The acquisition of odour qualities

Odours can evoke a large range of qualities. Some of these qualities (e.g., sweetness) appear to be acquired through simultaneously experiencing odours mixed with tastes. Acquisition might also occur when two odours are experienced as a mixture. In this case mixture components might acquire each other's qualities. This was tested in two experiments. In the first, subjects repeatedly sniffed two odour mixtures (either AX, BY or AY, BX). Odours mixed with A acquired A's properties and were judged more similar to A than to B. Odours mixed with B were not clearly discriminable. The second experiment used a similar approach except that Odour B was replaced. Subjects now smelled either AX, CY or AY, CX. All components were discriminable. Odours mixed with A acquired A's properties and were judged more similar to A than to C. Although odours mixed with C did not acquire C's qualities due to a confusion of quality terms, odours previously mixed with C were judged as more similar to C than to A. Evidence of other quality exchanges were also obtained. These results suggest that pure odour qualities can be learnt and lend support to William James's (1890) notion of the acquired equivalence/distinctiveness of cues.     

Acquired hedonic and sensory characteristics of odours: Influence of sweet liker and propylthiouracil taster status

Repeated pairings of novel food-related odours with sweet tastes can result in enduring changes in sweetness of the odour alone, but have less consistent effects on odour liking. Variation in ability to taste propylthiouracil (PROP) might account for this, since PROP supertasters (ST) have been reported both to experience stronger sweetness intensity and to be more likely to dislike sweetness than do PROP nontasters (NT). Alternatively, individual differences in liking for sweetness may transfer to sweet-paired odours independently of PROP sensitivity. To explore this, evaluations of sucrose, saccharin, and PROP solutions were used to classify 92 volunteers as either sweet likers or dislikers and as PROP ST, NT, or medium tasters (MT). Changes in pleasantness of odours that had been paired with the taste of saccharin increased in sweet likers but decreased in dislikers. Odour sweetness increased regardless of PROP taster or sweet liker status. PROP ST rated saccharin as more bitter than did other taster groups and also showed greater increases in acquired bitterness of the saccharin-paired odour. Overall, these data suggest that individual differences in evaluation of saccharin reliably predict subsequent changes in evaluation of saccharin-paired odours, with hedonic changes corresponding with liking for sweet tastes and sensory changes reflecting differences in sensory quality between PROP taster groups.     

Resistance to extinction of conditioned odor perceptions: evaluative conditioning is not unique

A tasteless odor will smell sweeter after being sampled by mouth with sucrose and will smell sourer after being sampled with citric acid. This tasty-smell effect was found in experiments that compared odor-taste and color-taste pairings. Using odors and colors with minimal taste (Experiment 1), the authors found that repeated experience of odor-taste mixtures produced conditioned changes in odor qualities that were unaffected by intermixed color-taste trials (Experiment 2). An extinction procedure, consisting of postconditioning presentations of the odor in water, had no detectable effect on the changed perception of an odor (Experiments 3 and 4). In contrast, this procedure altered judgments about the expected taste of colored solutions. Evaluative conditioning (conditioned changes in liking) is claimed to be resistant to extinction. However, these results suggest that resistance to extinction in odors is related to the way they are encoded rather than to their hedonic properties.     

Phenomenological differences between familiar and unfamiliar odours

Unfamiliar odours are harder to discriminate than familiar odours. We explored the phenomenal basis of this difference. In experiments la and 1b, participants profiled odour quality for two sets of familiar and unfamiliar odours. In both cases unfamiliar odours were redolent of more odour qualities than familiar stimuli. In experiment 2, participants received (i) a set of familiar and unfamiliar odours and learnt their names, and (ii) a further set of familiar and unfamiliar odours to which they were exposed. Participants then profiled these stimuli as well as a further unexposed set of familiar and unfamiliar odours. Exposure, but not naming, led to a significantly smaller difference between the familiar and unfamiliar stimuli, in terms of their redolence to other odours, when compared to unexposed control stimuli. Unfamiliar exposed odours were also judged as less redolent than unexposed unfamiliar odours. These observations are consistent with a mnemonic basis for odour-quality perception.     

