Ageism and death: effects of mortality salience and perceived similarity to elders on reactions to elderly people

The present research investigated the hypotheses that elderly people can be reminders of our mortality and that concerns about our own mortality can therefore instigate ageism. In Study 1, college-age participants who saw photos of two elderly people subsequently showed more death accessibility than participants who saw photos of only younger people. In Study 2, making mortality salient for participants increased distancing from the average elderly person and decreased perceptions that the average elderly person possesses favorable attitudes. Mortality salience did not affect ratings of teenagers. In Study 3, these mortality salience effects were moderated by prior reported similarity to elderly people. Distancing from, and derogation of, elderly people after mortality salience occurred only in participants who, weeks before the study, rated their personalities as relatively similar to the average elderly person's. Discussion addresses distinguishing ageism from other forms of prejudice, as well as possibilities for reducing ageism.     

Responding to deviance: target exclusion and differential devaluation

Two studies explored responses to ingroup deviance. Group-defining opinions of prowar Republicans (Study 1) and prolife Christians (Study 2) were challenged by either an ingroup or outgroup deviate. Participants evaluated the deviate and structured the boundaries of their ingroup in counterbalanced order. Of importance, boundary structuring allowed participants to exclude deviates from the ingroup. Consistent with previous research, ingroup deviates were devalued relative to out-group deviates, but only when target evaluation was participants' first response option. Participants excluded deviates from the boundaries of their ingroup irrespective of measure order, and doing so eliminated differential devaluation when exclusion was participants' first response option. Exclusion decreased liking for outgroup deviates in Study 1 and increased liking for ingroup deviates in Study 2. The findings suggest that devaluation is an attempt to exclude deviates from the ingroup and that doing so reduces the threat otherwise experienced.     

Windows into nothingness: terror management, meaninglessness, and negative reactions to modern art

Why do people dislike art that they find meaningless? According to terror management theory, maintaining a basic meaningful view of reality is a key prerequisite for managing concerns about mortality. Therefore, mortality salience should decrease liking for apparently meaningless art, particularly among those predisposed to unambiguous knowledge. Accordingly, mortality salience diminished affection for modern art in Study 1, and this effect was shown in Study 2 to be specific to individuals with a high personal need for structure (PNS). In Studies 3 and 4, mortality salient high-PNS participants disliked modern art unless it was imbued with meaning, either by means of a title or a personal frame of reference induction. Discussion focused on the roles of meaninglessness, PNS, and art in terror management.     

Divergent Reactions to the Terror of Terrorism: Personal Need for Structure Moderates the Effects of Terrorism Salience on Worldview-Related Attitudinal Rigidity

The current studies explore how individual differences in personal need for structure (PNS) influence the extent to which people respond to terrorism threats with cultural worldview-related attitudinal rigidity. PNS was measured, terrorism salience manipulated, and British participants' attitudes toward an essay arguing against the British adoption of the Euro (Study 1) or American participants' attitudes toward an essay arguing for a nontraditional approach to the Thanksgiving meal (Study 2) were assessed. Terrorism salience, relative to a control condition, increased liking of the anti-Euro position and decreased liking for a nontraditional approach to Thanksgiving for those high in PNS. The reverse pattern was found for those low in PNS. Theoretical and applied implications are considered.     

The self-protective altruist: terror management and the ambivalent nature of prosocial behavior

Three studies examined the hypothesis that mortality salience (MS) will increase prosocial behaviors when the prosocial cause promotes terror management processes. However, when the prosocial cause interferes with these processes, MS will reduce prosocial behavior. In Study 1, following a MS procedure, participants indicated their willingness to donate money to charity or to donate to an organ donation organization. In Study 2, a research assistant randomly distributed fliers with reminders of death or back pain, and another research assistant solicited participants' assistance from either a charitable fund booth or an organ donation booth. Study 3 examined the impact of MS on helping a wheelchair-bound confederate or a walking confederate. The results indicated that MS increased charitable donations and increased help to a walking confederate. However, MS significantly decreased organ donation card signings and decreased help to a wheelchair-bound confederate. The discussion examines the tension between personal fear and worldview validation.     

Mortality salience, martyrdom, and military might: the great satan versus the axis of evil

Study 1 investigated the effect of mortality salience on support for martyrdom attacks among Iranian college students. Participants were randomly assigned to answer questions about either their own death or an aversive topic unrelated to death and then evaluated materials from fellow students who either supported or opposed martyrdom attacks against the United States. Whereas control participants preferred the student who opposed martyrdom, participants reminded of death preferred the student who supported martyrdom and indicated they were more likely to consider such activities themselves. Study 2 investigated the effect of mortality salience on American college students' support for extreme military interventions by American forces that could kill thousands of civilians. Mortality salience increased support for such measures among politically conservative but not politically liberal students. The roles of existential fear, cultural worldviews, and construing one's nation as pursing a heroic battle against evil in advocacy of violence were discussed.     

