A moral act,elevation, and prosocial behavior: Moderators of morality

Elevation refers to the feeling experienced when a moral act is witnessed. The current study sought to illuminate elevation by examining conditions under which elevation is amplified. Study 1 demonstrated that the character of the recipient of the moral deed moderates the relationship between witnessing a moral deed and experiencing elevation. Study 2 replicated the first and included a behavioral outcome measure: donation behavior. Study 3 considered an additional factor: the immoral act. Finally, to ensure the character of the recipient is not the sole moderator, Study 4 experimentally tested a second moderating variable (i.e. the effort required for completing the moral act). As a whole, these four studies consistently support Haidt’s conceptualization of elevation, open the door for a new path of theoretical exploration, and introduce a new line of applied research seeking to maximize prosocial behavior by exposing people to acts of morality.     

Organizational Moral Identity Centrality: Relationships with Citizenship Behaviors and Unethical Prosocial Behaviors

This article examines the influence of both individual and organizational moral identity centrality on prosocial behaviors. Furthermore, we hypothesize that the centrality of these two offer a substitute effect on these behavioral outcomes. Validated measures of organizational moral identity centrality and unethical prosocial behavior are introduced. Data were collected via two separate samples, University Greek Life organization members (n = 499) and restaurant workers (n = 137). Regression results supporting that individuals who claim centrality of moral identity and see their organizations to also embrace the centrality are more likely to engage in citizenship behaviors and less likely to commit unethical prosocial acts. Furthermore, results support that both forms of centrality of moral identity were substitutes in terms of affecting these two outcomes. Research that contributes to understanding how individuals within an organization consciously choose to act on behalf of the organization even when these very actions conflict with generally accepted morals of right and wrong within their society is valuable to academics and practitioners alike. This study contributes to this body of knowledge. Despite extensive attention to topics of ethics and identity, previous studies have largely overlooked the impact of an organizational moral identity. Our results provide a framework for understanding the role of moral identity and the prediction of organizational citizenship and unethical prosocial behaviors.     

More than fantasy: Prosocial daydreams relate to prosocial dispositions and behaviour

The current studies examined the relationship between the penchant to daydream about helping others and prosocial traits and behaviour. We reasoned that fantasising about prosocial acts should be positively associated with a more prosocial disposition and real behaviour. Across both studies, the findings suggest that people who exhibit prosocial characteristics (e.g., empathic concern, fantasy/fictional empathy, moral reasoning) are more likely to fantasise about prosocial behaviour, and these characteristics are reliably associated with increased helping behaviours. From Study 1, the correlational results showed that people higher in agreeableness exhibited a stronger tendency to engage in prosocial fantasising, and empathy, in part, mediated the relationship. The experimental results from Study 2 conceptually support those from Study 1; when prompted to fantasise about prosocial behaviour, those higher in agreeableness and openness to experience engaged in more helping behaviour, whereas in a control condition, no helping differences emerged. Finding that empathic concern was most consistently related to daydreaming is consistent with the theory in that people are more intrinsically motivated to promote other's welfare at a personal cost when they feel empathy. Engaging in prosocial fantasising may increase empathy, which in turn, may enhance one's prosocial disposition and increase one's helping behaviour.     

Striving for the moral self: the effects of recalling past moral actions on future moral behavior

People's desires to see themselves as moral actors can contribute to their striving for and achievement of a sense of self-completeness. The authors use self-completion theory to predict (and show) that recalling one's own (im)moral behavior leads to compensatory rather than consistent moral action as a way of completing the moral self. In three studies, people who recalled their immoral behavior reported greater participation in moral activities (Study 1), reported stronger prosocial intentions (Study 2), and showed less cheating (Study 3) than people who recalled their moral behavior. These compensatory effects were related to the moral magnitude of the recalled event, but they did not emerge when people recalled their own positive or negative nonmoral behavior (Study 2) or others' (im)moral behavior (Study 3). Thus, the authors extend self-completion theory to the moral domain and use it to integrate the research on moral cleansing (remunerative moral strivings) and moral licensing (relaxed moral strivings).     

