Social values priorities and orientation towards individualism and collectivism of Greek university students

The study aimed to explore the value priorities of Greek young adults and their orientation towards individualism and collectivism and to investigate for possible relationships between value types and individualism and collectivism. Greek undergraduate students (n = 484) completed the Social Values Survey, the Auckland’s Individualism and Collectivism Scale and a form of demographic information. Benevolence, self-direction and hedonism were found to be the most highly rated value types for both males and females. In the case of individualism and collectivism participants scored higher on collectivism. Males and science and technology students scored higher on value types regarding openness to change and self-enhancement. Females and social and humanities students scored higher on conservation and self-transcendence value types. Religiosity was associated to collectivism and to value types regarding conservation and self-transcendence. Regression analysis revealed a direct association between individualism and openness to change and self-enhancement. Collectivism was found to be associated with conservation and self-transcendence.     

Individual Differences in Individualism and Collectivism Predict Ratings of Virtual Cities’ Liveability and Environmental Quality

The present research investigated individual differences in individualism and collectivism as predictors of people's reactions to cities. Psychology undergraduate students (N = 148) took virtual guided tours around historical cities. They then evaluated the cities’ liveability and environmental quality and completed measures of individualism and collectivism. Mediation analyses showed that people who scored high in self-responsibility (individualism) rated the cities as more liveable because they perceived them to be richer and better resourced. In contrast, people who scored high in collectivism rated the cities as having a better environmental quality because they perceived them to (1) provide a greater potential for community and social life and (2) allow people to express themselves. These results indicate that people's evaluations of virtual cities are based on the degree to which certain aspects of the cities are perceived to be consistent with individualist and collectivist values.     

排除“每个人都优于平均水平”机制影响的自我提升研究

采用优于平均效应、自我服务归因偏向和内隐测验三种方法测量中国大学生的自我提升,并在前两种方法中考虑了EBTA机制的影响,以探讨中国人的自我提升动机及其表现形式。结果发现：EBTA机制影响显著;排除EBTA机制的影响后,大学生依然存在优于平均效应和自我服务归因偏向;大学生存在内隐自我提升值;内隐自我提升值与外显自我提升值之间存在显著正相关。     

大学生文化倾向性与姓名知觉反应时的关系

摘要 本文采用问卷调查和字词辨别反应时任务的方法,考察了大学生对个体姓名信息反应时与文化倾向性之间的关系。结果表明：（1）自陈式《垂直、水平个人-集体主义问卷》的集体主义维度上具有较低的区分效度,有待改善;（2）在视觉通路中,个体对自我的姓名、姓、名的加工时均具有一定的优先性,并发现个体对自我姓名的知觉模式为整体知觉;（3）姓名信息所蕴含的文化信息与文化倾向问卷中所测量的信息具有一定的相关,支持并验证了文化倾向问卷的内容效度;同时研究发现姓、名作为自我结构的标识物比姓名更佳。     

Does culture influence what and how we think? Effects of priming individualism and collectivism

Do differences in individualism and collectivism influence values, self-concept content, relational assumptions, and cognitive style? On the one hand, the cross-national literature provides an impressively consistent picture of the predicted systematic differences; on the other hand, the nature of the evidence is inconclusive. Cross-national evidence is insufficient to argue for a causal process, and comparative data cannot specify if effects are due to both individualism and collectivism, only individualism, only collectivism, or other factors (including other aspects of culture). To address these issues, the authors conducted a meta-analysis of the individualism and collectivism priming literature, with follow-up moderator analyses. Effect sizes were moderate for relationality and cognition, small for self-concept and values, robust across priming methods and dependent variables, and consistent in direction and size with cross-national effects. Results lend support to a situated model of culture in which cross-national differences are not static but dynamically consistent due to the chronic and moment-to-moment salience of individualism and collectivism. Examination of the unique effects of individualism and collectivism versus other cultural factors (e.g., honor, power) awaits the availability of research that primes these factors.     

