On the robustness and the direction of the effect of cause‐related marketing

Two experiments are presented in this paper that explore the effect of cause‐related marketing (CRM) on product choice. To allow evaluation of the effect of experience and the role of individual differences, the experiments used a repeated choice setting. The results of Experiment 1 showed that the effect of CRM was stable over time. However, the direction of the effect was sensitive to the value of the product. CRM served as an equaliser: it helped disadvantaged alternatives and reduced the attractiveness of superior alternatives. Experiment 2 showed that the effect of CRM decreased but did not disappear in an easy choice task. These findings are summarised in a simple model and discussed in terms of their potential marketing applications. Copyright © 2003 Henry Stewart Publications.     

社会身份重要性和社会认同对群体参照效应的影响

研究选取四个参照条件（国家、民族、性别、职业）,探讨个体内部的社会身份重要性、以及个体对其不同社会身份的社会认同度对群体参照效应的影响。结果表明,在个体内部,社会身份重要性越重要,相应的群体参照效应也越大,而社会认同的高低对群体参照效应的大小没有显著影响。这表明在个体的自我内部,不同的社会身份是按照重要性来排列,越重要身份越靠近个体自我概念的核心,而且这种重要性也影响着集体自我相关信息的认知加工。     

Self‐reference and group membership: evidence for a group‐reference effect

Two experiments were designed to explore whether encoding information in reference to a group would facilitate the later recall of that information to the same extent as encoding with reference to the self. In both experiments, participants encoded adjectives with reference to the self, semantic properties, or a group and were subsequently given a surprise‐free recall test. In Experiment 1 (N = 37), the participants' university served as the reference group. In Experiment 2 (N=41), the participants' family served as the reference group. In both experiments, self‐reference resulted in better recall than semantic processing, replicating the typical self‐reference effect (SRE). More importantly, strong evidence for a group‐reference effect (GRE) was found in that group‐reference resulted in better recall than semantic processing and in fact facilitated recall to the same extent as self‐referencing. The existing explanations (schemas, organization, elaboration, mental cueing, and evaluation) for the SRE were compared with regard to their viability in accounting for the GRE patterns. We discuss additional features that may be important in the explanation of the SRE and suggest future directions for research on group‐referencing. Copyright © 2002 John Wiley & Sons, Ltd.     

On the robustness of maximum likelihood scaling for violations of the error model

A Monte Carlo study was conducted to investigate the robustness of the assumed error distribution in maximum likelihood estimation models for multidimensional scaling. Data sets generated according to the lognormal, the normal, and the rectangular distribution were analysed with the log-normal error model in Ramsay's MULTISCALE program package. The results show that violations of the assumed error distribution have virtually no effect on the estimated distance parameters. In a comparison among several dimensionality tests, the corrected version of thex ² test, as proposed by Ramsay, yielded the best results, and turned out to be quite robust against violations of the error model.     

The effect of skewness and kurtosis on the robustness of linear mixed models

This study analyzes the robustness of the linear mixed model (LMM) with the Kenward–Roger (KR) procedure to violations of normality and sphericity when used in split-plot designs with small sample sizes. Specifically, it explores the independent effect of skewness and kurtosis on KR robustness for the values of skewness and kurtosis coefficients that are most frequently found in psychological and educational research data. To this end, a Monte Carlo simulation study was designed, considering a split-plot design with three levels of the between-subjects grouping factor and four levels of the within-subjects factor. Robustness is assessed in terms of the probability of type I error. The results showed that (1) the robustness of the KR procedure does not differ as a function of the violation or satisfaction of the sphericity assumption when small samples are used; (2) the LMM with KR can be a good option for analyzing total sample sizes of 45 or larger when their distributions are normal, slightly or moderately skewed, and with different degrees of kurtosis violation; (3) the effect of skewness on the robustness of the LMM with KR is greater than the corresponding effect of kurtosis for common values; and (4) when data are not normal and the total sample size is 30, the procedure is not robust. Alternative analyses should be performed when the total sample size is 30.     

On the misuse of group membership

Group membership is analyzed from the perspective of developmental theory. Maladaptive or nontransitional uses of the groups of everyday life, such as work and social groups as well as therapy groups, are discussed and illustrated with clinical examples. It is recommended that therapists pay attention to the nature and meaning of their patients' involvements in these sorts of groups, keeping in mind that the meanings of such affiliations are particularly influenced by developmental factors.     

On the robustness of the association between Honesty-Humility and dishonest behavior for varying incentives

Previous research consistently showed a negative link between Honesty-Humility (HH) and dishonest behavior. However, most prior research neglected the influence of situational factors and their potential interaction with HH. In two incentivized experiments (N = 322, N = 552), we thus tested whether the (subjective) utility of incentives moderates the HH-dishonesty link. Replicating prior evidence, HH showed a consistent negative link to dishonesty. However, the utility of incentives did not moderate this association, neither when manipulated through incentive size (BF₀₁ = 5.7) nor when manipulated through gain versus loss framing (BF₀₁ = 20.4). These results demonstrate the robustness of the HH-dishonesty link.     