The role of taste and oral somatosensation in olfactory localization

Although there is only one set of olfactory receptors, odours are experienced as smells when sniffing things (e.g., sniffing a wine's bouquet) and as flavours when the olfactory stimulus is present in the mouth (e.g., drinking wine). How this location binding—external versus internal environment—is achieved is poorly understood. Experiment 1 employed a new procedure to study localization, which was then used to explore whether localization is primarily dependent upon simultaneous oral somatosensation. Experiment 2, using solutions of varying viscosity, and Experiment 3, using oral movement of varying vigour, revealed that sniffed odours are not localized to the mouth by somatosensation alone. Instead, Experiment 4 demonstrated that a tastant needs to be present and that increasing tastant concentration generates increasing oral localization. Experiment 5 found that this reliance upon gustation reflects the previously observed “confusion” that people show for taste and smell stimuli in the mouth. We suggest that this “confusion” reflects the gustatory system's superior ability to suppress olfactory attention, thus assisting flavour binding.     

Reduced discriminability following perceptual learning with odours

In this experiment, the effects of prior experience on odour perception and discrimination were explored. Participants repeatedly sniffed a mixture composed of two odours, AX, as well as smelling two further odours alone, B and Y. After this training phase, participants were asked to rate the similarity of the odours A and X, B and Y, and a non-exposed pair C and Z. A and X were judged as significantly more alike than the other pairs. Exactly the same pattern emerged on a second test, in which participants were asked to select the odd odour out of sets of three. It was consistently harder for participants to pick the odd odour when the stimuli were drawn from the AX pair (eg A versus AX versus AX). Not only do these findings demonstrate that prior experience can affect odour perception, a finding not predicted by theories of odour perception based solely upon the physiochemical properties of odours, they also suggest that experience can act to selectively decrease discriminability.     

Odour-induced mental time travel into the past and future: Do odour cues retain a unique link to our distant past?

Proustian memories, or memories spontaneously evoked by taste and odours, have been argued to be uniquely linked to our remote past. This view suggests an asymmetry between odour-cued memories and odour-cued representations of future events regarding their temporal distance to the present. We investigated the temporal distribution and other phenomenological qualities of autobiographical memories and future events employing a 2 (temporal direction: past vs future)×3 (cue type: verbal, visual, and odour) mixed design. We found that while odour-evoked memories were predominantly from the first decade of life, the future condition showed a marked preponderance of odour-cued events in the upcoming year. Odour-evoked memories were also less specific than the verbal and visual conditions. The odour condition was responsible for interactions concerning coherency of the events and the events’ significance to the life story. The results support the view that odours possess a unique ability to evoke remote autobiographical memories.     

Both perceptual and conceptual factors influence taste-odor and taste-taste interactions

Observers are often asked to make intensity judgments for a sensory attribute of a stimulus that is embedded in a background of “irrelevant” stimulusdimensions. Under some circumstances, these background dimensions of the stimulus can influence intensity judgments for the target attribute. For example, judgments of sweetness can be influenced by the other taste or-odor qualities of a solution (Frank & Byram, 1988; Kamen et al., 1961). Experiments 1 and 2 assessed the influence of stimulus context, instructional set, and reference stimuli on cross-quality interactions in mixtures of chemosensory stimuli. Experiment 1 demonstrated that odor-induced changes in sweetness judgments were dramatically influenced when subjects rated multiple attributes of the stimulus as compared with when they judged sweetness alone. Several odorants enhanced sweetness when sweetness alone was judged, while sweetness was suppressed for these same stimuli when total-intensity ratings were broken down into ratings for the sweetness, saltiness, sourness, bitterness, and fruitiness of each solution. Experiment 2 demonstrated a similar pattern of results when bitterness was the target taste. In addition, Experiment 2 showed that the instructional effects applied to both taste-odorand taste-taste mixtures. It was concluded that the taste enhancement and suppression observed for taste-odor and taste-taste mixtures are influenced by (1) instructional sets which influence subjects’ concepts of attribute categories, and (2) the perceptual similarities among the quality dimensions of the stimulus.     

Olfactory hedonic context affects both self-report and behavioural indices of palatability

Prior exposure to either a pleasant or unpleasant context may affect later hedonic judgments of a common target stimulus. We explored whether this effect translates into behaviour in the chemical senses. In experiment 1 participants experienced either a pleasant or unpleasant set of odours or pictures, followed by an unfamiliar odour. After self-report hedonic evaluations of the odour, participants were allowed to drink it in solution, followed by a further evaluation of its flavour. Participants reported liking the odour less after smelling pleasant odours and drank less of it too, relative to the unpleasant context. There was no differential context effect for emotive pictures. Experiment 2 replicated these effects, but also included a no-context control. This revealed that the consumption effect was localised to the pleasant olfactory context, whilst contextual effects for liking ratings were primarily localised to the unpleasant olfactory context. In conclusion, hedonic context affects both self-report and behaviour, but not in the same way.     

Odour-induced mental time travel into the past and future: do odour cues retain a unique link to our distant past?

