Semantic priming effects on picture and word processing

The effects of semantic priming on picture and word processing were assessed under conditions in which subjects were required simply to identify stimuli (label pictures or read words) as rapidly as possible. Stimuli were presented in pairs (a prime followed by a target), with half of the pairs containing members of the same semantic category and half containing unrelated concepts. Semantic relatedness was found to facilitate the identification of both pictures (Experiment 1) and words (Experiment 2), and obtained interactions of semantic relatedness and stimulus quality in both experiments suggested that semantic priming affects the initial encoding of both types of stimuli. In Experiment 3, subjects received pairs of pictures, pairs of words, and mixed pairs composed of a picture and a word or of a word and a picture. Significant priming effects were obtained on mixed as well as unmixed pairs, supporting the assumption that pictures and words access semantic information from a common semantic store. Of primary interest was the significantly greater priming obtained in picture-picture pairs than in word-word or mixed pairs. This suggests that, in addition to priming that is mediated by the semantic system, priming may occur in picture-picture pairs that results from the overlap in visual features common to the pictorial representations of objects from the same semantic category.     

Crossmodal semantic priming by naturalistic sounds and spoken words enhances visual sensitivity

We propose a multisensory framework based on Glaser and Glaser's (1989) general reading-naming interference model to account for the semantic priming effect by naturalistic sounds and spoken words on visual picture sensitivity. Four experiments were designed to investigate two key issues: First, can auditory stimuli enhance visual sensitivity when the sound leads the picture as well as when they are presented simultaneously? And, second, do naturalistic sounds (e.g., a dog's "woofing") and spoken words (e.g., /d?g/) elicit similar semantic priming effects? Here, we estimated participants' sensitivity and response criterion using signal detection theory in a picture detection task. The results demonstrate that naturalistic sounds enhanced visual sensitivity when the onset of the sounds led that of the picture by 346 ms (but not when the sounds led the pictures by 173 ms, nor when they were presented simultaneously, Experiments 1-3A). At the same SOA, however, spoken words did not induce semantic priming effects on visual detection sensitivity (Experiments 3B and 4A). When using a dual picture detection/identification task, both kinds of auditory stimulus induced a similar semantic priming effect (Experiment 4B). Therefore, we suggest that there needs to be sufficient processing time for the auditory stimulus to access its associated meaning to modulate visual perception. Besides, the interactions between pictures and the two types of sounds depend not only on their processing route to access semantic representations, but also on the response to be made to fulfill the requirements of the task.     

The negative priming effect: Inhibitory priming by ignored objects

A priming paradigm was employed to investigate the processing of an ignored object during selection of an attended object. Two issues were investigated: the level of internal representation achieved for the ignored object, and the subsequent fate of this representation. In Experiment 1 a prime display containing two superimposed objects was briefly presented. One second later a probe display was presented containing an object to be named. If the ignored object in the prime display was the same as the subsequent probe, naming latencies were impaired. This effect is termed negative priming. It suggests that internal representations of the ignored object may become associated with inhibition during selection. Thus, selection of a subsequent probe object requiring these inhibited representations is delayed. Experiment 2 replicated the negative priming effect with a shorter inter-stimulus interval. Experiment 3 examined the priming effects of both the ignored and the selected objects. The effect of both identity repetition and a categorical relationship between prime and probe stimuli were investigated. The data showed that for a stimulus selected from the prime display, naming of the same object in the probe display was facilitated. When the same stimulus was ignored in the prime display, however, naming of it in the probe display was again impaired (negative priming). That negative priming was also demonstrated with categorically related objects suggests that ignored objects achieve categorical levels of representation, and that the inhibition may be at this level.     

