Launching a new journal: Fifty years of the journal of applied social psychology

This paper describes the background and the process leading to the 1970–1971 launch of the Journal of Applied Social Psychology. In the late 1960s, founding editor Dr. Siegfried Streufert had a deep belief in the need to create an outlet for excellent research addressing applications of social psychology to “real-world” problems. He looked forward to marking this milestone year of publication of JASP with this article. Sadly, Siegfried passed away in April 2019, 50 years after developing and implementing the concept for the journal. We present the history as he wrote it, with some editing, in his honor.     

Nature,culture and social psychology

It is proposed that ideas about ‘nature’ and ‘culture’, key concepts in structural anthropology, have an important bearing on assumptions underlying rival theoretical approaches in social psychology. Experimental social psychologists tend to make the tacit assumption that they are dealing only with nature, while ethogenists like Harré explicitly concentrate on culture and treat nature as irrelevant. Others like Tajfel and Moscovici occupy a middle ground, being concerned with both aspects. Perhaps the most radical critic is Gergen, whose rejection of nature and culture is discussed in detail and shown to be largely based on western cultural beliefs. It is further suggested that mainstream experimental social psychology, epitomized by Aronson's The Social Animal, is equally culture-bound, although masquerading as the study of nature. This contention is supported by an account of predominant failure of replication in a not greatly dissimilar culture. It is concluded, with Doise and Berry, that we need ‘multiple social psychologies’, and with Tajfel and Pepitone that social psychological research must consider the wider system within which social behaviour takes place.     

The ‘crisis’ in social psychology,an empirical approach

The preponderance of empirical research in social psychology has ofren been a central issue in the ‘crisis literature’. However, no extensive empirical study has ever been undertaken vis a vis the ‘crisis’ in social psychology. In two studies, factors effecting the perceptions of social psychologists of their discipline were investigated. Although in the first study, among Dutch social psychologists, four hypotheses were tested and confirmed, a large part of the total variance in the perception of the ‘crisis’ remained unexplained. In the second study, both a worldwide sample of active social psychological researchers as well as a sample of authors of the ‘crisis literature’ were surveyed. The stances of both groups differed considerably. Although a majority of the active researchers did not agree that a crisis is at hand in social psychology, a large minority did. The active researchers agreed with many of the criticisms of social psychological research and theorizing. Attitudes on nine central issues, including the functioning of the editor/reviewer publishing system, predicted a large percentage of the total variance in the subjects' attitude toward the existence of a ‘crisis’ in their discipline.     

The experimental psychology of attitude change and the tradition of classical rhetoric

Social psychologists might be surprised to learn that their discipline has been cut off from a vast and ancient family tree. The study of attitude change in the context of experimental social psychology began around 1918. It developed into a defined discipline in the 1930s and 1940s, particularly through the work of Carl Hovland and his associates. Unlike earlier specialties in experimental psychology, social psychology emerged well after the 19th-century split between psychology and philosophy in college curricula. Before this period of growth in empirical teaching and practice, the study of persuasion in classical rhetoric was a bedrock of higher education for more than 2000 years. Because of social psychology's late development in empirical science, there is a historical disconnect between experimental social psychology and its ancient philosophical counterpart, classical rhetoric. This article demonstrates similarities and differences between Hovland's findings and the theoretical groundings of classical rhetoric. We suggest areas where modern social psychology might benefit from a look at the older, more holistic theories of the art of rhetoric.     

Discursive social psychology now

This paper reviews the progress of discourse-analytic approaches in social psychology from the late 1980s to the present day, with a particular focus on the way conceptual and methodological contributions from within the Discourse and Rhetoric Group at Loughborough University have negotiated a positive role for innovative studies of language in the discipline of psychology. Social psychology has become a key site for the accumulation of a series of empirical studies that have seen the flourishing of a distinctive form of 'discursive social psychology' that has succeeded in moving from the margins of the discipline to a more accepted position. The paper traces this trajectory of discourse analysis from the limits to the centre of social psychology attending to five features that now characterise its contribution to psychology; an emphasis on everyday conversation, a concern with interpersonal interaction, explication of formal sequences; an insistence on empirical claims; and fidelity to the ethos of its host discipline. The paper concludes with some comments on the wider context of this new approach inside psychology today.     

