A mechanism model of the effect of hedonic product consumption on well‐being

In response to recent calls for research into activities that may increase happiness, this study uses longitudinal data to investigate changes in within-subject, instead of between-subject, well-being. In the context of hedonic product consumption, this study reveals a mechanism by which consumption influences well-being through the mediating effect of satisfaction with associated life domains. Four years of data from a large national panel survey show that consuming hedonic products has indirect effects on well-being, by improving consumers' satisfaction within relevant life domains. High hedonic consumption improves satisfaction with relevant life domains, primarily through more frequent consumption of low-cost hedonic products rather than less frequent consumption of high-cost hedonic products.     

破解“通勤悖论”:通勤时间如何影响幸福感

本文从社会过渡带和心理过渡带两个方面对"通勤悖论"进行解析,构建了通勤时间影响幸福感的理论模型。通过对广州市白领的追踪调查和多项式回归分析,结果发现:(1)婚姻状态(社会过渡带)具有调节作用,未婚员工通勤时间负向影响生活满意度,已婚员工通勤时间对生活满意度和快乐度有曲线影响;(2)恢复体验(心理过渡带)具有交互效应,心理解脱调节了未婚员工通勤时间与通勤效用的关系,放松体验调节了未婚员工通勤时间与快乐度的关系;(3)已婚员工通勤时间与通勤效用和快乐度的关系受放松体验调节,与生活满意度的关系受心理解脱调节;(4)通勤时间对生活满意度和快乐度的影响,以及婚姻状态和恢复体验的交互效应,以通勤效用为中介;(5)员工在"通勤时间陷阱"(1.75~2.75小时)的效用均衡。结论有助于分析"通勤悖论"的深层原因,对城市管理、企业管理和个人都具有积极启示。     

Am stressed,must travel: The relationship between mode choice and commuting stress

The stress of commuting has serious public health and social implications. By comparing stress across different modes it is possible to determine which modes are more heavily contributing to this potential health and social issue. This study uses a large-scale university travel survey to compare commuter stress across three modes of transportation (walking, driving, and using public transit). It also investigates the specific factors that contribute to stress using these modes. Using ordered logistic regressions, the study develops a general model of stress and three mode-specific models. Results show that driving is the most stressful mode of transportation when compared to others. We also find that stressors for some modes are not stressors for others. Knowing which specific factors make certain modes stressful will help transportation and public health professionals make commuting a safer, more enjoyable, and less stressful activity; in turn this could mitigate the potentially serious health outcomes of a stressful commute.     

被动性社交网站使用与错失焦虑症：压力知觉的中介与乐观的调节

本研究为考察被动性社交网站使用对移动社交媒体环境下大学生错失焦虑症的预测,以及压力知觉的中介作用、乐观的调节作用与性别差异,选取443名大学生进行问卷调查。结果表明：（1）被动性社交网站使用通过直接预测与压力知觉的中介作效应两种方式作用于错失焦虑症;（2）乐观调节中介模型的直接路径,在低乐观水平下,被动性社交网站使用对错失焦虑症的预测作用显著;在高乐观水平下,该预测作用不显著;（3）中介效应与调节效应存在性别差异：在女生群体中,压力知觉的中介效应大于男生群体;而乐观的调节效应仅存在于男生群体中。     

Cycle commuting intention: A model based on theory of planned behaviour and social identity

Although cycling as a mode of transport can provide various important benefits to cities and their transport systems, it accounts for only a small proportion of commuter trips in southern Europe. The aim of this study was to develop a new model based on Ajzen’s (1991) theory of planned behaviour (TPB), but including social identity as an additional predictor variable to improve the explanatory capability of the TPB. We conducted a telephone survey of a representative sample of 595 non-cycle commuters in the Spanish city of Vitoria-Gasteiz, which has a moderate proportion of bicycle users (6.9%). Confirmatory factor analysis to test the model showed satisfactory overall measurement fit, and all sub-scales had high reliability and validity coefficients. The findings demonstrated the value of incorporating social identity into the TPB to capture motivational factors relevant to cycle commuting. The relationships between the factors in the model indicated that there is a strong link between identifying as ‘a cyclist’ and perceived self-efficacy with respect to cycling. Furthermore, the results suggest that a more specific measure of perceived self-efficacy, targeting concrete behaviours could be used to inform development of initiatives to promote urban cycling. Our data also revealed that, excluding control variables such as journey time, economic cost and distance, the psychosocial variables included in the model predicted 32% of the variance in car users’ intention to start commuting by bicycle.     

