Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Semantic priming,prime reportability,and retroactive priming are interdependent

In two experiments, semantic analysis of prime words was measured in terms of facilitation in naming a semantically related target word. Targets were degraded but gradually clarified until the subject named them. Subjects reported the prime after naming the target. Experiment 1 used semantic associates as primes at a 50-msec prime-target stimulus onset asynchrony (SOA). Experiment 2 used both semantic-associate and identity primes at a 1,000-msec prime-target SOA. Reported primes showed facilitation in both experiments, whereas unreported primes did not. It appears that primes that undergo enough analysis to facilitate target processing are also available for conscious report. However, retroactive priming in both experiments showed that target processing also had an impact on prime reportability. The interdependence of priming and prime reportability disallows a straightforward interpretation of the origin of the facilitation.     

The facilitation of lexical decisions by a prime occurring after the target

Three experiments are reported that investigate priming effects in a lexical decision task. when the prime was presented after the target. In Experiment 1, the lexical decision target was presented for 50 msec, followed 80 msec later by the prime. No significant facilitation of responses was observed in the related prime condition. In Experiment 2, the target was presented for 30 msec, followed 35 msec later by the prime. Targets followed by related primes were responded to significantly faster than targets with unrelated primes. Experiment 3 replicated the result of Experiment 2. The data are interpreted as supporting parallel processing of the prime and target in semantic priming experiments. The theoretical implications of the “backward” priming effect are discussed.     

Semantic Processing of Foveally and Parafoveally Presented Words in a Lexical Decision Task

Using a lexical decision task in which two primes appeared simultaneously in the visual field for 150 msec followed by a target word, two experiments examined semantic priming from attended and unattended primes as a function of both the separation between the primes in the visual field and the prime-target stimulus-onset asynchrony (SOA). In the first experiment significant priming effects were found for both the attended and unattended prime words, though the effect was much greater for the attended words. In addition, and also for both attention conditions, priming showed a tendency to increase with increasing eccentricity (2.3°, 3.3°, and 4.3°) between the prime words in the visual field at the long (550 and 850 msec) but not at the short (250 msec) prime-target SOA. In the second experiment the prime stimuli were either two words (W-W) or one word and five Xs (W-X). We manipulated the degree of eccentricity (2° and 3.6°) between the prime stimuli and used a prime-target SOA of 850 msec. Again significant priming was found for both the attended and unattended words but only the W-W condition showed a decrement in priming as a function of the separation between the primes; this decrement came to produce negative priming for the unattended word at the narrow (2°) separation. These results are discussed in relation to the semantic processing of parafoveal words and the inhibitory effects of focused attention.     

Semantic context effects in the comprehension of reduced pronunciation variants

Listeners require context to understand the highly reduced words that occur in casual speech. The present study reports four auditory lexical decision experiments in which the role of semantic context in the comprehension of reduced versus unreduced speech was investigated. Experiments 1 and 2 showed semantic priming for combinations of unreduced, but not reduced, primes and low-frequency targets. In Experiment 3, we crossed the reduction of the prime with the reduction of the target. Results showed no semantic priming from reduced primes, regardless of the reduction of the targets. Finally, Experiment 4 showed that reduced and unreduced primes facilitate upcoming low-frequency related words equally if the interstimulus interval is extended. These results suggest that semantically related words need more time to be recognized after reduced primes, but once reduced primes have been fully (semantically) processed, these primes can facilitate the recognition of upcoming words as well as do unreduced primes.     

Dissociated backward priming effects in lexical decision and pronunciation tasks

Backward priming was examined at 150- and 500-msec prime-target stimulus onset asynchronies (SOAs) using visually presented primes and targets in lexical decision and pronunciation tasks. Two kinds of backward relations were used: compound items for which targets and primes formed a word in the backward direction (e.g., prime: HOP; target: bell), and noncompound items for which targets and primes did not form a word but were associatively related in the backward but not the forward direction (e.g., prime: BABY; target: stork). Results showed that backward priming effects were equivalent for compounds and noncompounds. However, for lexical decisions, backward priming occurred at both SOAs, whereas for pronunciation, it occurred only at the 150-msec SOA. We discuss how this SOA-dissociated backward priming effect in lexical decision and pronunciation tasks poses a serious challenge for all theories of semantic priming.     

