The relationship between shame and guilt: cultural comparisons between Ireland and the United Arab Emirates

The current study examines whether proneness to shame and guilt is related to the cultural dimensions of collectivism and individualism. Two groups of participants from Ireland (n?=?120) and the United Arab Emirates (UAE) (n?=?115) completed measures assessing collectivism, individualism, and shame and guilt proneness. Results indicated that both samples displayed similar levels of individualism and collectivism. The UAE sample reported significantly higher levels of guilt proneness and shame proneness characterised by negative self-evaluation. In contrast, the Irish sample displayed significantly higher levels of shame characterised by withdrawal tendencies. Guilt was positively correlated with individualism, but shame was not correlated with either scores on collectivism or individualism. Young Arab women appear to experience higher levels of guilt and shame characterised by negative self-evaluation in comparison to their Irish counterparts who displayed higher levels of guilt proneness.     

The Values and Lifestyles of Idiocentrics and Allocentrics in an Individualist Culture: A Descriptive Approach

A considerable degree of research in cross‐cultural consumer psychology has focused on the effects of individualism–collectivism on consumer preference for advertising appeals. Recently, psychologists have demonstrated a growing interest in the individual‐level manifestations of individualism–collectivism. Idiocentrism refers to person‐level individualism, whereas allocentrism refers to person‐level collectivism. Drawing on individualism–collectivism theory, in this article we look at the lifestyle of idiocentrics and allocentrics. Our findings suggest a convergence between the etic‐ and emic‐level approaches, thus strengthening individualism–collectivism theory. The emic‐level findings of this study also suggest additional questions to be explored at the etic level. Finally, we make suggestions for applications in consumer communication.     

High Power,Low Power,and Equality: Culture Beyond Individualism and Collectivism

Models of culture are operationalized as individualism and collectivism and have not given sufficient attention to other organizing axes—especially how a society handles power, dependence, and equality. Shavitt, Lalwani, Zhang, and Torelli (2006) make a significant contribution by first reminding the field of power distance (Hofstede, 1980) and then moving beyond a single factor to highlight benefits of Triandis’ (1995) horizontal (valuing equality) individualism–collectivism and vertical (emphasizing hierarchy) individualism–collectivism model. But this approach makes it difficult to disentangle the effects of power and individualism or collectivism; priming procedures and experimental variations of power can counter this limitation. Moreover, current horizontal/vertical approaches do not distinguish between having and not having power, although social cognition research documented differential effects of high and low power on content of self‐concept, relationality, and cognition, which suggest previously neglected cultural differences.     

个体主义/集体主义的影响因素:生态视角

个体主义/集体主义是衡量文化的重要维度。两者的价值取向有所区别,前者关注自我的独特性,而后者关注自我与他人的关系。近年来研究者发现了众多影响个体主义/集体主义的新因素并构建了理论。这些理论中有4个理论非常具有代表性:现代化理论、气候-经济理论、传染病理论以及大米理论。其中后3个理论从远因的角度来对个体主义/集体主义的成因进行了探讨,为研究者探究个体主义/集体主义成因提供了新思路。未来个体主义/集体主义影响因素的研究可以用多种测量方法综合的方式或者从基因的角度来进行探索。     

Three components of individualism

In this article, following an assumption that individualism and collectivism are separate factors, we have further established that three central components of individualism can be distinguished. In the first part of the article we examined whether the three proposed components of individualism—autonomy, mature self‐responsibility, and uniqueness—can be distinguished from each other in one cultural context, Estonia. A new scale was developed to measure the three aspects of individualism which demonstrated both the reasonable internal‐consistency reliability as well as convergent and divergent validity with several other measures of individualism and collectivism and related constructs. In the second part of the article we studied whether individualism generalizes across specific contexts or domains of social relationships, namely, across relations with family and close others; friends and peers; state and nation. The results of the three‐mode principal component analysis showed that the individualistic tendencies of the respondents did not differ much while measured toward the three types of social relation. Copyright © 2002 John Wiley & Sons, Ltd.     