压力知觉对大学生抑郁的影响:有调节的中介模型

本研究采用压力知觉量表、心理韧性量表、领悟社会支持量表和抑郁量表考察压力知觉对大学生抑郁的影响机制,调查了中部地区5所大学746名大一到大四学生。研究显示：（1）心理韧性在压力知觉与大学生抑郁之间起部分中介作用;（2）领悟社会支持调节了这一中介过程,调节了压力知觉对大学生抑郁的影响及压力知觉对心理韧性的影响。可以通过降低大学生的压力知觉水平、提高心理韧性水平和领悟社会支持水平来减少其抑郁。     

通勤恢复活动对工作激情的动态影响及其机制

员工在通勤时间里减少身心压力, 将身体和心理资源恢复到正常状态的活动称为“通勤恢复活动”。通勤恢复活动可能跨领域对人们的工作激情产生动态影响。通过日记研究法和潜在剖面分析法, 从短期和长期研究通勤恢复活动对工作激情的动态影响、内在机制和边界条件, 拟解决3个关键问题：第一, 通勤恢复活动如何影响员工的和谐型工作激情和强迫型工作激情及其内在机制是什么?第二, 不同自我调节模式的员工在通勤恢复活动影响工作激情的机制上如何发挥调节效应?第三, 通勤恢复活动各维度组合的不同剖面对工作激情有怎么样的影响?对这些问题的深入探讨, 不仅弥补通勤研究和恢复研究中被忽视却又十分重要的研究缺陷, 而且对人们开展通勤恢复活动提升通勤恢复活动以激发员工的工作激情, 同样有很强的现实意义。     

公司形象和产品属性超越的协同效应：基于刻板印象内容模型

由于消费者和品牌之间的关系与人际关系存在许多相似之处, 反映人际感知的刻板印象内容模型为品牌感知研究提供了全新的视角。然而, 以往研究多关注品牌感知两大维度--“感知能力”和“感知温情”二者之间的作用关系, 鲜有研究同时基于公司层面和产品层面考察品牌感知不同维度的前因变量及其交互作用机理。鉴于此, 本文实验1考察了公司形象/产品属性超越的不同维度与“感知能力”和“感知温情”的对应关系, 在此基础上进一步发现公司形象和产品属性超越对购买意愿的协同效应。具体而言, 当公司形象为能力型时, 产品享乐性(相对于功能性)属性超越下消费者的购买意愿更高; 当公司形象为诚信型时, 产品功能性(相对于享乐性)属性超越下消费者的购买意愿更高。而且, 品牌赞赏感在上述协同效应中发挥中介作用。实验2探究感知风险调节公司形象和产品属性超越对购买意愿的协同影响。文章最后讨论了本文的理论贡献, 对企业如何实现公司形象策略和产品属性策略的协同促进等方面的营销启示, 以及未来研究方向。     

道“阻”且“长”:通勤压力对工作的溢出效应

通勤压力作为一种新型压力源,近年来逐渐成为组织管理领域的前沿话题。通勤压力是指个体在通勤过程中所遭遇的压力事件以及所产生的紧张反应,它对员工的工作态度、工作状态以及工作行为均会产生一定的负面影响,影响强度取决于员工的个人特征、家庭压力以及所处的工作情境。资源保存理论和控制理论是解释通勤压力消极影响的主要理论。未来研究可进一步完善测量工具,考察不同通勤模式的差异化影响效应,丰富边界机制等。     

