Watch out! Directional threat-related postures cue attention and the eyes

Previous work indicates that threatening facial expressions with averted eye gaze can act as a signal of imminent danger, enhancing attentional orienting in the gazed-at direction. However, this threat-related gaze-cueing effect is only present in individuals reporting high levels of anxiety. The present study used eye tracking to investigate whether additional directional social cues, such as averted angry and fearful human body postures, not only cue attention, but also the eyes. The data show that although body direction did not predict target location, anxious individuals made faster eye movements when fearful or angry postures were facing towards (congruent condition) rather than away (incongruent condition) from peripheral targets. Our results provide evidence for attentional cueing in response to threat-related directional body postures in those with anxiety. This suggests that for such individuals, attention is guided by threatening social stimuli in ways that can influence and bias eye movement behaviour.     

Watch out: Themes in timepiece communities of counterfeit consumption

Although online communities of counterfeit consumption (OCCC) enhance the demand for counterfeit products, research that improves marketers' understanding of this phenomenon is lacking. This article's purpose is to investigate how online communities of consumption have transformed the acquisition, sharing, and processing of information by consumers of counterfeits. Through the use of netnography in an online counterfeit watch community, this work identifies four themes as factors that draw consumers to OCCC. The themes are technical competence of community members, willingness to pay, members' expectations of product performance, and trust in dealer. These communities strengthen consumer consumption of counterfeit products by broadening the ways in which consumers can engage, learn, identify, and ultimately decide to purchase counterfeit products. Managerial and theoretical implications are discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

Affective flexibility: evaluative processing goals shape amygdala activity

ABSTRACT— Although early research implicated the amygdala in automatic processing of negative information, more recent research suggests that it plays a more general role in processing the motivational relevance of various stimuli, suggesting that the relation between valence and amygdala activation may depend on contextual goals. This study provides experimental evidence that the relation between valence and amygdala activity is dynamically modulated by evaluative goals. During functional magnetic resonance imaging, participants evaluated the positive, negative, or overall (positive plus negative) aspects of famous people. When participants were providing overall evaluations, both positive and negative names were associated with amygdala activation. When they were evaluating positivity, positive names were associated with amygdala activity, and when they were evaluating negativity, negative names were associated with amygdala activity. Evidence for a negativity bias was found; modulation was more pronounced for positive than for negative information. These data suggest that the amygdala flexibly processes motivationally relevant evaluative information in accordance with current processing goals, but processes negative information less flexibly than positive information.     

Cross-modal evaluative priming: emotional sounds influence the processing of emotion words

Cross-modal priming occurs when a prime presented in one sensory modality influences responses to a target in a different sensory modality. Currently, demonstrations of cross-modal evaluative priming have been sparse and limited. In the present study, we seek to partially rectify this state of affairs by examining cross-modal evaluative priming from auditory primes to visual targets. Significant cross-modal priming effects were found, but only for negative primes. Results are discussed in terms of the negativity bias, and several suggestions are provided for using cross-modal evaluative priming to address theoretically important questions about emotion and cognition.     

Task-dependent evaluative processing of moral and emotional content during comprehension: An ERP study

Recently, we showed that when participants passively read about moral transgressions (e.g., adultery), they implicitly engage in the evaluative (good–bad) categorization of incoming information, as indicated by a larger event-related brain potential (ERP) positivity to immoral than to moral scenarios (Leuthold, Kunkel, Mackenzie, & Filik in Social, Cognitive, and Affective Neuroscience, 10, 1021–1029, 2015). Behavioral and neuroimaging studies indicated that explicit moral tasks prioritize the semantic-cognitive analysis of incoming information but that implicit tasks, as used in Leuthold et al. (Social, Cognitive, and Affective Neuroscience, 10, 1021–1029, 2015), favor their affective processing. Therefore, it is unclear whether an affective categorization process is also involved when participants perform explicit moral judgments. Thus, in two experiments, we used similarly constructed morality and emotion materials for which their moral and emotional content had to be inferred from the context. Target sentences from negative vs. neutral emotional scenarios and from moral vs. immoral scenarios were presented using rapid serial visual presentation. In Experiment 1, participants made moral judgments for moral materials and emotional judgments for emotion materials. Negative compared to neutral emotional scenarios elicited a larger posterior ERP positivity (LPP) about 200 ms after critical word onset, whereas immoral compared to moral scenarios elicited a larger anterior negativity (500–700 ms). In Experiment 2, where the same emotional judgment to both types of materials was required, a larger LPP was triggered for both types of materials. These results accord with the view that morality scenarios trigger a semantic-cognitive analysis when participants explicitly judge the moral content of incoming linguistic information but an affective evaluation when judging their emotional content.     

