Mastering moral misery: Emotional and coping responses to intragroup morality (vs. competence) evaluations

In social groups, individuals are often confronted with evaluations of their behaviour by other group members and are motivated to adapt their own behaviour accordingly. In two studies we examine emotional responses towards, and perceived coping abilities with, morality vs. competence evaluations individuals receive from other in-group members. In Study 1, we show that evaluations of one's immoral behaviour primarily induce guilt, whereas evaluations of incompetent behaviour raise anger. In Study 2, we elaborate on the psychological process associated with these emotional responses, and demonstrate that evaluations of immorality, compared to incompetence, diminish group members’ perceived coping abilities, which in turn intensifies feelings of guilt. However, when anticipating an opportunity to restore one's self-image as a moral group member, perceived coping abilities are increased and the experience of guilt is alleviated. Together these studies demonstrate how group members can overcome their moral misery when restoring their self-image.     

Socialization Communication,Organizational Citizenship Behaviors,and Sales in a Multilevel Marketing Organization

Multilevel marketing organizations (MLMs) are a rapidly growing but often controversial marketing organizational type boasting nearly 10 million members and over $20 billion in annual sales. The success of the MLM business model rests largely on forming cooperative social networks of member distributors. Socialization of new members to the norms and values of the MLM plays a key role in eliciting that cooperative behavior. However, the member cooperation that produces successful networks may inhibit the financial performance of individual distributors. Drawing upon social identity theory, this study investigates whether communication of the MLM’s behavioral norms during the socialization of members affects the degree to which members cooperate with each other and how that cooperation affects the sales performance of individual distributorships. The results of a survey of MLM members suggest that both effects occur. Socialization communication positively affects member cooperation, which produces direct and indirect effects on sales. Cooperation, measured by several organizational citizenship behaviors, exerts a positive direct effect on sales, but a negative indirect effect when the relationship is mediated by group cohesion.     

Work Motivation and Performance: A Social Identity Perspective

Work motivation and performance were analysed from the perspective of social identity theory and self-categorisation theory. Central in this analysis is the relation of organisational identification with the motivation to exert effort on behalf of the collective. A theoretical analysis as well as a review of empirical studies of the relationship of organisational identification with motivation and performance leads to the conclusion that identification is positively related to work motivation, task performance, and contextual performance to the extent that (a) social identity is salient, and (b) high performance is perceived to be in the group's or organisation's interest.     

Social identity and the transition to entrepreneurship: The role of group identification with workplace peers

What role does social identity play in the transition from employed work to entrepreneurship? It was expected that social identity affects the cognitive processes that, according to the theory of planned behavior (TPB), underlie the formation of entrepreneurial intentions. Focusing on academic scientists' intentions to commercialize research knowledge, we investigated social identity (scientists' group identification with their workplace peers in academia) as a moderator in the TPB model. Our hypotheses were tested in a sample of 488 German scientists. The data revealed that entrepreneurial intentions were predicted by attitude, social norms, and perceived control and that group identification was negatively associated with perceived control. Multi-group structural equation modeling further showed that group identification moderated the TPB-intention link. Scientists with low group identification based their entrepreneurial intentions not so much on social norms and attitudes but on their self-initiative and control beliefs. Among scientists with high group identification, in turn, entrepreneurial intentions were mainly a function of social norms. These results, in sum, illustrate the long-neglected importance of identification with, and social cohesion within, peer groups at the workplace for the transition to entrepreneurship.     

Social Identification and Interpersonal Communication in Computer‐Mediated Communication: What You Do Versus Who You Are in Virtual Groups

This study investigates the influence of interpersonal communication and intergroup identification on members’ evaluations of computer‐mediated groups. Participants (N= 256) in 64 four‐person groups interacted through synchronous computer chat. Subgroup assignments to minimal groups instilled significantly greater in‐group versus out‐group identification. One member in each group was instructed to exhibit interpersonally likable or dislikable behavior. Analysis revealed that confederates acting likably were more attractive than those acting dislikably regardless of their in‐group or out‐group status. Further results indicated that interpersonal behavior interacted with subgroup membership on identification shifts following online discussions. Interpersonal dynamics generally provided stronger effects on members in virtual groups than did intergroup dynamics, in contrast to predictions from previous applications of social identification to computer‐mediated communication.     