Helpfulness and economic impact of multidimensional rating systems: Perspective of functional and hedonic characteristics

Nowadays, the multidimensional rating systems are increasingly popular in practice to help consumers evaluate multiattribute products or services. This study aims to examine the helpfulness and economic impact of multidimensional rating systems and the moderating effect of product type (ordinary, premium) from the perspective of product line. To identify the different effects of different product characteristics on consumers' behavior, multidimensional ratings and textual reviews are classified into two different sets according to the product attributes (functional, hedonic). Besides, the effects of review valence are considered simultaneously. Econometric analysis and text mining are conducted on the real data from autohome.com , a leading Chinese automobile rating platform. Results show that (a) in terms of perceived helpfulness, reviews with positive functional ratings or with negative hedonic ratings are perceived more helpful for ordinary product, whereas reviews with positive hedonic ratings are perceived more helpful for premium product. (b) Regarding product sales, the impacts of functional and hedonic ratings on product sales are inverted U‐shape. Furthermore, for ordinary product, variance of functional ratings has a negative effect on product sales, whereas hedonic ratings variance has an opposite impact. Surprisingly, ordinary product consumers tend to pay more attention to the negative hedonic reviews, whereas premium product consumers concentrate more on the negative functional reviews. In summary, various influences of multidimensional reviews and ratings across product type on review helpfulness and product sales are deeply explored in this study, suggesting that firms' online marketing strategies should be contingent on product type and characteristics.     

The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention

Consumers commonly rely on electronic word-of-mouth (eWOM) to inform their purchase decisions. The purpose of this study is to investigate when and why repeat purchase information in eWOM influenced customers' purchase behavior, using the social learning theory as a framework. Three experiments were conducted to test the hypotheses. The results showed that repeat purchase information in eWOM positively affected consumers' purchase intention through perceived diagnosticity of eWOM and perceived value. Additionally, the effect varied from product type. For utilitarian products, the repeat purchase information in eWOM had a significant impact on consumers' perceived diagnosticity and purchase intention, while for hedonic products, the impact was not significant. The current study deepens the understanding of social learning theory in eWOM content by providing a novel look at repeat purchase information in eWOM. These findings offer important implications for both research and practical applications of eWOM, particularly in term of effectively utilizing repeat purchase information of eWOM.     

地位感知变化对消费者地位消费行为的影响

本文通过3个实验探究了地位感知变化对消费者地位消费行为的影响。研究发现,无论在感知到地位提升还是地位威胁的情况下,消费者对地位商品的购买意愿均会提升,然而两者却有着不同的作用机制。对于感知地位提升的消费者,自我提升动机在地位感知对地位商品购买意愿的影响中起中介作用;而对于感知地位威胁的消费者,自我补偿动机同时在地位感知对地位商品和非地位商品购买意愿的影响中起中介作用。在感知地位威胁的情境下,自我实现的新兴价值观具有强化消费者地位消费行为的作用,而谦卑的传统价值观具有弱化消费者地位消费行为的作用。     