个人主义与集体主义结构的验证性研究

本文用实证方法通过对中国大陆303名被试的调查,对个人主义、集体主义的维度及其测量问卷的构想效度进行初步验证,结果支持Triandis提出的个人主义、集体主义可以分成水平、垂直两个维度,在个人水平上,个人主义与集体主义有四种类型的构想。验证性因素分析表明,Singelis的问卷有较好的构想效度,但在中国被试的测试结果上表现出一些题目的不适合,有待于进一步修正。     

Neuroticism and Attitudes Toward Action in 19 Countries

Although individuals scoring high on Neuroticism tend to avoid taking action when faced with challenges, Neuroticism is also characterized by impulsivity. To explore cognitive biases related to this costly behavior pattern, we tested whether individuals who rated themselves as higher in Neuroticism would evaluate the general concepts of action and inaction as, respectively, more negative and positive. We further investigated whether anxiety and depression would mediate and individualism‐collectivism would moderate these relations in a large international sample. Participants (N = 3,827 college students; 69% female) from 19 countries completed surveys measuring Neuroticism, attitudes toward action and inaction, depression, anxiety, and individualism‐collectivism. Hierarchical linear models tested the above predictions. Neuroticism negatively correlated with attitudes toward action and positively correlated with attitudes toward inaction. Furthermore, anxiety was primarily responsible for emotionally unstable individuals’ less positive attitudes toward action, and individuals who endorsed more collectivistic than individualistic beliefs showed a stronger negative association between Neuroticism and attitudes toward action. Researchers and practitioners interested in understanding and remediating the negative consequences of Neuroticism should pay greater attention to attitudes toward action and inaction, particularly focusing on their links with anxiety and individualism‐collectivism.     

The influence of self‐efficacy,subjective norms,and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US

This study examined the extent to which individualism‐collectivism moderates the relative effects of agency control beliefs (i.e., self‐efficacy), social norms (i.e., subjective norms), and risk perception (perceived vulnerability and perceived severity) on behavioral intention to engage in self‐protection behavior in the context of the H1N1 flu pandemic. Using multistage stratified sampling, the present study sampled people from the US (n = 399) and Korea (n = 500), two countries that have been found to be prototypical of individualistic and collectivistic national cultures, respectively. Consistent with the contrast between individualism and collectivism, the results of moderated regression analyses showed that intrapersonal control beliefs (i.e., self‐efficacy) and risk perception (i.e., perceived severity) had stronger effects on behavioral intention in the American sample than in the Korean sample, whereas social norms (i.e., subjective norms) had a stronger predictive power for the Korean sample than for the American sample. Overall, the findings contribute to health and risk studies by specifying which aspects of risk perceptions or beliefs are affected by national culture and how this translates into cross‐national variations in health risk behavioral intention.     

The Construct of Creativity: Structural Model for Self‐Reported Creativity Ratings

Several thousand subjects completed self‐report questionnaires about their own creativity in 56 discrete domains. This sample was then randomly divided into three subsamples that were subject to factor analyses that compared an oblique model (with a set of correlated factors) and a hierarchical model (with a single second‐order, or hierarchical, factor subsuming all of the first order factors). After model refinement, both models were then tested on a confirmation sample. The hierarchical model had a better fit with the data than the oblique model, providing support for theories that have proposed a hierarchical structure to creativity, such as the Amusement Park Theoretical Model. The analysis provided evidence of both an over‐arching general factor and seven more specific General Thematic Areas of creative performance (Artistic‐Verbal, Artistic‐Visual, Entrepreneur, Interpersonal, Math/Science, Performance, and Problem‐Solving).     

The Estonian version of the NEO‐PI‐R: an examination of universal and culture‐specific aspects of the Five‐Factor Model

In this article, we examine universal and culture‐specific aspects of the Five‐Factor Model measured with the Revised NEO Personality Inventory. First, our purpose was to test the replicability of the original (North American) factor structure in the Estonian‐speaking population. The translation was administered to 711 Estonian men and women aged 18 to 82. When the 30 facet scales were factored, parallel analysis suggested that five components should be retained. In the interpersonal plane defined by Extraversion and Agreeableness factors, Estonian facets formed a semicircular array that resembled the American pattern at a distance of about 21°. After these axes were aligned by Procrustes rotation, all five factor congruences exceeded 0.96, providing further evidence that the underlying five‐factor structure of the personality instrument is replicable in languages and cultures which differ substantially from those in which it was originally identified. Second, we tested the hypothesis that the orientation of varimax axes in the interpersonal plane is associated with the culture's degree of individualism–collectivism. We calculated the angular degree of difference between E and A factors in the American sample and in 21 other available samples, correlated it with individualism ratings, and found mixed support for the hypothesis, suggesting that continued research on this issue is merited. Copyright © 2000 John Wiley & Sons, Ltd.     