The Effects of Social Identity on the Self-Set Goals and Task Performance of High and Low Self-Esteem Individuals

Social identification with co-workers was examined as a moderator of the frequently inscrutable link between worker self-esteem and goal setting. Weak or strong social identity was created in groups comprised of either high or low self-esteem persons. As expected, strengthening social identity increased perceived similarity to ingroup members regardless of self-esteem. Furthermore, only high self-esteem individuals with a strong social identity set higher goals for themselves, and achieved better performance, compared to high esteem/weak identity individuals or low self-esteem persons in either social identity condition. Increments in the goals and performance of high self-esteem individuals were associated with perceived similarity to ingroup members, and performance was attributed to personal ability. In contrast, the goals and performance of low self-esteem individuals were associated with certainty of goal achievement, and performance was attributed to perceptions of task difficulty. Asymmetrical effects of social identification are discussed in relation to group member personalities.     

The effects of social (dis)engagement on status conferral: A context dependent account

The functionalist perspective of status suggests that, to attain status, individuals need to be socially engaging and contribute to a group. In contrast, the signaling perspective of status indicates that people often perceive a lack of social engagement as a status cue and thus confer status on someone who is socially disengaging. Integrating these two important perspectives in the status literature, we propose a context dependent account of social (dis)engagement and status conferral in groups and organizations. Whereas social engagement (e.g., contributing to a group and connecting with its members) results in status attainment in task contexts, social disengagement (e.g., withholding benefits from a group and distancing oneself from its members) leads to status attainment in social contexts. A laboratory study and an online experiment provide partial empirical support for our predictions. Theoretical and practical implications are discussed.     

Repeated exercise class attendance: The role of class members' similarity and social identification

Understanding the malleable factors that underpin people’s ongoing commitment to specific forms of exercise is crucial to facilitate more effective efforts to improve participation rates. To this end, we examined the role of (a) perceiving the members of one’s exercise class to be similar to each other on various dimensions, and (b) possessing a strong social identity as an exercise class member in shaping one’s future participation in that class. During a 3-week intensive sampling period, 779 unique responses were obtained from 278 attendees (who were invited to complete a questionnaire on each occasion they attended an exercise class). On each questionnaire, participants indicated their perceptions of class members’ similarity and their own social identification in relation to the exercise class they had just participated in. Participation was conceptualised as attendance at the same class (i.e., same time and type) the following week and was measured objectively using the fitness facility’s electronic class attendance records. Linear multilevel models showed that participants identified more strongly as members of exercise classes in which they perceived that their fellow attendees were similar to each other: both in general, and in terms of age, physical fitness, and their attitude towards the class. Participants also tended to be more likely to attend a given exercise class the following week to the extent that they reported a strong sense of social identification as a member of that class. These relationships were replicated in a multilevel mediation model, which revealed a significant indirect effect of similarity on class attendance through social identification. Results point to the role that social identification can play in promoting repeated exercise participation and indicate that one way to facilitate exercisers’ greater social identification might be to purposefully create exercise classes and groups comprised of relatively homogenous individuals.     

Social identification and permeability of group boundaries

Two experiments were conducted to investigate some of the factors affecting social identification. In Experiment 1 ingroup identification was measured for subjects who were members of high or low status groups with either permeable or impermeable boundaries, and who received high, average or low ability feedback. The main results are that (1) members of high status groups show more ingroup identification than members of low status groups (2) members of low status groups with permeable boundaries identify less with their group than members of low status groups with impermeable boundaries and (3) in low status groups ingroup identification decreases as group members have higher individual ability. In Experiment 2, in addition to manipulating group status and individual ability, permeability was further differentiated into separate possibilities for upward and downward mobility. The most important results of Experiment 2 are that (1) members of high status groups show more ingroup identification than members of low status groups and (2) group members with high individual ability identify less with their group when upward mobility is possible than when upward mobility is not possible. These results are discussed in relation to social identity theory.     

