The Relative Effectiveness of Three Compliance Techniques in Eliciting Donations to a Cultural Organization

To compare the relative effectiveness of three compliance techniques during a museum fund-raising drive, 89 individuals were asked to contribute $1 to the museum after having been exposed to an initial request according to one of the following conditions: (1) in the foot-in-thedoor condition, individuals were first asked to sign a petition in support of the museum; (2) in the door-in-the-face condition, they were initially asked for a $5 contribution; (3) in the. low-ball condition, they were asked to contribute 75 cents and then to increase this amount by 25 cents in order to support the children's program: and (4) in the control condition, subjects simply received the target request for $1. The groups differed significantly in terms of the number of individuals who donated, and in the amount of their contributions. The low-ball condition was generally the most effective, especially with respect to the amount of money contributed. This was followed in turn by the door-in-the-face and control conditions, with the foot-in-the-door condition the least effective in virtually every comparison. These findings are discussed in terms of their implications for the experimental analysis of compliance, as well as the development of more effective fund-raising programs.     

Touch, compliance, and awareness of tactile contact

Many experimental studies have shown that touch increases compliance with a request; however, the difference between the effect of touch on compliance between participants who notice and those who do not notice such contact remains in question. An experiment was conducted in which a female confederate asked 368 female smokers to give her a cigarette. In the Touch condition, when making her request, the confederate slightly touched the participant on her forearm. Analysis showed the touch was associated with significantly higher compliance to the request, and a difference was evident in the Touch condition between subjects who had noticed the tactile contact and those who had not.     

I'm free but I'll comply with your request: generalization and multidimensional effects of the “evoking freedom” technique

The “evoking freedom” technique is a verbal compliance procedure that solicits someone to comply with a request by simply telling them they are free to accept or to refuse the request. The measure of the efficiency of this technique on compliance with large samples and the evaluation of its influence on various requests was tested in the first set of experiments. This technique was found to be efficient in increasing the number of people who agreed to give money to a requester, the number of smokers who agreed to give a cigarette, passersby who agreed to respond to a survey, and homeowners who agreed to buy pancakes. In the second set of experiments in which the mode of interaction between the requester and the person solicited was tested, the “evoking freedom” technique was found to be associated with greater compliance with a request addressed by mail and through face‐to‐face, phone‐to‐phone, or computer‐mediated interaction. The third set of experiments tested the effect of semantic variations of the “evoking freedom” technique and the weight of the repetition of the semantic evocation of freedom. These later experiments that used various phrases evoking the freedom to comply were found to be associated with greater compliance. Moreover, a double evocation of freedom was associated with even greater compliance than a single evocation. The importance of this technique for commitment communication is discussed.     

Touch,awareness of touch,and compliance with a request

In certain situations it has been shown that touch has a positive effect on the compliance with a request expressed by a stranger. However, the difference between the effect of touch on request compliance between people who had noticed and those who had not noticed this contact has never been taken into account. In this experiment a female confederate asked 227 women to answer a questionnaire. When asking for their collaboration the forearm was or was not touched for a brief period of 1 to 2 seconds. Analysis showed that touch was associated with significantly higher compliance to the request but no difference was found between subjects who had noticed the tactual contact and subjects who had not noticed.     

Request solicitation and semantic evocation of freedom: an evaluation in a computer-mediated communication context

The "But you are free of..." technique is a compliance procedure which solicits someone to comply with a request by simply telling him that he is free to accept or to refuse the request. This semantic evocation leads to increased compliance with the request. A new evaluation of the generality of this technique was tested in an experiment in which subjects received an anonymous electronic mail which asked them to consult the site of a humanitarian association for children. Analysis showed that, when the semantic evocation of freedom is included in the message, a higher compliance rate was observed than in a situation in which this evocation was omitted.     

Using hypnosis to model Fregoli delusion and the impact of challenges on belief revision

Fregoli delusion involves the belief that strangers are known people in disguise. We aimed to model aspects of this delusion for the first time using hypnosis. We informed hypnotised subjects that someone would enter the room (a confederate) and they would believe this person was someone they knew in disguise. After testing their reaction to the confederate, we challenged their delusion by directly contradicting their belief and then asking them to focus on the confederate’s voice and gait. Finally, we indexed whether they could identify photographs of the confederate. We found that just over half of our high hypnotisable subjects identified the confederate as someone they knew in disguise. Although many highs abandoned their belief in response to challenges, some maintained strong, unwavering conviction that the confederate was a known person. We discuss these findings in terms of how evidence might be evaluated during both hypnotic and clinical delusions.     