Does culture influence what and how we think? Effects of priming individualism and collectivism

Do differences in individualism and collectivism influence values, self-concept content, relational assumptions, and cognitive style? On the one hand, the cross-national literature provides an impressively consistent picture of the predicted systematic differences; on the other hand, the nature of the evidence is inconclusive. Cross-national evidence is insufficient to argue for a causal process, and comparative data cannot specify if effects are due to both individualism and collectivism, only individualism, only collectivism, or other factors (including other aspects of culture). To address these issues, the authors conducted a meta-analysis of the individualism and collectivism priming literature, with follow-up moderator analyses. Effect sizes were moderate for relationality and cognition, small for self-concept and values, robust across priming methods and dependent variables, and consistent in direction and size with cross-national effects. Results lend support to a situated model of culture in which cross-national differences are not static but dynamically consistent due to the chronic and moment-to-moment salience of individualism and collectivism. Examination of the unique effects of individualism and collectivism versus other cultural factors (e.g., honor, power) awaits the availability of research that primes these factors.     

Greater self‐enhancement in Western than Eastern Ukraine,but failure to replicate the Muhammad Ali effect

Based on the cross‐cultural research linking individualism–collectivism and self‐enhancement, this research examines regional pattern of self‐enhancement in Ukraine. Broadly speaking, the western part of Ukraine is mainly Ukrainian speaking and historically oriented towards Europe, whereas Eastern Ukraine is mainly Russian speaking and historically oriented towards the Russian cultural sphere. We found self‐enhancement on a “better than average” task to be higher in a Western Ukrainian sample compared to an Eastern Ukrainian sample, with differences in independent self‐construals supporting assumed regional variation in individualism. However, the Muhammad Ali effect, the finding that self‐enhancement is greater in the domain of morality than intelligence, was not replicated. The discussion focuses on the specific sources of this regional difference in self‐enhancement, and reasons for why the Muhammad Ali effect was not found.     

Social values priorities and orientation towards individualism and collectivism of Greek university students

The study aimed to explore the value priorities of Greek young adults and their orientation towards individualism and collectivism and to investigate for possible relationships between value types and individualism and collectivism. Greek undergraduate students (n = 484) completed the Social Values Survey, the Auckland’s Individualism and Collectivism Scale and a form of demographic information. Benevolence, self-direction and hedonism were found to be the most highly rated value types for both males and females. In the case of individualism and collectivism participants scored higher on collectivism. Males and science and technology students scored higher on value types regarding openness to change and self-enhancement. Females and social and humanities students scored higher on conservation and self-transcendence value types. Religiosity was associated to collectivism and to value types regarding conservation and self-transcendence. Regression analysis revealed a direct association between individualism and openness to change and self-enhancement. Collectivism was found to be associated with conservation and self-transcendence.     

论集体主义的历史特征及其生命力——从集体主义与个人主义的关系说起

作为新的价值观,集体主义与个人主义是有本质区别的,它们分别植根于不同的社会关系基础上,有着不同的历史特征;但是,前者对后者又有着深刻的历史继承关系,集体主义充分吸取了个人主义的有价值因素,所以,集体主义是比个人主义更高层次的价值观。集体主义的这个形成过程,使它具有了比个人主义更强大的生命力。     

Not all cultural values are created equal: Cultural change in China reexamined through Google books

Given its major transformations in recent decades, China has figured prominently in research on cultural change. Previous research converges in showing a general trend towards individualism in contemporary China while noting that rising individualism tends to coexist with enduring collectivism. To further understand this, we tested whether perceived traditional importance of cultural values would modulate the trajectory of cultural change reflected in word usage frequencies in published books. We re‐analysed Google's Chinese corpus since 1980 based on a broad sample of words associated with individualism–collectivism. We replicated the pattern of rising individualism and declining collectivism among words of modest and low perceived traditional importance. Most important, however, collectivistic words of high perceived traditional importance increased in usage frequencies with time, thus departing from the general trend towards individualism. Overall, our research underscores the role of core culture in cultural maintenance during times of rapid cultural change.     

