Attractiveness of blonde women in evolutionary perspective: studies with two Polish samples

An experimental study was undertaken to assess the phenomenon of male preference for blondes. In the first study, 360 Polish men ages 18 to 46 years were asked to assess the attractiveness of the presented stimuli using a 9-point scale. Stimuli were 9 different pictures of the same women whose ages (about 20, 30, and 40 years old) and hair colors (blonde, brown, and brunette) were manipulated. Pictures of blonde-haired women were generally rated as younger than the others. The attractiveness ratings of female faces changed with age and hair color. Still, only the 30-yr.-old woman with blonde hair was rated as significantly more attractive than those with brown or brunette hair. In a second study (the analysis of 500 Internet advertisements) mature women dyed their hair blonde more frequently. These results are analyzed with regard to the evolutionarily formed male preference for younger females.     

THE EFFECTS OF HAIR COLOR AND COSMETIC USE ON PERCEPTIONS OF A FEMALE'S ABILITY

This experiment examined whether a female applicant's hair color and use of cosmetics might affect perceptions of her ability for a professional position. One hundred thirty six college students reviewed the identical professional resume of a female applicant for the position of a staff accountant. Attached to the resume was a photograph of the stimulus female applicant either wearing or not wearing cosmetics and depicted with brunette, red, or blonde hair color. The results demonstrated significant main effects of both hair color and cosmetic use. Specifically, the applicant was rated more capable and was assigned a higher salary both when depicted with brunette hair color and when depicted without cosmetics. There were no interactions between hair color and cosmetic use. The findings demonstrate that biases regarding personal appearance may affect judgments about a female applicant's ability.     

Unattractive, promiscuous and heavy drinkers: perceptions of women with tattoos

This study examined social and physical perceptions of blonde and brunette women with different degrees of tattooing. Eighty-four female and 76 male undergraduates rated a series of 16 female line drawings that varied in 2 levels of hair colour and 8 levels of tattooing. Ratings were made for physical attractiveness and sexual promiscuity, as well as estimates of the number of alcohol units consumed on a typical night out. Results showed that tattooed women were rated as less physically attractive, more sexually promiscuous and heavier drinkers than untattooed women, with more negative ratings with increasing number of tattoos. There were also weak interactions between body art and hair colour, with blonde women in general rated more negatively than brunettes. Results are discussed in terms of stereotypes about women who have tattoos and the effects of such stereotypes on well-being.     

The influence of skin tone, hair length, and hair colour on ratings of women's physical attractiveness, health and fertility

The present study investigated the role of skin tone, hair colour and hair length in perceptions of women's physical attractiveness, health and fertility. One-hundred and thirty men and 112 women rated a series of 12 line drawings that varied in three levels of skin tone, two levels of hair colour and two levels of hair length. Results showed a number of interactions between the three variables, suggesting that these phenotypes are highly intercorrelated. However, there were also significant main effects of each of the variables, with hair colour generally explaining the greatest amount of variance. In general, light-toned figures were rated the most positively. Contrary to expectations, however, brunettes were rated more positively than blondes, and hair length had only a weak effect on ratings of attractiveness. Implications of these findings and the limitations of the use of line drawings are discussed in conclusion.     

Some evidence about character and mate selection

The authors conducted four studies (total N = 292) about character and mate desirability. In Study 1, undergraduates judged stimuli for attractiveness-physically and as a casual or longterm date. The target was described as faithful, having cheated but stayed with mates, or having cheated and left. Contrary to the hypothesis, men and women were equally affected by both kinds of cheaters. Study 2 replicated Study 1 with nonstudent adults. In Study 3, undergraduates rated a stimulus on the same attractiveness variables. This target had $14 million from winning a lottery or selling a dot-com company. Women, but not men, found the dot-com creator to be more physically attractive than the lottery winner. In Study 4, undergraduates rated someone who sold a cookie-making company or profited from a lucky real estate transaction. Both men and women preferred the cookie-company seller on all three measures of attractiveness.     