Social psychology and social networks: Individuals and social systems

Social psychology and social network research are both centrally concerned with human sociality. Despite some historically significant interactions between the two, these areas of investigation have not been usefully deployed together in recent research endeavours. The present paper attempts to bring out some points of both theoretical and methodological contentions, to characterize the gap between them, to traverse briefly the trajectories of their historical development, and to provide some concrete instances of these differences. Intellectual resources available to Asian social psychology are reviewed, which may help bridge the gap between the two areas of research. We conclude by calling for a greater integration of social psychology and social network perspectives in future research.     

Strains in experimental social psychology: a textual anaylsis of the development of experimentation in social psychology

A textual analysis of post-World War II social psychology methodology manuals and handbook chapters on "methods" indicates that the introduction of the experimental method was enforced and gradually strengthened through the use of scientific rhetoric and the minimization of alternative research strategies. As a consequence, by the 1960s experimentation had become such an established identifying feature of psychological social psychology that the acceptability of ideas in the field came to depend largely on the ability of authors to couch them in the language of the experiment. Text writers continually shored up the defenses of scientific legitimacy and denigrated all other types of argument. We explore three sources of tension or strains evident as contradictions in these texts: (1) between a rational experimenter's carefully following prescribed, logic-generated scientific practices and the investigator's artfully or intuitively designing research; (2) between social psychologists' missionary activities of proselytizing the experiment as the primary research method and social psychologists' apologies and insecurities expressed about using experiments; and (3) between the treatment of participants as docile and submissive versus portraying them as underhanded and damaging to the outcome of the research. In addition, we briefly reexamine the strain (4) between sober scientific experimentation and a playful "fun and games" approach to experimentation (Lubek & Stam, 1995).     

Asian social psychology: Achievements, threats, and opportunities

A scan of citation impact suggests that Asian social psychologists have made significant contributions in three areas: indigenous research, culture and social behaviour, and in several topics in social psychology. An analysis of the most cited articles published in Asian Journal of Social Psychology ( AJSP ) in 1998–2002 in March 2005 reveals that most papers are concerned with culture, with a focus on either popular topics in the West or indigenous concepts. Asian social psychology seems to be closely associated with cultural issues, but it still lacks unique theoretical contributions, and the number of internationally visible scholars is limited and is mostly confined to East Asia. However, Asian cultures provide a fertile ground for identifying new constructs. Many Asian universities are now under pressure to internationalize, which will motivate more academics to participate in Asian conferences and publish in AJSP . To develop Asian social psychology, effort should be focused on nurturing the next generation of Asian social psychologists, who not only need an international perspective, but also ambition and creativity.     

‘community psychology and politics’ by David Smail

Demystification, eschewing roles that disempower others and enhancing accessibility to the tools of knowledge, are consistent with the aims of community and applied social psychology. Although a focus on psychological empowerment can be a distraction from the need for actual power, it can also enhance it. Psychologists who avoid victim blaming and individual causal attribution biases can contribute to the discourse about social change. This requires both a reinterpretation of the known facts, and a reframing of social analysis. Social scientists and professionals are today's theologians and priests. Our power lies in our legitimation as interpreters of social reality. Teaching the psychology of empowerment, participative decision making and informed consent can influence the powerful as well as the powerless.     