Putting the “We” Into Well‐being: Using Collectivism‐Themed Measures of Well‐Being Attenuates Well‐being's Association With Individualism

Studies repeatedly have documented that societal well‐being is associated with individualism. Most of these studies, however, have conceptualized/measured well‐being as individual life satisfaction—a type of well‐being that originates in Western research traditions. Drawing from the latest research on interdependent happiness and on family well‐being, we posit that people across cultures pursue different types of well‐being, and test whether more collectivism‐themed types of well‐being that originate in Confucian traditions also are associated with individualism. Based on data collected from 2,036 participants across 12 countries, we find support for the association between individual life satisfaction and individualism at the societal level, but show that well‐being's association with individualism is attenuated when some collectivism‐themed measures of well‐being are considered. Our article advances knowledge on the flourishing of societies by suggesting that individualism may not always be strongly linked with societal well‐being. Implications for public policies are signaled.     

Individualist and collectivist norms: when it's ok to go your own way

We conducted two studies to investigate the influence of group norms endorsing individualism and collectivism on the evaluations of group members who display individualist or collectivist behaviour. It was reasoned that, overall, collectivist behaviour benefits the group and would be evaluated more positively than would individualist behaviour. However, it was further predicted that this preference would be attenuated by the specific content of the group norm. Namely, when norms prescribed individualism, we expected that preferences for collectivist behaviour over individualist behaviour would be attenuated, as individualist behaviour would, paradoxically, represent normative behaviour. These predictions were supported across two studies in which we manipulated norms of individualism and collectivism in an organizational role‐play. Furthermore, in Study 2, we found evidence for the role of group identification in moderating the effects of norms. The results are discussed with reference to social identity theory and cross‐cultural work on individualism and collectivism. Copyright © 2002 John Wiley & Sons, Ltd.     

Cultural Background and Individualistic–Collectivistic Values in Relation to Similarity, Perspective Taking, and Empathy

A path model testing antecedents and consequences of perceived similarity was examined for Asian and European Australian participants ( N  = 240). Cultural background and values were measured, and participants read scenarios describing a target in distress acting according to individualistic or collectivistic values. Consistent with past research, feeling similar to the target was linked to perspective taking and empathy. Moreover, Asian participants were more collectivistic, and collectivistic values were linked to higher empathy. In the present data, however, both endorsed higher levels of collectivism than individualism; individualism scores were equal; and the two values were positively correlated. Moreover, neither cultural background nor values were consistently linked to similarity. Implications are discussed for research on cultural background, values, and social interactions.     

中国澳大利亚4～5岁幼儿人格特征的跨文化研究

该研究的目的是考察不同文化特质对幼儿人格形成的影响。使用幼儿人格发展教师评定问卷,以集体主义/个人主义理论范式对中澳4~5岁幼儿人格特征形成进行跨文化研究。结果表明中国幼儿具有集体主义人格倾向,澳大利亚幼儿具有个人主义人格倾向,幼儿人格形成受到文化特质的影响。     

‘We're all individuals’: group norms of individualism and collectivism,levels of identification and identity threat

Three studies were conducted to investigate the power of group norms of individualism and collectivism to guide self‐definition and group behavior for people with low and high levels of group identification. Study 1 demonstrates that in an individualist culture (North America), those who identify highly with their national identity are more individualist than low identifiers. In contrast, in a collectivist culture (Indonesia) high identifiers are less individualist than low identifiers. Study 2 manipulates group norms of individualism and collectivism, and shows a similar pattern on a self‐stereotyping measure: High identifiers are more likely to incorporate salient group norms prescribing individualism or collectivism into their self‐concept than low identifiers. Study 3 replicates this effect and shows that high identifiers conform more strongly to group norms, and self‐stereotype themselves in line with the salient norm than low identifiers when their group is threatened. Hence, the findings suggest that when there is a group norm of individualism, high identifiers may show individualist behavior as a result of conformity to salient group norms. Copyright © 2002 John Wiley & Sons, Ltd.