Picture-name priming in the cerebral hemispheres: evidence for phonological access in the right hemisphere

This study investigated right hemisphere involvement in access to phonology, using a picture-naming priming paradigm where pictures and names of common objects printed in Japanese Kana were presented in succession to the same visual field or different visual fields with a stimulus onset asynchrony of 250 msec. A naming task was used for this purpose. The result showed that, when primes and targets were presented to the same visual field, facilitation for related pairs was observed in each hemisphere, with overall naming latencies being slower in the right hemisphere than in the left hemisphere. This result indicates that the prior access to phonology for a picture in the right hemisphere facilitates phonological activation of a word that names the picture in this hemisphere, suggesting that the right hemisphere is involved in access to phonology. On the other hand, when primes and targets were presented to different visual fields, there was no facilitation for related pairs with inhibition for unrelated pairs, irrespective of prime and target visual fields. It is suggested that this inhibition-dominant pattern of priming may occur due to homotopic inhibition processes proposed by N. D. Cook.     

Access to perceptual and conceptual information in the left and right hemispheres.

It is assumed that there are hemispheric differences in the type of information available for the processing of word meanings, e.g., categorical or associative information. In the present experiment, we used a semantic priming paradigm to examine whether perceptual or conceptual properties of word meanings would be associated with the left or right hemisphere. The present experiment also examined time-course activation of these properties across the hemispheres, using short and long stimulus onset asynchronies. The results indicated that perceptual information is available only in the right hemisphere at an early rather than a late stage of target processing, while conceptual information is available in both hemispheres at both early and later stages of target processing. It is suggested that the imagery system in the right hemisphere may contribute to the perceptual priming observed in this hemisphere.     

Parallel but temporally displaced visual half-field metacontrast functions

Using a classic letter-ring metacontrast paradigm, left and right visual field meta-contrast functions were separately determined. The parallel U-shaped recognition functions for both half-fields were found to interact differentially with stimulus onset asynchrony, the left visual field function being displaced by 13 ms toward longer test stimulus-masking stimulus separations. This result was consistent with the hypothesis of longer processing time requirements for verbal stimuli delivered to the right than to the left hemisphere. This indicates that the neural locus (loci) responsible for left visual field verbal processing delay is (are) capable of mediating metacontrast phenomena. It was tentatively concluded that a relative processing delay within the right hemisphere underlies the differing visual half-field metacontrast interaction with stimulus onset asynchrony.     

Hemispheric differences for feature perception

Summary Hemisphere differences for featural processing were investigated in three experiments. Stimulus arrays composed of the same background letter were presented tachistoscopically and the subject instructed to detect an embedded target letter. Background and target letter features were manipulated across studies, while stimulus arrays were presented at different retinal loci within experiments. Signal detection analysis revealed that left hemisphere stimulus presentations demonstrated slightly better detection when target and background features were relatively dissimilar, while right hemisphere stimulus presentations demonstrated better detection when target and background features were highly similar. Retinal locus generally decreased detection performance when the stimulus letters were dissimilar and interacted with hemispheric advantages. Both of these factors also were affected by changes in response criterion across experiments which were linked to target/background perceptual confusions. The findings suggest that the left and right hemispheres differ in their feature extraction capabilities during the early stages of visual stimulus processing.     

Automatic semantic priming in the left and right hemispheres

We investigated hemispheric differences and inter-hemispheric transfer of facilitation in automatic semantic priming, using prime-target pairs composed of words of the same category but not associated (e.g. skirt-glove), and a blank-target baseline condition. Reaction time and accuracy were measured at short (300 ms) intervals between prime and target onsets, using a go/no-go task to discriminate between word or non-word targets. Reaction times were facilitated more for target words presented in the right visual field (RVF) compared to the left visual field (LVF), and targets presented in RVF were primed in both visual fields, whereas targets presented in LVF were primed by primes in the LVF only. These results suggest that both hemispheres are capable of automatic priming at very short stimulus onset asymmetries (SOA), but cross-hemisphere priming occurs only in the left hemisphere.     