Assessing alternative models of individualism and collectivism: a confirmatory factor analysis

Six alternative structural models of individualism–collectivism are reviewed and empirically compared in a confirmatory factor analysis of questionnaire data from an Australian student sample (N = 340). Central to the debate about the structure of this broad social attitude are the issues of (1) polarity (are individualism and collectivism bipolar opposites, or orthogonal factors?) and (2) dimensionality (are individualism and collectivism themselves higher‐order constructs subsuming several more specific factors and, if so, what are they?). The data from this Australian sample support a model that represents individualism and collectivism as a higher‐order bipolar factor hierarchically subsuming several bipolar reference‐group‐specific individualisms and collectivisms. Copyright © 2001 John Wiley & Sons, Ltd.     

Horizontal and vertical dimensions of individualism-collectivism: a comparison of African Americans and European Americans

The current study examined ethnic differences in horizontal and vertical dimensions of individualism and collectivism among 96 African American and 149 European American college students. Participants completed the 32-item Singelis et al. (1995) Individualism/Collectivism Scale. Multivariate analyses of variance results yielded a main effect for ethnicity, with African Americans being significantly higher on horizontal individualism and European Americans being higher on horizontal collectivism and vertical individualism. A moderated multiple regression analysis indicated that ethnicity significantly moderated the relationship between individualism and collectivism. Individualism and collectivism were significantly and positively associated among African Americans, but not associated among European Americans. In addition, collectivism was related to grade point average for African Americans but not for European Americans. Contrary to the prevailing view of individualism-collectivism being unipolar, orthogonal dimensions, results provide support for individualism-collectivism to be considered as unipolar, related dimensions for African Americans.     

‘We're all individuals’: group norms of individualism and collectivism,levels of identification and identity threat

Three studies were conducted to investigate the power of group norms of individualism and collectivism to guide self‐definition and group behavior for people with low and high levels of group identification. Study 1 demonstrates that in an individualist culture (North America), those who identify highly with their national identity are more individualist than low identifiers. In contrast, in a collectivist culture (Indonesia) high identifiers are less individualist than low identifiers. Study 2 manipulates group norms of individualism and collectivism, and shows a similar pattern on a self‐stereotyping measure: High identifiers are more likely to incorporate salient group norms prescribing individualism or collectivism into their self‐concept than low identifiers. Study 3 replicates this effect and shows that high identifiers conform more strongly to group norms, and self‐stereotype themselves in line with the salient norm than low identifiers when their group is threatened. Hence, the findings suggest that when there is a group norm of individualism, high identifiers may show individualist behavior as a result of conformity to salient group norms. Copyright © 2002 John Wiley & Sons, Ltd.     

个人主义与集体主义结构的验证性研究

本文用实证方法通过对中国大陆303名被试的调查,对个人主义、集体主义的维度及其测量问卷的构想效度进行初步验证,结果支持Triandis提出的个人主义、集体主义可以分成水平、垂直两个维度,在个人水平上,个人主义与集体主义有四种类型的构想。验证性因素分析表明,Singelis的问卷有较好的构想效度,但在中国被试的测试结果上表现出一些题目的不适合,有待于进一步修正。     

In search of East Asian self-enhancement

A meta-analysis of published cross-cultural studies of self-enhancement reveals pervasive and pronounced differences between East Asians and Westerners. Across 91 comparisons, the average cross-cultural effect was d = .84. The effect emerged in all 30 methods, except for comparisons of implicit self-esteem. Within cultures, Westerners showed a clear self-serving bias (d = .87), whereas East Asians did not (d = -.01), with Asian Americans falling in between (d = .52). East Asians did self-enhance in the methods that involved comparing themselves to average but were self-critical in other methods. It was hypothesized that this inconsistency could be explained in that these methods are compromised by the "everyone is better than their group's average effect" (EBTA). Supporting this rationale, studies that were implicated by the EBTA reported significantly larger self-enhancement effect for all cultures compared to other studies. Overall, the evidence converges to show that East Asians do not self-enhance.     