Negative priming between pictures and words in a selective attention task: Evidence for semantic processing of ignored stimuli

This study examined the processing of ignored pictures and words when attention was directed to a different picture or word. Previous work by Tipper (1985) demonstrated that the priming effect of an ignored picture on a subsequent categorically related picture is inhibitory. This effect was termednegative priming. Tipper concluded that ignored pictures achieved abstract categorical levels of internal representation, and that these representations were inhibited during selection of a simultaneously presented picture. This conclusion, however, was premature. Observation of the figures used by Tipper suggests that objects within a category have greater structural similarity than do objects in different categories. The negative priming effect could therefore be at a structural level of representation. The present study examined priming across symbolic domains (pictures and words) where there was no structural relationship between objects. Negative priming was again observed and was equivalent to the negative priming observed within symbolic domain. These data suggest that ignored drawings and words do achieve abstract categorical levels of representation, and that the mechanisms underlying negative priming operate at, or beyond, this level.     

Picture-name priming in the cerebral hemispheres: evidence for phonological access in the right hemisphere

This study investigated right hemisphere involvement in access to phonology, using a picture-naming priming paradigm where pictures and names of common objects printed in Japanese Kana were presented in succession to the same visual field or different visual fields with a stimulus onset asynchrony of 250 msec. A naming task was used for this purpose. The result showed that, when primes and targets were presented to the same visual field, facilitation for related pairs was observed in each hemisphere, with overall naming latencies being slower in the right hemisphere than in the left hemisphere. This result indicates that the prior access to phonology for a picture in the right hemisphere facilitates phonological activation of a word that names the picture in this hemisphere, suggesting that the right hemisphere is involved in access to phonology. On the other hand, when primes and targets were presented to different visual fields, there was no facilitation for related pairs with inhibition for unrelated pairs, irrespective of prime and target visual fields. It is suggested that this inhibition-dominant pattern of priming may occur due to homotopic inhibition processes proposed by N. D. Cook.     

A funny thing happened on the way to articulation: N400 attenuation despite behavioral interference in picture naming

We measured Event-Related Potentials (ERPs) and naming times to picture targets preceded by masked words (stimulus onset asynchrony: 80 ms) that shared one of three different types of relationship with the names of the pictures: (1) Identity related, in which the prime was the name of the picture ("socks" - ), (2) Phonemic Onset related, in which the initial segment of the prime was the same as the name of the picture ("log" - ), and (3) Semantically related in which the prime was a co-category exemplar and associated with the name of the picture ("cake" - ). Each type of related picture target was contrasted with an Unrelated picture target, resulting in a 3×2 design that crossed Relationship Type between the word and the target picture (Identity, Phonemic Onset and Semantic) with Relatedness (Related and Unrelated). Modulation of the N400 component to related (versus unrelated) pictures was taken to reflect semantic processing at the interface between the picture's conceptual features and its lemma, while naming times reflected the end product of all stages of processing. Both attenuation of the N400 and shorter naming times were observed to pictures preceded by Identity related (versus Unrelated) words. No ERP effects within 600 ms, but shorter naming times, were observed to pictures preceded by Phonemic Onset related (versus Unrelated) words. An attenuated N400 (electrophysiological semantic priming) but longer naming times (behavioral semantic interference) were observed to pictures preceded by Semantically related (versus Unrelated) words. These dissociations between ERP modulation and naming times suggest that (a) phonemic onset priming occurred late, during encoding of the articulatory response, and (b) semantic behavioral interference was not driven by competition at the lemma level of representation, but rather occurred at a later stage of production.     

Semantic priming over unrelated trials: Evidence for different effects in word and picture naming

Two naming experiments are reported that replicated previous findings of semantic interference as a result of naming related word or picture primes three trials before picture targets. We also examined whether semantic interference occurred when the materials were reversed and picture or word primes were named before word targets. The interest in semantic interference during word naming followed a suggestion made by Humphreys, Lloyd-Jones, and Fias (1995) that word naming, like picture naming, may be reliant on a semantic route to name retrieval when the two stimuli are mixed. In contrast to their findings, we found no evidence for semantic interference during target word naming; in fact, we found facilitation from related picture primes. No priming was found for the related word prime and word target condition. The data allow us to rule out the possibility that word naming is reliant on a semantic route when mixed with pictures in this priming paradigm and to conclude that there is no clear evidence of semantic activation during word naming. We also conclude, in line with other research, that word naming and picture naming involve different processes.     