Cerebral hemispheric mechanisms in the retrieval of ambiguous word meanings

Targets related to ambiguous primes were projected to the left and right visual fields in a lexical priming experiment with stimulus onset asynchronies (SOA) of 35 and 750 msec. Right visual field results were similar to our earlier results with central projection (G. B. Simpson & C. Burgess, 1985, Journal of Experimental Psychology: Human Perception and Performance, 11, 28-39). Facilitation was found for the more frequent meaning at both SOAs and a decrease in facilitation for the less frequent meaning at the longer SOA. In contrast, left visual field results indicated a decay of facilitation for the more frequent meaning at the longer SOA, while activation for the subordinate meaning increased. Results suggest that, while automatic processing occurs in both hemispheres, only the left hemisphere engages in controlled processing of ambiguous word meanings. In addition, the present results support the idea that the right hemisphere has a special role in ambiguity resolution and that the right hemisphere lexicon possesses a richer endowment than earlier thought.     

Hemispheric processing of anaphoric inferences: the activation of multiple antecedents

This research investigates the hemispheric processing of anaphors when readers activate multiple antecedents. Participants read texts promoting an anaphoric inference and performed a lexical decision task to inference-related target words that were consistent (Experiment 1) or inconsistent (Experiment 2) with the text. These targets were preceded by constrained or less constraining text and were presented to participants' right visual field-left hemisphere or to their left visual field-right hemisphere. In Experiment 1, both hemispheres showed facilitation for consistent antecedents and the right hemisphere showed an advantage over the left hemisphere in processing antecedents when preceded by less constrained text. In Experiment 2, the left hemisphere only showed negative facilitation for inconsistent antecedents. When readers comprehend text with multiple antecedents: both hemispheres process consistent information, the left hemisphere inhibits inconsistent information, and the right hemisphere processes less constrained information.     

Using event-related potentials to examine hemispheric differences in semantic processing

Event-related potentials (ERPs) were used as the dependent measure in a divided visual field study examining the processing of lexically ambiguous words in the cerebral hemispheres. The goal was to determine if the N400 ERP component is sensitive measure of hemispheric differences in semantic processing. ERP waveforms were examined for lateralized target words that were related to either the dominant (MONEY) or subordinate (RIVER) meanings of ambiguous words (BANK). These waveforms were compared to trials where the prime-target pairs were unrelated. Reliable N400s, reflecting a significant difference between related and unrelated trials, were seen when targets were presented to the right visual field/left hemisphere. However, there were no N400s observed for either the dominant or subordinate conditions when targets were presented to the left visual field/right hemisphere.     

The effect of associative strength on priming in the cerebral hemispheres

Recent studies have suggested that semantic memory is more diffusely organized in the right hemisphere of the brain and that words directed to this hemisphere are more likely to activate meanings distantly related to the input. It is argued that this model of language processes predicts that variations in the associative strength of word pairs should give rise to different patterns of priming in each hemisphere. Specifically, the right hemisphere should exhibit relatively more facilitation than the left in response to weaker associative relationships, whereas the left hemisphere should exhibit relatively more facilitation than the right in the context of stronger relationships. This study varied the strength of the semantic association between prime and target in a divided visual field priming procedure. The results were unequivocal in demonstrating similar associative strength functions in each hemisphere, under conditions that encouraged either automatic or controlled processing. Visual field differences in absolute RTs to words and in magnitude of facilitation effects support the claim that the data collected in this study are veridical with respect to priming processes in the hemispheres. It is suggested that current models of hemispheric language processes require further refinement.     

Hemispheric resource limitations in comprehending ambiguous pictures

Ambiguous pictures (Roschach inkblots) were lateralized for 100 msec vs. 200 msec to the right and left hemispheres (RH and LH) of 32 normal right-handed males who determined which of two previously presented words (an accurate or inaccurate one) better described the inkblot. Over the first 32 trials, subjects receiving each stimulus exposure duration were less accurate when the hemisphere receiving the stimulus also controlled the hand used to register a keypress response (RH-left hand and LH-right hand trials) than when hemispheric resources were shared, i.e., when one hemisphere controlled stimulus processing and the other controlled response programming. These differences were eliminated when the 32 trials were repeated.     

Asynchrony of lateral onset as a factor in difference in visual field.

