Bridging the gap between intentions and behavior: Implementation intentions, action control, and procrastination

In the context of Ajzen’s (1991) theory of planned behavior, the antecedents of intentions are better understood than the antecedents of behavior. The current study aimed to improve the understanding of the transition from intentions to behavior. Based on the work of Gollwitzer (1993), Kuhl and Beckmann (1994), and Lay (1986) we proposed a model of mediators (i.e., implementation intentions) and moderators (i.e., action-state orientation and trait procrastination) in the intention-behavior relation. The model was applied to job seeking, and tested using longitudinal survey data of a sample of unemployed individuals in The Netherlands (N = 175). Support was found for the proposed mediating role of implementation intentions in the relation between job search intention and job search behavior. The proposed moderating roles of action-state orientation and trait procrastination were not supported.     

Binge-Drinking: A Test of the Role of Group Norms in the Theory of Planned Behaviour

A study was undertaken to assess the utility of the theory of planned behaviour in the prediction of students' binge-drinking. Additionally, a perspective was utilised to address the usually weak contribution of subjective norms in predicting behavioural intentions. Respondents were 289 undergraduate students. The study employed a longitudinal design, with the predictors of performing the behaviour under consideration assessed prior to the measure of reported behaviour. Support was found for the application of the theory of planned behaviour to binge-drinking. A reconceptualisation of norms in the theory of planned behaviour, from a social identity theory/self-categorization theory perspective, was also supported; consistent with expectations, the norms of a behaviourally relevant reference group predicted intentions to binge-drink, especially for participants who identified strongly with the reference group. The results are discussed in relation to measures which may help to reduce the incidence of binge-drinking by university students.     

Embodied cognition and health persuasion: Facilitating intention-behavior consistency via motor manipulations

The present research examines health persuasion from an embodied cognition perspective by proposing that engaging the motor system during health persuasion will lead individuals to engage in healthier behavior and have greater consistency between their intentions and behavior. In two studies, participants watched a health video while either imaging themselves performing the behavior or imaging themselves performing the behavior while also engaging their motor systems with minimal, relevant behaviors. In Study 1, after watching a flossing video, females (but not males) flossed more times in the following week after touching a floss and in Study 2, all participants (males and females) exercised more in the week after watching an exercise video while walking in place. In both experiments, participants who engaged the motor system had stronger intention-behavior consistency than those who merely imagined themselves performing the health behavior. Implications of the findings are discussed for theories of embodied cognition, intention-behavior consistency, and health persuasion.     

Explaining the discrepancy between intentions and actions: the case of hypothetical bias in contingent valuation

An experiment was designed to account for intention-behavior discrepancies by applying the theory of planned behavior to contingent valuation. College students (N = 160) voted in hypothetical and real payment referenda to contribute $8 to a scholarship fund. Overestimates of willingness to pay in the hypothetical referendum could not be attributed to moderately favorable latent dispositions. Instead, this hypothetical bias was explained by activation of more favorable beliefs and attitudes in the context of a hypothetical rather than a real referendum. A corrective entreaty was found to eliminate this bias by bringing beliefs, attitudes, and intentions in line with those in the real payment situation. As a result, the theory of planned behavior produced more accurate prediction of real payment when participants were exposed to the corrective entreaty.     

Does State Versus Action Orientation Moderate the Intention‐Behavior Relationship?

According to Kuhl's (1985) theory of action control, action-oriented individuals should be more likely to translate their intentions into action than state-oriented individuals. The present study considered the moderating role of state vs. action orientation on intention-behavior relations across 30 behaviors. Respondents (N = 211) completed questionnaires assessing their intentions to perform each of the 30 behaviors and state vs. action orientation. Two weeks later, respondents completed a second questionnaire to assess performance of the 30 behaviors. Between-subjects and within-subjects analyses both failed to provide support for the moderating role of state vs. action orientation, although a more detailed analysis revealed that state-oriented individuals were more likely to act on their intentions in the case of behaviors that were under normative control. The results are discussed in relation to Kuhl's theory of action control and the need to focus on a range of volitional processes when addressing the intention-behavior gap.     

