Effects of consumer motives on search behavior using internet advertising.

Past studies on uses and gratifications theory suggested that consumer motives affect how they will use media and media contents. Recent advertising research has extended the theory to study the use of Internet advertising. The current study explores the effects of consumer motives on their search behavior using Internet advertising. The study employed a 2 by 2 between-subjects factorial experiment design. A total of 120 subjects were assigned to an experiment condition that contains an Internet advertisement varying by advertising appeals (i.e., rational vs. emotional) and product involvement levels (high vs. low). Consumer search behavior (measured by the depth, breadth, total amount of search), demographics, and motives were collected by post-experiment questionnaires. Because all three dependent variables measuring search behavior were conceptually related to each other, MANCOVA procedures were employed to examine the moderating effects of consumer motives on the dependent variables in four product involvement-advertising appeal conditions. Results indicated that main effects for product involvements and advertising appeals were statistically significant. Univariate ANOVA also showed that advertising appeals and product involvement levels influenced the total amount of search. Three-way interactions among advertising appeals, product involvement levels, and information motive were also statistically significant. Implications and future research directions are discussed.     

The Impact of Professional Unethical Beliefs on Cheating Intention

The phenomenon of academic dishonesty among college students is prevalent, but its damage cannot be underestimated because the students' decisions to cheat were related to decisions to engage in similar unethical behavior in the workplace after graduation. To examine the influential factors of the cheating intention among part-time students with several years of work experience, we included an additional variable—unethical beliefs related to the workplace (professional unethical beliefs) into the theory of planned behavior. First-year business students on the job were investigated from a university in northern Taiwan, resulting in a valid sample of 215 students. Our findings indicate that perceived behavioral control toward cheating and professional unethical beliefs have a greater impact on the intention to cheat. In addition, the subjective norm and attitudes also affect the students' cheating intention. Implications for managers and researchers are discussed, and suggestions for future research are offered.     

The ethics of distress: Toward a framework for determining the ethical acceptability of distressing health promotion advertising

Distressing health promotion advertising involves the elicitation of negative emotion to increase the likelihood that health messages will stimulate audience members to adopt healthier behaviors. Irrespective of its effectiveness, distressing advertising risks harming audience members who do not consent to the intervention and are unable to withdraw from it. Further, the use of these approaches may increase the potential for unfairness or stigmatization toward those targeted, or be considered unacceptable by some sections of the public. We acknowledge and discuss these concerns, but, using the public health ethics literature as a guide, argue that distressing advertising can be ethically defensible if conditions of effectiveness, proportionality necessity, least infringement, and public accountability are satisfied. We do not take a broad view as to whether distressing advertising is ethical or unethical, because we see the evidence for both the effectiveness of distressing approaches and their potential to generate iatrogenic effects to be inconclusive. However, we believe it possible to use the current evidence base to make informed estimates of the likely consequences of specific message presentations. Messages can be pre‐tested and monitored to identify and deal with potential problems. We discuss how advertisers can approach the problems of deciding on the appropriate intensity of ethical review, and evaluating prospective distressing advertising campaigns against the conditions outlined.     

The effect of search condition and advertising type on visual attention to Internet advertising

This research was conducted to examine the level of consumers' visual attention to Internet advertising. It was predicted that consumers' search type would influence visual attention to advertising. Specifically, it was predicted that more attention to advertising would be attracted in the exploratory search condition than in the goal-directed search condition. It was also predicted that there would be a difference in visual attention depending on the advertisement type (advertising type: text vs. pictorial advertising). An eye tracker was used for measurement. Results revealed that search condition and advertising type influenced advertising effectiveness.     

基于用户动态信息加工的信息流广告回避机制与重定向策略

信息流广告飞速发展的同时用户广告回避愈发普遍,然而传统广告回避结论无法平移到该情境。本研究基于用户动态的信息加工视角,试图探讨(1)动态信息加工状态下(收敛式vs发散式)产生广告屏蔽和广告跳过行为的内在机制;(2)采用归因引导重定向策略,挖掘用户屏蔽广告的“残留效应”所带来的信号价值;(3)采用广告凸显重定向策略,突破用户跳过广告的“学习效应”造成的负面影响。丰富现有理论的同时,为信息流广告的响应式优化提供理论和决策支持。     

Moving beyond ethical decision-making: a practice-based view to study unethical sales behavior

Changes in the business environment are rapidly transforming sales practice and pressuring the integrity of key actors in sales. Given that unethical sales behavior is a social activity produced and reproduced by various actors in a complex sales task environment, we introduce a novel research perspective to the study of unethical sales behavior, namely a practice-based view. With knowledge from a systematic literature review and a practice-based view from organization research, we suggest that unethical behavior should be studied as a practice formed through socialization and interaction with relevant others. This view provides an important alternative as well as a complementary perspective to the ethical decision-making paradigm that has dominated the field for several decades. The study answers scholars’ recent calls to strengthen the theoretical foundation of sales ethics research and further extend its perspective toward the social context of sales. With a focus on dynamics, social relations, and the enactment of practices, the practice-based view produces new types of knowledge on unethical behavior and potential new means for addressing it. The article makes suggestions for future practice-based research and proposes several theories for use in studying unethical behavior in currently important sales contexts.     