Is visual lexical access based on phonological codes? Evidence from a picture-word interference task

The claim that lexical access for visual words is mandatorily mediated by their phonological codes was investigated. Ninety-six subjects performed timed naming responses to pictures while instructed to ignore printed words superimposed on the pictures. Distractor words were either semantically related to the picture label or were homophones of a word semantically related to the picture name. On the basis of the claim that homophones initially activate multiple semantic codes, we hypothesized that the homophone and semantic distractors would yield comparable interference. Picture-word stimulus onset asynchrony (SOA) was varied between subjects as 0 or +100 msec. For an SOA of 0 msec, semantic interference, but no effect from the homophones, was obtained. For an SOA of +100 msec, no effect was obtained in either condition. In combination, these findings indicate a limited role of phonological codes in visual lexical access. It is suggested that the role of phonology in written word identification may vary dependent on procedure and utility to the task.     

语义相似性与类别大小对图-词干扰范式下语义效应的影响

采用基本水平命名和类别水平命名任务, 通过2个实验, 考察了图-词之间的语义相似性与类别大小对图-词干扰范式下语义效应的影响。实验1发现, 图片命名时间在语义相似性高的干扰词条件下显著快于在语义相似性低的干扰词条件下, 但这种效应只出现在基本水平命名任务中, 未出现在类别水平命名任务中。图-词之间的语义相似性高低对低熟悉图片命名影响大, 对高熟悉图片命名影响小。实验2显示, 语义关联的干扰词对图片的基本水平命名产生了语义干扰效应, 对图片的类别水平命名产生了语义促进效应。类别大小强化了语义效应：类别大, 图片的基本水平命名的语义干扰效应更大, 图片的类别水平命名的语义促进效应更强。整个研究表明, 图-词之间的语义关联的强度影响语义效应的方向, 图-词之间的语义关联的广度影响语义效应的强弱。需要结合多种理论来解释图-词之间的语义相似性和类别大小对图-词干扰范式下语义效应的影响。     

Hemispheric differences in the time-course of semantic priming processes: evidence from event-related potentials (ERPs)

To investigate hemispheric differences in the timing of word priming, the modulation of event-related potentials by semantic word relationships was examined in each cerebral hemisphere. Primes and targets, either categorically (silk-wool) or associatively (needle-sewing) related, were presented to the left or right visual field in a go/no-go lexical decision task. The results revealed significant reaction-time and physiological differences in both visual fields only for associatively related word pairs, but an electrophysiological difference also tended to reach significance for categorically related words when presented in the left visual field. ERP waveforms showed a different time-course of associative priming effects according to the field of presentation. In the right visual field/left hemisphere, both N400 and Late Positive Component (LPC/P600) were modulated by semantic relatedness, while only a late effect was present in the left visual field/ right hemisphere.     

Picture superiority in conceptual memory: Dissociative effects of encoding and retrieval tasks

We examined the role of encoding processes for picture superiority in explicit and conceptual-implicit memory. The nature of encoding instruction (naming or semantic categorization) yielded dissociative effects on picture and word memory on one explicit test, category-cued recall, and two conceptual-implicit tests, category-cued generation and category-cued verification. Category-cued recall was greater for pictures than for words following naming, but it did not differ for pictures and words following semantic categorization. Category-cued generation priming was greater for pictures than for words following naming, but it was greater for words than for pictures following semantic categorization. In contrast, category-cued verification priming did not differ for pictures and words following either naming or semantic categorization. Thus, picture superiority can be eliminated or reversed depending on the type of conceptual encoding task and conceptual-retrieval test.     

The development of memory structure as reflected by semantic-priming effects

This study was designed to investigate the development of knowledge about categorical and associative relationships as reflected by the presence or absence of semantic priming effects. Kindergarteners and second-graders were shown pairs of pictures, one picture at a time, and asked to name each picture as rapidly and accurately as possible. Picture pairs were of four types which reflected the factorial combination of associative relatedness (high and low) with categorial relatedness (high and low). An analysis of naming times revealed a significant main effect of associative relatedness, i.e., second pictures or “target” pictures in high-associative pairs were named faster than those in low-associative pairs. This reduction in naming latency, or priming effect, was independent of developmental level. However, the effects of category relatedness varied with developmental level, i.e., target pictures in high-categorical pairs were named significantly faster than those in low pairs by second-graders, but not by kindergarteners. These findings are discussed in terms of previous estimates of children's semantic competence.     