What Accounts for Prosocial Behavior? Roles of Moral Identity,Moral Judgment,and Self-Efficacy Beliefs

Prior research suggests that moral identity influences individuals’ willingness to engage in prosocial behavior. Little attention, however, has been given to the roles of and relations between moral identity and other factors, such as moral judgment, in accounting for types of prosocial behavior in adolescence. The current study examined the extent to which moral identity, moral judgment, and social self-efficacy contribute to prosocial behaviors in adolescence. Approximately 338 adolescents (M_age?=?13.4 years) completed measures of moral identity, moral judgment, social self-efficacy, and prosocial behavior. Teachers rated adolescents’ prosocial behaviors, which largely corroborated the adolescents’ self-reports. Moral identity was found to predict most types of prosocial behavior. Moral judgment and moral identity were related and jointly predicted altruistic prosocial behaviors, but did not predict helping in front of others. Further, moral identity mediated the relationships between moral judgment and some forms of prosocial behavior (e.g., emotional, volunteering). Self-efficacy beliefs were found to predict some types of prosocial behavior (e.g., public), perhaps providing adolescents with confidence to engage in prosocial action. Overall, moral identity was especially effective in directly accounting for prosocial behavior, and may act as a mediator to bridge the moral judgment–moral action gap among adolescents.     

SAINTLY SACRIFICE: THE TRADITIONAL TRANSMISSION OF MORAL ELEVATION

Abstract This paper combines the social psychology concept of moral elevation with the evolutionary concept of traditions as descendant‐leaving strategies to produce a new explanation of the role of saints in Christianity. Moral elevation refers to the ability of prosocial acts to inspire people to engage in their own acts of charity and kindness. When morally elevating stories and visual depictions become traditional by being passed from one generation to the next, they can produce prosocial behavior advantageous to survival and reproduction among many generations of descendants. Traditions that increase the number of descendants in future generations can be seen as descendant‐leaving strategies. Stories and visual depictions of the sacrifices of saints appear to be designed to produce states of moral elevation, and they have been transmitted from one generation to the next for many centuries. We propose that this ability of sacrificing saints to inspire future generations to engage in prosocial acts has contributed to the continuation and spread of Christianity.     

道德推脱与大学生亲社会行为：道德认同的调节效应

运用问卷调查的方法,以550名大学生为研究对象,探讨了道德认同在道德推脱影响大学生亲社会行为过程中的调节效应。采用潜变量调节效应模型的无约束估计方法研究发现：(1)道德推脱会对大学生的亲社会行为产生显著的负向影响,道德认同会对大学生的亲社会行为产生显著的正向影响,并且道德认同会对道德推脱与亲社会行为之间的关系产生显著的调节作用;(2)在高道德认同水平下,大学生的亲社会行为会随着道德推脱水平的升高而显著地减少,而在低道德认同水平下,大学生的亲社会行为并无明显的变化。     

Always looking for a moral identity: The moral licensing effect in men convicted of domestic violence

People who act in accord with moral standards enjoy a strong moral self-concept, but people with a strong moral concept do not always behave morally: sometimes they exhibit consistent behaviors and sometimes compensatory behaviors. Through two studies, this paper shows that people who do wrong enjoy a stronger moral self-concept and regulate their moral behavior accordingly. Specifically, men in court-mandated psychological treatment for having employed violence against their partners manage to preserve a very positive moral self-concept. They also exhibit moral self-regulation: when prompted to consider their high moral self-concepts, they recalled performing significantly more prosocial behaviors in the previous year (consistency effect), and immediately following this, they relaxed their future intentions to act in prosocial manners over the next year (licensing effect). This novel connection between intimate partner violence and moral regulation allows us to observe the dark side of feeling too moral in a sensitive sample.     

Viral videos and virtue: Moral elevation inductions shift affect and interpersonal goals in daily life

Laboratory studies suggest that witnessing virtuous acts triggers moral elevation, an emotion characterized by feeling uplifted and increased prosocial motives. However, it remains unknown whether regular inductions can increase elevation and prosocial motives in daily life without being vulnerable to habituation or adaptation effects. Participants (total N = 181) were randomly assigned to elevating vs. neutral or amusing inductions (video or recall tasks) for seven days (Study 1), ten days (Study 2), or 12 days over one month (Study 3). Multilevel growth models showed that relative to comparison conditions, elevation inductions increased daily elevation, positive affect, and prosocial outcomes (compassionate goals and affiliation), and decreased self-protective motives (self-image goals). Adaptation effects occurred for immediate responses when exercises occurred daily, but not when spaced out over time, and not for outcomes measured later each day. Results suggest benefits of brief, regular elevation experiences and have implications for interventions targeting specific emotions.     