An Empirical Study of Future Professionals’ Intentions to Engage in Unethical Business Practices

This paper sought to test whether student demographics (gender, age, religion, type of degree and number of courses done containing ethics) influenced the likelihood of engaging in unethical business practices. The study involved the use of a questionnaire being administered to a sample of 231 undergraduate students in Barbados. It was found that gender, religiousness, type of degree and number of courses taken containing ethics significantly impacted on the intentions to engage in unethical behaviour. It was also found that the impact of age was not conclusive. The study has several limitations including low generalisability due to the use of a non-probability sampling method, and the possibility of social desirability bias. The study informs educators about the need to integrate ethics into the curriculum as an essential component of professional training for future managers and business people. This study makes an important contribution to the ethics literature on small island developing states, since the study was done in the country of Barbados.     

From Lydia Pinkham to Bob Dole: what the changing face of direct-to-consumer drug advertising reveals about the professionalism of medicine

From its founding in 1847, the AMA divided drugs into "ethical" and "unethical" preparations. Those that were ethical had a known composition and were advertised only to the profession. Other, patent medicines (technically proprietary drugs, whose trademarks were protected by copyright), were sold directly to the public. In spite of the AMA's efforts to ban the advertising and sale of those nostrums, proprietary drugs flourished during the nineteenth century. Starting in 1900, however, three major societal trends combined to bolster the AMA's campaign, and by 1920 almost all advertising was directed to physicians, who would then prescribe medications to their patients. This ban on advertising pharmaceuticals directly to the public remained virtually unchanged until approximately 1980. Since then, it has slowly eroded and, as recently as 1997, the FDA created guidelines for pharmaceutical companies to advertise on television. What does this change say about the profession of medicine, the role of the physician in society, and the doctor-patient relationship? Using a comparative historical approach, this paper examines these issues.     

The ethics of separating conjoined twins: two arguments against

I argue that the separation of conjoined twins in infancy or early childhood is unethical (rare exceptions aside). Cases may be divided into three types: both twins suffer from lethal abnormalities, only one twin has a lethal abnormality, or neither twin does. In the first kind of case, there is no reason to separate, since both twins will die regardless of treatment. In the third kind of case, I argue that separation at an early age is unethical because the twins are likely to achieve an irreplaceably good quality of life—the goods of conjoinment—that separation takes away. Evaluation of this possibility requires maturation past early childhood. Regarding the second type, I point out that with conceivable but unrecorded exceptions, these cases will consistently involve sacrifice separation. I present an argument that sacrifice separation is unethical, but in some cases a moral dilemma may exist in which separation and refraining from separation are both unethical. Perhaps in such cases a decision can be made on non-moral grounds; however, the possibility of such a decision serves not to mitigate but to underscore the fact that the separation is unethical. My conclusion, which applies to all three types of cases, is that it is unethical to separate conjoined twins before their developing personalities give some reliable indication as to whether they desire separation and whether they will achieve those goods of conjoinment.     

伦理氛围与亲组织非伦理行为:道德辩护的中介效应

与纯粹的私利性非伦理行为不同,亲组织非伦理行为是个体为了组织利益而实施的非伦理行为。探讨了伦理氛围对亲组织非伦理行为的影响以及道德辩护的中介作用。实证研究结果发现,自利型、关怀型伦理氛围分别对亲组织非伦理行为具有正向影响,规则型伦理氛围对亲组织非伦理行为具有负向影响,道德辩护分别在三种伦理氛围与亲组织非伦理行为关系间具有部分中介作用。     

Consumer responses to advertising on the Internet: the effect of individual difference on ambivalence and avoidance.

The purpose of this study was to understand the effect that individual characteristics have on consumer advertising processing under high- and low-interactivity circumstances on the Web. Tests on the relationship between individual differences and advertising responses form the basis of this empirical study on the Web. The results indicated that consumers have a higher tendency to avoid or experience ambivalence about Internet advertisements under low-interactivity circumstances, and attitudinal ambivalence lead to avoidance when responding to advertisements on the Internet. Personality variables are the main factors in consumer decision-making behaviors and Internet characteristics, such as levels of interactivity, can greatly influence the effectiveness of advertising in online environments. Advertising credibility could influence people's consumer attitudes, beliefs, or behaviors over time on the Web.     

Responding to Allegations of Unethical Conduct

Although relatively few professional counselors will be accused during their careers of unethical conduct, all are susceptible to such charges. This article explains the process used by boards in reviewing charges of unethical conduct, gives advice regarding actions that accused counselors might take to protect themselves legally and emotionally, and offers preventive steps that should be taken to avoid such charges.     

German matchmaking web sites: Online trafficking in women?