The crucial roles of stimulus matching and stimulus identity in negative priming

Negative priming refers to the situation in which an ignored item on an initial prime trial suffers slowed responding when it becomes the target item on a subsequent probe trial. In this experiment (and a replication), we demonstrate two ways in which stimulus consistency (matching) governs negative priming. First, negative priming for identical words occurred only when the prime distractor changed color when it became the probe target (i.e., constant cue to read the red word); negative priming disappeared when the prime distractor retained its color as the probe target (i.e., cue switches from read the red prime word to read the white probe word). Second, negative priming occurred for identical words, but not for semantically related words, whether related categorically or associatively. This pattern of results is consistent with a memory retrieval account, but not with an inhibition account of negative priming, and casts doubt on whether there is semantic negative priming for words.     

Semantic component of a cross-modal Stroop-like task

Three experiments showed that the pattern of interference of single-modality Stroop tests also exists cross-modally. Distractors and targets were either pictures or auditory words. In a naming task (Experiment 1), word distractors from the same semantic category as picture targets interfered with picture naming more than did semantically unrelated distractors; the semantic category of picture distractors did not differentially affect word naming. In a categorization task (Experiment 2), this Stroop-like effect was reversed: Picture distractors from the same semantic category as word targets interfered less with word categorization than picture distractors that were semantically unrelated; the semantic category of word distractors did not differentially affect picture categorization. Experiment 3 replicated these effects when each subject performed both tasks; the task, naming or categorizing, determined the pattern of interference between pictures and auditory words. The results thus support the existence of a semantic component of a cross-modal Stroop-like effect.     

How not to revisit Highway 61: Negative repetition effects in a post-cue naming task

Repetition effects were studied in a post-cue naming task, in which participants were cued to name one of two stimuli following their presentation. When pairs of pictures were repeated in a second block, former distractors (not named in Block 1) were named faster than former targets (named in Block 1). This negative repetition effect was not found when two words rather than two pictures were used or when a semantic categorization task was used with two pictures. From this we conclude that the effect reflects a process of mapping from a semantic representation to a name. Negative repetition was not found with a simultaneous selection cue, suggesting that it arose only when there was competition for name selection. It was also dependent on memory for previous acts of semantic naming. We propose that negative repetition reflects a form of speech monitoring that is applied when there is competition in the process of mapping from semantic to name representations.     

Investigating the effects of multiple primes: An analysis of theoretical mechanisms

Is the size of a semantic-priming effect a function of the strength of the semantic context? This issue was examined in four studies using a single categorically related prime as the weaker context and four categorically related primes as the stronger context. Results indicate that, independently of prime-target SOA, four primes provide a larger priming effect than a single prime in a lexical-decision task, but not in a naming task. These data provide further support for the argument that different mechanisms mediate priming in the two tasks. In particular, only the lexical-decision task appears to be susceptible to higher-level processes that can be influenced by the number of primes. Priming in a naming task appears to be driven by more automatic processes. Possible accounts of this multiple-prime advantage in lexical-decision tasks are considered.     

Integrating pictorial information across eye movements

Six experiments are reported dealing with the types of information integrated across eye movements in picture perception. A line drawing of an object was presented in peripheral vision, and subjects made an eye movement to it. During the saccade, the initially presented picture was replaced by another picture that the subject was instructed to name as quickly as possible. The relation between the stimulus on the first fixation and the stimulus on the second fixation was varied. Across the six experiments, there was about 100-130 ms facilitation when the pictures were identical compared with a control condition in which only the target location was specified on the first fixation. This finding clearly implies that information about the first picture facilitated naming the second picture. Changing the size of the picture from one fixation to the next had little effect on naming time. This result is consistent with work on reading and low-level visual processes in indicating that pictorial information is not integrated in a point-by-point manner in an integrated visual buffer. Moreover, only about 50 ms of the facilitation for identical pictures could be attributed to the pictures having the same name. When the pictures represented the same concept (e.g., two different pictures of a horse), there was a 90-ms facilitation effect that could have been the result of either the visual or conceptual similarity of the pictures. However, when the pictures had different names, only visual similarity produced facilitation. Moreover, when the pictures had different names, there appeared to be inhibition from the competing names. The results of all six experiments are consistent with a model in which the activation of both the visual features and the name of the picture seen on the first fixation survive the saccade and combine with the information extracted on the second fixation to produce identification and naming of the second picture.     

