Shades of Sexualization: When Sexualization Becomes Sexual Objectification

Sexualization in mass media is a widespread phenomenon. Although sexualization and sexual objectification are often used as synonymous, they are two different concepts. Across two studies, we investigated how sexualization affects perceptions of women (Study 1) and men (Study 2) as sexual objects. Participants were asked to judge sexual objectification, competence, and sexiness of female and male models portrayed with different degrees of sexualization, namely, as Non-Revealing (dressed), merely Revealing (undressed), and Sexualized Revealing (undressed and provocative). The results of both studies showed that as the level of sexualization increased so did participants’ perceptions of the targets as sexual objects. However, the level of sexualization affected perceived competence and sexiness differently depending on the target’s gender. Male models’ competence decreased as the level of sexualization increased, whereas female models portrayed as merely Revealing and as Sexualized Revealing were judged as equally incompetent. Male targets’ sexiness was not affected by the level of portrayals’ sexualization, whereas Sexualized Revealing portrayals enhanced the perceived sexiness of female targets. Finally, in Study 2, the results showed that male targets in Sexualized Revealing portrayals were judged as less masculine. Our findings suggest that sexualization contributes similarly to the perception of both women and men as sexual objects but affects other variables depending on the target’s gender. Our work extends previous literature and informs us about the consequences that sexualization of men and women have on others’ judgments.     

Sinful flesh: Sexual objectification threatens women's moral self

The current investigation examined whether sexual objectification leads to perceived contamination in women victims, which, in turn, triggers sinful feelings. The results of three experiments provide converging support for these predictions. Female participants reported greater sinful feelings than their non-objectified counterparts, after receiving objectifying comments on their physical appearance from an alleged male partner (Experiment 1) or recalling a past experience of objectification (Experiments 2 and 3). Furthermore, perceived contamination mediated the effect of objectification on sinful feelings. We also found that perceived personal responsibility of being objectified moderated the above effects, such that the effects were only observed among participants who perceived themselves as highly responsible for objectification experience, but not among those who perceived low personal responsibility. These findings contribute to the literature by explaining why objectification elicits sinful feelings in female victims and who is more susceptible to this influence.     

Female Self-Sexualization in MySpace.com Personal Profile Photographs

This article reports the results of a content analysis of female self-sexualization in personal profile pictures on MySpace.com (N = 24,000). Photographs were analyzed according to three measures: ritualization of subordination, body display, and objectification. Trained evaluators coded the photographs for each measure by race/ethnicity, body type, sexual orientation, and education level. Findings reveal that rates of ritualization of subordination were significantly higher for Hispanics, average body types, and bisexuals. Body display and objectification were both significantly higher for Blacks and Hispanics, bisexuals, and women with higher education levels. Body display and objectification rates were significantly lower for larger body types while body display alone was significantly lower for lesbians. Overall self-sexualizing behavior in this study sample is low based upon study measures. Images presented on MySpace.com do reveal, however, an acceptance of constrained and stereotypical notions regarding both gender and sex roles.     

From “I Want To Hold Your Hand” to “Promiscuous”: Sexual Stereotypes in Popular Music Lyrics, 1960–2008

Media content analyses indicate that gender-based differences in sexuality are common and consistent with gender stereotypes. Specifically, women are expected to focus on love and romantic relationships and have sexually objectified bodies, while men are expected to focus on sexual behavior. Although decades of research have documented the presence of these stereotypes in a broad variety of visual media, much less is known about the content of popular music lyrics. Relying on a database of 1250 songs across five decades (the top 50 songs from even-numbered years from 1960 through 2008), we documented the presence or absence of a dating relationship, the word “love” (and its uses), sexual activity, and sexual objectification of females and males (separately). Analyses revealed that the vast majority of songs addressed at least one of these themes, primarily dating relationships. Although female performers were proportionally more likely to address romantic relationships than male performers, raw counts reversed this pattern because male performers substantially outnumbered female performers. Males were proportionally more likely to sing about sexual behavior and to objectify both females and males. References to romantic relationships became less common over time, while references to sexual behavior and objectified bodies became more common. Content varied across genres, with rap being the least likely to reference dating and most likely to reference sexual behavior. Implications for sexual development are discussed.     

Enjoyment of sexualization: is it different for men?

We elucidated the Enjoyment of Sexualization (ES) construct in a sample of 206 female and 118 male undergraduate students. Our male ES Scale had high reliability, and confirmatory factor analyses indicated that a univariate structure was appropriate for both men and women. ES added to the prediction of self‐esteem and number of sexual partners (but not body shame) after controlling for self‐objectification; gender did not moderate these relationships. The relationship between ES and number of sexual partners was moderated by attractiveness such that individuals who believed themselves to be more attractive had more sexual partners at high levels of ES. Furthermore, ES was distinguishable from the conceptually‐related self‐objectification construct with regard to Big Five personality. Finally, results suggested that ES might be less harmful than self‐objectification.