心理账户的认知标签与情绪标签对消费决策行为的影响

Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Mental accounting proposes that people utilize a set of cognitive labels to evaluate their financial activities, each of which is associated with different preferences to consume (Levav & McGraw, 2009; Kahneman & Tversky 1984; Thaler 1985, 1990). Mental accounting researchers have shown that windfall gains are spent more readily and frivolously than ordinary income. Consumers prefer to spend their windfall gains on hedonic consumptions but spend their ordinary incomes on utilitarian consumptions. Levav and McGraw (2009) suggested that emotional accounting, including people’s feelings about money, also influences consumer choices. When people have negative feelings toward windfall, they opt to make utilitarian expenditures. However, the process of how cognitive (windfall or ordinary income) and affective (positive or negative emotion) tags interact in consumer behavior was not explored. This study proposes that both cognitive tag and affective tags in mental accounting affect consumer decision making. The objective of this study is to explore the interactive effect of cognitive and affective tags in mental accounting on consumer decision through four studies. In studies 1a and 1b, the effect of cognitive and affective tags in mental accounting on consumer decision making behavior was measured. Study 1a showed that the positive tag of windfall income is preferred for hedonic consumption, whereas the negative tag of windfall income is preferred for utilitarian consumption. Both positive and negative tags of ordinary income are preferred for utilitarian consumption. Study1b utilized a field study to examine actual consumption behavior. The results showed that when people received 15 Yuan RMB as ordinary income, they prefer to spend it on utilitarian consumption regardless of the positive or negative emotion they feel. However, they receive 15 Yuan RMB as windfall income, they prefer to use it for hedonic consumption in the positive emotion and for utilitarian consumption in the negative emotion. Studies 2a and 2b attempted to explore the reason of negative emotion can make windfall income turn from hedonic to utilitarian consumption. Study2a found that when people expect to feel guilty about spending windfall income on hedonic consumption, they would avoid hedonic consumption. Study2b found that when people felt guilty about windfall income, they tend to avoid hedonic consumption. Compared with the low guilt level group, the high guilt level group prefers to use windfall income for utilitarian consumption. These results suggest that cognitive and affective tags influence consumer behavior. The influence of cognitive tag on consumer decision presents the “cognition match effect”, whereas the influence of affective tag on consumer decision presents the “affect match effect”. Both tags also have an interaction effect on consumer decision. Guilt may be a mechanism that results in the negative tag of windfall being preferred for utilitarian consumption.     

Benefit of social support for resilience-building is contingent on social context: examining cardiovascular adaptation to recurrent stress in women

Previous work on social support and stress tolerance using laboratory-based cardiovascular stress response paradigms has suggested that perceived social support may be effective in building resilience in recipients. However, such paradigms are often socially de-contextualized insofar as they fail to take account of the social aspects of stress itself. Using 90 healthy college women, the present study sought to examine the association between self-reported perceived social support and cardiovascular stress tolerance. Participants underwent two consecutive exposures to a mental arithmetic task. On second exposure to the stressor, participants completed the task under either social threat or control conditions. Social threat was manipulated using socially salient instructions, to create a high social context. Adaptation to stress was established in terms of comparisons between cardiovascular responses to successive exposures. Results showed that cardiovascular responses tended to habituate across time, with perceived social support associated with the degree of habituation, but only under certain contextual conditions; high perceived support was associated with effective habituation under control conditions only. This response pattern is consistent with the view that high perceived social support buffers against stress in healthful ways, but only in asocial contexts.     

Millennials' changing mobility preferences: A telecommuting case in Istanbul

Daily mobility behaviors, especially in cities with high traffic density, are among the most fundamental drivers of quality of life. Obligatory commuting necessitates individuals sacrificing their time, money, and geographic freedom to ensure their mobility. The personal cost of fatigue, stress, and environmental cost of carbon emissions is likewise substantial. The COVID-19 pandemic led to a widespread shift to telecommuting. The pandemic has permitted an unprecedented opportunity to study Millennials' attitudes towards commuting and telecommuting. A semi-structured interview method was used with Millennial (now the largest percentage of the workforce) white-collar (disproportionately able to do their work remotely) workers living in the megacity of Istanbul to understand how telecommuting has altered consumer commuting habits, values, preferences, and well-being. The results of this study show that Millennial white-collar workers in Istanbul see compulsory commuting as a waste of time, a stress factor, and an unwanted task. The shift towards telecommuting lowered the Millennials' tolerance for traffic and long commutes and reveals willingness for immobility at peak hours and appreciation of spatial independence as a lifestyle that increases quality of life. The need for understanding transport decisions has never been more pressing with the growth of megacities and the climate change crisis. This research has important implications for white-collar employees and their employers, as well as academics and public policy makers, who seek to understand mobility preferences and lifestyles of different generations and the environmental implications in a dynamic environment.     