Hair Color and Courtship: Blond Women Received More Courtship Solicitations and Redhead Men Received More Refusals

Previous research on the effect of hair color on people??s evaluation and behavior has revealed discrepant results and the real effect of both male and female hair color on their mating attractiveness has never been tested. In Study 1, female confederates wearing blond, brown, black or red colored wigs were observed while sitting in a nightclub. In Study 2, male confederates wearing different colored wigs asked women in a nightclub for a dance. It was found that blond women were more frequently approached by men whereas blond males did not receive more acceptances to their requests. However, in both conditions, red hair was associated with less attractiveness. Evolutionary theory and differences in mating preferences are used to explain the blond hair effect. Scarcity of red-haired individuals in the population and negative stereotypes associated with red hair are used to explain the negative effect of red hair.     

Birds of a feather sit together: physical similarity predicts seating choice

Across four studies, people sat (or reported they would sit) closer to physically similar others. Study 1 revealed significant aggregation in seating patterns on two easily observed characteristics: glasses wearing and sex. Study 2 replicated this finding with a wider variety of physical traits: race, sex, glasses wearing, hair length, and hair color. The overall tendency for people to sit beside physically similar others remained significant when controlling for sex and race, suggesting people aggregate on physical dimensions other than broad social categories. Study 3 conceptually replicated these results in a laboratory setting. The more physically similar participants were to a confederate, the closer they sat before an anticipated interaction when controlling for sex, race, and attractiveness similarity. In Study 4, overall physical similarity and glasses wearing similarity predicted self-reported seating distance. These effects were mediated by perceived attitudinal similarity. Liking and inferred acceptance also received support as mediators for glasses wearing similarity.     

Are Women Perceived as Engaging in More Maladaptive Worry Than Men? A Status Interpretation

Studies 1 and 2 addressed people's perceptions of women's and men's overall maladaptive worry. In Study 1, participants rated how they perceive women's and men's worry in general. In Study 2, participants rated the worry of either a woman or a man whom they know well. As expected in both studies, participants perceived women as experiencing more maladaptive worry than men. A second objective was to compare people's perceptions of women's and men's worry to their perceptions of low- and high-status individuals' worry to determine if a status model can account for the perception that women worry more than men. In Study 3, participants were presented a minimal instantiation of status (Conway, Pizzamiglio, & Mount, 1996). As expected, participants perceived low-status individuals as experiencing more maladaptive worry than high-status individuals. Findings are discussed in terms of gender stereotypes and theoretical models of gender.     

ATTITUDES TOWARD WOMEN's BODY HAIR: RELATIONSHIP WITH DISGUST SENSITIVITY

We aimed to further investigate the "hairlessness" norm that is the common practice of body hair removal among women. A sample of 198 undergraduate students (91 men, 107 women) completed questionnaires asking about attitudes toward women's body hair and the reasons women remove this hair, as well as a measure of disgust sensitivity. It was found that the vast majority (98%) of female participants regularly remove their leg and/or underarm hair, most frequently by shaving, and attribute this to femininity and attractiveness reasons. However, the attributions that they and men made for other women were much more socially normative in nature. For the sample as a whole, negative attitudes toward body hair were related to disgust sensitivity. It was concluded that body hair on women, but not on men, has become an elicitor of disgust and its removal correspondingly normative.     

Appearance-related social comparisons: the role of contingent self-esteem and self-perceptions of attractiveness

Two studies examined contingent self-esteem (CSE) and responses to appearance-related social comparisons. Study 1 was an experimental study in which women rated a series of advertisements from popular women's magazines. Study 2 employed an event-contingent diary recording procedure. In Study 1, women who were higher in CSE and lower in self-perceptions of attractiveness (SPA) experienced greater decreases in positive affect and greater increases in negative affect following the ad-rating task. Study 2 results supported a mediation model in which women who were higher in CSE felt worse after social comparisons because they made primarily upward comparisons. Overall, results suggest that appearance-related comparisons are more distressing for those who base their self-worth on contingencies and have lower self-perceived attractiveness.     