Making social psychology experimental: a conceptual history, 1920-1970

The historical emergence of a field devoted to the experimental investigation of effects identified as "social" required a radical break with traditional conceptions of the social. Psychological experimentation was limited to the investigation of effects that were proximal, local, short-term, and decomposable. A viable accommodation to these constraints occurred in the closely related programs of Moede's experimental crowd psychology and Floyd Allport's experimental social psychology. Later, Kurt Lewin attempted to provide a different conceptual foundation for the field by drawing on certain precepts of Gestalt psychology and the philosophy of scientific experimentation developed by Ernst Cassirer. These ideas were poorly understood and were soon replaced by a methodological regime in which a new generation of statistical procedures and experimental design shaped implicit conceptions of the social in social psychological experiments through such procedures as randomization and the additive combination of variables.     

The new social psychology and ‘fascism’

This article examines the claims of ethnomethodologists, symbolic interactionists and ethogenists to provide an improved basis for social psychology. The basic assumptions of these approaches are outlined, especially their common emphasis upon language and meaning. However, differences between the approaches are also noted. The problem is how this new social psychology would be capable of dealing with important social issues, such as fascism. There are criticisms from the point of view of the new social psychology of previous approaches to the social psychology of fascism, i.e., the authoritarian personality and value-analysis. A historiographical survey of fascism is made to show the sorts of problems which could be tackled by the new social psychology, particularly in relations to the concept of ‘fascism’ itself. However, it is argued that the new perspectives are inappropriate for a serious examination of a social issue like fascism, because they lack clear political commitment. They are based upon attitudes of either disassociation or sympathetic understanding, both of which are unsatisfactory for an examination of fascism. A return to a socially committed social psychology is urged.     

Theory and research in Mexican social psychology

Social psychology in Mexico has its roots in the early 20th century as a field with the objective of recognizing the ethnic character of its people. Influences from the United States and Europe, combined with indigenous thinkers gave way to the growth of a psychological, a sociological and a cultural perspective. In addition, as it occurs in spaces were smooth and amiable interpersonal relationships are paramount, and social, economic and political problems thrive, a unique applied tradition has emerged. In order to offer a concise but at the same time broad view of Mexican social psychology, theory and research trends, both classical and contemporary are reviewed, offering examples of prevailing methodologies and findings.     

The rise and fall of deception in social psychology and personality research, 1921 to 1994

The frequency of the use of deception in American psychological research was studied by reviewing articles from journals in personality and social psychology from 1921 to 1994. Deception was used rarely during the developmental years of social psychology into the 1930s, then grew gradually and irregularly until the 1950s. Between the 1950s and 1970s the use of deception increased significantly. This increase is attributed to changes in experimental methods, the popularity of realistic impact experiments, and the influence of cognitive dissonance theory. Since 1980 there appears to have been a decrease in the use of deception as compared to previous decades which is related to changes in theory, methods, ethical standards, and federal regulation of research.     

Whig and anti-whig histories- and other curiosities of social psychology

In successive editions of the Handbook of Social Psychology (Lindzey, 1954), the focus of the history of the field shifted from the substantive ideas of nineteenth-century thinkers to the successful emergence of a psychological experimental social psychology in the twentieth. Countering this whiggish account, the dominant themes in the present issue involve attempts to portray two parallel paradigm shifts: from a "social" to an "asocial" social psychology, and from a broad-ranging theoretical-philosophical subject to a narrow experimental (psychological) science-changes initiated by Floyd Allport. But such a formulation may be called into question as another version of retrospective history-with inverted, anti-Whig valuations.     

Role-playing as an experimental strategy in social psychology

It is argued that the efficacy of role playing as an experimental strategy should be assessed in terms of its ability to resolve the problems of experimentation in social psychology. Via an epistemological and methodological analysis of the laboratory experiment in social psychology, it is argued that ‘active-experimental’ role playing constitutes a promising experimental strategy, because it can potentially overcome the fundamental experimental problem that arise in virtue of the relational nature of social psychological phenomena. It is stressed that in the end the question of the efficacy of role playing as an experimental strategy is an empirical one, but also that most empirical evaluations are inadequate for two reasons. Most of the role playing groups lack realism and involvement, and the congruence of results in role playing studies of deception experiments (whose validity is questionable) is uncritically taken as both the standard and the criterion for the efficacy of role playing. Both role playing and deception techniques should be assessed in terms of their capacity to achieve experimental realism.     

