国外对平面广告受众注意心理的眼动研究

眼动技术被认为是研究广告注意心理的最佳手段之一。文章从广告刺激和受众主体两个方面综述了国外利用该技术对平面广告受众注意心理研究所取得的有益成果,并指出了目前研究中依然存在的一些问题,希望能给感兴趣于这一领域的研究者一定启发     

动态文本最优化呈现的眼动研究

采用2（呈现方式：平滑滚动引导式、RSVP）×5（呈现速度：120、240、360、480、600字/分）×3（窗口大小：5、10、15字）的多因素混合实验设计,运用EyelinkⅡ眼动仪对汉语动态文本阅读过程进行研究。结果发现,呈现速度较快（≥360字/分）时,与RSVP条件相比,被试在平滑滚动引导式条件下的平均注视时间短、注视次数多、眼跳距离小,阅读理解率高,且被试更偏爱此种呈现方式;呈现速度较慢（≤240字/分）时,两种呈现方式在平均注视时间和注视次数上没有差异。在平滑滚动引导式下,被试在三种窗口大小中各项指标上没有差异;在RSVP条件下,与5字窗口相比,大窗口（10字或15字）条件下平均注视时间更短。     

大学生工作记忆容量对图形推理影响的眼动研究

采用眼动技术,选取瑞文图形推理测验作为实验材料,探讨工作记忆对于图形推理过程的影响。实验为2(工作记忆容量:高、低)×2(性别:男、女)×3(题目难度:高、中、低)的混合实验设计。以扫视时间、眼跳幅度、注视次数、扫视次数、瞳孔直径为因变量指标。实验结果表明:第一,不同性别大学生进行图形推理过程的眼动模式有一定差异,但这种差异并非由工作记忆差异所导致,而是图形推理策略不同所引起;第二,工作记忆容量高低影响图形推理过程,由于工作记忆影响注意资源分配,从而工作记忆容量高低不同会导致采用不同的策略进行图形推理,不仅影响工作记忆推理过程,也导致推理成绩的差异。这些结果能为学生选择适合自己的学习策略、因材施教以及考试测评提供依据。     

人脸图形识别取样的眼动特征

通过眼动数据的分析,探讨人脸图形识别的取样特征。实验为2×2的被试内设计,自变量为显示条件（良好显示和不良显示）和显示方式（旋转显示和非旋转显示）。实验的因变量有反应时、总注视时间、注视比率、首视点注视时间、注视点数量、扫视总距离、扫视平均距离、正确率等8个指标。被试为12名大学生,刺激材料为10幅中国人脸部图形,主要实验设备是一台Eyelinkll型服动仪。结果发现,显示条件和显示方式对人脸图形识别绩效的影响显著;随着作业难度加大,被试图形识别的首视点注视时间显著增加;人脸图形识别中,显示条件对信息取样注视比率影响显著．而显示方式显著影响信息取样点数量．     

话题兴趣与文本阅读眼动特征的研究

以大学生为被试,用ASL504型眼动仪,探讨话题兴趣对文本阅读过程眼动特征和文本阅读理解的影响。结果表明：(1)话题兴趣促进深层理解,而不能促进表层理解。(2)话题兴趣主要与阅读时间和注视点数相关联,而与阅读效率无关。(3)文本阅读过程中,阅读时间、注视点数两项眼动指标存在显著的性别差异。     

阅读过程中眼动特征的发展研究

对国内外有关阅读过程中眼动特征的发展研究进行了综述。国外在该领域的研究大致经历了三个阶段,而国内的有关研究虽然起步较晚,但却取得了不少研究成果,对相关内各进行了扼要的介绍,最后作者对阅读过程眼动特征的发展研究发表了自己的看法。     