Sex differences in judgments of physical attractiveness: a social relations analysis

Men and women rated the physical attractiveness of other men and women who were sitting nearby and were rated by them in return. They also provided meta-perceptions of how they thought those others rated them. Attractiveness ratings were partly a function of both the target being rated and the perceiver providing the ratings regardless of the sex of the perceiver or target, but the highest levels of consensus occurred when men judged the attractiveness of women and the highest levels of idiosyncrasy occurred when men rated other men. Meta-perceptions were also idiosyncratic; some believed that they were consistently considered attractive, whereas others thought they were seen as unattractive. People were aware of what others thought of them and, in particular, women's meta-perceptions were highly related to men's judgments of them. People agree about others' attractiveness, and those who are attractive to others know they are pretty or handsome.     

Effects of sexual attitudes and physical attractiveness on person perception of men and women

A sample of 180 males and 180 females completed person perception measures for stimulus women who varied in physical attractiveness and permissiveness of sexual attitudes. The results indicated that both physical attractiveness and sexual attitudes had strong effects on peson perception. Physically attractive stimulus women were rated higher than the unattractive stimulus women on a physical appeal factor and an item measuring interpersonal attraction. The sexually conservative women were rated higher on an evaluative factor, lower on a personability factor, and higher on the interpersonal attraction item than the sexually permissive stimulus women. It was also found that the effects of physical attractiveness were greater for males than for females and that women rated the sexually permissive stimulus women less favorably than did men.     

The mere presence of opposite-sex others on judgments of sexual and romantic desirability: opposite effects for men and women

Men's and women's mate preferences impose on each a unique set of adaptive problems that must be solved when judging the desirability of prospective mates. One potentially revealing source of information about an individual's desirability as a romantic partner is contained in the decisions made by same-sex others. The present studies predicted that men's and women's desirability assessments would be affected in opposite ways when target persons were depicted with members of the target's opposite sex. Study 1 (N = 847) documented that women rated men more desirable when shown surrounded by women than when shown alone or with other men (a desirability enhancement effect). In sharp contrast, men rated women less desirable when shown surrounded by men than when shown alone or with women (a desirability diminution effect) . Study 2 (N = 627) demonstrated similar sexually divergent effects for estimates of the desirability of same-sex competitors.     

The Effects of Social Influence on Perceptual and Affective Reactions to Scenes of Sexual Violence1

In 2 experiments, we examined the effect of social influence (discussion and modeling) on men's and women's perceptual and affective reactions to a sexually violent film scene depicting gang rape. In Experiment 1, women who discussed the film rated the perpetrators as more responsible compared to participants in all other conditions. Men who did not discuss the film reported higher levels of positive affect compared to participants in all other conditions. In Experiment 2, men and women were affected by the social influence manipulation similarly. As predicted, participants differed in their attributions of responsibility depending on a confederate's response to the film scene. Participants who heard a confederate say that the men in the film were responsible for the rape rated these men as relatively more responsible than did participants in a neutral confederate condition or in a condition in which the confederate said that the woman in the film was responsible for the rape.     

From "in the air" to "under the skin": cortisol responses to social identity threat

The authors examined women's neuroendocrine stress responses associated with sexism. They predicted that, when being evaluated by a man, women who chronically perceive more sexism would experience more stress unless the situation contained overt cues that sexism would not occur. The authors measured stress as the end product of the primary stress system linked to social evaluative threat-the hypothalamic-pituitary-adrenal cortical axis. In Study 1, female participants were rejected by a male confederate in favor of another male for sexist reasons or in favor of another female for merit-based reasons. In Study 2, female participants interacted with a male confederate who they learned held sexist attitudes or whose attitudes were unknown. Participants with higher chronic perceptions of sexism had higher cortisol, unless the situation contained cues that sexism was not possible. These results illustrate the powerful interactive effects of chronic perceptions of sexism and situational cues on women's stress reactivity.     

