Enhanced Information Scent,Selective Discounting,or Consummate Breakdown: The Psychological Effects of Web-Based Search Results

We report results from three experiments that broadly examined Web users' psychological responses to search results featured on a mock search engine. Study 1 examined the interplay between search result relevance and ad relevance and showed that the former is the critical variable in affecting user attitudes toward both the search engine and the ad. Study 2 offered further evidence regarding the overwhelming influence of search relevance, with study results suggesting that neither individual motivations nor ad relevance played a significant role in affecting user attitudes. Finally, Study 3 supported the proposition that the persuasiveness of a relevant text-based ad appearing with relevant search results can be enhanced by adding a visual image to the ad. We point out the implications of the findings and recommend future directions for media effects research in the domain of search engines.     

Persisting effect of prior experience of change blindness

Most cognitive scientists know that an airplane tends to lose its engine when the display is flickering. How does such prior experience influence visual search? We recorded eye movements made by vision researchers while they were actively performing a change-detection task. In selected trials, we presented Rensink's familiar 'airplane' display, but with changes occurring at locations other than the jet engine. The observers immediately noticed that there was no change in the location where the engine had changed in the previous change-blindness demonstration. Nevertheless, eye-movement analyses indicated that the observers were compelled to look at the location of the unchanged engine. These results demonstrate the powerful effect of prior experience on eye movements, even when the observers are aware of the futility of doing so.     

Google and the mind: predicting fluency with PageRank

Human memory and Internet search engines face a shared computational problem, needing to retrieve stored pieces of information in response to a query. We explored whether they employ similar solutions, testing whether we could predict human performance on a fluency task using PageRank, a component of the Google search engine. In this task, people were shown a letter of the alphabet and asked to name the first word beginning with that letter that came to mind. We show that PageRank, computed on a semantic network constructed from word-association data, outperformed word frequency and the number of words for which a word is named as an associate as a predictor of the words that people produced in this task. We identify two simple process models that could support this apparent correspondence between human memory and Internet search, and relate our results to previous rational models of memory.     

Studying dream content using the archive and search engine on DreamBank.net

This paper shows how the dream archive and search engine on DreamBank.net, a Web site containing over 22,000 dream reports, can be used to generate new findings on dream content, some of which raise interesting questions about the relationship between dreaming and various forms of waking thought. It begins with studies that draw dream reports from DreamBank.net for studies of social networks in dreams, and then demonstrates the usefulness of the search engine by employing word strings relating to religious and sexual elements. Examples from two lengthy individual dream series are used to show how the dreams of one person can be studied for characters, activities, and emotions. A final example shows that accurate inferences about a person’s religious beliefs can be made on the basis of reading through dreams retrieved with a few keywords. The overall findings are similar to those in studies using traditional forms of content analysis.     

Ritual in the Xunzi: A Change of the Heart/Mind

This article seeks to advance discussion of Xunzi??s view of ritual by examining the problem ritual treats and the way in which it targets the problem. I argue that the root of the problem is the natural inclination of the heart/mind to be concerned only with self-interest. The reason ritual works is that, on the one hand, it requires one to disregard concern for self-interest and observe ethical standards and, on the other, it allows one to express feelings in an ethically appropriate way. The ideal character shaped by ritual is one of respect in dealing with affairs and people; the ideal effect of ritual on the person is a sense of ease and security. Based on these conclusions, I will flesh out an implicit assumption Xunzi might have adopted about a pattern in human psychological constitution so as to further our understanding of Xunzi??s moral psychology.     

生命意义的缺失与追寻

生命意义(Meaning in life)指人们对自己生命中的目的、目标的认识和追求,主要包括意义存在(Presence of Meaning)和意义追求(Search for Meaning)两个维度。生命意义缺失(Absence of Meaning)指个体缺乏生活的目标、对自身存在价值和意义感的感知。意义缺失的体验一方面会带来焦虑、抑郁等消极影响,另一方面将激发起个体强烈的重构意义的动机,引导人们进行意义追求。未来研究应增加对生命意义的获取和提升、意义缺失的原因、含义与结构、意义追求的动机和效果的研究。     

7~12岁儿童视觉搜索能力的发展

该研究主要考察7~12岁儿童视觉搜索能力的发展。实验结果表明：儿童视觉搜索能力随年龄的增长而提高,性别差异不显著;儿童对三种不同视觉刺激材料（阿拉伯数字、英文字母、汉字）的视觉搜索的反应时没有表现出明显的差异,这个结果与通常的一些实验结果不同。同时,儿童在视觉搜索过程中,判断刺激出现的反应时均明显短于判断刺激没有出现的反应时;两种判断与左右手之间存在着交互作用。     

The role of cognitive flexibility and vocabulary abilities of younger and older users in searching for information on the web