This article reports on a study of Germany-based matchmaking agencies operating on the Internet, investigating how they are organized and how they advertise their commodities. Matchmaking has rapidly grown into a big digital business. This has engendered debate regarding the sexual behavior of its users, consequences of the resulting intermarriages, and on successful international policy for regulating the related migration. Being a new phenomenon, matchmaking on the Internet has largely remained unresearched until very recently. This analysis is a preliminary attempt to address online introduction services in one industrialized western country, Germany. It examines the size and extent of this kind of German business. One goal is to explore regional manifestations of the trade such as which countries are the counterparts in the other end of the trade? The article also highlights features typical for the advertising on this kind of web site, keeping in mind gender, ethnic, and race aspects. Finally, the issues are raised of whether matchmaking agencies are providing equal possibilities to different kinds of people in this kind of transaction, and whether these kinds of services have an impact on gender and ethnic equality.     

Training therapists to work effectively online and offline within digital culture

The speed at which technology evolves, and therefore the speed at which online mental health services evolve and the training required to keep up with them, has become a real concern for the profession. The need for training in transferring face-to-face skills to the online environment has been recognised for some years by leading professional organisations as not only desirable but also essential. In addition, there is an increasing need to keep abreast of digital culture and the type of online environments that clients inhabit. This applies to counsellors and therapists whatever space they are using to deliver services, which may be in the traditional face-to-face consulting room or using tools that enable therapy at a distance, such as the Internet.     

高绩效要求与亲组织不道德行为:基于社会认知理论的视角

通过确立较高的绩效目标以提升组织绩效被普遍认为是一项有效的管理措施。然而,学术界对它的负面影响却缺乏研究。本文提出了高绩效要求将启动员工道德推脱机制为其随后进行的亲组织不道德行为开脱,即道德推脱在高绩效要求与亲组织不道德行为之间起到了中介作用。为了检验这一观点,本研究提出两种不同效应的调节变量:感知的市场竞争正向调节变量之间的间接关系,而道德认同则负向调节这一间接关系。通过对某零售企业225名员工的两阶段调查,本研究提出的调节-中介模型获得了观察数据的支持。本研究的发现有利于进一步了解亲组织不道德行为发生的中介心理机制和边界条件,指导管理者采取恰当的管理措施,以期有效地管控亲组织不道德行为的出现。     

组织认同一定会促进亲组织非伦理行为吗？社会责任型人力资源管理的作用

基于社会认同理论,以社会责任型人力资源管理作为组织道德性的线索,探讨其对组织认同与亲组织非伦理行为之间关系的调节作用及其对亲组织非伦理行为的直接影响。采用多层线性建模技术进行数据分析,结果表明：当社会责任型人力资源管理水平低时,组织认同正向影响亲组织非伦理行为;当社会责任型人力资源管理水平高时,组织认同对亲组织非伦理行为没有显著影响;社会责任型人力资源管理对亲组织非伦理行为具有抑制作用。     

组织认同一定会促进亲组织非伦理行为吗？社会责任型人力资源管理的作用

基于社会认同理论,以社会责任型人力资源管理作为组织道德性的线索,探讨其对组织认同与亲组织非伦理行为之间关系的调节作用及其对亲组织非伦理行为的直接影响。采用多层线性建模技术进行数据分析,结果表明：当社会责任型人力资源管理水平低时,组织认同正向影响亲组织非伦理行为;当社会责任型人力资源管理水平高时,组织认同对亲组织非伦理行为没有显著影响;社会责任型人力资源管理对亲组织非伦理行为具有抑制作用。     

明知故犯？故意不道德行为的影响因素和心理过程

故意不道德行为是指个体在明知行为违背了道德规范,但仍采取的不道德行为。研究表明,故意不道德行为存在众多诱发因素,尤其是道德自我概念具有重要的自我调节作用,在行为发生前后都产生重要影响。本文对故意不道德行为的影响因素进行了梳理,探索其行为发生前后的心理过程,并对既有的研究框架进行了整合。未来可以更关注无意识因素和心理动机因素对不道德行为的影响和作用机制,并尝试探索网络情境中的不道德行为。     

Addicted to the Thrill of the Virtual Hunt: Examining the Effects of Internet Addiction on the Cyberstalking Behaviors of Juveniles

The rapid advancement of technology has produced several substantial benefits that enrich individuals’ lives, but some also note that technology has provided new methods to engage in crime—particularly stalking. This investigation was one of the first to explore whether a relationship existed between cyberstalking and a new phenomenon becoming a pressing issue in the lives of adolescents: Internet Addiction. High school students in a rural North Carolina country were surveyed about their Internet behaviors and experiences. After analysis, the results indicated there is a significant relationship between Internet Addiction and cyberstalking in adolescents.     

社会距离知觉对道德判断的影响研究

理论上,人们对不同个体行为是否违背道德的判断是完全一致的。本研究提出,人们对社会距离线索的知觉会影响对道德行为的判断。研究设计了两个实验,分别从社会距离直接启动和社会距离线索启动的角度对这一假设进行了检验。结果发现,较近的社会距离启动及社会距离线索都能促使个体采取更温和的道德判断,功利主义的色彩比较浓厚,而较远的社会距离启动促使个体采用更加严格的道德判断,表现出道义论倾向。文章最后讨论了这一结果对未来研究的意义。