Opposite ERP effects for conscious and unconscious semantic processing under continuous flash suppression

We examined whether semantic processing occurs without awareness using continuous flash suppression (CFS). In two priming tasks, participants were required to judge whether a target was a word or a non-word, and to report whether the masked prime was visible. Experiment 1 manipulated the lexical congruency between the prime-target pairs and Experiment 2 manipulated their semantic relatedness. Despite the absence of behavioral priming effects (Experiment 1), the ERP results revealed that an N4 component was sensitive to the prime-target lexical congruency (Experiment 1) and semantic relatedness (Experiment 2) when the prime was rendered invisible under CFS. However, these results were reversed with respect to those that emerged when the stimuli were perceived consciously. Our findings suggest that some form of lexical and semantic processing can occur during CFS-induced unawareness, but are associated with different electrophysiological outcomes.     

Associative priming in color naming: interference and facilitation

In Experiment 1, color-naming interference for target stimuli following associated primes was greater in a group making a lexical decision to the prime than in a group reading the prime silently. High-frequency targets were responded to more quickly than low-frequency targets. In Experiment 2, with subjects naming the prime, there was evidence of associative interference when the prime and the target were grouped temporally but not when the intertrial interval was comparable with the prime-target interval. Associative primes presented at a short (120-msec) prime-target stimulus onset asynchrony facilitated color naming in Experiment 3. Taken together, the results suggest that the effect of faster processing of the base word in a color-naming task is facilitatory and that color-naming priming interference arises when associative prime processing increases conflict between word and color responses by enhancing phonological or articulatory activation of the base word.     

Negative priming from masked words: retrospective prime clarification of center-surround inhibition?

Masked repetition and semantic priming effects were examined in 2 experiments. In Experiment 1, a masked-prime lexical decision task followed a phase of detection, semantic, or repetition judgments about masked words. In Experiment 2 participants made speeded pronunciations to target words after they tried to identify masked primes, and the proportion of semantically and identically related prime-target pairs was varied. Center-surround theory CT. H. Carr & D. Dagenbach, 1990; D. Dagenbach, T. H. Carr, & A. Wilhelmsen, 1989) predicts positive repetition priming but negative semantic priming when people attempt, but fail, to extract the meanings of masked words. A retrospective prime-clarification account, in contrast, predicts that semantic and repetition priming effects will vary (being positive or negative) as a function of expectations about the prime-target relation. The data support a retrospective prime-clarification account, which, unlike center-surround theory, correctly predicted negative repetition priming effects.     

Semantic priming in young and older adults: evidence for age constancy in automatic and attentional processes

Automatic and attentional components of semantic priming and the relation of each to episodic memory were evaluated in young and older adults. Category names served as prime words, and the relatedness of the prime to a subsequent lexical decision target was varied orthogonally with whether the target category was expected or unexpected. At a prime-target stimulus-onset asynchrony (SOA) of 410 ms, target words in the same category had faster lexical decision latencies than did different category targets. This effect was not significant at a 1,550-ms SOA and was attributed to automatic processes. Expected category targets had faster latencies than unexpected category targets at the 410-ms SOA, and the magnitude of the effect increased at the 1,550-ms SOA. This effect was attributed to attentional processes. These patterns of priming were obtained for both age groups, but in a surprise memory test older adults had poorer recall of primes and targets. We discuss the implications of these results for the hypothesis that older adults suffer deficits in selective attention and for the related hypothesis that attentional deficits impair semantic processing, which causes memory decrements in old age.     

