Personality Profiles and Political Parties

This paper explores relationships between basic personality profiles of voters and their political party preferences. The Italian political system has moved recently from previously extreme, ideologically distinctive parties to form complex coalitions varying around more centrist orientations. Significant evidence was found for the utility of the Five-Factor Model of Personality in distinguishing between voters' expressed preferences, even given this greater subtlety in proposed values and agendas. More than 2,000 Italian voters who self-identified as having voted for new center-left or center-right political coalitions differed systematically in predicted directions on several personality dimensions measured by the Big Five Questionnaire. In the context of the model, center-right voters displayed more Energy and slightly more Conscientiousness than center-left voters, whose dominant personality characteristics were Agreeableness (Friendliness) and Openness; Emotional Stability was unrelated to either group. This relationship between individual differences in personality and political preferences was not influenced by the demographic variables of voters' gender, age, or education. Thus, personality dimensions proved to be stronger predictors of political preference than any of these standard predictor variables. Implications are discussed regarding links among personality, persuasion, power, and politics.     

Personalities of politicians and voters: unique and synergistic relationships

A rare collection of personality assessments from 103 Italian politicians revealed predictable patterns of contrasts and similarities with personality dimensions from a large normative sample (N = 4,578). Three modal personality characteristics distinguished politicians, with their significantly higher levels of Energy, Agreeableness, and Social Desirability, from the general public. Comparability between politicians and the public existed on dimensions of Emotional Stability, Conscientiousness, and Openness (Big Five Questionnaire assessment). Politicians from rival coalitions differed on several dimensions; center-right was higher than center-left in Energy and Conscientiousness. Congruencies emerged between politicians and voters for their coalition on all personality dimensions, except that center-left politicians were higher in Energy than center-left voters, and center-right politicians were higher than voters in both Energy and Agreeableness.     

Personality Foundations of Ideological Divide: A Comparison of Women Members of Parliament and Women Voters in Italy

Empirical research is crucial for understanding the personality foundations of political preferences in modern democracies. However, few studies have addressed the personality of top politicians using standard methods to assess basic traits and personal values. In the current research, traits and values of 106 female members of the Italian Parliament were assessed in accordance with the Five‐Factor Model of personality and Schwartz's taxonomy. The same variables were measured in a sample of 864 voters taken from the general population. We investigate the extent to which differences in traits and values contribute to ideological orientation of politicians and voters of rival coalitions. A similar pattern of relations was found in both groups. Yet, traits and values contributed to partisanship of politicians much more than to political preferences of voters. Whereas values fully mediated the contribution of traits to voting, energy/extraversion and agreeableness contributed to political partisanship both directly and indirectly, through values.     

Personalizing politics: a congruency model of political preference

Modern politics become personalized as individual characteristics of voters and candidates assume greater importance in political discourse. Although personalities of candidates capture center stage and become the focus of voters' preferences, individual characteristics of voters, such as their traits and values, become decisive for political choice. The authors' findings reveal that people vote for candidates whose personality traits are in accordance with the ideology of their preferred political party. They also select politicians whose traits match their own traits. Moreover, voters' traits match their own values. The authors outline a congruency model of political preference that highlights the interacting congruencies among voters' self-reported traits and values, voters' perceptions of leaders' personalities, politicians' self-reported traits, and programs of favored political coalitions.     

Voters and leaders in the mirror of politics: similarity in personality and voting choice in Italy and Spain

Relations between voting choice and similarity in traits between voters and political candidates are examined in two studies. The first study was conducted in Spain, where the personalities of Mariano Rajoy and José Luis Rodríguez Zapatero were assessed. The second study was conducted in Italy, where the politicians assessed were Walter Veltroni and Silvio Berlusconi. Results show in both cases a similarity between voters' self-reported personality and their appraisals of the leaders of the party for which they voted. Similarity is generally higher with respect to traits that are the most distinctive for each platform and its leader. The findings show a higher similarity between voters and their leaders on the markers of agreeableness, such as "loyal" and "sincere." Findings hold across countries and political figures, demonstrating the role that personal characteristics of both voters and candidates play in orienting political preference.     

Mediational role of values in linking personality traits to political orientation

Two studies use the Five Factor Model of traits and Schwartz's (1992 ) theory of basic personal values to assess the mediational role of values in linking traits to voting choice and left-right ideology. Both left- and right-wing voters showed distinctive traits and values that were congruent with their ideologies. Structural equation modelling supported a hypothesized full mediation model. Individuals' traits of openness, conscientiousness and agreeableness explained significant variance in the politically relevant values of security and universalism, and these self-reported values, in turn, explained the voters' political orientations. These findings held across age (adolescents and adults) and were corroborated using both cross-sectional and longitudinal data.     