Proustian memories, or memories spontaneously evoked by taste and odours, have been argued to be uniquely linked to our remote past. This view suggests an asymmetry between odour-cued memories and odour-cued representations of future events regarding their temporal distance to the present. We investigated the temporal distribution and other phenomenological qualities of autobiographical memories and future events employing a 2 (temporal direction: past vs future) × 3 (cue type: verbal, visual, and odour) mixed design. We found that while odour-evoked memories were predominantly from the first decade of life, the future condition showed a marked preponderance of odour-cued events in the upcoming year. Odour-evoked memories were also less specific than the verbal and visual conditions. The odour condition was responsible for interactions concerning coherency of the events and the events' significance to the life story. The results support the view that odours possess a unique ability to evoke remote autobiographical memories.     

Intensity scales for pure tastes and for taste mixtures

In four series of studies, taste intensities of sour, bitter, sweet, and salt were measured by number matching (magnitude estimation), and by noise matching. The two procedures agreed in their estimates of the power-function exponent for each taste. Representative exponents obtained from the studies are 1.0 to 1.1 for sour and bitter and 1.3 to 1.5 for sweet and salt. In a second set of studies each taste was judged against three or more background levels of a second taste. The results suggest that the power-function exponent is unaffected when a second taste is present in the solution. Whether the intercept changes in taste mixtures was not determined in these experiments.     

Flavour-odour compound conditioning: Odour-potentiation and flavour-attenuation

Five experiments employed a toxiphobia conditioning paradigm to examine the strengths of odour and flavour aversions when conditioned separately and in compound. When conditioned in compound, odour aversions were stronger than when conditioned separately, i.e., the flavour potentiated the odour (Experiment Ia), but flavour aversions were weaker than when conditioned separately, i.e., the odour attenuated the flavour (Experiment Ib). The duration of exposure to the reinforced compound governed the nature of the interaction between the components: at a brief exposure, the flavour overshadowed the odour; at a long exposure, the flavour potentiated the odour (Experiment II). The remaining experiments examined the mechanism subserving the potentiation effect. Experiment III demonstrated that extinction of the flavour associate of the odour attenuated the odour aversion but further conditioning of the flavour did not strengthen the odour aversion. Experiment IV confirmed this effect of extinction but also found a comparable attenuation of the odour aversion from extinction of a separately conditioned flavour. Experiment V examined the previous failure to influence the strength of the odour aversion by strengthening the flavour aversion. In this experiment, conditioning the flavour associate or a separately conditioned flavour with a more potent US augmented the strength of the odour aversion. The results did not provide support for the idea that the potentiation phenomenon reflects the formation of within-compound associations but did indicate that a potentiated odour aversion could be modulated by manipulations designed to alter the US representation.     

Limitations on representation-mediated potentiation of flavour or odour aversions

Odour aversion learning is often potentiated in the presence of flavour stimuli. Establishment of an aversion to an odour is greater when an odour + flavour compound is paired with illness than when the odour alone is paired with illness. Holland (1983) showed that under some circumstances auditory or olfactory stimuli previously paired with flavours may also potentiate odour aversion learning. The present experiments examined limitations on this representation-mediated potentiation of aversion learning. The results indicated that conditioned stimuli (CSs) that activate representations of potentiating cues are themselves immune to potentiation by other CS-activated representations, but remain susceptible to potentiation by their real stimulus associates.     

Limitations on representation-mediated potentiation of flavour or odour aversions

Odour aversion learning is often potentiated in the presence of flavour stimuli. Establishment of an aversion to an odour is greater when an odour?+?flavour compound is paired with illness than when the odour alone is paired with illness. Holland () showed that under some circumstances auditory or olfactory stimuli previously paired with flavours may also potentiate odour aversion learning. The present experiments examined limitations on this representation-mediated potentiation of aversion learning. The results indicated that conditioned stimuli (CSs) that activate representations of potentiating cues are themselves immune to potentiation by other CS-activated representations, but remain susceptible to potentiation by their real stimulus associates.     

Sweet odours and sweet tastes are conflated in memory

Certain odours and certain tastes appear to share common perceptual properties. One example is sweetness, a perceptual experience that results from stimulation of taste receptors on the tongue typically by sugars. The experiment here examined for evidence of this perceptual similarity using a novel and indirect test. Participants were exposed six times each, to three odours (strawberry, caramel, and oregano) and three tastes (sucrose, saline, and citric acid). Following a 10-min interval, participants were given a surprise frequency estimation task, in which they had to judge how often each stimulus had occurred. If sweet-smelling strawberry and caramel odours really do share this perceptual characteristic in common with sweet tasting sucrose, then frequency estimates for sucrose should be overestimated relative to non-sweet tastes. Not only was this observed, but frequency estimates for sweet tastes were also found to correlate with (1) evaluations from a later test of similarity between these sweet smells and sucrose, and (2) the degree to which these odours smelled sweet. These findings suggest a shared perceptual feature between such odours and sucrose - sweetness - under conditions where no judgment of perceptual quality was required.     

