The colour of AIDS

Abstract

The African debate on HIV/AIDS has been approached in terms that either foreground its biomedical implications, on the one hand, or its economic challenges, on the other. From the biomedical perspective, HIV/AIDS is a health problem, calling for appropriate behaviour modification strategies; from the economic perspective, however, HIV/AIDS in Africa is viewed as a structural effect of capitalist-induced poverty. This article aims at providing a philosophical basis for understanding the African debate on HIV/AIDS. Its primary contention is that, in order to understand the African experience of HIV/AIDS, we need to overcome the crippling legacy of the modernist-colonialist discourse on Africa, in which “reason” is invariably regarded as the exclusive privilege of the (“white”) Western philosophical “mind”.     

The colour spectrum of lies

In this reply to Ceci, Burd, and Helm, we discuss future directions for developmental research to (1) study the motivations underlying white lies and (2) how to classify lies that reflect other‐regard and self‐interest simultaneously.     

The colour of gender stereotyping

Despite legislative attempts to eliminate gender stereotyping from society, the propensity to evaluate people on the basis of their sex remains a pernicious social problem. Noting the critical interplay between cultural and cognitive factors in the establishment of stereotypical beliefs, the current investigation explored the extent to which culturally transmitted colour-gender associations (i.e., pink is for girls, blue is for boys) set the stage for the automatic activation and expression of gender stereotypes. Across six experiments, the results demonstrated that (1) consumer choice for children's goods is dominated by gender-stereotyped colours (Experiment 1); (2) colour-based stereotypic associations guide young children's behaviour (Experiment 2); (3) colour-gender associations automatically activate associated stereotypes in adulthood (Experiments 3-5); and (4) colour-based stereotypic associations bias impressions of male and female targets (Experiment 6). These findings indicate that, despite prohibitions against stereotyping, seemingly innocuous societal practices may continue to promote this mode of thought.     

The dispositional account of colour

Conclusion The dispositional account of colour has recently come under fire from a number of different directions (reflecting the various alternative options mentioned at the beginning). I believe that in the above I have dealt with the principal objections raised against this account by those who reject it. I cannot pretend to have established that the account is true; but if I am right about the failure of the objections I have discussed, and the difficulites of alternative accounts of colour, then dispositionalism appears to remain the most promising account of colour available.     

The colour of Os: naturally biased associations between shape and colour

Many letters of the alphabet are consistently mapped to specific colours by English-speaking adults, both in the general population and in individuals with grapheme-colour synaesthesia who perceive letters in colour. Such associations may be naturally biased by intrinsic sensory cortical organisation, or may be based in literacy (eg 'A' is for 'apple', apples are red; therefore A is red). To distinguish these two hypotheses, we tested pre-literate children in three experiments and compared their results to those of literate children (aged 7-9 years) and adults. The results indicate that some colour letter mappings (O white, X black) are naturally biased by the shape of the letter, whereas others (A red, G green) may be based in literacy. They suggest that sensory cortical organisation initially binds colour to some shapes, and that learning to read can induce additional associations, likely through the influence of higher-order networks as letters take on meaning.     

The colour naming of socially threatening words

An emotional Stroop task was used to investigate colour naming of socially threatening words in individuals who possess a repressive coping style. The Marlowe-Crowne scale (MC) and the Bendig version of the Taylor Manifest Anxiety Scale (MAS) were used to select repressor and control subjects, who subsequently completed the Stroop task. Repressors (high MC, low MAS) did not show an emotional Stroop effect, whereas low anxious (low MC, low MAS), high anxious (low MC, high MAS) and defensive high anxious (high MC, high MAS) all exhibited retarded colour naming of emotional words compared with neutral words. These results are discussed in terms of previous research in this area.     

The sense of smell: Morality and rhetoric in the Bramhall-Hobbes controversy

Olfactoric imagery is abundantly employed in the Bramhall-Hobbes controversy. I survey some examples and then turn to the possible significance of this. I argue that by forcing Hobbes into the figurative exchange Bramhall scores points in terms of moving the controversy into ground that is not covered by the limited view of rationality that Hobbes is committed to according to his rhetoric (at least as Bramhall perceives it). Bramhall clearly wants to move from cool argument to a more affluent rhetorical appeal. I argue that choosing such a richer epistemology coheres with Bramhall’s deeper anxieties regarding the moral method used in the Leviathan. This essay thus deviates from other form-content analysis of Hobbes, in attempting to examine his rhetoric in practice, under the pressure of controversy. My more general concern is in relating seemingly formal polemical choices to moral concerns. A previous version of this paper was read before a meeting of a German-Israeli controversy research group (headed by M. Dascal and G. Fritz) dedicated to the study of early modern controversies (Giessen, 2000). I am indebted to participants of that meeting for excellent comments and suggestion. I would also like to acknowledge the way by which Dascal’s pioneering work on the philosophical and historical importance of studying controversies has inspired this particular essay.     

