心理词汇法在品牌人格研究中的应用

心理词汇法源于早期对特质词的研究,它以人们对特定事物进行评价所用的词汇为研究对象,能够概括出看似纷乱复杂的心理词汇的内在规律。在品牌人格研究中,其应用范围主要集中在品牌人格维度的提取和品牌特质的研究两个方面。心理词汇法已经不仅仅局限于对词汇进行整理分析,许多相关学科的研究方法,如反应时方法,内隐态度的测量等都被吸收和利用进来;同时,心理词汇法也被应用到品牌人格的其他相关方面,如品牌延伸,品牌定位等     

Predicting domain‐specific risk taking with the HEXACO personality structure

Although risk taking traditionally has been viewed as a unitary, stable individual difference variable, emerging evidence in behavioral decision‐making research suggests that risk taking is a domain‐specific construct. Utilizing a psychological risk‐return framework that regresses risk taking on the perceived benefits and perceived riskiness of an activity (Weber & Milliman, 1997 ), this study examined the relations between risk attitude and broad personality dimensions using the new HEXACO personality framework (Lee & Ashton, 2004 ) across four risk domains. This personality framework, which has been replicated in lexical studies in over 12 natural languages, assess personality over six broad personality dimensions, as opposed to the traditional Five‐Factor Model, or “Big Five.” Through path analysis, we regressed risk taking in four separate domains on risk perceptions, perceived benefits, and the six HEXACO dimensions. Across all risk domains, we found that the emotionality dimension was associated with heightened risk perceptions and high conscientiousness was associated with less perceived benefits. We also report several unique patterns of domain‐specific relations between the HEXACO dimensions and risk attitude. Specifically, openness was associated with risk taking and perceived benefits for social and recreational risks, whereas lower honesty/humility was associated with greater health/safety and ethical risk taking. These findings extend our understanding of how individuals approach risk across a variety of contexts, and further highlight the utility of honesty/humility, a dimension not recovered in Big Five models, in individual differences research. Copyright © 2010 John Wiley & Sons, Ltd.     

中国青少年人格量表(QZPS-Q)的编制

本研究旨在探索中国青少年的人格结构并编制适合青少年使用的人格量表.以词汇学研究建立的中国人人格七因素模型以及用于成年人的中国人人格量表(QZPS)为基础,经过青少年被试按照其理解能力和表述习惯重新修订QZPS的项目后,2827名初一~高三的学生完成了包括215个项目的中国青少年人格量表(QZPS-Q)初版,经因素分析确定了中国青少年的人格由七个维度、19个二级因素及三个综合性维度构成,QZPS-Q最终由111个项目构成.研究结果支持了中国人的人格结构模型,同时也体现了青少年注重成就和才干及侧重外在表现的人格特点.     

Predicting Workplace Delinquency and Integrity with the HEXACO and Five-Factor Models of Personality Structure

Recent lexical studies of personality structure suggest that there are 6, not just 5, basic dimensions of human personality variation. The most distinguishing feature of this new 6-dimensional structure, known as the HEXACO model, is the addition of a new factor named Honesty-Humility. We demonstrate that this new dimension has important implications in personnel psychology. Specifically, the HEXACO model substantially outperformed the Five-factor model (FFM) in predicting workplace delinquency based on samples obtained in 3 different countries, namely, Australia, Canada, and the Netherlands. In addition, the HEXACO model substantially outperformed the FFM in predicting scores on an overt integrity test, due to the inclusion of the Honesty-Humility dimension.     

Psychometric Properties of the HEXACO Personality Inventory

We introduce a personality inventory designed to measure six major dimensions of personality derived from lexical studies of personality structure. The HEXACO Personality Inventory (HEXACO-PI) consists of 24 facet-level personality trait scales that define the six personality factors named Honesty-Humility (H), Emotionality (E), Extraversion (X), Agreeableness (A), Conscientiousness (C), and Openness to Experience (O). In this validation study involving a sample of over 400 respondents, all HEXACO-PI scales showed high internal consistency reliabilities, conformed to the hypothesized six-factor structure, and showed adequate convergent validities with external variables. The HEXACO factor space, and the rotations of factors within that space, are discussed with reference to J. S. Wiggins' work on the circumplex.     