Is Self‐enhancement Related to Modesty or to Individualism‐collectivism? A Test with Four Israeli Groups

The main assertion of this study was that degree of self-enhancement is determined by the modesty requirements prevailing in a culture rather than by its level of collectivism. Four Israeli subgroups (323 11th-grade students) were compared in a two-by-two design: type of living (kibbutz versus city) and level of religious observance (religious versus secular). The two kibbutz groups were found to be more collectivist than the urban groups, and the religious groups were found to be more modest than the secular groups. Results show that self-enhancement was related to level of religious observance and not to type of living. When modesty was statistically controlled for, the effect of level of religious observance was removed. It was also found that self-enhancement measures were predicted by modesty and not by collectivism facets. Thus, the data supported the study's main claim.     

Temptation Bias: Can Self-enhancement Limit the Influence of Gender Stereotypes?

Temptation bias is the tendency to see oneself as better than others at resisting temptation. To understand the influence of self-enhancement and gender stereotypes on temptation bias, 215 undergraduates from a university located in the southwest region of the United States compared their ability to resist ten sexually tempting scenarios to that of others in general, and to their romantic partner (Study 1). An additional 151 undergraduates from the same university rated their own or their partner’s ability to resist seven sexually tempting scenarios compared to other men and women (Study 2). Results revealed that temptation bias was present but reduced when romantic partners were the comparison targets; and when comparing themselves to others, women displayed temptation bias regardless of the gender of the referent while men displayed temptation bias only when comparing themselves to men.     

The performance of narcissists rises and falls with perceived opportunity for glory

Narcissists consider themselves to be exceptional performers, but past research has found no consistent relationship between narcissism and performance. The present research tested the hypothesis that the relationship between subclinical narcissism and performance is moderated by a motivational factor: perceived self-enhancement opportunity. Four experiments were conducted, each using different manipulations of self-enhancement opportunity and different performance tasks. In each study, narcissists performed better when self-enhancement opportunity was high rather than low. In contrast, the performance of participants with low narcissism was relatively unaffected by self-enhancement opportunity. Other findings suggested that narcissists' self-enhancement motivation stems more from a desire to garner admiration than from a desire to self-evaluate. Implications and directions for future research are discussed.     

How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

This study examined the effects of individual‐level cultural values of individualism and collectivism on impulsive buying and money budgeting and the mediating role of acculturation to global consumer culture. By applying the person‐environment fit theory and acculturation theory, we argue that people who hold cultural values congruent with the culture they come into contact with are more likely to acculturate to it, and that those who acculturate to global consumer culture (GCC) are more likely to display consumption behaviors stimulated by GCC, namely impulsive buying and poor money budgeting. The findings show that consumers acculturated to GCC report higher impulsive buying and lower money budgeting, and that it is not the distinction between individualism and collectivism, but rather between the vertical and horizontal values that determines the acceptance of GCC and the studied consumption behaviors. Results revealed that vertical individualists (those who believe in competition between individuals and who prioritize their needs over the needs of others) and vertical collectivists (those who believe in the subordination of individuals to groups) were more likely to be acculturated to GCC. Thus, the acceptance of inequality between individuals among other individuals, or within groups, is related to the acceptance of GCC and impulsive buying and money budgeting. The level of acculturation to GCC mediates the relations between vertical individualism and collectivism values and impulsive buying and money budgeting. Theoretical contributions to the research on horizontal/vertical individualism/collectivism, acculturation to GCC, and person‐environment fit theory, as well as practical implications for marketers are discussed.     

Individualism–collectivism and organ donation intentions

This article investigates the impact of individualism–collectivism on a person's willingness to donate organs. In Study 1, an online survey showed that individualism–collectivism was significantly and positively associated with participants' willingness to register as organ donors while perceived benefit mediated this relationship. Study 2 demonstrated the causal effect of individualism–collectivism on organ donation intentions using a priming technique. Participants primed with collectivism were more likely to register as organ donors than those primed with individualism. Our findings provide unique insights into whether cultural values (i.e., individualism–collectivism) can predict people's organ donation intentions.     

Individualism versus collectivism or versus authoritarianism?