On the predictive validity of implicit attitude measures: The moderating effect of perceived group variability

Social psychologists have recently shown great interest in implicit attitudes, but questions remain as to the boundary conditions under which such attitudes can predict subsequent judgments and behavior, including reactions toward single category members. In two experiments, we demonstrate the predictive validity of two priming-based measures of implicit attitudes, using a lexical decision task developed by Wittenbrink, Judd, and Park (1997) as well as a perceptual identification paradigm pioneered by Payne (2001). Moreover, we show that these effects were moderated by perceived group variability, such that implicit attitudes offered much stronger predictive leverage if the members of the target category (Blacks) were perceived to be homogenous than if they were not. The implications of the present research for the “moderator approach” previously employed in the explicit attitude literature are discussed.     

An extension of the Bourne typology of reference group influence on product-related decisions

The Bourne (1957) typology of reference group influence on product ownership and brand decisions has received broad exposure and generated recent research on aspects of the typology's foundations. Although updates have recently been offered to the proposed product placements forwarded by Bourne, the typology itself is believed to be of limited present use without incorporating a third decision to the framework—the type or style of product. The merit of adding this third dimension was assessed using two samples of undergraduate students and a set of thirty student-generated product categories. Results of student perceptions provided general support for the study's basic premise. Implications and research directions are provided.The contributions of Parsu Parasuraman and Richard Sullivan are gratefully acknowledged.     

The low robustness of the gain effect of interpersonal attraction: Some empirical and theoretical considerations

Subjects were exposed either to positive–positive evaluations or to negative-positive evaluations. In addition, evaluator's credibility was manipulated (high, low, neutral). Liking for the evaluator, perceived correctness, and perceived contingency of the evaluations were assessed as dependent variables. The gain effect suggested by Aronson and Linder (1965) was not found in any of the three dependent measures. Implications of these findings are discussed.     

Asymmetry of the group context effect on delay discounting

Binary choice delay discounting tasks require participants to indicate preference between smaller, immediate, and larger, delayed rewards. Previous research indicates that when the delayed reward is shared with others, the delayed outcome is preferred compared with when the outcomes are for the self only, resulting in lower rates of delay discounting. The present series of studies sought to replicate and extend this finding. Study 1 compared delay discounting on a standard task in which both immediate and delayed outcomes are for the self and a group context task where the delayed outcome was shared with one other person. Replicating previous results, group context resulted in lower rates of delay discounting, and this effect was independent of how the shared outcome was presented. Study 2 compared delay discounting on a standard task and a group context task where the immediate outcome was shared. In contrast to Study 1, group context resulted in higher rates of delay discounting, suggesting that preference in intertemporal choice tracks the shared outcome. Moreover, this effect was not independent of how the shared outcome was presented. This is the first study to reveal that group context, when applied to the immediate outcome, can result in higher rates of delay discounting.     

A quantification of robustness

Robustness is an important construct in domains as diverse as evolutionary biology, structural engineering, and decision-making. Unfortunately, in many domains, most relevantly cognitive science, considerations of robustness end with vague semantic references. Little attention is paid to formal analysis. The aim of this paper is to initiate a discussion in the scientific community regarding methods for quantifying and analyzing robustness. To this end, we propose a means for assessing robustness that may supplant the current ambiguous use of the term. We demonstrate our quantitative approach using examples of heuristic-based decision processes, selected due to their explicit association with robustness in the psychological literature. These examples serve to illustrate basic properties of our general methodology for quantifying robustness.     

Spatial egocentrism and the effect of an alternate frame of reference

The present study contrasted two possible explanations of spatial egocentrism in spatial perspective tasks. By one account children's judgments in perspectivetaking tasks are based on relations between the self (ego) and the target array. By the second account, children's judgments are based on relations between the target array and the larger spatial field. Sixty children in first, third, and fifth grades (ages 7, 9, and 11 years, respectively) solved both a standard and a modified version of a spatial perspective task. In the modified procedure, subjects observed a model of the experimental room that was rotated to appear as the actual room would appear to a hypothetical viewer. Using the model as an alternative frame of reference improved the performance of subjects in all age groups. In the standard procedure most errors were egocentric. In the modified procedure, subjects showed no systematic egocentric errors for rotations of 90 or 270°. The results supported the hypothesis that systematic egocentric errors are due to subjects realistically maintaining the relation of the array to the immediate spatial field, rather than maintaining the ego-array relation.