Mediator of moderators: temporal stability of intention and the intention-behavior relation

Intention certainty, past behavior, self-schema, anticipated regret, and attitudinal versus normative control all have been found to moderate intention-behavior relations. It is argued that moderation occurs because these variables produce "strong" intentions. Stability of intention over time is a key index of intention strength. Consequently, it was hypothesized that temporal stability of intention would mediate moderation by these other moderators. Participants (N = 185) completed questionnaire measures of theory of planned behavior constructs and moderator variables at two time points and subsequently reported their exercise behavior. Findings showed that all of the moderators, including temporal stability, were associated with significant improvements in consistency between intention and behavior. Temporal stability also mediated the effects of the other moderators, supporting the study hypothesis.     

A dual process model of affective and instrumental implicit attitude,self-monitoring,and sedentary behavior

IntroductionA dual process model based upon the affect and health behavior framework was used to explain sedentary behavior, where affective and instrumental components of implicit attitude were measured. Extending dual process theory, we assessed the moderating role of self-monitoring on the effects of implicit attitude on behavior.MethodIn Study 1, 148 office workers completed measures of affective and instrumental implicit attitude and self-monitoring at baseline, followed by a measure of sedentary behavior one week later. We then replicated this study in 241 undergraduates, with the addition of measures of the theory of planned behavior at the initial time point to represent conscious pathways to behavior.ResultsIn both studies there was no direct effect of either form of implicit attitude on behavior. However, self-monitoring moderated the effect of affective implicit attitude such that affective implicit attitude was a significant correlate of sedentary behavior only in those low in self-monitoring. In Study 2, sedentary behavior was also associate with intention, and intention was in turn associated with explicit affective attitude, subjective norm, and perceived behavioral control. Self-monitoring was not associated with sedentary behavior, nor did it moderate the intention-behavior relationship.DiscussionFindings suggest sedentary behavior is a largely affect driven behavior. Further, both reasoned and automatic processes contribute to sedentary behavior, but automatic processes only make a significant contribution when individuals are not consistently monitoring their behavior.     

时限性自我调节理论:健康行为研究的一种新取向

时限性自我调节理论是在“意图-行为”模型基础上,强调时间、行为优势和自我调节能力对健康行为共同影响的新理论.该理论认为一致性观念和时限性效价影响行为意图,行为优势和自我调节能力调节“意图-行为”联系的强度或直接影响行为.与其他健康行为模型的主要区别在于加入了影响行为的自我调节能力和时间因素.未来研究应进一步明确针对健康行为的干预措施,给予行为优势合理的定位.     

Predicting Intentions of Romantic Partner Abuse with the Theory of Planned Behavior

From the theory of planned behavior, attitudes, subjective norms, and perceived behavioral control were identified as predictors of intentions for verbal, physical, and sexual abuse toward romantic partners. Relationships among the three predictors across the three types of abuse were examined with responses from undergraduates involved in romantic relationships. The theory of planned behavior accounted for substantial variance associated with intentions to abuse romantic partners. Moreover, the components of the theory of planned behavior were differentially predictive of the three forms of abuse, which also varied by sex. A recommendation is that interventions should target different components of the theory of planned behavior depending on the type of abuse they are attempting to prevent.     

Decision Making Versus Decision Implementation: An Action Control Approach to Exercise Adoption and Adherence1

Two studies were conducted, one involving adoption of an exercise program and the other involving adherence to an aerobics exercise program. Consistent with action control theory, it was hypothesized that (a) subjective expected utility theory would predict exercise intentions but not exercise behavior in each study; (b) exercise adoption (Study 1) and attendance at an aerobics class (Study 2) would be predictable from the intentions regarding these behaviors expressed by action-oriented but not state-oriented subjects; and (c) subjects who had engaged in planning in regard to exercising would be more likely to adopt an exercise program (Study 1) and would exercise more frequently (Study 2). The findings provide some support for all three hypotheses. Implications of this research are discussed in regard to the distinction between decision making and decision implementation or action control; the relative usefulness of an action-control versus an expectancy-value approach for behavior involving complex decision implementation over a long period of time; the value of action orientation as a moderator of intention-behavior relationships; and the role of planning in exercise behavior.     