中文阅读中副中央凹区域文本信息加工时程的眼动研究

副中央凹文本对阅读有非常重要的作用,考察读者在注视何时起对其加工有助于解决阅读中词汇加工方式的理论问题,当前研究结果存在很大争论。本研究采用消失文本范式,操纵词n-1和n+1的呈现时间(0m/40ms),考察读者加工两侧副中央凹信息的时程。结果发现,相比0ms,在注视早期40ms内,词n+1的呈现能够显著促进阅读加工,而词n-1未对阅读产生影响,表明右侧副中央凹信息的加工发生在注视早期,而左侧则未发生在该早期阶段。结果支持阅读眼动控制的并列加工模型。     

消失文本条件下认知控制的眼动研究

通过考察消失文本条件下的词频效应来探讨影响中文阅读眼动模式的控制因素。实验1发现当读者所注视的双字词在80ms后消失不会影响其正常阅读。实验2在实验1的基础上将材料的呈现时间设置为80ms,结果发现不论是正常阅读还是消失文本条件下均出现了显著的词频效应,结果支持眼动的认知控制模型。     

幼儿面孔加工异族效应的眼动研究

本研究探究国内生活的幼儿在加工面孔时视觉策略上的异族效应。研究选取了在中国本地生活并且没有与异族个体有过直接接触的幼儿和成人, 完成一个学习和再认本族和异族(高加索白人)面孔的实验, 同时眼动仪记录了他们看面孔时的眼动数据。结果发现：国内生活的幼儿和成人在加工面孔时存在视觉策略上的异族效应, 即幼儿和成人均更多地看本族面孔的鼻子和嘴巴区域而更多看异族面孔的眼睛区域。此外, 相对于成人, 幼儿在加工面孔时, 更倾向于看面孔的眼睛部分, 进行局部加工。本研究结果在一定程度上支持了专家—— 新手理论, 对本族面孔更多的视觉经验将我们塑造成自身物种或种族的面孔加工专家, 从而对本族面孔更多地采取以鼻子为中心的整体化视觉加工策略。     

面孔加工中眼动数据分析方法的新进展

眼动追踪是面孔加工的经典和热门研究方法。传统的数据分析方法多聚焦于注视点在面孔的空间分布和持续时间,近年来多个研究结合机器学习和计算建模开发了一系列新的数据分析方法：采用机器学习对注视点聚类和精准界定感兴趣区,提高了空间解析度和统计推论的明确性;基于多变量模式分析和表征相似性分析量化眼动模式的空间结构性;采用隐马尔科夫模型和结合新兴人工智能模型架构,建立眼动数据的时空序列量化信息采样与整合等。这些方法在空间和时间两个维度建立高度量化的指标,推动面孔认知机制的实证研究和理论进步。论文介绍眼动数据分析新方法所回答的科学问题、基本原理以及所涉及的统计推断知识,为眼动研究提供新视角和方法论依据。     

Single Session Treatment of Test Anxiety with Eye Movement Desensitization and Reprocessing (EMDR)

One session of Eye Movement Desensitization and Reprocessing (EMDR) appeared to be an effective treatment for test anxiety, reducing reported physiological distress, worry, and fears of negative evaluation. The research design included two components: a comparison study, comparing Immediate Treatment and Wait List groups, and a replication study, comparing the treatment response of Immediate and Delayed (Treated Wait List) groups. Seventeen test anxious university students were randomly assigned to one session of EMDR or Wait List. At post-test, the Immediate group demonstrated significant improvement, compared to the Wait List group, on the Test Anxiety Inventory (TAI) and Fear of Negative Evaluation Scale. Treatment effects were maintained at follow-up. The Wait List group received treatment after post-measures were taken. Treatment of the Delayed group replicated effects. Improvement was reflected by large treatment effect sizes and a decrease in percentile ranking on the TAI from the 90th to the 50th percentile.     

