U.S. television programming’s effects on aggressive behavior of children and adolescents

Discussions about the effects of television violence often fail to clearly define the nature of the effect and of the televised material. This article reviews the various facets of the issue and of the research that deals with them, focusing on one specific aspect that is often regarded as most crucial in public discussions and among researchers: the effect of actually televised entertainment programs on the aggressive behavior of children and adolescents. There is little research on that aspect of the issue and, in contrast to laboratory experiments on media violence, it does not show significant television effects. However, none of the existing studies reflect the changes in home entertainment available now as a result of cable television and VCRs and their possible effects on viewers.     

The Relationship Between Television Exposure and Individual Work Expectations: An Empirical Study1

Each day, thousands of televised images of the workplace fill the airwaves through programs such as Law and Order, ER, and The Simpsons. Although communications research has suggested that the social reality of television is often accepted by high‐level viewers ( Perry & Roesch, 2004 ; Potter, 1994 ), management researchers have been slow to examine television as work socialization. This paper addresses possible concerns of scale and theoretical rigor through development of reliable scales based on televised content and the testing of relationships through an interdisciplinary framework. Regression results indicate that heavy television exposure may influence viewer perceptions regarding access to managers and resources. The results also indicate that non‐media work information can moderate this effect. Practical implications for managers are provided.     

Tracking the psychosocial predictors of older individuals' television uses

The elderly spend considerable amounts of time with mass media, but little is known about the psychology of their viewing habits. This study compared the relative impact of social, structural, and psychosocial variables on the television uses of elderly viewers. The results of a survey of 113 older respondents indicated that psychosocial factors accounted for variance above and beyond that of demographic and situational factors in viewing of television entertainment programs, parasocial programs (e.g., soap operas), as well as in watching of television for companionship purposes. Emotional loneliness and locus of control proved particularly significant predictors of television behavior.     

Tracking the Psychosocial Predictors of Older Individuals' Television Uses

The elderly spend considerable amounts of time with mass media, but little is known about the psychology of their viewing habits. This study compared the relative impact of social, structural, and psychosocial variables on the television uses of elderly viewers. The results of a survey of 113 older respondents indicated that psychosocial factors accounted for variance above and beyond that of demographic and situational factors in viewing of television entertainment programs, para-social programs (e.g., soap operas), as well as in watching of television for companionship purposes. Emotional loneliness and locus of control proved particularly significant predictors of television behavior.     

TELEVISION USE BY CHILDREN AND ADOLESCENTS

The investigation explored the relationships between child and adolescent television use motivations and various sociodemographic characteristics, television viewing levels, program preference, and television attitudes. Six viewing motivations were identified: learning, passing time or habit, companionship, escape or forget, arousal, and relaxation. Age was the only demographic correlate of most of these functions. All viewing motivations correlated positively with television viewing levels, medium attachment, and perceived content reality. However, when age and level of viewing were partialed out, habitual viewing was no longer found to correlate with perceived reality. Several significant associations between viewing motivations and program preference were also noted. Arousal viewers preferred dramatic programs, while habitual, escapist, and companionship viewers favored comedies. Habitual viewers also shunned news and public affairs programs. Implications of the findings were discussed within the conceptual rubric of the uses of gratifications research perspective.     

Measuring Narrative Engagement

Research indicates that the extent to which one becomes engaged, transported, or immersed in a narrative influences the narrative's potential to affect subsequent story-related attitudes and beliefs. Explaining narrative effects and understanding the mechanisms responsible depends on our ability to measure narrative engagement in a theoretically meaningful way. This article develops a scale for measuring narrative engagement that is based on a mental models approach to narrative processing. It distinguishes among four dimensions of experiential engagement in narratives: narrative understanding, attentional focus, emotional engagement, and narrative presence. The scale is developed and validated through exploratory and confirmatory factor analyses with data from viewers of feature film and television, in different viewing situations, and from two different countries. The scale's ability to predict enjoyment and story-consistent attitudes across different programs is presented. Implications for conceptualizing engagement with narratives as well as narrative persuasion and media effects are discussed.     