The effects of mindful learning on pro-environmental behavior: A self-expansion perspective

This current article explores the differential effects of mindful learning on pro-environmental behavior from the perspective of self-expansion. A total of 253 participants were recruited for four experiments. In Study 1, the mindful-learning group reported greater levels of pro-environmental behavioral intentions compared to a randomized control. In Study 2, we utilized different learning materials focusing on self, humans, or the biosphere in three sub-experiments. Study 2a manipulated mindsets by a self-related focus and revealed participants in a mindfulness condition had lower pro-environmental behavioral intentions than those in the mindlessness group. Study 2b centered on “humans” and results showed that participants in a mindfulness group reported higher levels of pro-environmental behavioral intentions. Finally, Study 2c induced mindsets with a biospheric focus, showing participants in the mindful-learning condition had greater pro-environmental behavioral intentions. Combined, the studies provide empirical evidence that mindful learning could influence self-reported pro-environmental behavioral intentions both positively and negatively.     

Death Can Be Good for Your Health: Fitness Intentions as a Proximal and Distal Defense Against Mortality Salience1

Although terror management theory has stimulated a wide body of research, no research to date has demonstrated empirically that intentions to engage in health‐oriented behavior can function as a terror management defense. Toward this end, the present studies examined whether increased fitness intentions could be used as both a direct defense against conscious concerns with death, but also as an indirect defense against unconscious death concerns among individuals for whom fitness is important to their self‐esteem. In Study 1, both high and low fitness esteem participants responded to reminders of mortality with immediate exaggerated fitness intentions, relative to controls. Study 2 replicated this effect, but also found that a similar increase in fitness intentions only emerged following a delay when fitness was important to the individuals’ self‐esteem. Discussion focuses on the implications for different types of psychological defense on heath‐related behavior.     

Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence

Numerous theories in social and health psychology assume that intentions cause behaviors. However, most tests of the intention- behavior relation involve correlational studies that preclude causal inferences. In order to determine whether changes in behavioral intention engender behavior change, participants should be assigned randomly to a treatment that significantly increases the strength of respective intentions relative to a control condition, and differences in subsequent behavior should be compared. The present research obtained 47 experimental tests of intention-behavior relations that satisfied these criteria. Meta-analysis showed that a medium-to-large change in intention (d = 0.66) leads to a small-to-medium change in behavior (d = 0.36). The review also identified several conceptual factors, methodological features, and intervention characteristics that moderate intention-behavior consistency.     

The Influence of Chronically Accessible Autonomous and Controlling Motives on Physical Activity Within an Extended Theory of Planned Behavior

An extended theory of planned behavior ( Ajzen, 1991 ), incorporating the post‐decisional phase of behavior and constructs from self‐determination theory ( Deci & Ryan, 1985 ), was tested for physical activity using a prospective survey design. Participants (N = 172) completed measures of intentions, attitudes, subjective norms, perceived behavioral control (PBC), self‐determined motivation, continuation intentions, and chronically accessible physical activity motives. Participants completed a self‐report measure of physical activity 3 weeks later. Path analysis supported the predictive utility of the proposed model. Importantly, the effect of continuation intentions of success on physical activity behavior was moderated by chronically accessible physical activity motives. Findings underscore the importance of taking into account continuation intentions, self‐determined motivation, and individuals' chronically accessible motives when developing physical‐activity‐promoting interventions.     