The present study investigated the role of cognitive flexibility and vocabulary abilities in explaining age‐related differences in information searching with a search engine. Nineteen older and 20 younger participants had to carry out nine searches and to complete a battery of cognitive tests. Older participants obtained poorer search performance with fewer correct answers, and lower task completion speed. They interacted little with the system, and showed specific difficulties in getting out of impasses and reformulating unfruitful requests. Regression analyses suggested that age differences in the number of requests were moderated by differences in cognitive flexibility and that the older participants did not leverage their increased vocabulary in producing new keywords. The findings suggest that the age‐related decline in cognitive flexibility plays a role in the age‐related differences observed in searching for information, especially in the way users get out of impasses. The results have implications for designing search engine tools. Copyright © 2010 John Wiley & Sons, Ltd.     

Moral anger, but not moral disgust, responds to intentionality

We propose that, when people judge moral situations, anger responds to the contextual cues of harm and intentionality. On the other hand, disgust responds uniquely to whether or not a bodily norm violation has occurred; its apparent response to harm and intent is entirely explained by the coactivation of anger. We manipulated intent, harm, and bodily norm violation (eating human flesh) within a vignette describing a scientific experiment. Participants then rated their anger, disgust, and moral judgment, as well as various appraisals. Anger responded independently of disgust to harm and intentionality, whereas disgust responded independently of anger only to whether or not the act violated the bodily norm of cannibalism. Theoretically relevant appraisals accounted for the effects of harm and intent on anger; however, appraisals of abnormality did not fully account for the effects of the manipulations on disgust. Our results show that anger and disgust are separately elicited by different cues in a moral situation.     

Children's search behaviour in large-scale space: developmental components of exploration

It has been argued that visual-search tasks provide a valid model for foraging behaviour. However, Gilchrist et al (2001 Perception 30 1459-1464) demonstrated that, whilst some aspects of behaviour transferred to large-scale egocentric search, there were substantially fewer revisits to previously searched locations than would be expected from the visual-search literature. This difference might be a result of the greater effort required to search in a large-scale egocentric context. Here, we present a novel, automated paradigm, for examining the effect of effort on egocentric search behaviour by manipulating the motor difficulty of the task. Children searched for a hidden target amongst a randomised display of lights by activating a switch at each potential location. The motor difficulty of the task was manipulated by requiring children to search with either their dominant or their nondominant hand. We found that when children searched with their nondominant hand, they made significantly more revisits to previously checked locations than they did when using their dominant hand. This suggests that, when the motor response was more effortful, children were less able to efficiently guide their search behaviour. Individuals with a greater visuo-spatial short-term memory span performed the task more quickly than those with a lower span. However, search latencies were unrelated to general fluid intelligence. This highlights the role of spatial working memory in the development of efficient exploration of large-scale space.     

Chewing Over In Vitro Meat: Animal Ethics,Cannibalism and Social Progress

Despite its potential for radically reducing the harm inflicted on nonhuman animals in the pursuit of food, there are a number of objections grounded in animal ethics to the development of in vitro meat. In this paper, I defend the possibility against three such concerns. I suggest that worries about reinforcing ideas of flesh as food and worries about the use of nonhuman animals in the production of in vitro meat can be overcome through appropriate safeguards and a fuller understanding of the interests that nonhuman animals actually possess. Worries about the technology reifying speciesist hierarchies of value are more troublesome, however. In response to this final challenge, I suggest that we should be open not just to the production of in vitro nonhuman flesh, but also in vitro human flesh. This leads to a consideration of the ethics of cannibalism. The paper ultimately defends the position that cannibalism simpliciter is not morally problematic, though a great many practices typically associated with it are. The consumption of in vitro human flesh, however, is able to avoid these problematic practices, and so should be considered permissible. I conclude that animal ethicists and vegans should be willing to cautiously embrace the production of in vitro flesh.     

How does our search engine “see” the world? The case of amodal completion

This article illustrates a dissociation between the perceived attributes of an object and the ability of those attributes to guide the deployment of attention in visual search. Orientation is an attribute that guides search. Thus, a vertical line will “pop out” amid horizontal distractors. Amodal completion can create perceptually convincing oriented stimuli when two elements appear to form a complete object partially hidden behind an occluder. Previous work (e.g., Rensink &; Enns, Vision Research, 38, 2489–2505, 1998) has shown a preattentive role for amodal completion in search tasks. Here, we show that orientation based on perceptually compelling amodal completion may fail to guide attention. The broader conclusion is that introspection is a poor guide to the capabilities of our internal search engine.     