Theoretical analysis of the cognitive processing of lexical and pictorial stimuli: reading, naming, and visual and conceptual comparisons

This article reviews the research literature on the differences between word reading and picture naming. A theory for the visual and cognitive processing of pictures and words is then introduced. The theory accounts for slower naming of pictures than reading of words. Reading aloud involves a fast, grapheme-to-phoneme transformation process, whereas picture naming involves two additional processes: (a) determining the meaning of the pictorial stimulus and (b) finding a name for the pictorial stimulus. We conducted a reading-naming experiment, and the time to achieve (a) and (b) was determined to be approximately 160 ms. On the basis of data from a second experiment, we demonstrated that there is no significant difference in time to visually compare two pictures or two words when size of the stimuli is equated. There is no difference in time to make the two types of cross-modality conceptual comparisons (picture first, then word, or word first, then picture). The symmetry of the visual and conceptual comparison results supports the hypothesis that the coding of the mind is neither intrinsically linguistic nor imagistic, but rather it is abstract. There is a potent stimulus size effect, equal for both pictorial and lexical stimuli. Small stimuli take longer to be visually processed than do larger stimuli. For optimal processing, stimuli should not only be equated for size, but should subtend a visual angle of at least 3 degrees. The article ends with the presentation of a mathematical theory that jointly accounts for the data from word-reading, picture-naming visual comparison, and conceptual-comparison experiments.     

Task choice and semantic interference in picture naming

Evidence from dual-task performance indicates that speakers prefer not to select simultaneous responses in picture naming and another unrelated task, suggesting a response selection bottleneck in naming. In particular, when participants respond to tones with a manual response and name pictures with superimposed semantically related or unrelated distractor words, semantic interference in naming tends to be constant across stimulus onset asynchronies (SOAs) between the tone stimulus and the picture–word stimulus. In the present study, we examine whether semantic interference in picture naming depends on SOA in case of a task choice (naming the picture vs reading the word of a picture–word stimulus) based on tones. This situation requires concurrent processing of the tone stimulus and the picture–word stimulus, but not a manual response to the tones. On each trial, participants either named a picture or read aloud a word depending on the pitch of a tone, which was presented simultaneously with picture–word onset or 350 ms or 1000 ms before picture–word onset. Semantic interference was present with tone pre-exposure, but absent when tone and picture-word stimulus were presented simultaneously. Against the background of the available studies, these results support an account according to which speakers tend to avoid concurrent response selection, but can engage in other types of concurrent processing, such as task choices.     

Connectivity among semantic associates: an fMRI study of semantic priming

Semantic priming refers to a reduction in the reaction time to identify or make a judgment about a stimulus that has been immediately preceded by a semantically related word or picture and is thought to result from a partial overlap in the semantic associates of the two words. A semantic priming lexical decision task using spoken words was presented in event-related fMRI and behavioral paradigms. Word pairs varied in terms of semantic relatedness and the connectivity between associates. Thirteen right-handed subjects underwent fMRI imaging and 10 additional subjects were tested in a behavioral version of the semantic priming task. It was hypothesized priming would be greatest, reaction time fastest, and cortical activation reduced the most for related word pairs of high connectivity, followed by related word pairs of low connectivity, and then by unrelated word pairs. Behavioral and fMRI results confirmed these predictions. fMRI activity located primarily in bilateral posterior superior and middle temporal regions showed modulation by connectivity and relatedness. The results suggest that these regions are involved in semantic processing.