广告心理学中的眼动研究和发展趋势

通过眼动分析可以比较深入地考察人们在观看广告时的心理活动。早在二十世纪二十年代国外已经有人进行了这方面的研究。本文对国外的广告心理学的眼动研究进行了较为全面的回顾．同时对这个领域的研究现状和发展趋势进行了简要的评述与展望。     

消失文本条件下注视点右侧词对中文阅读影响的眼动研究

采用消失文本范式,考察在中文阅读过程中注视点右侧词对阅读的影响。实验一发现,若读者所注视的双字词及其右侧词在80ms后同时消失,则会对其正常阅读产生干扰。实验二排除了当前注视词消失可能存在的效应,即让右侧词在80ms后单独消失,结果仍发现会干扰正常阅读。另外,在两个实验中均发现了显著的词频效应。这些结果不仅支持眼动的认知控制模型,还证实注视点右侧词的加工对顺利阅读具有重要性。     

Eye movement correlates of younger and older adults' strategies for complex addition

This study examined performance measures and eye movements associated with complex arithmetic strategies in young and older adults. Participants added pairs of three-digit numbers using two different strategies, under choice and no-choice conditions. Older adults made more errors but were not significantly slower than young adults, and response times and errors showed no interaction between age and the number of carries. Older adults chose strategies less adaptively than young adults. Eye movements were consistent with use of required strategies on no-choice trials and reported strategies on choice trials. Eye movement data also suggested that young adults more successfully distinguished between strategies. Implications of these findings for understanding aging effects in complex arithmetic are discussed.     

平滑追随眼动的神经机制综述

平滑追随眼动作为视觉引导的眼动行为之一,是指为保障对运动目标的精细觉察,眼睛追随慢速运动的目标以使其处于中央凹位置时眼球的运动情况。本文简要归纳介绍了平滑追随眼动的实验范式、测量指标和影响因素,在此基础上重点详述了平滑追随眼动的皮质-脑桥-小脑神经通路,其中皮质区的额眼区、辅眼区、颞中区、内侧上颞区及侧顶区在平滑追随眼动的产生中具有不同作用;而脑桥核和脑桥被盖网状核作为中继站负责将来自顶枕区和额叶区信号传递到小脑中参与眼动的区域;小脑的绒球和副绒球及蚓体负责处理平滑追随的眼动信号,并协调前庭神经反射。对平滑追随眼动的理解不仅可以帮助我们区分眼动的正常与否,发挥其临床诊断和药理学评估的作用,而且有助于确定患者大脑器质性病变或损伤的程度,同时为进一步的实验认知研究和验证提供理论基础。     

How Inspecting a Picture Affects Processing of Text in Multimedia Learning

We investigated how a picture fosters learning from text, both with self‐paced presentation and with short presentation before text. In an experiment, participants (N = 114) learned about the structure and functioning of a pulley system in one of six conditions: text only, picture presentation for 150 milliseconds, 600 milliseconds, or 2 seconds, or self‐paced before text, or self‐paced concurrent presentation of text and picture. Presenting the picture for self‐paced study time, both before and concurrently with text, fostered recall and comprehension and sped up text processing compared with presenting text only. Moreover, even inspecting the picture for only 600 milliseconds or 2 seconds improved comprehension and yielded faster reading of subsequent text about the spatial structure of the system compared with text only. These findings suggest that pictures, even if attended for a short time only, may yield a spatial mental scaffold that allows for the integration with verbal information, thereby fostering comprehension. Copyright © 2013 John Wiley & Sons, Ltd.     

酒精对视觉加工和眼动行为控制的影响(中文)

Although moderate alcohol consumption is known to degrade performance in a variety of tasks, the exact nature and extent of such impairments is not well understood. We examined alcohol effects on different levels of visual processing and oculomotor control. On the lowest level(automatic), reflexive responses were tested using the prosaccade task. The‘automated’level, incorporating routine behavior based on implicit learning, was studied using the double step paradigm, while the highest level, representing voluntary control, was examined with antisaccade and memory guided tasks. In addition, sentence reading was included as a prototypical complex task with high ecological validity. Participant′s baseline performance was compared to alcohol conditions with intoxication levels around 70mg% of breath alcohol concentration. Functioning on the automatic level was intact, except for a substantial slowing in saccade latencies. On the automated level, deficits in the ability to adaptively reprogram saccades on the basis of new information were found. Impairments in voluntary control were apparent in hypermetric saccade amplitudes whenever a reprogramming of the initial saccade target was necessary. There was also a small but significant detrimental effect on visuospatial short term memory. Somewhat surprisingly, no alcohol related deficits emerged with regard to inhibitory functions. ‘Reading under the influence’resulted in substantially prolonged fixation durations with only a modest increase in total viewing time per word. A trade-off between increased duration and decreased number of fixations pointed to the possibility that the extra time available under alcohol can be used for linguistic processing, which in itself did not appear to be impaired. This idea is supported by the fact that there was no interaction between alcohol and word frequency. Contrary to expectation, the processing of parafoveal information during reading was not impeded. Overall, results provide a largely coherent pattern of selective effects that begin to form a comprehensive picture of alcohol related deficits.     