The induction of shared identity: the positive role of individual distinctiveness for groups

This article examines inductive processes of social identity formation, the bottom-up processes by which individual group members influence a social identity, integrating it with work on entitativity. Three studies tested the prediction that feelings of individual distinctiveness mediate the relation between inductive social identity formation and entitativity and that entitativity in turn predicts identification. The studies provided consistent support for this theoretical model over alternative models, using a range of different social groups and methods. Study 1 found support for the model in self-selected small groups. Study 2 supported it with a much broader set of groups that were not self-selected. Finally, Study 3 varied levels of inductive social identity formation systematically by varying group size and provided direct support for the hypothesized causal relations.     

Social Identity and Intergroup Conflict

This paper explores why people identify with social groups and what this identification signifies for their sense of self, status in society and intergroup conflict. We describe various theories of social identity to elucidate ways in which individuals can negotiate their different social identities, and what this means for intergroup relations. We consider the implications for both majority and minority group members, and those from high and low status groups. We show that social identification is an essential part of an individual’s social existence, and that such identification is inextricably related to intergroup conflict. While overarching common identities have been hailed as a possible panacea for conflict, we demonstrate that such identities have differential effects for minority and majority group members. There is a serious tension between the assimilationist preference that the majority wishes for minority members to adopt, and the integrationist position that the minority group themselves prefer. We conclude with a call to focus research efforts on how to balance the needs of the many and the few in pluralist and unequal societies.     

Group identity and peer relations: A longitudinal study of group identity,perceived peer acceptance,and friendships amongst ethnic minority English children

This research examined whether peer relationships amongst ethnic minority status children reflect the social groups to which children belong and the degree to which they identify with these groups. A longitudinal study was conducted to investigate the influence of group identities (i.e., ethnic and national) on children's perceived peer acceptance and preference for same‐ethnic friendships. Measures of ethnic and English identification, perceived peer acceptance, and friendship choice were administered to 207 south‐Asian English children, aged between 5 and 11, at two time points 6 months apart. In line with predictions, longitudinal analysis showed that bicultural identification (i.e., higher ethnic and English identity) was related to higher perceived peer acceptance and less preference for same‐ethnic friendships. Importantly, as hypothesized, this finding was limited to the older children with more advanced social‐cognitive abilities. The results suggest that older children who adopted a bicultural identity were able to strategically ‘flag’ their multiple group identities, within their multicultural peer groups, to obtain acceptance amongst the maximum number of peers and show less preference for same‐ethnic friendships. This study extends previous peer relations research, which has typically focused on individual social deficits or classroom norms, by showing that group identities influence peer relationships amongst ethnic minority status children.     

Striving for success in outgroup settings: effects of contextually emphasizing ingroup dimensions on stigmatized group members' social identity and performance styles

For members of stigmatized groups, being confronted with highstatus outgroup members threatens social identity and undermines performance on status-relevant dimensions. Two experiments examined whether the negative effects of outgroup contexts are alleviated when value is expressed for a dimension on which the stigmatized ingroup excels. Specifically, the authors assessed whether ingroup versus outgroup context and contextual value for ingroup dimensions affects group members' reactions to failure on status-relevant dimensions and subsequent performance. Experiment 1 showed that in comparison to ingroup contexts, outgroup contexts induce stigmatized group members to protect social identity and to feel more agitated following negative performance feedback. Experiment 2 showed that when others in the context emphasize the importance of a dimension on which the ingroup excels, the negative effects of outgroup contexts are alleviated, stigmatized group members feel more cheerful concerning an upcoming task, and task performance is characterized by a focus on success.     

Status differenttals and intergroup behaviour

This study investigated the independent effects of status differential on intergroup behaviour. Using a variant of the minimal group paradigm (Tueland Turner, 1979), subjects were categorized into groups of differing status (high, equal, low) with two levels of category salience (high, low). Using Tajfel's matrices subjects rated the creativity of products ostensibly produced by ingroup and outgroup members. Own group identification, intergroup perceptions and self-reported strategies on the matrices constituted the other dependent measures. Results indicated a main effect for group status but none for salience. Equal status groups discriminated against each other thus replicating the minimal intergroup discrimination effect. High and equal status group members were more discriminatory against outgroups and more positive about their own group membership than were low status group members. In contrast, low status group members engaged in significant amounts of outgroup favouritism. Results also showed that social categorization per se was sufficient to elicit more ingroup than outgroup liking amongst all group members regardless of status differentials between groups. Overall, the results illustrate important aspects of the interplay between group status, social identity, prejudice and discrimination.     

Knowledge transfer between groups via personnel rotation: Effects of social identity and knowledge quality

The study examines the effects of social identity and knowledge quality on knowledge transfer across groups. One hundred and forty-four students performed a production task in three-person groups. Midway through the task, a member from a different group rotated into each group. The primary dependent variable was whether the group adopted the production routine of the rotating member. Analyses revealed the predicted main and interactive effects. Groups were more likely to adopt the routine of a rotator when they shared a superordinate social identity with that member than when they did not. Groups were also more likely to adopt a routine from a rotator when it was superior than when it was inferior to their own. Further, superordinate groups adopted the production routine of the rotator when it was superior but not inferior to their own, whereas groups that did not share a superordinate identity with the rotator generally did not adopt the rotator’s production routine, even when it was superior to their own and would have improved their performance.     

Mergers and group status: the impact of high,low and equal group status on identification and satisfaction with a company merger,experienced controllability,group identity and group cohesion

Although mergers are seen as tools to enhance business in today's global marketplace, they have had a low success rate, possibly because the focus has been on financial and legal issues rather than on the human factors involved. In this respect, focusing on the social psychological variables, social identity theory can provide an explanation for the failure of most mergers. An experiment based on this theory involving mergers between two workgroups was conducted to investigate the effects of merger‐related status on participants' psychological responses to the mergers. Thirty‐six small groups were assigned to three different status groups (high, low and equal status groups) using the minimal group paradigm. Most negative responses to the merger—in terms of identification with the merger group, satisfaction with the merger, common in‐group identity, group cohesion and controllability—were given by the members of the low status groups. Contrary to expectations, status was not related to the performance of the groups. Theoretical and practical implications are discussed. Copyright © 2007 John Wiley & Sons, Ltd.     

Going to extremes for one's group: the role of prototypicality and group acceptance

To explore who goes to aggressive and antisocial extremes on behalf of their group we primed perceptions of (a) group prototypicality (peripheral vs. central) and (b) ease of acceptance by the group. Participants were members of self‐significant groups—fraternities and sororities (N = 218). Drawing on social identity theory, uncertainty‐identity theory and the social identity theory of influence through leadership, we found, as predicted, that peripheral members who believed it was easy to be accepted were most likely to intend to engage in and support antisocial and aggressive intergroup behaviors. This effect was somewhat stronger among males than females, and strengthened among the most highly identified participants. The research's potential for understanding socially harmful intergroup violence is noted.     

Applying the SIDE model to brainwriting: The impact of intergroup comparison and anonymity on creative performance

According to the Social Identity model of Deindividuation Effects, intergroup comparison under anonymity accentuates social identity salience, potentially increasing motivation to work for one's group. The present experiment aimed to examine whether intergroup comparison and anonymity could boost creative performance in a brainwriting task. Sixty participants, randomly assigned to groups, wrote their ideas on sticky notes of the same (anonymity) or different color (individuation). To reinforce social identity salience, half the groups were told that their performance would be compared with other groups. As predicted, anonymity and intergroup comparison boosted both the number of nonredundant ideas produced by group members (fluency), and diversity of ideas pertaining to different categories (flexibility). By contrast, when social identity was not salient, anonymity led to an increase in the originality of ideas.     

Moved by the Masses: A Social Identity Perspective on Inspiration

Inspiration is a state, evoked from some source, which creates a form of approach motivation within an individual to work toward a goal, usually associated with a creative task or product. Previous research has explored inspiration as a trait which varies in the level of intensity and frequency that one is inspired by a given source. The present research views inspiration from a social identity perspective. In Study 1, we examined the associations between ingroup identification and both state and trait inspiration. In Study 2, we manipulated salient group identity and examined ingroup identification as a mediator of salient identity and felt inspiration. In Study 3, we manipulated outgroup comparisons to examine inspiration change. Combined, the present research offers insight into how one’s group influences how ingroup members are inspired.