A Capacity Model of Children's Comprehension of Educational Content on Television

Many studies have shown that children of various ages learn from educational television, but they have not explained how children extract and comprehend educational content from these television programs. This paper proposes a model (the capacity model) that focuses on children's allocation of working memory resources while watching television. The model consists of a theoretical construct with three basic components (processing of narrative, processing of educational content, and distance, that is, the degree to which the educational content is integral or tangential to the narrative), plus several governing principles that determine the allocation of resources between narrative and educational content. A review of empirical research points to characteristics of both television programs and viewers that affect the allocation of resources under the model, as well as developmental influences on the relevant processing. Finally, implications for the production of effective educational television are discussed.     

The Relationship of Television Viewing with Attitude Strength and Extremity: Implications for the Cultivation Effect

The relationship of television viewing level with attitude strength and attitude extremity was investigated. Attitude accessibility was used as an indicator of attitude strength and was operationalized as the response latencies associated with the attitude judgments. Fifty-one students who were either very heavy soap opera viewers (> 4 hrs. per week) or very light soap opera viewers (< 1 hr. per week) provided attitude judgments pertaining to marital problems, owning expensive products, and distrust of people. Regression analyses indicated that heavy viewers showed significantly more distrust and a greater likelihood that they would experience marital problems than did light viewers, consistent with a cultivation effect (Gerbner & Gross, 1976). Over and above the effects of attitude extremity, heavy viewers also exhibited stronger attitudes than light viewers, as evidenced by significantly shorter latencies for all three attitude measures. Both the effects of attitude strength and extremity held in the presence of multiple statistical controls. These results suggest that television may serve to bolster and reinforce attitudes consistent with the television message.     

Source confusion as an explanation of cultivation: a test of the mechanisms underlying confusion of fiction with reality on television

Cultivation studies have found evidence that heavy television viewers adopt a world view congruent with how the world is portrayed in fictional television programs. An explanation is that viewers may remember fictional TV stories as realistic stories or news (fiction-to-news confusion). Until now, fiction-to-news confusion was found only if at least a week evolved between watching TV and asking viewers what was remembered. The present study conducted with a purposive sample of students and employees of a college in The Netherlands (N=96; M age = 28.6 yr., SD = 10.9) indicates that fiction-to-news confusions can also occur almost immediately after watching. In addition, whereas earlier research suggests that fiction-to-news confusions are associated with heavy viewing, i.e., more confusion when more hours per day are spent on TV viewing in leisure time, and faulty memory, the present study more specifically suggests that participants make many fiction-to-news confusions when they are exposed to relatively many fictional TV fragments that contain threatening, violent events.     

Sex Roles in Health Storylines on Prime Time Television: A Content Analysis

This study examined the role of character gender in prime time television health portrayals. A content analysis of 1,291 health-related storylines from three spring seasons (2004–2006) of the ten most popular American television programs measured the frequency of male and female characters in prominent roles and how storylines differed with the sex of the ill or injured character. Our analyses revealed a significantly greater number of male characters. Moreover, storylines with a male ill or injured character were more serious in tone, more likely to take place in a medical setting, and had higher educational value. Proportionally, there were some similarities in storylines across the sexes, however, the absolute differences are striking and may have unfortunate effects on viewers.     

The Role of Television in the Socialization of Nonverbal Behavioral Skills

This study examined the relation between level of television viewing and ,nonverbal behavioral encoding skills among school-aged children. As predicted, frequent TV viewers communicated emotions common on television (happiness and sadness) better than emotions uncommon on television (disgust and fear/surprise), a pattern that did not emerge for infrequent TV viewers. Additionally, compared with infrequent TV viewers, frequent viewers were better encoders of spontaneous nonverbal displays, but worse encoders of posed displays. The results of a follow-up study suggest that this latter pattern may reflect a failure by children who are exposed to highly expressive television models to engage in active self-regulation of their nonverbal expressions.     

