An integration of shifts toward risk and caution in gambling situations

Findings have been reported and replicated indicating group-induced caution at the racetrack and group-induced risk in blackjack gambling. The present research examined the effects of two consistent differences between the blackjack and racetrack situations: (a) the amount of money available to groups versus individuals; and (b) the number of bets made in the postbaseline session. It was found that group-induced caution can occur in the blackjack setting if groups have larger stakes than individuals, as was the case in the racetrack studies, and that this effect disappears over trials, due to group versus individual differences established in the previous blackjack studies. Since current explanations of choice shifts cannot account for the observed trial effects, it was suggested that traditional choice-dilemma material, on which these explanations are largely based, be examined for such effects. Implications of the possible outcomes of such an examination for current group polarization theory were discussed.     

Distraction and social comparison as mediators of social facilitation effects

Sanders and Baron (Journal of Personality and Social Psychology, 1975, 32, 956–963) suggested that increases in drive produced by the presence of others (social facilitation) are due to the tendency for others to distract task performers as they worked on a task. This Distraction-Conflict theory proposes that socially mediated drive induction will occur whenever there is some reason to shift attention from the task to the social stimuli. In the case of humans, one such reason may be the opportunity to obtain social comparison information from an audience or coactors. The present research demonstrated that social facilitation effects (improved simple task performance and impaired complex task performance produced by the presence of others) occurred only when subjects were motivated to obtain comparison information (Experiment I) and when comparison information was available (Experiment II). The availability of comparison information also led to increased accuracy in estimating the coactor's performance. This indicated that in conditions manifesting social facilitation, subjects were spending some time monitoring the coactor's work, which is an inherently distracting activity. Several supplementary measures of distraction were generally consistent in indicating greater distraction under conditions manifesting social facilitation. The present results offer no support for the explanations of social facilitation suggested by Zajonc and by Cottrell.     

Is social comparison irrelevant for producing choice shifts?

After 15 years of research on group induced shifts in individual choice, two hypotheses, social comparison (involving image maintenance) and persuasive arguments (involving attitude change), have emerged as the leading explanatory contenders. Burnstein and his associates have recently reported a series of studies that they feel clearly establish the persuasive arguments hypothesis as the best explanation for the shifts. The present paper takes issue with their conclusion. A study is presented that supports a social comparison interpretation of one of the experiments reported in Burnstein and Vinokur (Journal of Experimental Social Psychology 1973, 9, 123–137). In addition, a critical analysis of several other key studies reported by Burnstein and his associates yields the conclusion that neither hypothesis completely accounts for the available data. Rather, both image maintenance and attitude change processes may operate in a complementary manner, with persuasive arguments facilitating the shifts motivated by social comparison. Parallels are drawn between the factors that affect choice shifts and those that affect conformity behavior.     

Differential methods of causal attributions for strangers vs acquaintances

Previous research has demonstrated that people are more likely to attribute a stranger's behavior to external causes if that behavior is common in a given population than if it is relatively unique (the consensus rule). It was proposed in the present paper that another and perhaps simpler rule is available for causal attributions for an acquaintance's behavior, such that more external attributions are made as the behavior becomes increasingly inconsistent with extant impressions of the target (the goodness-of-fit rule). It was found that the goodness-of-fitrule, but not the consensus rule, was used in the attribution of causality for acquaintances when the behavior could be made to fit with extant impressions. When the behavior was completely inconsistent with extant impressions, both consensus and goodness-of-fit rules were used, such that the most external attributions were made in the poor fit/high consensus condition.     

Effects of directiveness of instructions and surveillance on the production and persistence of children's donations

All subjects earned tokens for correct size judgments and observed a model who had previously earned tokens at the same task donate some of her earnings. Children were subsequently given an opportunity to donate some of their tokens to children at another school. The opportunity to give occurred in presence (surveillance) or absence of the experimenter and after being presented with either directive (you must give) or permissive (you can give if you want to) instructions. Directive instructions and surveillance both produced greater initial giving for all children. In a second session with no modeling, no surveillance, and no further instructions, earlier directive instructions also produced greater persistence of giving for all children. Permissive instructions produced greater reductions in giving over time for boys than for girls. The present findings suggest that directive instructions produce greater initial giving and that donating persists better under these more explicit conditions.     

Self-presentation and drive in social facilitation

Social facilitation refers to cases in which the presence of others increases the probability of certain responses on the part of an independently operating individual. Drive theory attributes these effects to an unconscious facilitation of dominant responses, as defined by Hull-Spence learning theory. Self-presentation explanations posit changes in motivation and cognitive strategies that result from an increased concern with favorable private and public images. The present paper reviews evidence and presents an experiment indicating both points of view are valid, but that neither perspective by itself can account for all relevant data.     