The AMBEGUJAS phenomenon and colour constancy

The AMBEGUJAS phenomenon is a reversible flat figure that is spontaneously shifting between two apparent 3-D shapes-'tile' and 'roof'. 2-D perceptions have very rarely been reported. Tied to the shifts between the tile and roof shapes are remarkable changes of perceived colour. In our example, the tile appears to have orange (top half) and blue-green (bottom half) surface colours in white light. The roof appears grey but in an orange illumination and with a blue-green shadow. This phenomenon appears whether a grey display is presented in two coloured illuminations, or a chromatic display with two surface colours (orange and blue-green) is presented in white light. In the coloured illuminations the tile is an example of non-constancy, since its colours are non-veridical colour perceptions. The centre stripe of the display appears to have the same orange and blue-green colours as the lateral stripes but in a shadow. This seems like a colour constancy in a non-constancy situation. An alternative to the classical definition of colour constancy is discussed.     

The role of colour in categorial judgements

Two experiments are reported that extend the findings of Ostergaard and Davidoff (1985) on the role of colour in object processing. Two types of categorial judgements were investigated from pictorial stimuli: size judgement and living/non-living classifications. The effect of real size on size judgements (Paivio, 1975) was replicated. It was found that colour did not affect either of the categorial judgements, but the facilitation occurring in object naming tasks was confirmed. It is argued that semantic judgements can precede name retrieval, that physical colour input does not enter the semantic system, and that the representation of object colour information in the semantic system may be largely verbal.     

The influence of depth segmentation on colour constancy

In real scenes, surfaces in different depth planes often differ in the luminance and chromatic content of their illumination. Scene segmentation is therefore an important issue when considering the compensation of illumination changes in our visual perception (lightness and colour constancy). Chromatic adaptation is an important sensory component of colour constancy and has been shown to be linked to the two-dimensional spatial structure of a scene (Werner, 2003 Vision Research 43 1611 - 1623). Here, the question is posed whether this cooperation also extends to the organisation of a scene in depth. The influence of depth on colour constancy was tested by introducing stereo disparity, whereby the test patch and background were perceived in either the same or one of five different depth planes (1.9-57 min of arc). There were no additional cues to depth such as shadows or specular highlights. For consistent illumination changes, colour constancy was reduced when the test patch and background were separated in depth, indicating a reduction of contextual influences. An interaction was found between the influences of stereo depth and spatial frequency on colour constancy. In the case of an inconsistent illumination change, colour constancy was reduced if the test patch and background were in the same depth plane (2-D condition), but not if they were separated in depth (3-D condition). Furthermore, colour constancy was slightly better in the 3-D inconsistent condition than in the 2-D inconsistent condition. It is concluded that depth segmentation supports colour constancy in scenes with inconsistent illumination changes. Processes of depth segmentation are implemented at an early sensory stage of colour constancy, and they define visual regions within which the effects of illuminant changes are discounted for separately. The results support recent models that posit such implementation of scene segmentation in colour constancy.     

The effects of colour and valence on news evaluation

Research across different fields of psychology has reported effects of colour cues on a variety of cognitive processes. Especially, the colour red has been shown to have striking influences. In the context of media reception, however, colour effects have been widely neglected so far. This study made a first step in this direction by investigating the effects of the colour red (compared with blue and grey) on the way news articles are evaluated. Two types of news were framed by a coloured border while the valence of the news content additionally varied. Based on 369 participants who read and evaluated the news articles online, we observed effects for colour cues and news valence in the absence of an interaction effect, indicating that the colour red induced approach motivation. However, only the contrast between red and grey reached statistical significance, indicating that chromatic and achromatic colours may differ in their perceived visual saliency. Overall, these results provide an important complement to previous studies and have practical implications for media researchers and producers.