To belong or not to belong,that is the question: terror management and identification with gender and ethnicity

The terror management prediction that reminders of death motivate in-group identification assumes people view their identifications positively. However, when the in-group is framed negatively, mortality salience should lead to disidentification. Study 1 found that mortality salience increased women's perceived similarity to other women except under gender-based stereotype threat. In Study 2, mortality salience and a negative ethnic prime led Hispanic as well as Anglo participants to derogate paintings attributed to Hispanic (but not Anglo-American) artists. Study 3 added a neutral prime condition and used a more direct measure of psychological distancing. Mortality salience and the negative prime led Hispanic participants to view themselves as especially different from a fellow Hispanic. Implications for understanding in-group derogation and disidentification are briefly discussed.     

Intrinsic religiosity reduces intergroup hostility under mortality salience

Results of three studies indicate that intrinsic religiosity and mortality salience interact to predict intergroup hostility. Study 1, conducted among 200 American Christians and Jews, reveals that under mortality salience, intrinsic (but not extrinsic or quest) religiosity is related to decreased support for aggressive counterterrorism. Study 2, conducted among 148 Muslims in Iran, demonstrates that intrinsic religiosity predicts decreased out‐group derogation under mortality salience. Study 3, conducted among 131 Polish Christians, shows that under mortality salience, priming of intrinsic religious concepts decreases support for aggressive counterterrorism. Copyright © 2012 John Wiley & Sons, Ltd.     

The control of death and the death of control: The effects of mortality salience,neuroticism, and worldview threat on the desire for control

Two studies were designed to examine whether neuroticism would moderate the effect of mortality salience on desire for control. In Study 1, participants completed a neuroticism scale, contemplated their mortality or a control topic, and then completed a desire for control scale. Results indicated that those low in neuroticism evidenced an increase in desire for control following mortality salience whereas those high in neuroticism showed decreased desire for control. Study 2 used a 2 (neuroticism level) ×2 (worldview threat) ×2 (mortality salience) design to examine whether confident faith in a belief system is responsible for the increased desire for control among low neuroticism participants. Here results indicated that if participants scoring low in neuroticism were confronted with a threat to their worldview and were then reminded of their death, they showed reduced desires for control. Discussion focuses on the implications of these results for understanding the relationship between neuroticism, desire for control, and terror management processes.     

Sympathy for the Devil: Evidence That Reminding Whites of Their Mortality Promotes More Favorable Reactions to White Racists

Terror management research has often shown that after reminders of mortality, people show greater investment in and support for groups to which they belong. The question for the present research was whether or not this would extend to Euro American investment in their identification as White. Although it seemed unlikely that White participants would directly exhibit increased identification as Whites, we hypothesized that mortality salience would increase sympathy for other Whites who expressed racial pride or favoritism toward Whites. In support of the hypothesis, a White person expressing pride in his race was viewed by White participants as particularly racist relative to a Black person who does so in Study 1, but was deemed less racist after White participants were reminded of their own mortality in Study 2. Similarly, in Study 3, White participants rated an explicitly racist White employer as less racist when they were reminded beforehand of their own mortality. The results were discussed in terms of implications for affiliation with racist ideologies and terror management defenses.     

From the grave to the cradle: evidence that mortality salience engenders a desire for offspring

On the basis of terror management theory, the authors hypothesized that reminders of mortality (mortality salience) should promote the desire for offspring to the extent that it does not conflict with other self-relevant worldviews that also serve to manage existential concerns. In 3 studies, men, but not women, desired more children after mortality salience compared with various control conditions. In support of the authors' hypothesis that women's desire for offspring was inhibited as a function of concerns about career success, Study 3 showed that career strivings moderated the effect of mortality salience on a desire for offspring for female participants only; furthermore, Study 4 revealed that when the compatibility of having children and a career was made salient, female participants responded to mortality salience with an increased number of desired children. Taken together, the findings suggest that a desire for offspring can function as a terror management defense mechanism.     

Self‐transcendence as a psychological parenthood motive: When mortality salience increases the desire for non‐biological children

Reminders of existential threat increase people's desire for offspring. In line with terror management theory, we explain these effects by the motivation to transcend the self via offspring that complements biological accounts of reproduction motivation under threat. Accordingly, Study 1 shows that mortality salience increases self‐transcendence motivation but not other parenthood motivations. Furthermore, mortality salience increased willingness to adopt children (Study 2) or a 14‐year‐old child (Study 3) only for those participants who were told that the personality of children is the product of nurture (and thus determined by their parent's self). In addition, mortality salience increased general willingness to adopt, irrespective of whether nurture or genetic influence was made salient in Study 3, where participants imagined being unable to have biological offspring. We discuss how these findings contribute to explaining increased reproduction intentions under existential threat and processes of terror management.     

Mortality salience increases language style matching and well-being

The present research examined whether people imitate the language style of others (i.e., the use of function words) as a form of liking when mortality concerns are salient. In Study 1, participants answered questions about death or public speaking and then engaged in an instant messaging conversation with a confederate. In Study 2, participant pairs verbally discussed a news article about increasing homicide rates or the rise in academic pressure. Next, everyone completed measures of self-esteem, life satisfaction, and relationship need satisfaction. The results revealed that, in comparison to the control conditions, participants exhibited greater language style matching (LSM) following reminders of death (Studies 1 & 2). Further, mediational analyses showed that higher LSM after mortality salience was associated with better psychological and social well-being (Study 2). Although the threat of death has been shown to make people more hostile and disparaging toward dissimilar others, the present work suggests that individuals, even strangers, may feel closer through language coordination following thoughts of mortality.     