Personality Traits, Partisan Attitudes, and Voting Behavior. Evidence from Germany

Political psychology has paid rather little attention to personality traits when explaining political attitudes and political behavior in mass publics. The present paper argues that personality traits contribute to our understanding of political attitude formation and decision making of ordinary citizens. Based on the Five Factor Model of Personality, we state hypotheses regarding the effects of personality traits on partisan attitudes and vote choice in Germany. We test the hypotheses using survey data obtained from a random sample of the Germans eligible to vote. The evidence confirms that personality traits indirectly affect partisan attitudes and voting behavior in Germany in predictable ways even after controlling for sociodemographic characteristics. More specifically, Openness makes citizens more inclined to support parties endorsing social liberalism whereas low scores on Conscientiousness increase the likelihood of liking and voting for parties subscribing to economic or social liberalism as do high levels on Agreeableness . High levels of Neuroticism appear to promote support for parties that offer shelter against material or cultural challenges.     

The Secret Lives of Liberals and Conservatives: Personality Profiles,Interaction Styles,and the Things They Leave Behind

Although skeptics continue to doubt that most people are “ideological,” evidence suggests that meaningful left‐right differences do exist and that they may be rooted in basic personality dispositions, that is, relatively stable individual differences in psychological needs, motives, and orientations toward the world. Seventy‐five years of theory and research on personality and political orientation has produced a long list of dispositions, traits, and behaviors. Applying a theory of ideology as motivated social cognition and a “Big Five” framework, we find that two traits, Openness to New Experiences and Conscientiousness, parsimoniously capture many of the ways in which individual differences underlying political orientation have been conceptualized. In three studies we investigate the relationship between personality and political orientation using multiple domains and measurement techniques, including: self‐reported personality assessment; nonverbal behavior in the context of social interaction; and personal possessions and the characteristics of living and working spaces. We obtained consistent and converging evidence that personality differences between liberals and conservatives are robust, replicable, and behaviorally significant, especially with respect to social (vs. economic) dimensions of ideology. In general, liberals are more open‐minded, creative, curious, and novelty seeking, whereas conservatives are more orderly, conventional, and better organized.     

Gender differences in personal values of national and local Italian politicians,activists and voters

Theorists of politics of presence postulate that women elected to political office would still hold values similar to ordinary women and therefore represent them better than male politicians. Gender differences in personal values, which underline and give coherence to core political values, have been found among voters: males score higher on self‐enhancement values (power and achievement) and females higher on self‐transcendence values (universalism and benevolence). Our study aims to explore if gender differences in personal values are still present among activists, local and national politicians. We administer a shortened version of the Portrait Values Questionnaire to 233 Italian national politicians (46% females), 425 local politicians (56% females), 626 political activists (44% females), and 3249 ordinary citizens (49% females). Our results confirm only partially politics of presence theory: females at all levels of political involvement score higher in self‐transcendent values that emphasise concern for the welfare of others, but no significant gender differences emerge for self‐enhancement, which favour the pursuit of self‐interest. Our findings support ethical struggles for more balanced gender representation: a higher proportion of women in politics could strengthen the political representation of self‐transcendence values.     

“I” value competence but “we” value social competence: The moderating role of voters' individualistic and collectivistic orientation in political elections

This investigation distinguishes interpersonally oriented social competence from intrapersonally oriented competence. It examines the influence of voters' individualism and collectivism orientation in affecting the roles of these two dimensions in predicting electoral outcomes. Participants made judgments of personality traits based on inferences from faces of political candidates in the U.S. and Taiwan. Two social outcomes were examined: actual election results and voting support of the participants. With respect to actual electoral success, perceived competence is more important for the candidates in the U.S. than for those in Taiwan, whereas perceived social competence is more important for the candidates in Taiwan than for those in the U.S. With respect to subjective voting support, within cultural findings mirror those found cross-culturally. Competence is valued more among voters who are more individualistic, and social competence is valued more among voters who are more collectivistic. These results highlight important omissions in the social perception/judgment literature.     