A test of theory of planned behavior in Korea: participation in alcohol-related social gatherings

Two studies are reported using the theory of planned behavior (TPB) to predict and explain joining and not joining alcohol-related social gatherings among Korean undergraduates in various engineering majors. Specifically, considering that the attitudinal component of TPB is behavioral-outcome-based, the current study investigated whether the outcomes of engaging in a behavior and of not engaging in a behavior would similarly predict intentions to engage in a behavior and intentions to not engage in a behavior. The current study also examined whether intentions to engage and intentions to not engage would be significantly related to self-reported behavior a week later. Participants in Study 1 reported TPB components (attitudes toward behavior, subjective norms, perceived behavioral control, and behavioral intentions) concerning joining alcohol-related social gatherings. Participants in Study 2 reported TPB components concerning not joining alcohol-related social gatherings. Additionally, a week later, the participants in both studies reported their participation in alcohol-related social gatherings from the past week. Generally, the results showed that the TPB components were significantly associated with undergraduates' intentions to join and intentions to not join. Specifically, conversation-related attitudes and senior-junior relationship-related attitudes were significantly related to intentions to join, and only group-related attitudes were significantly related to intentions to not join. Intentions to join and intentions to not join were not significantly related to self-reported behavior of joining alcohol-related social gatherings a week later. The findings from the current research provide some evidence that joining or not joining alcohol-related social gatherings may not be mere behavioral opposites, predictable by the presence or absence of the same behavioral outcomes. These two aspects of the behavior may require assessment of different behavioral outcomes or different assessments of the same behavioral outcomes.     

Not doing is not the opposite of doing: implications for attitudinal models of behavioral prediction

This study argues for and tests the prediction that cognitions about not performing a behavior are not simple opposites of cognitions about performing the same behavior because they rely on separate goals. Three behaviors (i.e., eating meat, doing vigorous physical activity, and breastfeeding) are examined, for which performing and not performing are means to different goals. In the context of the theory of planned behavior, the discriminant validity of constructs related to performing and not performing behaviors is tested. Moreover, the simultaneous validities of perceived behavioral control over doing and not doing for the prediction of both intentions and the incremental validity of both intentions in predicting behavior are investigated. Results show that the constructs related to performing and not performing a behavior independently contribute to the prediction of intentions and behaviors. Implications of considering separable motivational systems underlying doing and not doing are discussed.     

Even with the Best of Intentions: Paternal Involvement and the Theory of Planned Behavior

Implicit in much of the fatherhood discourse is the assumption that if fathers want to take an active role in their children's lives, they could and would do so. While research has highlighted the factors associated with fathers' involvement, very few, if any, of these studies have been guided by a theory that accounts for both fathers' involvement intentions and their ability to follow through on those intentions. The theory of planned behavior and its emphasis on attitudes, the beliefs of significant others, and whether one has control over engaging in behavior is a conceptual fit to respond to questions related to the complex nature of paternal involvement. Using data from the Fragile Families and Child Well‐being Study, the purpose of this study was to test the utility of the theory of planned behavior in predicting fathers' involvement intentions and reports of involvement. The results revealed that the theory of planned behavior can be useful in examining paternal involvement and should be used in future research to enhance the fatherhood literature.     

Having Casual Sex: Additive and Interactive Effects of Alcohol and Condom Availability on the Determinants of Intentions

The impact of alcohol, condom availability, and gender on intentions to engage in casual sex and its antecedents was investigated. Students ( N = 384) who were or were not intoxicated with alcohol completed measures based on the theory of planned behavior (TPB) in relation to having casual sex in a scenario. The scenario described sex between 2 individuals not in a relationship and manipulated the consumption of alcohol of the sexual partners and availability of condoms. The data were supportive of the TPB: Intentions were predictable from attitudes, subjective norms, and perceived behavioral control (PBC). Results also support the inclusion of measures of past behavior and anticipated affective reactions, but not self-identity or moral norms as predictors of intentions. Alcohol in the scenario and condom availability increased intentions to have sex. There were also several interaction effects. Implications for using the TPB to understand sexual behaviors under the influence of alcohol are discussed.