Paternalistic and Envious Gender Stereotypes: Testing Predictions from the Stereotype Content Model

In 2 studies, paternalistic and envious gender stereotypes were examined. Paternalistic stereotypes portray particular female or male subgroups as warm but not competent, whereas envious stereotypes depict some other female or male subgroups as competent but not warm. A total of 134 women and 82 men, primarily White and middle class, participated in this research. Building on the stereotype content model (Fiske, Cuddy, Glick, & Xu, 2002), Study 1 tested the mixed-stereotypes hypothesis that many gender subgroups are viewed as high on either competence or warmth but low on the other. Study 2 additionally addressed the social-structural hypothesis that status predicts perceived competence and interdependence predicts perceived warmth. The results provided strong support for both hypotheses.     

The Trials of Women Leaders in the Workforce: How a Need for Cognitive Closure can Influence Acceptance of Harmful Gender Stereotypes

Sex Roles - Women leaders in the workforce are adversely affected by two sets of stereotypes: women are warm and communal but leaders are assertive and competent. This mismatch of stereotypes can...     

Factors Relating to Managerial Stereotypes: The Role of Gender of the Employee and the Manager and Management Gender Ratio

Purpose  

Several studies have shown that the traditional stereotype of a “good” manager being masculine and male still exists. The recent changes in the proportion of women and female managers in organizations could affect these two managerial stereotypes, leading to a stronger preference for feminine characteristics and female leaders. This study examines if the gender of an employee, the gender of the manager, and the management gender ratio in an organization are related to employees’ managerial stereotypes.     

Coloring Within the Lines: Gender Stereotypes in Contemporary Coloring Books

Extensive research on print media for children such as storybooks reveals that gender stereotypes are prevalent; however, no systematic analysis of coloring books has been conducted since 1974. We analyzed 889 characters in 56 contemporary coloring books published in the United States and selected through stratified random sampling from one region of California, coding for prevalence of each gender, stereotypic gender roles, activity level, type, and age of character. As hypothesized, males were more active; gender stereotypes were common. Gender neutral behaviors were more likely to be done by males. Females were more likely to be depicted as children and humans; whereas males were mostly depicted as animals, adults, and superheroes. Results are discussed in terms of gender schema theory.     

Reducing the Effects of Gender Stereotypes on Performance Evaluations

The purpose of this research was to extend previous work on gender bias in performance evaluation. Specifically, we examined whether a structured free recall intervention could decrease the influence of traditional gender-stereotypes on the performance evaluations of women. Two hundred and forty-seven college students provided performance ratings for vignettes that described the performance of male or female college professors. Results indicated that without the intervention, raters who have traditional stereotypes evaluated women less accurately and more negatively. Conversely, the structured free recall intervention successfully eliminated these effects. The usefulness of the structured free recall intervention as a tool for decreasing the influence of gender stereotypes on performance ratings is discussed.     

A Status Account of Gender Stereotypes: Beyond Communality and Agency

Women's lower status relative to men can account for people's differential attribution to women and men, of the constructs of the Extended Personal Attributes Questionnaire (EPAQ; Spence, Helmreich, & Holahan, 1979). Ratings in all three studies were made on the EPAQ scales. In Study 1a, participants rated their perceptions of the stereotypes of women and of men. In Study 1b, participants reported their own perceptions of women and men. In Study 2, participants were presented a minimal status manipulation (Conway, Pizzamiglio, & Mount, 1996) for which status is unconfounded with gender; participants then reported their perceptions of low- and high-status individuals. The men in Studies 1a and 1b were perceived as were high-status individuals in Study 2. Except for (i.e., verbal passive-aggression nagging, whining), women in Studies 1a and 1b were perceived as were low-status individuals in Study 2. Results are discussed in terms of status accounts of gender stereotypes and gender differences in social behavior.     

Gender Stereotypes in the Family Context: Mothers, Fathers, and Siblings

Gender stereotypes of children and their parents were examined. Participants included 355 three-year-old children, their one-year-old siblings, and their mothers and fathers. Families were selected from the Western region of the Netherlands. Implicit gender stereotypes were assessed with computerized versions of the Action Inference Paradigm (AIP; both child and parents) and the Implicit Association Test (parent only). Parental explicit gender stereotypes were measured with the Child Rearing Sex-Role Attitude Scale. Findings revealed that mothers had stronger implicit gender stereotypes than fathers, whereas fathers had stronger explicit stereotypes than mothers. Fathers with same-gender children had stronger implicit gender stereotypes about adults than parents with mixed-gender children. For the children, girls’ implicit gender stereotypes were significantly predicted by their mother’s implicit gender stereotypes about children. This association could only be observed when the AIP was used to assess the stereotypes of both parent and child. A family systems model is applicable to the study of gender stereotypes.     

The Effect of Target Age on the Activation of Gender Stereotypes

Two studies investigated the impact of target age on gender stereotyping. Study 1 examined whether the attribution of gender-stereotypical traits to unfamiliar individuals varies as a function of target and participant age. Adults and children (ages 8–10 years) viewed photographs of men, women, boys, and girls and rated each pictured individual on the possession of masculine, feminine, and gender-neutral personality traits. Both adult and child participants showed evidence of gender stereotyping. The strongest level of stereotyping was seen when adults rated child targets. Adults were particularly unwilling to attribute feminine characteristics to males. Finally, participants of both ages viewed adult targets (regardless of sex) as more masculine and less feminine than child targets. Study 2 examined the generality of the latter finding. Adult participants rated traditionally masculine and feminine traits on the likelihood of possession by adults versus children. Confirming the results of Study 1, feminine traits were believed to be more childlike/less adultlike than were masculine traits. Implications for gender-role development, socialization, and measurement are discussed.     