中西方人格结构差异的理论与实证分析 ——以中国人人格量表（QZPS）和西方五因素人格量表（NEO PI-R）为例

区分中西方人格结构的共性与特异性及其性质是心理学研究中国化的重要理论问题。本文首先总结了中西方人格结构的五因素（大五）与七因素模型的建立过程及词汇学途径的内在逻辑,依据人格结构的行为归类假设,提出中西方人格结构的差异源自对行为进行归类的标准或原则的差异。其次,根据相关的实证研究结果,对中西方人格结构的“共性”与“特异性”的性质进行了分析,认为它们仅在具体行为或量表项目水平上才有区分的意义,对人格因素（维度）水平上的“共性”与“特异性”的区分是无法做到的,也是没有意义的。文中还讨论了心理学研究中国化的重要性     

Psychology is not primarily Empirical Science: A Comparison of Cultures in the Lexical Hypothesis Tradition as a Failure of Introspection

A large part of psychology has become an empirical science that assumes that there might exist one set of research methods suitable for psychological research in all human cultures. Research questions, methods, and theories formulated from one cultural perspective are not thoroughly introspectively examined when being used in another cultural environment. This leads to research that answers questions that are not meaningful in such environments. Research coming from the lexical hypothesis tradition is given as an example. The original research in English language decided that the lexicon was enough to represent language structures for the purpose of examining how language reflects personality; however, some languages might use specific grammatical structures to reflect personality, so the lexicon is not enough to adequately represent these languages. Despite this, researchers still follow the research method developed for the English language. The Czech and Korean languages are examples of this approach. A solution to this problem is the thorough use of introspection during the formulation of research questions.     

论人格特质“大七”因素模型

概要介绍和评价了人格特质“大七”因素模型。该模型继承了传统特质分类研究中的“词汇假设”思想和因素分析方法．并在选词标准及方法的客观性上有所改进和提高．在“大五”基础上增加了两个评价维度。文章指出“大七”存在一些问题。     

中国人人格量表（QZPS）的编制过程与初步结果

旨在编制能够反映中国人人格结构特点的中国人人格量表（QZPS）。文中首先分析了直接采用或修订西方人格量表的问题和潜在危险,以及目前国内使用的各种人格量表存在的局限;按照人格研究的“词汇学假设”,根据杨国枢和王登峰（1999）以及后来的研究所确定的中国人人格结构的七因素模型,提出了QZPS的编制原则和操作程序。按照人格特质形容词的含义编写测量项目,并根据小因素和大因素的含义对项目进行修改,初步确定了1600多个项目。经2280名被试的评定,初步筛选出409个项目。再经1099名被试评定,确定了215个项目构成QZPS,测量中国人人格的7个维度和18个小因素。文中还报告了对QZPS的项目分析的结果     

Borderline Personality Disorder in Adolescence Through the Lens of the Interview of Personality Organization Processes in Adolescence (IPOP-A): Clinical Use and Implications

Borderline personality disorder can be assessed in adolescence mainly through a dimensional approach that takes into account strengths and weaknesses of emerging personality patterns. Clinical interviews could help clinicians to gather information about adolescent’s functioning, fostering therapeutic alliance and promoting a mentalizing stance during the assessment of borderline adolescents. In this article, the Interview of Personality Organization Processes in Adolescence (IPOP-A) is presented through clinical case material to show its usefulness in clinical and research settings. The IPOP-A assesses an adolescent’s emerging personality along three dimensions: identity, quality of object relations and affect regulation. These dimensions are the core of borderline personality in adolescence.     

领导干部的人格特点与工作绩效的关系：QZPS与NEO PI-R的比较

研究旨在探讨基层党政领导干部的人格特点与工作绩效之间的关系。中国人人格量表（QZPS）测量的人格的七个维度及其18个次级因素均与工作绩效的维度存在不同程度的相关,其中处世态度、人际关系和外向性与任务绩效绩效相关最高,处世态度、情绪性和行事风格与个人品质绩效绩效相关最高,而情绪性与他人评定绩效相关最高。人格因素可以解释自我评定绩效31. 7% ~ 49. 9%的变异,可以解释他人评定绩效6. 3% ~ 12. 8%的变异。而采用NEO PI-R测量人格时,所解释的工作绩效的变异只有QZPS的1/3左右。文中还讨论了工作绩效和人格结构的文化意义以及本土化研究的重要性     

The rorschach search for the borderline Holy Grail: an examination of personality structure, personality style, and situation

Much of the research on the use of the Rorschach to diagnose borderline disturbance has sought to discover a specific borderline pattern or Rorschach configuration. Given our increased understanding of borderline functioning representing a level of personality organization (or personality structure), this single pattern approach is excessively simplistic. It fails to consider the complex interaction between personality structure, personality style, and situational variables. An approach to the Rorschach assessment of borderline functioning is presented using a clinical example. The patient was tested at the onset of psychotherapy and then some 4 years into treatment. Results from the two testings were compared using Weiner and Exner's (1991) Rorschach variable clusters for assessing change in psychotherapy.