Masked semantic priming effects from the prime's orthographic neighbours

The present research involved masked priming lexical decision experiments using, in the crucial condition, masked primes with an orthographic neighbour that was semantically related to the target. Regardless of the lexicality of the prime, a significant priming effect was observed when the relatedness proportion (RP, that is, the proportion of primes and targets that were directly related on the “word” trials) was 2/3 (Experiments 1 and 2). No effect emerged, however, when the RP was 0 (Experiment 3). These results indicate that lexical/semantic activation arises automatically for both the prime and its neighbours. This activated lexical/semantic information appears to be evaluated together with the lexical/semantic information activated by the target, creating a decision bias during the decision-making process, but only when that information often provides a clue as to the nature of the correct decision. Our results, therefore, also provide support for the retrospective account of masked semantic priming.     

Predicting semantic priming at the item level

The current study explores a set of variables that have the potential to predict semantic priming effects for 300 prime-target associates at the item level. Young and older adults performed either lexical decision (LDT) or naming tasks. A multiple regression procedure was used to predict priming based upon prime characteristics, target characteristics, and prime-target semantic similarity. Results indicate that semantic priming (a) can be reliably predicted at an item level; (b) is equivalent in magnitude across standardized measures of priming in LDTs and naming tasks; (c) is greater following quickly recognized primes; (d) is greater in LDTs for targets that produce slow lexical decision latencies; (e) is greater for pairs high in forward associative strength across tasks and across stimulus onset asynchronies (SOAs); (f) is greater for pairs high in backward associative strength in both tasks, but only at a long SOA; and (g) does not vary as a function of estimates from latent semantic analysis (LSA). Based upon these results, it is suggested that researchers take extreme caution in comparing priming effects across different item sets. Moreover, the current findings lend support to spreading activation and feature overlap theories of priming, but do not support priming based upon contextual similarity as captured by LSA.     

Priming word recognition with orthographic neighbors: effects of relative prime-target frequency

Four lexical decision experiments were performed with an orthographic priming paradigm in which test words were preceded by orthographically related or unrelated prime words. When prime words were presented for 350 ms without a mask, it was observed that primes that are lower frequency orthographic neighbors of the target interfered with target processing relative to an unrelated condition. When primes were higher frequency neighbors of the target, no interference or facilitation was observed. On the other hand, with briefly presented masked primes, interference was observed with higher frequency prime words. Finally, facilitatory effects in masked repetition priming were obtained with both high- and low-frequency prime-target pairs. The results are interpreted in terms of activation and selection processes operating in visual word recognition.     

Strategic reliance on phonological mediation in lexical access

The present study investigated strategic variation in reliance on phonological mediation in visual word recognition. In Experiment 1, semantically related or unrelated word primes preceded word, pseudohomophone (e.g.,trane), or nonpseudohomophone (e.g.,trank) targets in a lexical decision task. Semantic priming effects were found for words, and response latencies to pseudohomophones were longer in related than in unrelated prime conditions. In Experiment 2, related or unrelated word primes preceded word or pseudohomophone targets. A relatedness effect was found for words, although it was significant at a 600-msec prime-target stimulus onset asynchrony (SOA) and not at a 200-msec SOA. There was no relatedness effect for pseudohomophones. Experiment 3 was a replication of Experiment 2, except that pseudohomophones were replaced by nonpseudohomophonic orthographic controls. Facilitation effects for related target words were greater in Experiment 3 than in Experiment 2. The results reflect apparent variations in the expectation that a related prime reliably indicates that a target is a word. Although reliance on phonological mediation might be strategically contingent, there could be a brief time period in which phonologically mediated lexical access occurs automatically. Whether phonological information is maintained or suppressed subsequently depends on its overall usefulness for the task.     

Exploring the additive effects of stimulus quality and word frequency: The influence of local and list-wide prime relatedness

Stimulus quality and word frequency produce additive effects in lexical decision performance, whereas the semantic priming effect interacts with both stimulus quality and word frequency effects. This pattern places important constraints on models of visual word recognition. In Experiment 1, all three variables were investigated within a single speeded pronunciation study. The results indicated that the joint effects of stimulus quality and word frequency were dependent upon prime relatedness. In particular, an additive effect of stimulus quality and word frequency was found after related primes, and an interactive effect was found after unrelated primes. It was hypothesized that this pattern reflects an adaptive reliance on related prime information within the experimental context. In Experiment 2, related primes were eliminated from the list, and the interactive effects of stimulus quality and word frequency found following unrelated primes in Experiment 1 reverted to additive effects for the same unrelated prime conditions. The results are supportive of a flexible lexical processor that adapts to both local prime information and global list-wide context.     