Dynamic Stereotypes of Power: Perceived Change and Stability in Gender Hierarchies

Despite widespread change in gender roles, women continue to have less power than men. From the perspective of social role theory, this gender difference in power should be perceived as eroding as women gain access to male-dominated roles typically associated with power. Study 1's open-ended reports nearly unanimously projected an increase in women's power over the next 50 years, whereas responses were equally split between projecting stability or a decrease in men's power. Study 2's quantitative findings illustrated that participants perceived women as gaining in political, economic, occupational, individual, and relational power from the past into the future. In contrast, men were perceived as decreasing in relational power but maintaining levels of other forms of power over time. Despite the projections of increases in women's power, women were not projected to reach parity with men by 2050. We examine the implications of these beliefs for future social change.     

Healthy Women, Healthy Men, and Healthy Adults: An Evaluation of Gender Role Stereotypes in the Twenty-first Century

An important question often asked when counselors-in-training read textbook discussion of gender role stereotypes, especially of older work such as the classic study by the Brovermans and their colleagues, is “Haven’t these biases been eliminated or at least reduced?” The current study was designed to replicate the work of the Brovermans and their colleagues to answer that specific question and to determine how current counselors-in-training perceive healthy adult women, healthy adult men, and healthy adults. As in the prior research, initial ratings of the social desirability of traditional gender role stereotypes were conducted, and the findings showed many similarities to past research. That investigation was followed by a modified Stereotype Questionnaire, based on the original work of Rosenkrantz, Vogel, Bee, I. Broverman, and D. M. Broverman (1968). Healthy adult women were found to be significantly different from healthy adult men as well as from healthy adults. In addition, the results suggest that there have been changes in counselors’ perceptions of healthy adults. Counselors-in-training were found to hold two standards for mental health—one for women and another for men.     

Children's Gender Stereotypes About Math: The Role of Stereotype Stratification1

Women underperform on standardized math tests compared to men. However, girls perform as well if not better than boys in math. In this paper, it is proposed that this discrepancy may be explained in part by a process of stereotype stratification, in which targets of a negative in‐group stereotype view themselves as a member of a subgroup to which the stereotype does not apply. Two experiments with elementary‐school children provide support for this theory. In Study 1, girls placed advanced math pictures with males more often than basic math pictures. In addition, girls rated men as liking and as being better at math than women, but viewed boys and girls as being equal on these variables. In Study 2, girls were more likely to draw a man when told a story about an adult mathematician, but were more likely to draw a girl when told of a child mathematician. The social and educational implications of these findings are discussed.     

Lending a Helping Hand: The Effects of Gender Stereotypes and Gender on Likelihood of Helping1

The purpose of this study was to investigate the effects of gender and gender-role stereotypes on judgments of help-giving. As part of a 2 × 2 within-subjects design, 40 undergraduates read 4 different scenarios that described either a man or a woman needing help in either a stereotypically masculine or a stereotypically feminine situation. Although male participants felt more sympathy for men in stereotypically feminine situations and for women in stereotypically masculine situations, they were no more likely to help these individuals than they were to help those in gender-consistent situations. By contrast, women were more likely to help people in gender-inconsistent situations, despite feeling the most sympathy for people needing help in masculine situations. Implications for Weiner's (1980) attribution model of help-giving and Nadler & Fisher's (1986) threat-to-self-esteem model are discussed.     

Contributions to the Content Analysis of Gender Roles: An Introduction to a Special Issue

This special issue on gender-related content analysis is the second of two parts (see Rudy et al. 2010b). The current special issue is more diverse than was the first in the number of countries that are represented and in the variety of media genres and content types that are included. The primary aim of this paper is to outline some of the contributions of the individual papers in this second special issue. Some of these advancements and innovations include (a) examining underresearched measures, countries, time spans, sexual orientations, and individual media programs; (b) addressing both international and intranational differences in gender-role portrayals; (c) comparing multiple content formats within the same media unit; (d) updating past findings to take into consideration the current media landscape; (e) employing established measures in novel ways and novel contexts; (f) uncovering limitations in established intercultural measures and media-effects theories; (g) suggesting variables that could predict additional differences in gender-role portrayals; (h) adopting virtually identical methods and measures across distinct content categories in order to facilitate comparisons; (i) conducting multiple tests of a given hypothesis; (j) examining, from multiple perspectives, the implications of racial differences in gender portrayals; and (k) examining the implications of underrepresentation of women and the perspectives that women hold. In addition to the original content-analytical research presented in this special issue, two reviews, one methodological and the other analytical, offer recommendations of procedures and perspectives to be implemented in future research.     

The Use of Metaphor to Address Gender and Sexual Orientation Stereotypes in Counseling: A Feminist Perspective

The role of metaphor in psychology is reviewed, focused on gender and sexual orientation stereotypes. Feminist therapy principles are explored in relation to addressing the presence of stereotypes within a therapeutic context. Implications for working with clients presenting with disordered eating, agoraphobia, sexual violence, and sexual identity concerns are discussed.     

Reconsidering the Impact of Gender Stereotypes on the Advancement of Women in Organizations

Over the last 30 years, gender issues in the workplace have received much attention. A review of this literature, however, reveals limited investigation of the impact of gender stereotypes on personnel decisions and the demographic differences present in upper management. In fact, this issue has rarely received serious attention. A misinterpretation of the small effect size typically reported when describing the relationship between stereotypes and evaluations of performance is a likely reason, and a hypothetical demonstration elucidates the more severe impact of stereotypes on women's advancement. Considered cumulatively, stereotypes are a certain and meaningful contributor to the limited presence of women in high-level positions. Renewed consideration of the role of stereotypes in organizational decision making is required, and recommendations for researchers are presented. Other applied issues for which the misinterpretation of gender-based effect sizes has hindered research are discussed.