领悟社会支持对社交焦虑的影响:反刍思维的中介作用和社会阻抑的调节作用

本研究旨在探索领悟社会支持对社交焦虑的影响,深入探讨社会阻抑和反刍思维对该影响的作用。方法:采用问卷法,以471名职员为被试进行调查,数据结果分析采用Bootstrap分析方法。结果显示:(1)反刍思维在领悟社会支持和社交焦虑之间起中介作用。领悟社会支持通过降低反刍思维的水平,减轻社交焦虑。(2)社会阻抑调节领悟社会支持→反刍思维→社交焦虑中介模型的前半路径,社会阻抑改变了领悟社会支持对反刍思维作用的大小。     

Mindsets,shopping motivations and compulsive buying: Insights from China

This study investigates how mindsets (i.e., the beliefs that individuals have about the nature of human characteristics) are associated with compulsive buying behavior (i.e., the tendency to buy impulsively and obsessively). In particular, we test the relationships between consumer mindsets, three shopping motivations (deal proneness, social comparison, and hedonic motives) and compulsive buying. Based on a survey of 421 respondents conducted in China, our findings reveal the mechanism through which mindsets affect compulsive buying. The results show that when consumers believe in the consistency of personal traits (fixed mindset), they tend to be more vulnerable to deal offers and social comparison. These motivations increase the desire to seek hedonic pleasure, which is associated with a greater propensity for compulsive buying. However, when consumers believe that personal traits can be changed and developed (growth mindset), they seek hedonic pleasure in shopping, which result in a greater tendency to engage in compulsive buying. The present study adds to the existing body of knowledge by unveiling how different mindsets are associated with compulsive buying. In terms of practical implications, this study provides policy makers and marketers with a better understanding of the different motivations that lead to compulsive buying.     

The influence of control and related variables on commuting stress

Existing research on commuting stress has shown that it is affected by variables such as control, predictability, the duration of the commute and impedance. The present study investigates the impact of several factors on the stress that commuters experience and clarifies possible relations between variables. For the purpose of this study, an online questionnaire was completed by 363 commuters of the Vienna region. The relative strength of the relationship between predictors and commuting stress was determined by multiple regression analysis. Results suggest that control is the most powerful predictor of commuting stress, followed by the duration of the commute, predictability and impedance. Control significantly interacts with the duration of the commute and predictability. Based on these findings a research model is proposed, clearly depicting the moderating impact of the duration of the commute and incorporating a clear distinction between predictability and control.     

On the wisdom and utility of (under)sociality: A consumer psychology perspective

Kumar and Epley (2023) review robust evidence for an intriguing hypothesis: That people fail to appreciate the benefits of everyday social behaviors and thus hesitate to connect with others in ways that would increase well-being. In this commentary, we discuss how consumer research can enrich theory and application in this emerging line of inquiry. We suggest (a) that the hedonic implications of undersociality can be integrated with reputational signaling insights to generate new questions about the wisdom and utility of social behavior, and (b) that undersociality has interesting implications for a consumption domain of particular interest to maximizing welfare: charitable giving.     

后疫情时代：复工阶段不同阶层的社会情绪及压力因素

本研究考察新冠肺炎疫情复工阶段,不同阶层社会情绪和压力因素随时间的变化规律。基于三次问卷调查（NT1 = 1073; NT1 = 983; NT3 =1078）发现：（1）民众社会情绪均表现为积极情绪高于消极情绪,而且随时间推进社会情绪持续向好;（2）低阶层者的社会情绪始终比高阶层者更消极;（3）民众感知的安全压力随时间下降,而经济压力随时间没有显著变化;（4）低阶层者感知到更大的经济压力,高阶层者感知到更大的安全压力;（5）安全压力在社会阶层与积极情绪和消极情绪之间起显著的中介作用,经济压力在社会阶层与消极情绪之间起显著的中介作用。研究揭示了不同社会阶层在复工阶段存在社会情绪和压力来源的差异,为有针对性进行积极社会心态治理提供启示。