Synchronous activity boosts compliance with requests to aggress

An experiment demonstrates that cultural practices involving physical synchrony can emotionally bind people together, making those people more likely to comply with others' requests to engage in aggressive behavior. Participants who acted in synchrony with a confederate were more likely than were participants in the asynchronous and control conditions to comply with the confederate's request to administer a noise blast to another group of participants. Increased feelings of emotional connection with the confederate mediated the relationship between synchrony and heightened compliance with the request to engage in aggressive behavior.     

Door-in-the-face technique and monetary solicitation: an evaluation in a field setting

To test the door-in-the-face technique for a private solicitation, 53 men and 37 women in several bars were engaged. In one condition, a female confederate asked the subject to buy her drink because her boyfriend had left without paying the bill. After the subject refused, the confederate requested only 2 or 3 coins. In the control condition, the latter request was the only one. Analysis showed a dramatic increase in compliance for the door-in-the-face condition. A positive effect of the door-in-the-face technique was also observed for the average amount of the donation. The accentuation of the solicitor's dependency in the door-in-the-face condition seemed relevant for explanation.     

A meta-analysis of the effectiveness of the low-ball compliance-gaining procedure

IntroductionThe low-ball (Cialdini et al., 1978)¹ is a compliance-gaining technique consisting of making an attractive initial offer to get a person to agree to the request and then making the terms less favorable (target request).Objective and methodsThe effectiveness of this technique was evaluated in a meta-analysis using 17 references, 23 studies, 44 subgroups and a combined sample size of 4733.ResultsAnalysis reported a weighted mean correlation coefficient of r = .16 and a weighted mean odds ratio of OR = 2.47. Moderator analysis reported that the low-ball was more efficient with a high cost request in terms of effort for the participant and when the solicitation of the target request is deferred.ConclusionThese findings appeared congruent with commitment theoretical explanation of the low-ball.     

Effects of a favor and liking on compliance

A laboratory experiment was conducted to examine the effects of a favor and of liking on compliance with a request for assistance from a confederate. Liking for the confederate was manipulated, and male subjects then received a soft drink from the confederate, from the experimenter, or received no favor. Compliance with the confederate's request to purchase some raffle tickets was measured, as was liking for the confederate. The results showed that the favor increased liking for the confederate and compliance with his request, but the effect of manipulated liking was weak. Detailed ratings of the confederate as well as correlational data suggested that the relationship between favors and compliance is mediated, not by liking for the favor-doer, but by normative pressure to reciprocate.     

Keeping Your Distance: Group Membership,Personal Space,and Requests for Small Favors1

The effects of group membership and interpersonal distance on interpersonal anxiety and compliance with a small request were explored. In a field experiment, people seated alone in the public eating area or a shopping mall were approached by one of two female confederates: an in-group member or an out-group member. Three different interpersonal distances were assumed by the confederates: near, medium, and far. The “medium” distance was the normative distance for interactions between strangers in the experimental situation. Although the out-group confederate aroused greater anxiety and obtained less compliance than the in-group confederate overall, these differences completely disappeared in the far-distance condition. It is suggested that one reason why out-group members are less likely to elicit compliance with a small request is that they arouse interpersonal anxiety on the part of potential helpers. The results of the present experiment indicate that this anxiety can be reduced (and compliance thereby increased) if the out-group member assumes a somewhat greater distance than is normally deemed appropriate for interactions between strangers.     

Foot-in-the-door technique and reduction of driver’s aggressiveness: A field study

Research has reported that the foot-in-the-door technique is effective at increasing helping behavior. However, the effect of this technique on negative social behavior has never been examined. A field experiment was conducted to explore whether this technique could reduce aggressiveness. Drivers waiting at a traffic light were blocked by an experimental car. In the Foot-in-the-door condition, when the traffic light was red, a passerby confederate asked the driver for directions to a well-known store located in the area of the experiment. The confederate then thanked the driver and walked off in the direction indicated. In the control condition, no request was addressed to the car driver. When the traffic light turned green, the experimental car pretended to be blocked by an engine problem. The number of drivers who honked at the target car and the amount of time that elapsed before the drivers responded by honking their horns were the dependent variables. It was found that fewer drivers honked in the Foot-in-the-door condition and drivers who honked displayed their behavior later than those in the control condition. Self-perception theory was used to explain these results.     