An experiment in matching judgments was designed to examine a role of perceptual process in apparent asymmetry. Recognition of Hirakana letters (Japanese letters) was required. The experimental condition in which stimuli were presented to the left visual field first and to the right visual field second produced more errors for all stimulus intervals (0 to 60 msec.) than experimental conditions where stimuli were presented to the right visual field first and to the left one second. Especially, superiority of the latter condition was marked with the longest stimulus interval employed. These results indicate superiority of the left hemisphere function for recognizing Hirakana letters and suggest that not only memory but also perceptual process contributes to this laterality effect.     

Strategic factors in a lexical-decision task: Evidence for automatic and attention-driven processes

The present study examined strategic factors in a semantic-priming, lexical-decision task. The first experiment demonstrated that the greater the proportion of related word-word pairs to unrelated word-word pairs, the greater the amount of facilitation, a result which is consistent with others reported in the literature. The second experiment demonstrated that this strategic factor apparently requires that sufficient time (at least several hundred milliseconds) be available for the processing of the priming word, and thus is probably caused by attention-driven processes. The third experiment replicated and extended the results of the first two studies by demonstrating that prime-target stimulus onset asynchrony is an important limiting factor in determining whether such proportion-induced strategic factors are involved in word-recognition processes, even when no other aspect or variable of the procedure changes. The results are discussed in the context of Posner and Snyder’s (1975a) two-process model of word recognition.     

Effects of contrast polarity in paracontrast masking

The visibility of a target stimulus can be suppressed (inhibition) or increased (facilitation) during paracontrast masking. Three processes have been proposed to be involved in paracontrast masking: brief inhibition, facilitation, and prolonged inhibition (Breitmeyer et al., 2006). Brief inhibition is observed when the mask precedes the target at short stimulus onset asynchronies (SOAs) ranging from -10 to -30 msec, whereas prolonged inhibition is effective up to very large SOAs of -450 msec. Facilitation, enhancement in target visibility, can be observed at SOA values between -20 and -110 msec. We further investigated these processes by changing target-mask spatial separation and the contrast polarity of the mask. Our results show that (1) facilitation weakens when spatial separation between the target and mask is increased or when they have opposite contrast polarity, and (2) brief inhibition turns into facilitation for the opposite-polarity mask, whereas prolonged inhibition does not change significantly. These results suggest a fast inhibition mechanism realized in the contrast-specific center-surround antagonism of classical receptive fields for brief inhibition and a slower, higher level cortical processing that is indifferent to contrast polarity for prolonged inhibition.     

A responding hand effect in a simple-RT precueing experiment: evidence for a late locus of facilitation

Reaction time (RT) to a peripheral flash target is often shortened by a shortly leading (about 100 msec) non-informative cue presented at the same location; later on (500 msec), to the contrary, RT is lengthened. In this paper, an interaction between target position and responding hand is reported. Subjects made speeded key-press responses to targets presented either 7 degrees to the left or 7 degrees to the right of fixation. A valid (same location) or invalid (mirror-symmetric location) cue preceded the target by either 80 or 500 msec. Depending on the trial, subjects used either the left or the right hand. The crossover in RT, from facilitation to inhibition, is observed only when the target is on the same side as the responding hand. An analysis of the RT distributions suggests that (a) facilitation is due to decision rather than perceptual processes, (b) inhibition is due to motoric processes.     

Initial right hemisphere activation of subordinate word meanings is not due to homotopic callosal inhibition

Previous results (Burgess & Simpson, 1988a) have suggested that subordinate meanings are activated in the right hemisphere only when they have been inhibited in the left hemisphere. Such findings are consistent with a homotopic callosal inhibition view of hemispheric interaction (Cook, 1986). The current study employed prime-target stimulus onset asynchronies intermediate to those used by Burgess and Simpson and obtained equivalent priming of subordinate meanings over visual fields. These data rule out homotopic callosal inhibition as the mechanism responsible for initial activation of subordinate meanings in the right hemisphere and challenge homotopic inhibition as a general mechanism of interhemispheric interaction.     