道德认同对大学生亲社会行为倾向的影响：共情的中介作用和正念的调节作用

采用道德认同量表、人际反应指针量表、亲社会行为倾向量表和五因素正念度量表对533名大学生进行调查,探讨道德认同对大学生亲社会行为倾向的影响机制。结果表明：（1）道德认同的两个维度—道德认同内化和道德认同符号化均能正向预测大学生亲社会行为倾向;（2）共情在道德认同内化和符号化对大学生亲社会行为倾向的影响过程中起部分中介作用;（3）正念在道德认同内化和符号化通过共情对大学生亲社会行为倾向的影响过程中起调节作用,正念减弱了道德认同符号化对亲社会行为倾向的正向影响,增强了共情对亲社会行为倾向的正向影响。     

What triggers prosocial effort? A positive feedback loop between positive activities,kindness, and well-being

Across two studies, we found evidence supporting a positive feedback loop between positive activities, kindness and well-being. In Study 1, participants were randomly assigned to one of four distinct positive activities (versus a neutral writing activity) before spending three weeks engaging in kind acts. We found that the positive activities served as triggers – that is, they predicted greater prosocial effort, which in turn predicted greater well-being immediately following the intervention and at a two-week follow-up. In Study 2, we explored the specific effects of a gratitude trigger, and extended the intervention period to six weeks. Although, we did not replicate the direct effect of the gratitude trigger on prosocial effort, people who wrote gratitude letters (versus writing about their week) reported relatively greater elevation, which predicted greater prosocial effort during the six weeks. In turn, replicating Study 1, greater effort predicted higher well-being immediately following the study.     

Elevation and mentoring: An experimental assessment of causal relations

Mentoring is a prosocial behavior in which an experienced person guides someone with less experience. Elevation refers to the responses elicited when a person witnesses others upholding the highest standards of moral virtue. Three experimental studies bring these two domains together. For all three studies, participants were randomly assigned to either read a story of someone exhibiting moral excellence or to a control condition. Participants in the elevation condition reported feeling more elevated, more positive attitudes toward mentoring, less negative attitudes toward mentoring, greater intentions to become a mentor (Study 1); an increased proclivity to gather information about becoming a mentor (Study 2a); and, an increased tendency to engage in mentoring directly via submitting advice to students (Study 2b). In their totality, the current studies link another prosocial outcome with elevation and demonstrate a condition under which individuals are more likely to be motivated to become a mentor.     

The Jekyll and Hyde of emotional intelligence: emotion-regulation knowledge facilitates both prosocial and interpersonally deviant behavior

Does emotional intelligence promote behavior that strictly benefits the greater good, or can it also advance interpersonal deviance? In the investigation reported here, we tested the possibility that a core facet of emotional intelligence--emotion-regulation knowledge--can promote both prosocial and interpersonally deviant behavior. Drawing from research on how the effective regulation of emotion promotes goal achievement, we predicted that emotion-regulation knowledge would strengthen the effects of other-oriented and self-oriented personality traits on prosocial behavior and interpersonal deviance, respectively. Two studies supported our predictions. Among individuals with higher emotion-regulation knowledge, moral identity exhibited a stronger positive association with prosocial behavior in a social dilemma (Study 1), and Machiavellianism exhibited a stronger positive association with interpersonal deviance in the workplace (Study 2). Thus, emotion-regulation knowledge has a positive side and a dark side.     

道德自我调节对亲社会行为和违规行为的影响

本文通过两个研究探讨道德自我调节对亲社会行为和违规行为的影响。研究一中,被试随机分为三组,分别抄写“正性特质词语”“负性特质词语”或“中性词语”,并回忆自己所经历的与关键词有关的事情。启动完成后,考察其捐助行为。结果发现,正性特质启动组被试愿意捐助的数目显著高于负性特质和中性词语启动组。研究二用同样的方法改变被试的道德自我知觉,然后对被试的作弊行为进行了考察。结果发现,正性特质启动组的作弊严重程度显著低于中性词语启动组,负性特质启动组的作弊发生率和作弊严重程度显著低于中性词语启动组。本研究表明,道德自我调节过程不一定遵循负反馈机制：虽然“道德净化效应”在本研究中得到了部分验证,但是我们的实验结果不符合“道德许可效应”的预期。     

Beneficiary or benefactor: are people more prosocial when they reflect on receiving or giving?

Research shows that reflecting on benefits received can make people happier, but it is unclear whether or not such reflection makes them more helpful. Receiving benefits can promote prosocial behavior through reciprocity and positive affect, but these effects are often relationship-specific, short-lived, and complicated by ambivalent reactions. We propose that prosocial behavior is more likely when people reflect on being a benefactor to others, rather than a beneficiary. The experience of giving benefits may encourage prosocial behavior by increasing the salience and strength of one's identity as a capable, caring contributor. In field and laboratory experiments, we found that participants who reflected about giving benefits voluntarily contributed more time to their university, and were more likely to donate money to natural-disaster victims, than were participants who reflected about receiving benefits. When it comes to reflection, giving may be more powerful than receiving as a driver of prosocial behavior.     