Searching for salvation: An analysis of US religious searching on the World Wide Web

The goals of this research were to answer three questions. How predominant is religious searching online? How do people interact with Web search engines when searching for religious information? How effective are these interactions in locating relevant information? Specifically, referring to a US demographic, we analyzed five data sets from Web search engine, collected between 1997 and 2005, of over a million queries each in order to investigate religious searching on the Web. Results point to four key findings. First, there is no evidence of a decrease in religious Web-searching behaviors. Religious interest is a persistent topic of Web searching. Second, those seeking religious information on the Web are becoming slightly more interactive in their searching. Third, there is no evidence for a move away from mainstream religions toward non-mainstream religions since the majority of the search terms are associated with established religions. Fourth, our work does not support the hypothesis that traditional religious affiliation is associated with lower adoption of or sophistication with technology. These factors point to the Web as a potentially usefully communication medium for a variety of religious organizations.     

When is search for a static target among dynamic distractors efficient?

Intuitively, dynamic visual stimuli, such as moving objects or flashing lights, attract attention. Visual search tasks have revealed that dynamic targets among static distractors can indeed efficiently guide attention. The present study shows that the reverse case, a static target among dynamic distractors, allows for relatively efficient selection in certain but not all cases. A static target was relatively efficiently found among distractors that featured apparent motion, corroborating earlier findings. The important new finding was that static targets were equally easily found among distractors that blinked on and off continuously, even when each individual item blinked at a random rate. However, search for a static target was less efficient when distractors abruptly varied in luminance but did not completely disappear. The authors suggest that the division into the parvocellular pathway dealing with static visual information, on the one hand, and the magnocellular pathway common to motion and new object onset detection, on the other hand, allows for efficient filtering of dynamic and static information.     

Effects of correct and transformed visual feedback on rhythmic visuo-motor tracking: tracking performance and visual search behavior

The effects of correct and transformed visual feedback on rhythmic unimanual visuo-motor tracking were examined, focusing on tracking performance (accuracy and stability) and visual search behavior. Twelve participants (reduced to 9 in the analyses) manually tracked an oscillating visual target signal in phase (by moving the hand in the same direction as the target signal) and in antiphase (by moving the hand in the opposite direction), while the frequency of the target signal was gradually increased to probe pattern stability. Besides a control condition without feedback, correct feedback (representing the actual hand movement) or mirrored feedback (representing the hand movement transformed by 180 degrees) were provided during tracking, resulting in either in-phase or antiphase visual motion of the target and feedback signal, depending on the tracking mode performed. The quality (accuracy and stability) of in-phase tracking was hardly affected by the two forms of feedback, whereas antiphase tracking clearly benefited from mirrored feedback but not from correct feedback. This finding extends previous results indicating that the performance of visuo-motor coordination tasks is aided by visual feedback manipulations resulting in coherently grouped (i.e., in-phase) visual motion structures. Further insights into visuo-motor tracking with and without feedback were garnered from the visual search patterns accompanying task performance. Smooth pursuit eye movements only occurred at lower oscillation frequencies and prevailed during in-phase tracking and when target and feedback signal moved in phase. At higher frequencies, point-of-gaze was fixated at a location that depended on the feedback provided and the resulting visual motion structures. During in-phase tracking the mirrored feedback was ignored, which explains why performance was not affected in this condition. Point-of-gaze fixations at one of the end-points were accompanied by reduced motor variability at this location, reflecting a form of visuo-motor anchoring that may support the pick up of discrete information as well as the control of hand movements to a desired location.     

青少年创伤后应激障碍和创伤后成长对亲社会行为的影响:生命意义的中介作用

采用创伤暴露程度问卷、创伤后应激障碍症状核查表、创伤后成长问卷、生命意义感量表和亲社会行为问卷,在汶川地震8.5年后对地震极重灾区的1182名中学生进行调查,考察创伤后应激障碍（PTSD）和创伤后成长（PTG）对亲社会行为的影响,并检验存在意义感和寻求意义感在其中的中介作用。结果发现：PTSD可以直接负向预测亲社会行为,也可以通过降低存在意义感进而负向预测亲社会行为,还可以通过提高寻求意义感进而正向预测亲社会行为;PTG可以直接正向预测亲社会行为,也可以分别通过提高存在意义感和寻求意义感进而正向预测亲社会行为。     

The revised monoamine hypothesis: Mechanism of antidepressant treatment in the context of behavior

The temporal restoration of brain monoamines in the synaptic cleft due to MAO inhibition or by blocking catecholamine reuptake is only the the first step on the way to recovery from depression. The second and crucial step represents the feedback system, which can provide the continuous restoration of brain monoamines in the context of free search behavior. This feedback system on the one hand helps to overcome depression and on the other hand causes the hyposensitivity of the postsynaptic catecholamine (CA) receptors, due to the increased activity of the brain CA system. According to the search activity concept, REM sleep in the healthy subject, being a part of the same feedback system, restores brain monoamines. The mechanism of REM sleep deprivation in the treatment of depression is discussed in the context of this feedback system.