Automatic Semantic Priming: The Contribution of Lexical- and Semantic-level Processes

It has recently been argued that the facilitation between associated primetarget pairs observed in automatic semantic priming tasks is due to lowlevel lexical effects. Any ''pure'' semantic priming is thought to be the result of strategic effects and does not therefore reflect automatic access to lexical semantic representations (e.g. Shelton & Martin, 1992). Not only are such claims based on a narrow definition of semantic relatedness as category comembership, but it is argued that the methodology employed by Shelton and Martin and other advocates of the intra-lexical priming hypothesis, who have attempted to dissociate semantic and associative effects by devising non-associated semantic prime-target pairs, is fundamentally flawed. Instead, an experiment is reported in which purely lexical-level primes are compared directly with semantic-level primes for the same target items in a sequential lexical decision task. Both types of prime produce facilitation, but only that from the semantic-level primes is significant. It is argued that, contrary to the intra-lexical priming hypothesis, semantic information is required for automatic semantic priming. If it were not, the lexical-level priming in this experiment would have been greater than the semantic-level priming. As it is, the reverse pattern is reported, providing support for the notion of a semantic contribution to the facilitation observed between associated prime-target pairs.     

Strategic associative priming in the lexical decision task

Two experiments explore the nature of prelexical expectancy processes in the lexical decision task. The strength of the prime-target relationship and the size of the associative set defined by the prime were manipulated in both experiments. In Experiment 1, the proportion of strong relative to weak primes induced subjects to include strong and weak candidate words in their expectancy set, whereas in Experiment 2 that proportion attempted to induce subjects to include mainly strongly related words. Results showed that priming depended on whether the primes were included in the set. Thus, in Experiment 1 facilitation was obtained for both strong and weak primes, whereas in Experiment 2 the facilitation of weak primes depended on the size of the associative set defined by the prime. Results are discussed within a theoretical framework that includes prelexical expectancy processes in the lexical decision task.     

Is "Blank" a suitable neutral prime for event-related potential experiments?

We report an experiment that evaluates whether BLANK or an unrelated prime is a more suitable baseline for assessing priming for an ERP study. Sixteen subjects performed a lexical decision task with a 1 s prime-target stimulus onset asynchrony. Increased amplitude for the N400 was observed for targets in the unrelated prime condition whereas targets in the BLANK prime condition evoked activity that was more like that in the related prime condition. Theoretically, we conclude that the N400 reflects semantic integration. Pragmatically, we conclude that the BLANK prime is a better neutral prime but that unrelated primes yield stronger N400 effects.     

Effects of phonological similarity on priming in auditory lexical decision

Two auditory lexical decision experiments were conducted to determine whether facilitation can be obtained when a prime and a target share word-initial phonological information. Subjects responded “word” or “nonword” to monosyllabic words and nonwords controlled for frequency. Each target was preceded by the presentation of either a word or nonword prime that was identical to the target or shared three, two, or one phonemes from the beginning. The results showed that lexical decision times decreased when the prime and target were identical for both word and nonword targets. However, no facilitation was observed when the prime and target shared three, two, or one initial phonemes, These results were found when the interstimulus interval between the prime and target was 500 msec or 50 msec. In a second experiment, no differences were found between primes and targets that shared three, one, or zero phonemes, although facilitation was observed for identical prime-target pairs. The results are compared to recent findings obtained using a perceptual identification paradigm. Taken together, the findings suggest several important differences in the way lexical decision and perceptual identification tasks tap into the information-processing system during auditory word recognition.     

Repeated masked category primes interfere with related exemplars: new evidence for negative semantic priming

In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming.