When it's not easy to do the right thing: Developmental changes in understanding cost drive evaluations of moral praiseworthiness

Recent work identified a shift in judgments of moral praiseworthiness that occurs late in development: adults recognize the virtue of moral actions that involve resolving an inner conflict between moral desires and selfish desires. Children, in contrast, praise agents who do the right thing in the absence of inner conflict. This finding stands in contrast with other work showing that children incorporate notions of cost and effort into their social reasoning. Using a modified version of Starmans and Bloom's (2016) vignettes, we show that understanding the virtue of costly moral action precedes understanding the virtue of resolving inner conflict. In two studies (N = 192 children, range = 4.00–9.95 years; and N = 193 adults), we contrasted a character who paid a personal cost (psychological in Study 1, physical in Study 2) to perform a moral action with another who acted morally without paying a cost. We found a developmental progression; 8- and 9-year-old children and adults recognized the praiseworthiness of moral actions that are psychologically or physically costly. Six- and 7-year-old children only recognized the praiseworthiness of moral actions that are physically costly, but not actions that are psychologically costly. Moreover, neither adults nor children inferred that paying a cost to act morally required having a moral desire or resolving inner conflict. These results suggest that both adults and children conceptualize obligation as a direct motivational force on actions. They further suggest that costly choice—a hallmark of moral agency—is implicated in judgments of praiseworthiness early in development.     

The Spreading of Alternatives: Is it the Perceived Choice or Actual Choice that Changes our Preference?

After making a difficult choice, the preference rating of a chosen alternative tends to increase, and the rating of the rejected one tends to decrease. Such a change of preference is called spreading of alternatives. It is unclear whether it is the choice itself, or the choice one believes one has made that leads to preference change. Using a facial attractiveness task, we addressed this question by setting up an experiment to measure how the actual choice and perceived choice changed the preference. In the current study, participants first rated the attractiveness of female faces, and then made a choice between two faces that they had rated the same, after which, they re‐rated the female faces. Notably, in the re‐rating session, participants were given either veridical, false, or no feedback about their prior choice. This way, we were able to measure the functions of actual choice and perceived choice in rating changes. Results showed that both actual action and perceived action exert significant influence in shaping preference. The veridical feedback enhanced the spreading of alternatives effect whereas the false feedback weakened this effect, indicating that preference can be modulated by explicit manipulation. Copyright © 2016 John Wiley & Sons, Ltd.     

Probabilistic models of set-dependent and attribute-level best-worst choice

We characterize a class of probabilistic choice models where the choice probabilities depend on two scales, one with a value for each available option and the other with a value for the set of available options. Then, we develop similar results for a task in which a person is presented with a profile of attributes, each at a pre-specified level, and chooses the best or the best and the worst of those attribute-levels. The latter design is an important variant on previous designs using best-worst choice to elicit preference information, and there is various evidence that it yields reliable interpretable data. Nonetheless, the data from a single such task cannot yield separate measures of the “importance” of an attribute and the “utility” of an attribute-level. We discuss various empirical designs, involving more than one task of the above general type, that may allow such separation of importance and utility.     

Maximizing,choice freedom,and duration judgments in choice making

This paper examines (a) whether people are less accurate in judging choice time as choice tasks involve more choice options, more choice information, or a combination of both and (b) whether people with a higher tendency to look for the best option in choice making (maximizers) have less accurate duration judgments of choice time as compared to people who are more easily settling for a choice outcome that is satisfactory (satisficers). A multilevel analysis is used to explore the relationships of interest using data collected through a series of choice tasks. In general, the results suggest that people seem to misjudge time durations when making choices. Moreover, empirical evidence demonstrates that people with an outspoken tendency to maximize in choice making do not differ significantly in estimating choice time accurately as compared to people who experience almost no need to maximize.     

Choice as an Intervention to Improve Behavior: A Review of the Literature

In recent years, choice making has been evaluated as an intervention for people with disabilities. This review examines applied research during the past two decades using choice as a distinct intervention or as part of an intervention package. Fourteen studies published between 1975 and 1996 were identified that implemented choice as an intervention to increase or decrease a target behavior. These studies applied choice-making in the following three broad areas: (a) vocational or domestic activities; (b) academic activities; and (c) leisure, recreational, or social activities. All of the studies indicated that choice-making procedures resulted in behavioral improvements with some, if not all of the participants.     

Shopping destination choice in Tehran: An integrated choice and latent variable approach

Integrated choice and latent variable (ICLV) models are increasingly considered in many fields as a means to gain a deeper understanding into the decision process of individuals as well as to potentially improve predictive ability. Literature has shown that the application of ICLV in context of shopping destination choice has not been conducted yet. This study uses data collected from the city of Tehran, Iran on shopping destination choice of 812 individuals. Then these attitudinal questions are used for the development of latent variables regarding the attitude and lifestyle of the participants. By including one latent variable (LV) reflecting the attitudes of clothing and lifestyle’s of grocery travelers the structural model reveals a sample distribution of this LV conditional on fundamental socio-economic characteristics. The results of our latent variable model clearly confirm that personal attitude toward clothing shopping center and lifestyle indeed impact destination choice. The results show that our experiment and the expanded hybrid choice model (HCM) allow appropriately identifying and investigating the effects of mixtures of latent attitudes on the intention shopping destination choice.     

The impact of college on sex-atypical career choices of men and women

This study sought to identify the college environments and experiences associated with changes in sex-atypical career aspirations among men and women. A sample of 17,637 students attending baccalaureate institutions across the country was surveyed upon college entry and again 4 years later. The findings revealed that aspects of the college environment, including the peer culture, faculty interaction, and curriculum, all contribute to shifts to or from nontraditional career choices.     

Impulsive choice and pre‐exposure to delays: iv. effects of delay‐ and immediacy‐exposure training relative to maturational changes in impulsivity

Impulsive choice describes preference for smaller, sooner rewards over larger, later rewards. Excessive delay discounting (i.e., rapid devaluation of delayed rewards) underlies some impulsive choices, and is observed in many maladaptive behaviors (e.g., substance abuse, gambling). Interventions designed to reduce delay discounting may provide therapeutic gains. One such intervention provides rats with extended training with delayed reinforcers. When compared to a group given extended training with immediate reinforcers, delay‐exposed rats make significantly fewer impulsive choices. To what extent is this difference due to delay‐exposure training shifting preference toward self‐control or immediacy‐exposure training (the putative control group) shifting preference toward impulsivity? The current study compared the effects of delay‐ and immediacy‐exposure training to a no‐training control group and evaluated within‐subject changes in impulsive choice across 51 male Wistar rats. Delay‐exposed rats made significantly fewer impulsive choices than immediacy‐exposed and control rats. Between‐group differences in impulsive choice were not observed in the latter two groups. While delay‐exposed rats showed large, significant pre‐ to posttraining reductions in impulsive choice, immediacy‐exposed and control rats showed small reductions in impulsive choice. These results suggest that extended training with delayed reinforcers reduces impulsive choice, and that extended training with immediate reinforcers does not increase impulsive choice.     

Choice Blindness and Preference Change: You Will Like This Paper Better If You (Believe You) Chose to Read It!

Choice blindness is the finding that participants both often fail to notice mismatches between their decisions and the outcome of their choice and, in addition, endorse the opposite of their chosen alternative. But do these preference reversals also carry over to future choices and ratings? To investigate this question, we gave participants the task of choosing which of a pair of faces they found most attractive. Unknown to them, we sometimes used a card trick to exchange one face for the other. Both decision theory and common sense strongly suggest that most people would easily notice such a radical change in the outcome of a choice. But that was not the case: no more than a third of the exchanges were detected by the participants. We also included a second round of choices using the same face pairs, and two stages of post‐choice attractiveness ratings of the faces. This way we were able to measure preference strength both as choice consistency and by looking at measures of rating differences between chosen and rejected options. We found that the initially rejected faces were chosen more frequently in the second choice, and the perceived attractiveness of these faces was increased even in uncoupled individual ratings at the end of the experiment. This result is discussed in relation to Chen and Risen's recent criticism of the Free Choice Paradigm, as it shows that choices can affect future preferences. Copyright © 2013 John Wiley & Sons, Ltd.     

调节模式对选择超载的影响及其机制：一个有中介的调节模型

当前,选择超载领域研究的焦点已从验证其是否存在,转向至其何时存在,即边界条件的探讨。本研究基于调节模式理论,分别以决策后悔和延迟选择作为选择超载的指标,开展两个实验探查选择超载存在的调节模式条件及所涉及的内在机制。实验1以决策后悔作指标,运用量表测试法操纵调节模式,初步探讨调节模式对选择超载的影响,结果发现调节模式调节了选项集与决策后悔的关系,即对评估模式的个体来说,面对大选项集比小选项集时体验到更强的后悔情绪,出现了选择超载,而对运动模式的个体而言,两种条件下的决策后悔无显著差异;实验2以延迟选择作指标,通过任务启动法操纵调节模式,进一步探讨调节模式对选择超载的影响及其机制,结果发现调节模式调节了选项集与延迟选择的关系,即对评估模式的个体来说,面对大选项集比小选项集时更倾向于延迟选择,出现了选择超载,而对运动模式的个体而言,两种条件下的延迟选择偏好无显著差异,进一步有中介的调节模型分析表明选择难度可以部分解释这种效应。总之,通过采用不同方法操纵调节模式,选取不同的选择超载指标,数据结果都一致支持：评估模式的个体比运动模式的个体更容易出现选择超载,选择难度在其中发挥着一定的中介作用。     

Choosing Across Cultures: The Effect of Choice Complexity on Treatment Outcomes

Prior research has revealed that having choice over treatments can improve their efficacy. However, it is currently unknown if the benefits of treatment choice hold for complex decisions and different cultures. The effects of differing numbers of treatment options were explored across two cultural contexts: United States and Japan. Participants were exposed to an uncomfortable stimulus and provided with up to 15 placebo treatment options they believed would reduce discomfort. There was a significant interaction such that participants from Japan benefited most from fewer treatment options (2 and 5) compared with more treatment options (10 and 15). Participants from the United States, however, showed either no change in discomfort or less discomfort as the number of choices increased. Additionally, participants from Japan reported less satisfaction with the decision process when they had more treatment options to choose from whereas U.S. participants reported similar, if not slightly higher, satisfaction with more treatment options. Further, a second study indicated that a positive experience with the decision process mediated the relationship between choice complexity and treatment efficacy for Japanese participants. These data demonstrate the importance of culture and choice complexity when discussing treatment choice and resulting outcomes in the medical context. Copyright © 2015 John Wiley & Sons, Ltd.     

Mixing virtue and vice: combining the immediacy effect and the diversification heuristic

Many of the most significant choices that people make are between vices, which exchange small immediate rewards for large delayed costs, and virtues, which exchange small immediate costs for large delayed rewards. We investigate the consequences of making a series of such choices either simultaneously or sequentially. We made two predictions. First, because many alternatives chosen under simultaneous choice will only be experienced following a delay, and because hyperbolic time discounting predicts that people will prefer delayed virtues but immediate vices, we predicted that people would choose more virtues in simultaneous than sequential choice. Second, due to the tendency to diversify portfolios of choices, we predicted a greater mix of virtues and vices in simultaneous than sequential choice. These predictions were confirmed in two experiments involving real choices; one between ‘highbrow’ and ‘lowbrow’ movies, and the other between ‘instant‐win’ and ‘prize‐draw’ lottery tickets. We conclude by posing the question of whether simultaneous or sequential choice results in decisions that more closely approximate what people ‘really’ want. Copyright © 1999 John Wiley & Sons, Ltd.     

The lure of choice

We report three studies demonstrating the ‘lure of choice’ people prefer options that allow them to take further choices over those that do not, even when the extra choices cannot improve the ultimate outcome. In Studies 1 and 2, participants chose between two options: one solitary item, and a pair of items between which they would then make a further choice. Consistent with the lure of choice, a given item was more likely to be the ultimate choice when it was initially part of a choice pair than when it was offered on its own. We also demonstrate the lure of choice in a four‐door version of the Monty Hall problem, in which participants could either stick with their original choice or switch to one of two unopened doors. Participants were more likely to switch if they could first ‘choose to choose’ between the two unopened doors (without immediately specifying which) than if they had to choose one door straightaway. We conclude by suggesting that the lure of choice is due to a choice heuristic that is very reliable in the natural world, but much less so in a world created by marketers. Copyright © 2003 John Wiley & Sons, Ltd.     

To be at the tail of the lions or the head of the foxes?

Agents seeking an opportunity for profit often have to compete with others who pursue the same opportunity. When having to choose between a number of opportunities differing in their value and if individuals differ in their chances of outperforming others, the choice can be cognitively and emotionally demanding. We explore choice between opportunities using stylized Lions–Foxes games. In such a game, each of three players, with different odds of beating others, has to choose one of two contests that offer different rewards. After game theoretically analyzing the games, which we have experimentally employed, we report four experiments that vary in choice elicitation (repeated play or strategy method), in players' matching (random strangers or partners) and in rewards. Regarding contest choices, we found the choice of the higher value (and seemingly more prestigious) contest to be positively related to winning odds, contrary to what four out of the five (mixed, partially mixed, or pure) equilibria predict. Participants started out rather optimistic, with a large majority choosing the higher value option, but with experience, they approached the only viable of two pure strategy equilibria. Still, mixing continued via reacting to past play and outcome, apparently balancing dissatisfaction from choosing either contest.     

The relative value of two options for pigeons depends on their context

It is well known that when humans are given a choice between two options, their preference is affected by the presence of a third. Generally, there is an increase in preference for the option closer to the third. We show that a shift in preference in the direction away from the third option can occur in animals. We gave pigeons a choice between A, reinforcement following 10 pecks and a 0.5‐s delay, and B, reinforcement following 5 pecks and a 1.5‐s delay. Once stable preferences were established, we introduced a third stimulus, less preferred than the other two: C, reinforcement following 20 pecks and a 0.5‐s delay or D, reinforcement following 5 pecks and a 4.5‐s delay. We found that pigeons presented with C showed an increased preference for B, whereas pigeons presented with D showed an increased preference for A. Our results were consistent with the similarity or attentional hypothesis, which suggests that the third option should interfere with the option more similar to it or would draw attention to the less preferred component of the third option and generalize to the option more similar to it. Possible accounts for the differences in outcomes are suggested.     

Determining preschoolers' preferences for choice-making opportunities: choice of task versus choice of consequence

Individuals may prefer contexts with the option to choose between 2 reinforcing stimuli or between 2 tasks relative to contexts in which others select the same events. We evaluated children's preferences for conditions characterized by (a) the opportunity to choose between tasks and (b) the opportunity to choose between putative reinforcers delivered following the completion of a task relative to no-choice and no-reinforcement control conditions. Three of 4 participants preferred the consequence-choice condition; the task-choice condition was no more preferred than the no-choice condition in any case.     

The Impact of “Display‐Set” Options on Decision‐Making

The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options, and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are drawn from the same category, but decreased when the display and target items are mismatched. This effect is shown to depend on perceived similarity, such that increasing display‐target similarity increases purchase intent towards the target. Furthermore, contrary to the predictions made by previous neural and behavioral research on choice sets, the relative value and/or number of display‐only items have no significant impact on these decisions. These findings reveal a novel choice behavior in commonly encountered settings such as online marketplaces. Copyright © 2016 John Wiley & Sons, Ltd.     

心理距离对跨期选择和风险选择的影响

通过考察时间距离、社会距离和概率距离对跨期选择和风险选择的影响, 探究跨期选择和风险选择心理过程的相似性, 并检验不同心理距离影响决策的相似性。结果发现, 无论是时间距离(实验1)、社会距离(实验2)、还是概率距离(实验3), 心理距离越远, 被试在跨期选择中越倾向于延迟选项, 在风险选择中越倾向于风险选项。研究认为, 在跨期选择和风险选择中, 选项的表征结构和选项整体评价时不同选项特征的相对权重具有相似性。随着心理距离增加, 与高识解相联系的金额特征的相对权重增加, 与低识解相联系的时间和概率特征的相对权重降低, 这使得被试更倾向于选择金额较大的延迟和风险选项。同时, 研究发现三类心理距离对两类决策有相似影响, 进一步验证了不同心理距离的本质相似性。     

Some probabilistic models of best, worst, and best-worst choices

Over the past decade or so, a choice design in which a person is asked to select both the best and the worst option in an available set of options has been gaining favor over more traditional designs, such as where the person is asked, for instance, to: select the best option; select the worst option; rank the options; or rate the options. In this paper, we develop theoretical results for three overlapping classes of probabilistic models for best, worst, and best-worst choices, with the models in each class proposing specific ways in which such choices might be related. The models in these three classes are called random ranking and random utility, joint and sequential, and ratio scale. We include some models that belong to more than one class, with the best known being the maximum-difference (maxdiff) model, summarize estimation issues related to the models, and formulate a number of open theoretical problems.