Television Exposure and Children's Decoding of Nonverbal Behavior1

Two studies considered the way in which the magnitude of exposure to television relates to children's understanding and interpretation of others' nonverbal behavior. In the first study, 6th graders made judgments regarding other children whose nonverbal facial behavior did not match their internal emotional state. Results showed that heavier television viewers held a less differentiated, more simplistic view of the consequences of nonverbal self-presentation strategies. In the second study, children in Grades 2 through 6 made judgments of others' nonverbal expressions of emotion. As predicted, heavier television viewers were better at decoding others' nonverbal expressions than lighter viewers, presumably because of their greater exposure to nonverbal displays of emotion on television. In addition, nonverbal decoding skills improved with age.     

Television and beliefs about health care and medical treatment

A representative sample of London television viewers answered questions on their attitudes to the quality of medical care they might receive if hospitalized, on their beliefs about the scope for control over one’s health, on the Just World Scale, and on their experience of viewing each of three TV series dealing with health matters. One series is an anodyne soap opera, one a light-hearted talkshow, and the third is a powerful though cynical drama series. Viewing of the latter,The Nation’s Health, was negatively related to expectations of good treatment if hospitalized, a link that did not emerge with experience of the other two programs. Seen in greater detail, the ostensibly linear correlation appears more likely to be a U-shaped relationship with the heaviest viewers being resilient in confidence, unlike light viewers whose confidence may have been shaken enough to deter them from further viewing. The results are discussed as a parallel to the controversy between Gerbner et al. (1977) and Hirsch (1980).     

Portrayal of body weight on children's television sitcoms: a content analysis

Television programs portray characters with idealized body types that for most viewers are unattainable. These body types have become a common source of comparison for many young viewers who evaluate their own self-worth and bodies based on the models they see on television. This study examines body weight, both in terms of frequency and portrayals, focusing on how preadolescent and adolescent characters’ bodies are presented on the sitcoms from three children's television networks. The results indicate that while children's situation comedies have relatively few overweight characters, this small percentage closely parallels national figures. Male and female characters do not differ in their distribution across weight categories. However, when character ethnicity is factored, significant shifts occur. Surprisingly, no differences were observed in the portrayal of physical and mental attributes among weight categories except in social popularity where overweight characters were not as embedded in social networks. Compared to other relevant studies, this research provides some evidence that the treatment and portrayal of overweight characters in children-targeted sitcoms is more positive, equitable, and less stereotypical than in other programming venues and that children are experiencing body type diversity in these fictional portrayals. Nonetheless, above average weight characters still suffer some social marginality and ethnic misrepresentation.     

Measures of child and adolescent psychopathology in Asia

This article reviews measures of child and adolescent psychopathology used in Asian cultures. Sixteen imported measures from the West are identified and their psychometric equivalence across cultures is reviewed; 2 new measures are briefly introduced. Although initial evidence is generally promising, more studies are needed to support their use in Asia. One recently developed Singapore measure cannot be considered genuinely indigenous. Culture-specific items proposed for imported measures could be grouped into existing diagnostic constructs. There is, as yet, no strong theoretical support for culture-bound diagnostic constructs in Asian cultures.     

Effects of television modeling on residential energy conservation

A combination of social marketing, communications, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films and television. We used this approach in developing special television programs about residential energy conservation. The programs were tailored and directed to preselected middle-class homeowners (N = 150), and delivered over a public access channel of a cable TV system. The results indicated that after one program exposure (about 20 minutes), viewers adopted simple strategies modeled in the programs which led to savings of approximately 10% on their home energy use for a substantial part of the cooling and heating season. Although the potential benefits to costs of large-scale media efforts seemed great, institutional barriers for such programs were identified. Less expensive, more local programs seem more viable.