Does the Candidate Matter? Comparing the Voting Choice of Early and Late Deciders

Candidate personality traits have long been recognized as influential in the determination of voting choice. However, little is understood of how the perception of candidates' traits influences different categories of voters. Based on a large‐scale electoral‐panel survey (ITANES, ITAlian National Election Studies), the present study investigated whether the voting choice of early and late deciders differentially relied on candidate traits. Results showed that after considering the influence of ideology and economy assessment, candidate traits still influenced the voting choice of early deciders and, even more, of late deciders. However, while early deciders took into account both incumbent and challenger traits, late deciders mainly relied on incumbent traits. Political sophistication moderated this effect, with high‐sophisticated early deciders relying even more on the challenger, and low‐sophisticated late deciders relying even more on the incumbent. The distinction between incumbent and challenger is discussed as a key variable in explaining the role of candidate traits in the choice of voters differing as to voting decision time and political sophistication.     

Neuromarketing in predicting voting behavior: A case of National elections in India

Political choice has huge importance, either expressed in the balloting place or in the exit poll, in bringing a political party to power and thus impacting the economy and society's welfare. Research in leadership and decision-making suggests that the physical characteristics and traits of an individual influence the consumer's trustworthiness. Despite being a less explored research area, studying the impact of specific verbal and non-verbal cues of a political leader through a technological lens, such as eye-tracking has been sparsely talked about. Three sets of experiments were conducted to study voters' visual attention and reactions to gage their willingness to vote. First, an eye-tracking tool was used to record the visual attention and regions of interest (ROI) of voters. Subsequently, a short survey was used to analyze the “willingness to vote”, followed by a pilot study on their attention to non-verbal cues from the candidate. Also, a sentiment analysis of the voters was gathered from social media platforms. The present study analyzed the non-verbal aspects of a political leader with regard to voting intention and found that even a few of the non-verbal cues have an influence on the willingness to vote for a candidate. The findings contribute to the literature of neuro-politics and decision-making by analyzing voters' experiences of two political leaders, Narendra Modi (NaMo) and Rahul Gandhi (RaGa) based on non-verbal cues. Political parties and candidates should focus on non-verbal cues to increase their chances of winning elections. In addition, practitioners from the industry should incorporate appropriate non-verbal cues while designing ad campaigns, personal branding, PR campaigns, and CEO addresses.     

Personality and values as predictors of medical specialty choice

Research rarely considers the combined influence of personality traits and values in predicting behavioral outcomes. We aimed to advance a germinal line of inquiry that addresses this gap by separately and simultaneously examining personality traits and physician work values to predict medical specialty choice. First-year medical students (125 women and 119 men) responded to measures of personality and physician work values. After graduation, participants' residency choices were identified. Results indicated that personality traits predict person- or technique-oriented medical specialty choice. Physician work values, whether used alone or in tandem with personality traits, however, did not significantly predict specialty choice. Implications for practice and research are discussed.     

大学生个人奋斗、人格特质与主观幸福感的关系

本研究采用问卷调查法,以武汉市6所高校的533名本科生为被试,通过结构方程建模的方法,探讨了人格特质、个人奋斗与主观幸福感三者之间的关系,并比较了个人奋斗和人格特质对主观幸福感的影响作用。研究发现,个人奋斗和人格特质都对主观幸福感有影响;人格特质对主观幸福感的影响大于个人奋斗对主观幸福感的影响;人格特质对个人奋斗有影响。因此,人格的特质因素与动机因素对主观幸福感有不同的影响作用。     

Psychopathic personality traits predict competitive wins and cooperative losses in negotiation

Corporate corruption has recently called attention to the relevance of psychopathic personality traits—the absence of conscience, remorse, or scruples—in business settings; yet, little is known about how these personality traits affect business practices. We present two studies testing whether psychopathic personality traits are related to social perspective and cognitive decision-making biases relevant to negotiation, and whether those traits affect outcomes in a negotiation simulation. Psychopathic personality features were associated with a competitive world-view, including selfish social motivations and illusions of conflict with others. In mixed-motive negotiations, psychopathic traits predicted greater personal monetary gains when success favored competitive actions, but predicted monetary loss when success depended on cooperation. Results suggest that psychopathic personality traits can both bolster and hinder success in business.     

个人自立、反馈对长时距估计的影响

为了探索人格与反馈对时间估计的影响,本研究采用非时间任务和预期式时距估计的方法对个人自立高分组与低分组共40名被试进行了研究。结果发现：（1）虽然差异不显著,但是在两次时距估计中个人自立高分组的时距估计绝对错误量均小于低分组;（2）个人自立高分组的时距估计绝对错误量变化幅度显著小于低分组;（3）个人自立高分组在两次时距估计绝对错误量上的相关明显大于低分组;（4）有反馈组的时距估计绝对错误量显著小于无反馈组。据此可以认为：（1）由个人自立导致的时间估计的个体差异表现在时间估计的误差变异度和准确性两个方面。高个人自立者的时间估计误差的变异度更小,同时可能倾向于更准确地进行时距估计。（2）反馈有助于提高时间估计的准确性。（3）“绝对错误量变化幅度”和“时距估计绝对错误量的相关”是两个值得在今后的研究中应用的指标。     