Women's preferences for male behavioral displays change across the menstrual cycle

Abstract— Women prefer both the scent of symmetrical men and masculine male faces more during the fertile (late follicular and ovulatory) phases of their menstrual cycles than during their infertile (e.g., luteal) phases. Men's behavioral displays in social settings may convey signals that affect women's attraction to men even more strongly. This study examined shifts in women's preferences for these behavioral displays. A sample of 237 normally ovulating women viewed 36 or 40 videotaped men who were competing for a potential lunch date and then rated each man's attractiveness as a short-term and a long-term mate. As predicted, women's preference for men who displayed social presence and direct intrasexual competitiveness increased on high-fertility days relative to low-fertility days, but only in a short-term, not a long-term, mating context. These findings add to the growing literature indicating that women's mate preferences systematically vary across the reproductive cycle.     

The impact of confederate responsivity on social skills assessment

The current investigation examined the degree to which judges' ratings of skill, anxiety, and attractiveness are influenced by the responsivity of the confederate. High-, medium-, and low-skilled subject-pool groupings, as well as self-referred clinical groups, were exposed to either a moderately or a minimally responsive confederate. Results indicated that subjects were rated as more skillful when interacting with a moderately responsive confederate than when interacting with a minimally responsive confederate. Further, there was a groups × condition interaction for anxiety ratings such that both the high- and the medium-skilled groups appeared more anxious under the minimal condition, whereas the low-skilled and self-referred groups did not. Self-referred subjects received significantly lower attractiveness ratings than did the high- or medium-skilled groups. Implications of these results and future directions for research are discussed.This research is based on a M.S. thesis carried out by the first author under direction of the second author.     

Can Perceivers Identify Likelihood to Sexually Harass?

We investigated how men who differ in theirlikelihood to sexually harass (LSH) are perceived bythemselves and others. In Study 1, 36 Caucasian maleparticipants, who were paid for their participation, were videotaped being interviewed by asubordinate female. Participants rated her performanceand then responded to self-report attitudinal andpersonality scales. Higher LSH men reported moretraditional attitudes toward women's roles, a less femininepersonality, and lower competency ratings for the femaleinterviewer. Study 2 investigated whether participantscould differentiate between high and low LSH men from videoclips. Eighty-one male and 76female Caucasian participants, who were fulfilling acourse requirement, rated high LSH men (compared to lowLSH men) as (1) higher in LSH, (2) more masculine, (3) less feminine, and (4) more traditionaltoward women's roles than low LSH men. Implications ofthis ability to detect likelihood to sexually harass arediscussed.     

Romantic red: red enhances men's attraction to women

In many nonhuman primates, the color red enhances males' attraction to females. In 5 experiments, the authors demonstrate a parallel effect in humans: Red, relative to other achromatic and chromatic colors, leads men to view women as more attractive and more sexually desirable. Men seem unaware of this red effect, and red does not influence women's perceptions of the attractiveness of other women, nor men's perceptions of women's overall likeability, kindness, or intelligence. The findings have clear practical implications for men and women in the mating game and, perhaps, for fashion consultants, product designers, and marketers. Furthermore, the findings document the value of extending research on signal coloration to humans and of considering color as something of a common language, both within and across species.     

Women's hairstyle and men's behavior: A field experiment

Little research has examined the effect of women's hairstyles on people's behavior. In a field study, male and female passersby, walking alone in the street, were observed while walking behind a female‐confederate who dropped a glove and apparently was unaware of her loss. The confederate had long dark hair arranged in three different hairstyles: one with her hair falling naturally on her shoulders and her back, one with her hair tied in a ponytail, and one with her hair twisted in a bun. Results reported that the hairstyle had no effect on female passersby's helping behavior. However, it was found that the hairstyle influenced male passersby with men helping the confederate more readily when her hair fell naturally on her neck, shoulders and upper back.