Right-hemisphere interactions in picture-word processing

The processing of pictures was investigated in three experiments which eliminated the response effects involved in naming. When a categorization task was used, clear advantages in response latency and accuracy were observed for left visual-field (LVF) presentations. This was in contrast to previous investigations which have used a naming task and which have reported right visual-field (RVF) advantages. When a distracting word was added to the display, the pattern of influence also changed from that reported previously. The use of naming tasks has indicated predominantly left-hemisphere effects, with demonstrations of interactions between pictures and words in the RVF. With a categorization task in Experiment 2, however, the only effective words were those related in meaning to the picture, and only when they were projected to the right hemisphere. The third experiment confirmed the LVF advantage for picture processing with masked displays, but found no reliable asymmetry with unmasked presentations. The pattern of semantic facilitation was also confirmed with the masked displays, but when the mask was removed an inhibition effect replaced the facilitation effect. These effects are interpreted as indicating that picture recognition is localized within the right cerebral hemisphere. It is suggested that the facilitating effect of related words is restricted to the left hemisphere because it is an effect upon recognition processes, whereas the inhibition effect reflects response competition. It is also suggested that previous reports of left-hemisphere interference effects are due to effects of response competition in naming tasks.     

Why Saturday could be both green and red in synesthesia

It has long been observed that certain words induce multiple synesthetic colors, a phenomenon that has remained largely unexplored. We report here on the distinct synesthetic colors two synesthetes experienced with closed sets of concepts (digits, weekdays, months). For example, Saturday was associated with green, like other word starting with s; however, Saturday also had its specific color (red). Auditory priming and Visual Color Stroop tasks were used to understand the cognitive mechanisms supporting the distinct synesthetic colors. Results revealed that processing of word segments and whole words was specifically involved in each type of synesthetic colors. However, these mechanisms differed between participants, as they could relate either to orthography (and written words) or phonology (and spoken words). Further differences concerned the word representations, which varied as to whether or not they encoded serial positions. In addition to clarifying the cognitive mechanisms underlying the distinct synesthetic colors, our results offer some clues for understanding the neurocognitive underpinnings of a rather common form of synesthesia.     

Binocular rivalry and semantic processing: out of sight, out of mind

Previous studies of binocular rivalry have shown that some aspects of a phenomenally suppressed stimulus remain available for visual analysis. The question remains, however, whether this analysis extends to the case of semantic information. This experiment examines that question using a semantic-priming paradigm in which prime words were briefly flashed to an eye during either dominance or suppression phases of binocular rivalry. Reaction times on a lexical-decision task were significantly shortened (the semantic-priming effect) only when prime words were presented to an eye during dominance; suppression acted to impair word recognition and to eliminate semantic priming. These results are inconsistent with certain cognitive models of binocular rivalry.     

Automatic behavioural responses to valence: Evidence that facial action is facilitated by evaluative processing

Are motor schemata of facial action spontaneously activated upon the processing of evaluative information? In this case, the processing of positive evaluative information should immediately trigger the motor schema of smiling, and the processing of negative information should trigger frowning. This hypothesis was tested in two experiments in which participants were required to respond to positive and negative words by either smiling or frowning. Electromyogram (EMG) activity was recorded over the brow muscle region (corrugator supercilii) and over the cheek muscle region (zygomaticus major) in order to quantify the latency of muscular response as a dependent measure. In Experiment 1 we found that participants were faster at contracting their zygomaticus muscle (which is involved in smiling) when evaluating positive words, and faster at contracting their corrugator muscle (which is involved in frowning) when evaluating negative words. In Experiment 2, participants were required to respond with the contraction of one of the two muscles whenever a word appeared on the computer screen. Again, we found that responses were faster to congruent response valence combinations than to incongruent response valence combinations. These findings support the hypothesis that evaluative processing is directly linked to motor schemata of facial muscles.     

Similarity-related channel interactions in visual processing

Lateral interference between letters in the visual field is a joint function of their similarity and physical separation. Data needed to evaluate hypothesis about the processes implicated in these effects were obtained from two experiments in which the task was identification of a target letter always presented in the center of a three-letter display. Variation of target-flanker similarity, the primary variable, was combined factorially with spacing of target and flanker, location of the display in the visual field, delay of patterned postmasks, and exposure duration. The effect of target-flanker similarity on target identification yielded a nonmonotonic function with a minimum at an intermediate degree of similarity. Data from same-different judgments regarding target-flanker similarity indicate that some information about similarity is available even at levels of visibility that do not permit identification of individual letters. All of the findings could be accommodated by a model assuming that only variables determining visibility--exposure duration, mask properties, location in the visual field, separation of letters--influence extraction of featural information pertaining to letter identification. In contrast, visual similarity influences performance by way of sometimes subtle effects on subjects' criteria or response biases and by effects on the encoding and retention of information regarding relative positions of characters in the visual field. The varying effects of similarity reported in the literature on letter identification all appear to be interpretable in these terms.     

Dimensional interactions in vibrotactile information processing

The effect of irrelevant dimensional variation on the processing of vibrotactile stimuli was measured. Six observers performed a speeded classification task with stimuli varying along the dimensions of pitch and loudness. Choice reaction times were obtained for stimuli differing on one dimension alone, on two correlated dimensions, or on two orthogonally varied dimensions. Compared to one-dimension performance, reaction times were faster in the correlated condition and slower in the orthogonal condition. In general, these findings agreed with similar experiments in other modalities, with the exception that the effects in this study tended to be stronger for cases in which loudness, rather than pitch, was the relevant dimension. The results are explained in terms of the integrality of pitch and loudness and of the relative discriminability of dimensions.