Ideological and personal zeal reactions to threat among people with high self-esteem: motivated promotion focus

After a mortality salience manipulation, participants completed measures of either ideological zeal (Study 1) or personal project zeal (Study 3). Mortality salience increased both kinds of zeal but only among participants with high self-esteem. High self-esteem was positively correlated with dispositional tendencies toward promotion focus, action orientation, and behavioral activation; it was negatively correlated with behavioral inhibition and rumination (Study 2). These findings clarify the role of dispositional self-esteem in mortality salience research and confirm that, as has been found with various other threats, zealous reactions to mortality salience are most pronounced among participants with high self-esteem. Results support a regulatory focus perspective on zealous reactions to threat. Ideological and personal zeal reflect motivated promotion focus reactions that are rewarding because they decrease the motivational relevance, regulatory fit, and subjective salience of threats.     

Greed, death, and values: from terror management to transcendence management theory

Research supporting terror management theory has shown that participants facing their death (via mortality salience) exhibit more greed than do control participants. The present research attempts to distinguish mortality salience from other forms of mortality awareness. Specifically, the authors look to reports of near-death experiences and posttraumatic growth which reveal that many people who nearly die come to view seeking wealth and possession as empty and meaningless. Guided by these reports, a manipulation called death reflection was generated. In Study 1, highly extrinsic participants who experienced death reflection exhibited intrinsic behavior. In Study 2, the manipulation was validated, and in Study 3, death reflection and mortality salience manipulations were compared. Results showed that mortality salience led highly extrinsic participants to manifest greed, whereas death reflection again generated intrinsic, unselfish behavior. The construct of value orientation is discussed along with the contrast between death reflection manipulation and mortality salience.     

Illuminating the dark side of creative expression: assimilation needs and the consequences of creative action following mortality salience

Previous research indicates that mortality salience and creative behavior combine to increase feelings of guilt, presumably over the disruption to social connection elicited by the call for innovative expression. The present studies examined whether satiating assimilation motives by highlighting conformity to others reduces this effect (Study 1) and facilitates positive psychological engagement (Study 2). Study 1 used a 2 (conformity vs. neutral feedback)x2 (mortality salience vs. control)x2 (creative task vs. noncreative task) design and had participants complete a self-report measure of guilt. Study 2 used a 2 (mortality salience vs. control)x2 (other goal task vs. self-goal task) design, and after a creativity exercise, had participants complete measures of positive mood, vitality, and creative problem solving. Results indicated attending to assimilation needs reduced the elevated guilt that follows the juxtaposition of mortality salience and creative behavior and also increased a sense of positive engagement. Implications are briefly discussed.     

Mortality Salience and Perceptions of People with AIDS: Understanding the Role of Prejudice

Study 1 examined the perceived association of AIDS and death by showing that thinking about AIDS increased participants'; death-thought accessibility. Hypotheses about the consequences of this association for perceptions of people with AIDS were derived from terror management theory, which proposes that mortality salience increases derogation of those who threaten people's worldviews unless those worldviews oppose prejudice, in which case mortality salience can increase acceptance of people who are otherwise threatening. Consistent with these hypotheses, conservative participants had less favorable impressions (Study 2) and liberal participants had more favorable impressions (Study 3) of a target with AIDS following a death reminder. Study 4 suggested that the decrease in prejudice among liberals following mortality salience was a genuine decrease in prejudice (as indicated by responses to an unobtrusive attitude measure), not just an increase in the desire to appear nonprejudiced. Theoretical and practical implications of these findings are discussed.     

What would you have as a last supper? Thoughts about death influence evaluation and consumption of food products

Terror Management Theory posits that after thinking about their own deaths, people take sides with and defend their culture by either increasing their support for worldview-consistent examples, decreasing support for worldview-threatening examples, or both. We tested the hypothesis that mortality salience leads to an increased preference for products from one’s own culture as compared to products from a foreign culture in terms of evaluation and consumption. In a product test, participants sampled local and foreign soft drinks (Study 1) or local and foreign chocolates (Study 2). As expected, relative to a control condition, mortality salience led to more accentuated evaluative preferences for local as compared to foreign products. Furthermore, the preference for the local product in terms of actual consumption was greater under mortality salience. Independent from cultural worldview defense effects mortality salience led to more impulsive behavior as indicated by an increased correspondence between eating behavior and an implicit measure tapping into impulsive processes in Study 2.     

Mortality salience increases adherence to salient norms and values

Four studies indicate that mortality salience increases adherence to social norms and values, but only when cultural norms and values are salient. In Study 1, mortality salience coupled with a reminder about cultural values of egalitarianism reduced prejudice toward Blacks among non-Black participants. In Studies 2 through 4, a mortality salience induction (e.g., walking through a cemetery) increased self-reported and actual helping behavior only when the cultural value of helping was salient. These results suggest that people may adhere to norms and values so as to manage awareness of death.