A comparison of six methods for assessing the importance of perceived consequences in behavioral decisions: Applications from attitude research

Six different approaches to measuring the importance of perceived consequences in behavioral decisions were compared: (1) an elicitation approach, (2) a subjective probability model, (3) Jacoby's behavioral process technology, (4) a Bayesian model, (5) a direct rating approach, and (6) a correlational approach. The convergence among the methods was evaluated for two different decision topics: (1) emphasizing a career relative to marriage, and (2) use of birth control pills. Results indicated that the six approaches yielded estimates of importance that were, by and large, unrelated to each other.     

Driven by distraction: An integrative review of social facilitation theory and research

Social facilitation refers to the enhancement of an organism's dominant responses by the simple physical presence of species-mates, independent of any informational or interactional influences the others may exert. This phenomenon represents the consequences of the most elementary transition from a nonsocial to a social environment, and is one of the first research areas in experimental social psychology. The present analysis examines the status of three different explanations for socially facilitated behavior. Substantial weaknesses exist in the propositions that the presence of others elicits a reflexive alertness or preparedness response (Mere Presence) and that the presence of others increases drive through classically conditioned anticipations of positive and negative outcomes (Learned Drive). A third proposition argues for increased drive due to response conflict involving incompatible tendencies to attend to others and to ongoing task requirements (Distraction/Conflict). The basic assumptions of the Distraction/Conflict hypothesis are found to have considerable empirical support, and a wide variety of apparently anamolous results are integrated into the attentional conflict framework. Finally, a synthesis of the three approaches is proposed wherein slightly modified versions of the Mere Presence and Learned Drive theories serve to specify two common antecedents for the arousal of attentional conflict (the Attentional Processes model). Connections between the Attentional Processes model and past and future research are explored.     

Verbal accounts and attributions of social motives

The effects of verbal accounts offered by a threatener on targets' subsequent attributions of the threatener's social motives was studied. Following a standardized interaction in a Prisoner's Dilemma game the subjects' opponent offered one of three accounts for using threats: cooperative intent, establishment of transrelational equity, or ignorance. In a fourth condition the confederate offered no account for his actions. Attributions were assessed by having subjects rate each of four responses representative of the social motives of cooperation, competition, apathy, and deceit in five different situations. It was found that the type of account had specific attributional effects. A cooperative account led to a correspondent inference of a cooperative disposition, a transrelational equity account was apparently perceived as illegitimate and led to an attribution of a deceitful motive, and an excuse of ignorance was linked with apathy.     

Immediate and delayed recognition of visual stimuli in poor and normal readers.

The present study investigated the hypothesis that specific reading disability is attributable to inadequate visual memory. Previous research had demonstrated that poor readers sustain no basic dysfunction in visual perception, but there was need to evaluate the possibility that deficiencies in letter and word recognition result from disorder in long-term visual storage. Adopting a format employed in a previous study, randomly arranged Hebrew letters were presented to poor and normal readers unfamiliar with Hebrew, and both groups were asked to demonstrate retention for these stimuli on three separate occasions: immediately after initial presentation, 24 hours later and 6 months later. As a control measure, the performance of the non-Hebrew subjects was compared with that of normal readers familiar with Hebrew letters. It was found that retention in the non-Hebrew groups was equivalent under all of the temporal conditions, but the performance of both was poorer than the Hebrew groups under the immediate and 24-hour conditions. However, none of the reader groups differed in the case of retention after a 6-month delay period. It was concluded that deficient visual memory is an unlikely source of specific reading disability, and alternative explanations of the disorder were considered.     

Investigative versus realistic Holland types and adjustment in theoretical engineering majors

This study tested the sensitivity of J. L. Holland's (Making vocational choices: A theory of careers, Englewood Cliffs, N.J.: Prentice-Hall, 1973) congruence method for predicting differential outcomes in the case of subtle person-environment congruence differences. This question is relevant to engineering programs, where students with adjacent Holland orientations of Investigative (I) and Realistic (R) aspire to complete theoretically oriented engineering majors, such as electrical and mechanical engineering. It was hypothesized that high congruence (e.g., I-type student in I-type engineering major) compared to moderately high congruence (e.g., R-type in I-type major) would result in more positive educational outcomes. A preliminary analysis verified that subgroups of I- and R-type students possessed similar scores on measures of general and math aptitude. Results on both outcome measures favored the high student-curriculum congruence hypothesis. I- compared to R-type subjects demonstrated greater persistence in their initial engineering major over a 2-year period and attained higher grades. Persistence findings replicated across two separate classes of entering students, but academic performance differences were not as consistent.