Emotion and Motor Control: Movement Attributes Following Affective Picture Processing

The authors investigated the impact of emotion on the performance of a square-tracing task after participants (N = 40) were exposed to pleasant (P), unpleasant (U), and neutral (N) pictures. Physiological and self-report measures indexed affective valence and arousal. In Experiment 1, greater error followed exposure to 4 consecutive U images than exposure to 4 consecutive P images. Speed of performance did not vary as a function of valence. In Experiment 2, participants viewed 1 slide per trial within a modified exposure protocol. Speed of performance varied as a function of valence; faster performance followed U relative to P stimuli. Accuracy of performance did not vary between conditions. Corresponding self-report and physiological measures generally corroborated previous evidence. Findings collectively indicated that the length of exposure to affective stimuli mediates speed and accuracy of motor performance; compared with P stimuli, U stimuli led to either increased error (short exposure) or increased speed (multiple exposures). The authors conclude that brief and extended exposures to affective pictures have direct behavioral consequences, and they discuss the implications of that finding.     

Processing ambiguous Spanish se in a minimal chain

The recovery of pieces of information that are not linguistically expressed is a constant feature of the process of language comprehension. In the processing literature, such missing information is generally referred to as “gaps”. Usually, one resolves gaps by finding “fillers” in either the sentence or the context. For instance, in Peter seemed to be upset, Peter is really the subject of being upset but appears as surface subject of seems. Sometimes constituents move, leaving gaps behind. Various Romance languages such as Spanish or Italian have a grammatical particle se/si, which, as it is extremely ambiguous, licenses different sorts of gaps. In Spanish, se can encode at least reflexive, impersonal, and passive meanings. In an eye-tracking experiment we contrast reflexive structures containing postverbal subjects with impersonal structures with no subjects (GAP se vendó apresuradamente el corredor/“the runner bandaged himself hurriedly” vs. GAP se vendó apresuradamente al corridor/“(someone) bandaged the runner hurriedly”). In a second manipulation we contrast the presence of an extra argument with se-passives (GAP se vendó el tobillo el corredor/“the runner bandaged his ankle” vs. GAP se vendó el tobillo al corridor/“the runner's ankle was bandaged”). Our comparisons involve contrasting standard transitive structures with nonstandard word order (postverbal subject and a preverbal subject gap) against inherently complex and less habitual structures such as impersonals (with no subject) or se-passives (with subjects in canonical object position). We evaluate the minimal chain principle (de Vincenzi, 1991 De Vincenzi, M. 1991. Syntactic parsing strategies in Italian, Dordrecht, , The Netherlands: Kluwer. [Crossref] , [Google Scholar]), according to which displacement is costly because it entails complex (derivational) “chains” that must be undone before phrasal packaging can commence. We show the minimal chain principle to be essentially correct when contrasting more complex but more frequent structures with less complex but less frequent structures. A noteworthy feature of this research is that the gaps appear before the fillers in the structures that we analyse.     

关于阅读的眼动研究

本文对阅读的眼动研究作了一个概述,主要阐述心理学家利用眼动技术来研究人在阅读过程中的心理活动和心理现象以及信息加工过程：如阅读过程中的知觉广度、信息获取以及阅读过程中眼动的影响因素。此外．本文对眼动技术本身和眼动控制模型也做了深刻的阐述,并提出了自己的观点。