Comments on the future of Asian social psychology

The efforts of Asian social psychology and the Asian Association of Social Psychology (AASP) over the past decade and longer have clearly drawn attention to Asian cultures and their potential influence on psychological processes, and have highlighted the need to incorporate Asian social psychology into a global understanding of social psychology. Despite these advancements, however, all four authors, in their own way, suggest that these efforts are only the tip of the iceberg, and describe how Asian social psychology can shift their contributions to a higher gear. In this brief commentary, I discuss three points raised in the papers by Atsumi, Hofstede, Leung, and Ward: identity, the gold standard of comparison, and the contribution of Asian social psychology to a global social psychology, all in relation to visions of the future.     

The long past and the short history of social psychology

In 1908 Ebbinghaus distinguished between the long past and the short history of psychology. The short history dated from 1879 when Wundt established a psychological laboratory at Leipzig. The long past concerns the time when psychology was a branch of philosophy. Implicit in such a break with the past is a positivist philosophy of science. I show how this philosophy of science distorts the historical record. I then analyse the history of social psychology. Unwittingly Lindzey and Aronson (1985) distinguish between the long past of social psychology as part of the Western intellectual tradition and its short history as an experimental science that is mainly American. Murchison's Handbook of Social Psychology (1935), whilst marking the boundary between the long past and the short history, belongs to the long past. The break with tradition came in 1954, when Lindzey published the first Handbook in the modern series. There is a self-conscious need, in the post World War II era, to train a whole new generation of social psychologists. The Lindzey series of Handbooks meets that need. The ‘progress’ of modern social psychology is now measured in terms of its distance from the Murchison milestone of 1935.     

The application of computer systems to research in experimental social psychology

The application of a laboratory computer system to research in experimental social psychology is discussed. An experiment designed to study the nonverbal communication patterns in humans is discussed with special emphasis on the automation of data collecting and data scoring procedures through the utilization of programs written for an Apple II computer system.     

How can Asian social psychology succeed globally?†

The present article is inspired by the provocative ideas of Atsumi, Hofstede, Leung, and Ward expressed in this Special Issue on the past achievements, current status, and future opportunities and challenges of Asian social psychology as an international (vs a regional) endeavour. I believe that the success of Asian social psychology as a new voice and emerging perspective in social psychology hinges upon several factors: (i) adoption of an international (vs regional) outlook; (ii) not letting arbitrary geographical or intellectual boundaries restrict creative expansion of research ideas; and (iii) striving to craft a global identity with an Asian character by developing communicable theories that describe and explain important Asian social psychological phenomena for the benefits of Asia and beyond.     

Probing the history of social psychology,exploring diversity and views of the social: Publication trends in the European Journal of Social Psychology from 1971 to 2016

The European Journal of Social Psychology (EJSP), as the voice of the European Association of Social Psychology, aims to promote diversity and a distinctively ‘European’, more ‘social’, social psychology (SP). However, whether and how these objectives have been accomplished over time remains controversial. This article enters this debate, tracing the history of SP as depicted by EJSP publications, via two types of lexicometric analyses of all abstracts of the Journal (1971–2016). Themes, processes, methods, and their organisation in cycles and clusters over time, were identified and analysed. Regarding diversity, findings indicate that the publications reflect several of the new theoretical proposals that emerged over the years, but do not fully reflect the variety of perspectives and methods of the discipline. It further indicates that lately the ‘social’ is predominantly present in attention to pressing social issues, albeit the processes involved in them are mostly theorised at an individualistic level. This pattern suggests the importance of keeping open the quest for epistemological and methodological diversity, and of re-problematising what the ‘social’ in SP means. By contributing to mapping the history of SP, offering a more comprehensive and reflexive view for it, the present analyses also help in forging a stronger discipline.