Automatic attention lateral asymmetry in visual discrimination tasks

There is evidence that automatic visual attention favors the right side. This study investigated whether this lateral asymmetry interacts with the right hemisphere dominance for visual location processing and left hemisphere dominance for visual shape processing. Volunteers were tested in a location discrimination task and a shape discrimination task. The target stimuli (S2) could occur in the left or right hemifield. They were preceded by an ipsilateral, contralateral or bilateral prime stimulus (S1). The attentional effect produced by the right S1 was larger than that produced by the left S1. This lateral asymmetry was similar between the two tasks suggesting that the hemispheric asymmetries of visual mechanisms do not contribute to it. The finding that it was basically due to a longer reaction time to the left S2 than to the right S2 for the contralateral S1 condition suggests that the inhibitory component of attention is laterally asymmetric.     

刺激呈现时间对汉字语义加工脑偏侧化的影响

以往关于汉字字词识别脑功能偏侧化的研究发现了左半球优势、右半球优势或者大脑两半球均势三种不同的结果。该研究采用一侧化Stroop范式(刺激分别只呈现于左视野、中央视野或右视野中),通过系统地改变刺激呈现时间以期探讨刺激呈现时间是可以解释这些不一致结果的可能因素之一。结果显示:对于右利手被试,在刺激呈现时间为60 ms时右半球出现了较强的Stroop效应,在刺激呈现200 ms时左右半球的Stroop效应没有表现出差异,在刺激呈现时间较长时左半球表现出较强的Stroop效应。该结果提示,随着刺激呈现时间的延长,语义优势发生了从右半球到左半球的转换。     

Metaphoric advertisement comprehension: The role of the cerebral hemispheres

Currently little is known about how implicit processes (i.e., cognitive processes that consumers are unaware of) are utilized as consumers read metaphoric advertisements. The field of cognitive neuroscience can help marketers better understand consumers' implicit processing by examining how each cerebral hemisphere uniquely contributes during metaphoric advertisement comprehension. A right hemisphere advantage has been demonstrated during metaphoric language processing; however, it is unclear how each hemisphere of the brain processes metaphors used in advertisements. This study combines the fields of marketing and cognitive neuroscience to investigate the hemispheric processing of metaphoric advertisements. Through the use of the divided visual field paradigm, participants read metaphor, literal, or neutral slogans and responded to related target words presented to either the left visual field‐right hemisphere or the right visual field‐left hemisphere. As predicted, there was a right hemisphere advantage, compared to the left hemisphere, for metaphoric slogans. Additionally, greater facilitation was evident in the right hemisphere for literal slogans compared to metaphoric slogans. Metaphoric messages were also remembered better than literal ones. These findings provide an in‐depth account of how consumers implicitly process messages, suggesting an important role of the right hemisphere during the comprehension of both metaphoric and literal messages. Copyright © 2011 John Wiley & Sons, Ltd.     

Hemisphere differences for components of mental rotation

The hemispheric functional lateralization of components of mental rotation performance was investigated. Twenty right-handed males were presented with rotated alphanumerics and unfamiliar characters in the left or right visual field. Subjects decided if the laterally presented stimulus was identical to or a mirror image of a center standard stimulus. Reaction time and errors were measured. Previous mental rotation findings were replicated and the visual field variable produced significant effects for both dependent measures. An overall right visual field advantage was observed in the latency data, suggesting a left hemisphere superiority for at least one component process of the task. A significant interaction in the error data showed that alphanumerics produced less errors in the right visual field than in the left visual field, consistent with a left hemisphere superiority for processing verbal symbolic material. No such hemispheric difference in accuracy was found for unfamiliar characters.     

Hemispheric differences in a letter classification task

The experiment examined hemispheric differences in same-different judgments for unilaterally presented letter pairs which could be classified as “same” on the basis of name identity (NI, e.g., Aa) or physical identity (PI, e.g., AA). Two groups of Ss were tested, a right-handed group and a predominantly left-handed group. The experiment employed a reaction time measure, and fixed the duration of brief exposures to yield an overall performance level of 90% correct. Analysis of the results focused on the difference between RTs for the NI matches and for the PI matches in each hemisphere. The method allowed differences in cognitive processing to be assessed while sensory and response factors were minimized. The right-handed group all showed a smaller mean NI-PI difference in the left hemisphere (84 msec) than in the right hemisphere (181 msec). The left-handed group showed smaller and less consistent differences, but the group as a whole had a reversed asymmetry, with a mean NI-PI difference of 128 msee in the left hemisphere and 90 msec in the right hemisphere.