A Leader Who Sees the World as I Do: Voters Prefer Candidates Whose Statements Reveal Matching Social-Psychological Attitudes

Politicians are increasingly able to communicate their values, attitudes, and concerns directly to voters. Yet little is known about which of these signals resonate with voters and why. We employ a discrete choice experiment to investigate whether and which social-psychological attitudes predict how adult British voters respond to corresponding attitudinal signals communicated by candidates in hypothetical social media posts. For all attitudes studied, covering social feelings (trust, collective nostalgia), social perceptions (nationalism, populist sentiment), and social commitments (national identification, authoritarianism, egalitarianism), we find that participants are much more likely to vote for candidates who signal proximity to their own attitudinal position and less likely for candidates who signal opposing views. The strongest effects were observed for national identification, authoritarianism, and egalitarianism, indicating the importance of commitment to a shared group and to particular principles for distributing power and resources within and between groups. We further demonstrate that social-psychological attitudes are not acting as mere proxies for participants' past votes or left–right ideology. Our results extend adaptive followership theory to incorporate preferences concerning intragroup coordination and intergroup hierarchy, while highlighting the social-psychological dynamics of political communication that may transcend the concerns of particular election cycles.     

Impact of personality traits and personal values on curriculum choice of young adults

In the present study, an attempt was made to investigate the role of personality and personal values in the curriculum choice. Four hundred students (200 males and 200 females) ranging in age between 18- and 25-years-old participated in the study. Eysenck Personality Questionnaire – Revised (EPQ-R) and The Aspiration Index (AI) were used to measure the personality traits and personal values respectively. Regression analyses indicate that individuals scoring high on extraversion and having high intrinsic value orientation (Importance) are more likely to choose arts/humanities (A/H) academic discipline. While individuals with high scores on psychoticism, neuroticism and having extrinsic value orientation (Importance) tend to opt for business/technical (B/T) academic stream. Findings are explained in terms of the Self-determination theory and the changing choices leading to the possible shift in the value system. Gender differences in personality and values; and their impact on academic choice have also been studied. Extraversion plays the strongest role in the choice of A/H academic choice irrespective of gender. Females are guided by intrinsic values while choosing A/H streams while males are influenced by extrinsic values while opting for B/T streams.     

How Politicians’ Reelection Efforts Can Reduce Public Trust,Electoral Support,and Policy Approval

Politicians’ desire for reelection motivates them to be responsive to voters’ policy preferences. In the traditional view, voters choose between candidates based on their delivery of favorable outcomes such as ideologically appealing policies or a prospering economy. However, research in psychology shows that, in addition to outcomes, people care about procedural fairness and, particularly, impartial decision‐makers who make decisions without personal motives and interests. This, I argue, confronts politicians with a delicate task: politicians must present voters with favorable policy outcomes but without appearing as if they pursue these policies based on a personal, vote‐maximizing motive for reelection. In four survey experiments, I find support for this argument. Participants were significantly less inclined to trust and vote for politicians and support their policies when political decisions were described as motivated by reelection considerations than when no such motive was present. The findings advance our understanding of how citizens view political representation and have important implications for research on public opinion, legislative behavior, and democratic theory.     

META-ANALYSIS OF PERSONALITY-JOB PERFORMANCE RELATIONS: A REPLY TO ONES, MOUNT, BARRICK, AND HUNTER (1994)

Tett, Jackson, and Rothstein's (1991) meta-analysis identified higher average correlations for personality in predicting job proficiency than did Barrick and Mount's (1991). Ones et al. suggest that discrepancies between the two studies involving the Big Five personality dimensions are due to certain procedural differences. In this reply, we show that their arguments do not adequately explain the noted discrepancies. We also show that, because personality traits correlate significantly with job performance both positively and negatively beyond chance levels, use of absolute values, contrary to Ones et al., is important in meta-analyses involving personality. Addressing all of Ones et al.3 statistical concerns, re-analysis of Tett et al.k main data set results in slightly lower mean validities (e.g., .24 vs.29 for fully corrected values based on confirmatory estimates), and renders non-significant the job analysis/no job analysis distinction found to be significant in the original study. Tett et al.'s main conclusions, however, remain unchanged. We suggest that Barrick and Mount's lower mean validities may be due to their averaging signed correlations, pooling exploratory and confirmatory findings, and to the use of different inclusion criteria for selecting source studies.