Although there has been progress in the definition, antecedents, and consequences of individualism and collectivism, there are some fundamental issues that need to be resolved. This study examined two such issues: the dimensionality of individualism and collectivism, and the relationship of these constructs to authoritarianism. Thirty-eight American undergraduates judged the similarity among 15 concepts that have previously been shown to be reflective of elements of individualism, collectivism, and authoritarianism. Multidimensional scaling revealed two dimensions: individualism versus authoritarianism and active collectivism versus withdrawal from group involvement. Unlike the conception by Hofstede (1980) that individualism and collectivism are opposites, these results strongly suggest they are orthogonal. Furthermore, authoritarianism was construed as the opposite of individualism. Implications of these findings for future research are discussed.     

Individualist and collectivist norms: when it's ok to go your own way

We conducted two studies to investigate the influence of group norms endorsing individualism and collectivism on the evaluations of group members who display individualist or collectivist behaviour. It was reasoned that, overall, collectivist behaviour benefits the group and would be evaluated more positively than would individualist behaviour. However, it was further predicted that this preference would be attenuated by the specific content of the group norm. Namely, when norms prescribed individualism, we expected that preferences for collectivist behaviour over individualist behaviour would be attenuated, as individualist behaviour would, paradoxically, represent normative behaviour. These predictions were supported across two studies in which we manipulated norms of individualism and collectivism in an organizational role‐play. Furthermore, in Study 2, we found evidence for the role of group identification in moderating the effects of norms. The results are discussed with reference to social identity theory and cross‐cultural work on individualism and collectivism. Copyright © 2002 John Wiley & Sons, Ltd.     

Reconceptualizing individual differences in self-enhancement bias: an interpersonal approach

Self-enhancement bias has been studied from 2 perspectives: L. Festinger's (1954) social comparison theory (self-enhancers perceive themselves more positively than they perceive others) and G. W. Allport's (1937) self-insight theory (self-enhancers perceive themselves more positively than they are perceived by others). These 2 perspectives are theoretically and empirically distinct, and the failure to recognize their differences has led to a protracted debate. A new interpersonal approach to self-enhancement decomposes self-perception into 3 components: perceiver effect, target effect, and unique self-perception. Both theoretical derivations and an illustrative study suggest that this resulting measure of self-enhancement is less confounded by unwanted components of interpersonal perception than previous social comparison and self-insight measures. Findings help reconcile conflicting views about whether self-enhancement is adaptive or maladaptive.     

The Impact of Culture and Individualism–Collectivism on the Creative Potential and Achievement of American and Chinese Adults

ABSTRACT: This research explored the relation between culture and creative potential in highly educated adults. It was hypothesized that culture would influence creative potential and achievement, largely through how individualistic (citizens serving themselves) or collectivistic (citizens serving society) the society of origin was. To this end, 55 American and 56 Chinese doctoral students were surveyed concerning their creative potential, their sense of individualism or collectivism, and their Graduate Record Examination quantitative subtest scores. Americans displayed significantly higher scores on a measure of creative potential than the Chinese. As expected, Americans showed greater individualism. Chinese were more collectivistic. Chinese had significantly higher skill mastery in the domain of mathematics. Theoretical and practical implications of these findings for understanding cultural differences in creativity are considered.     

Measuring individualism and collectivism: The importance of considering differential components,reference groups,and measurement invariance

A new instrument of individualism and collectivism (I/C) was developed and three key issues in I/C measurement were addressed: differentiating components of I/C, understanding the impact of reference groups, and testing of measurement invariance. Three components of I/C were assessed in China and the U.S.: independence, competitiveness, and uniqueness for individualism; considering of one’s decisions on others, sharing of positive outcomes, and sharing of negative outcomes for collectivism. Collectivism was measured with respect to parents, friends, and general others. Results indicate that Chinese participants are less unique but more independent and competitive than their counterparts in the U.S. The expected cultural difference is found for parent collectivism across all three components and for sharing negative outcome with respect to all three reference groups. These results suggest that individualism is a multidimensional construct, whereas the dimensionality of collectivism appears to be a function of social distance. Measurement invariance was tested at configural, factor loading, and intercept levels for all components of I/C.