Sinning Saints and Saintly Sinners: The Paradox of Moral Self-Regulation

ABSTRACT— The question of why people are motivated to act altruistically has been an important one for centuries, and across various disciplines. Drawing on previous research on moral regulation, we propose a framework suggesting that moral (or immoral) behavior can result from an internal balancing of moral self-worth and the cost inherent in altruistic behavior. In Experiment 1 , participants were asked to write a self-relevant story containing words referring to either positive or negative traits. Participants who wrote a story referring to the positive traits donated one fifth as much as those who wrote a story referring to the negative traits. In Experiment 2 , we showed that this effect was due specifically to a change in the self-concept. In Experiment 3 , we replicated these findings and extended them to cooperative behavior in environmental decision making. We suggest that affirming a moral identity leads people to feel licensed to act immorally. However, when moral identity is threatened, moral behavior is a means to regain some lost self-worth.     

Doing good,feeling good: Values and the self 's moral center

Rarely do social psychological treatments of the self highlight its moral dimension. We expect people with prosocial values to feel better about themselves when enacting such values. Social identities situate individuals within social groups and wider social structures; successfully enacting important identities increases feelings of self-esteem. This paper looks at individual differences and demonstrates that enacting a social identity (volunteering) contributes more to feelings of self-esteem for those individuals whose values align with that identity. Volunteering may increase self-esteem in general; but for those who claim the identity and hold especially prosocial values, volunteering becomes an important route toward positive self-evaluation.     

When and why does sense of power hinder self-reported helping behavior? Testing a moderated mediation model in Chinese undergraduates

Many studies on power and its influence on pro-social behavior have been conducted with Western samples. Little is known about whether the relevant research findings can be extended to other cultural settings. This study investigates the relationship between sense of power and self-reported helping behavior in Chinese culture. Using a sample of 388 undergraduate students, this study examines a moderated mediation model in which moral identity serves as a moderator and perspective taking serves as a mediator. The results show that sense of power is negatively associated with helping behavior, and this association is mediated by perspective taking. That is, sense of power exerts a negative effect on perspective taking, thereby decreasing people's tendency to help others. In addition, moral identity moderates the direct and indirect effect from sense of power to helping behavior. Specifically, when moral identity is low, sense of power exerts negative effects on perspective taking and helping behavior, but these effects become non-significant when moral identity is high. This study sheds new light on the understanding of sense of power by examining its profound role in influencing pro-social engagement in Eastern cultures. Our findings suggest that powerful people with lower levels of moral identity may be less willing to consider others' thoughts and feelings, and act less helping behavior. While high moral identity may buffer the negative effect of sense of power and enable powerful people to better play a role in promoting social harmony.     

When actions speak volumes: The role of inferences about moral character in outrage over racial bigotry

Inferences about moral character may often drive outrage over symbolic acts of racial bigotry. Study 1 demonstrates a theoretically predicted dissociation between moral evaluations of an act and the person who carries out the act. Although Americans regarded the private use of a racial slur as a less blameworthy act than physical assault, use of a slur was perceived as a clearer indicator of poor moral character. Study 2 highlights the dynamic interplay between moral judgments of acts and persons, demonstrating that first making person judgments can bias subsequent act judgments. Privately defacing a picture of Martin Luther King, Jr. led to greater moral condemnation of the agent than of the act itself only when the behavior was evaluated first. When Americans first made character judgments, symbolically defacing a picture of the civil rights leader was significantly more likely to be perceived as an immoral act. These studies support a person‐centered account of outrage over bigotry and demonstrate that moral evaluations of acts and persons converge and diverge under theoretically meaningful circumstances. Copyright © 2013 John Wiley & Sons, Ltd.     

Moral prototypes and moral behavior: Specific effects on emotional precursors of moral behavior and on moral behavior by the activation of moral prototypes

The present studies investigated the extent to which three basic moral prototypes, “just,” “brave”, and “caring”, are related to moral, prosocial behavior. In five studies, we tested (a) whether people would associate three basic types of moral behavior (helping behavior, moral courage, and heroism) with three moral prototypes, and (b) whether specific emotional precursors of moral behavior and moral behavior itself could be promoted by activating the respective moral prototype. As expected, Studies 1–3 revealed that people associated helping behavior with the caring prototype, moral courage with the just prototype, and heroism with the brave prototype. Studies 4 and 5 showed that the activation of the three prototypes differentially influenced emotional precursors of the three types of moral behavior (Study 4) as well as actual moral behavior (Study 5). Thus, the five studies revealed that people associate different moral behaviors with different moral prototypes and that a certain moral behavior can be activated by the priming of the related prototype. Copyright © 2010 John Wiley & Sons, Ltd.