Increasing compliance with a request: two touches are more effective than one

Touch procedures have been shown to increase the likelihood of compliance with requests. But the effect of subsequent touches following a classical touch procedure has not been investigated. It was predicted that two touches would lead to more compliance than one touch. 180 male and 180 female bystanders were asked to fill in a short or long questionnaire by a female confederate. They were touched by the confederate either once, twice, or not at all. Results showed that there was more compliance in the two-touch than in the one-touch condition, and when the participants were touched by the confederate. These findings support the hypothesis. Moreover, whereas participants were less likely to fill in the long questionnaire in the no-touch condition, touch procedures led to more compliance whatever the questionnaire length. Also, touch was more effective when a female confederate made the request to a male participant.     

Men's sense of humor and women's responses to courtship solicitations: an experimental field study

Producing humor might function as a fitness indicator associated with greater desirability during dating selection. A male confederate in a bar was instructed to tell (or not tell) funny jokes to two other male confederates. A few minutes later, when the second of two male confederates left, the first male confederate asked a female who was near his table and who had heard the funny jokes for her phone number. The previous expression of humor was associated with greater compliance with the male confederate's request and with a higher positive evaluation. The possible effects of humor are discussed from an evolutionary perspective.     

Mimicry and propagation of prosocial behavior in a natural setting

This study tested, in a natural setting, the effect of mimicry on people's disposition toward helping others and the extent to which this helping behavior is extended to people not directly involved in the mimicry situation. In the main street of a busy town, men (n = 101) and women (n = 109) passersby were encountered and asked for directions. These passersby were subjected to mimicry by na?ve confederates who mimicked either verbal behavior alone or verbal and nonverbal behaviors together, including arm, hand, and head movements. In the control condition, passersby were not mimicked. Following this first encounter, each subject was then met further down the street by a second confederate who asked for money. The results show that people who had been mimicked complied more often with a request for money and gave significantly more, suggesting they were more helpful and more generous toward other people, even complete strangers.     

The Relationship Between Perceived Violation of Social Norms and Social Control: Situational Factors Influencing the Reaction to Deviance

Social control is the generic term for all reactions through which people express their disapproval to someone who engages in a counternormative behavior or who holds a counter-normative attitude. The literature on helping behavior suggests that perceived personal implication should play an important role in the decision of whether or not to exert social control. A field study involving 5 different experimental settings was conducted in order to test this hypothesis. Confederates engaged in a variety of behaviors that violated social norms. Perceived personal implication was consistently the best predictor of social control behavior, such that the more someone felt that a deviant behavior affected him or her personally, the more he or she was likely to communicate his or her disapproval to the deviant confederate. Perceived deviance of the behavior was a less powerful predictor of social control. These findings speak to the moderating factors of social control behavior and to the circumstances under which social norms protecting public property are likely to be perpetuated.     

An evaluation of touch on a large request: a field setting

The effect of touch on compliance to a request has traditionally been tested with small solicitation (answer to a small questionnaire, give a dime to a confederate ....). In our experiment a larger request was evaluated. Passersby, 53 men and 67 women, were asked by two confederates to look after a large and very excited dog for 10 minutes because each wanted to go into a pharmacy where animals were prohibited. In half of the cases, subjects were touched during the request. Analysis showed that, when touched, 55% of the subjects agreed with the request whereas 35% only in the no-touch control condition agreed. This finding indicates that touch was positively associated with the subjects' compliance (p<.03).     

Semantically induced memories of love and helping behavior

This study tested the effect of semantically induced thoughts of love on helping behavior. In a natural setting, 253 participants were interviewed and asked to retrieve the memory of a love episode or, in the control condition, a piece of music they loved. They then met another confederate who asked for money. Analysis showed that inducing the idea of love had a significant positive effect on compliance to a request by a male passerby who was asked for help by a female confederate, but not by a female passerby. Theoretical explanations are presented, based on a gender-role expectation hypothesis.     

Undermining Effects of the Foot-in-the-Door Technique with Extrinsic Rewards

The self-perception explanation of the foot-in-the-door technique suggests that a person who complies with a small request infers that he or she is the kind of generous individual who is more likely to comply with a larger demand. It was hypothesized that individuals who are promised a monetary reward for their compliance with a small request are not more likely to comply with a larger demand because they cannot perceive themselves as generous persons. To test this hypothesis, subjects were presented with a small request (a 5-minute telephone interview) followed, 2 or 3 days later, by a larger demand (a 25-minute telephone interview). Some of the subjects were promised a monetary reward for their compliance with a small request (pay condition) while others were not promised a reward (no-pay condition). Results showed that rate of compliance in the no-pay conditon (64.3%) was significantly higher than rate of compliance in either a no-initial-request control condition (45.0%) or the pay condition (33.3%). The difference in rate of compliance between the control condition and the pay condition was not significant.