Nasal,retronasal, and gustatory perception: An experimental comparison

Four odor substances (lemon aroma, rum aroma, ethyl butyrate, and amyl acetate) in different concentrations were presented nasally and orally (retronasally) in a four-alternative forced-choice procedure (detection tasks). In a further experimental condition, sucrose was added to the stimuli. Finally, the taste properties of the (nonsugared) odor stimuli were judged on seven semantic scales. In the detection of odor-containing stimuli, there were no significant differences between nasal and retronasal stimulation. In the taste conditions, however, there was a significant decline of “hits” when the stimuli contained sucrose in addition to the odor substances. Furthermore, in semantic scaling of the taste stimuli, a new variant of the taste-smell illusion was observed, namely, a tendency to attribute “suited” basic taste categories (e.g., “sweet”) to pure (nongustatory) odor stimuli.     

Extinction of conditioned taste aversions: Effects of concentration and overshadowing

Extinction of conditioned taste aversions was examined as a function of taste concentration and of the presence of an additional taste. The results of Experiment 1 were consistent with previous evidence in that a conditioned aversion to high concentration saline was more persistent in extinction than an aversion to a low concentration. However, when floor effects were avoided the rate of extinction was faster for the higher (1%) concentration than for 0.2% saline (Experiment 2), a result consistent with accounts of extinction in other preparations. Three further experiments examined extinction of a conditioned sucrose aversion. The addition of 1% saline, but not of 0.2% saline, to sucrose during extinction produced overshadowing ("protection from extinction"; Experiment 3). Such overshadowing by saline was detected after two, but not after a single extinction trial (Experiment 4). This last finding suggests that under the conditions of the present experiments sweet and salty tastes function as elemental stimuli competing for loss of associative strength. No overshadowing was found when almond (an aqueous odour) was used in place of saline as the added stimulus, even when high concentrations of almond were used that produced observable neophobia (Experiments 5A and 5B).     

The functions of the orbitofrontal cortex

The orbitofrontal cortex contains the secondary taste cortex, in which the reward value of taste is represented. It also contains the secondary and tertiary olfactory cortical areas, in which information about the identity and also about the reward value of odours is represented. The orbitofrontal cortex also receives information about the sight of objects from the temporal lobe cortical visual areas, and neurons in it learn and reverse the visual stimulus to which they respond when the association of the visual stimulus with a primary reinforcing stimulus (such as taste) is reversed. This is an example of stimulus-reinforcement association learning, and is a type of stimulus-stimulus association learning. More generally, the stimulus might be a visual or olfactory stimulus, and the primary (unlearned) positive or negative reinforcer a taste or touch. A somatosensory input is revealed by neurons that respond to the texture of food in the mouth, including a population that responds to the mouth feel of fat. In complementary neuroimaging studies in humans, it is being found that areas of the orbitofrontal cortex are activated by pleasant touch, by painful touch, by taste, by smell, and by more abstract reinforcers such as winning or losing money. Damage to the orbitofrontal cortex can impair the learning and reversal of stimulus-reinforcement associations, and thus the correction of behavioural responses when there are no longer appropriate because previous reinforcement contingencies change. The information which reaches the orbitofrontal cortex for these functions includes information about faces, and damage to the orbitofrontal cortex can impair face (and voice) expression identification. This evidence thus shows that the orbitofrontal cortex is involved in decoding and representing some primary reinforcers such as taste and touch; in learning and reversing associations of visual and other stimuli to these primary reinforcers; and in controlling and correcting reward-related and punishment-related behavior, and thus in emotion. The approach described here is aimed at providing a fundamental understanding of how the orbitofrontal cortex actually functions, and thus in how it is involved in motivational behavior such as feeding and drinking, in emotional behavior, and in social behavior.     

“A sweet smile”: the modulatory role of emotion in how extrinsic factors influence taste evaluation

It has recently been demonstrated that the reported tastes/flavours of food/beverages can be modulated by means of external visual and auditory stimuli such as typeface, shapes, and music. The present study was designed to assess the role of the emotional valence of the product-extrinsic stimuli in such crossmodal modulations of taste. Participants evaluated samples of mixed fruit juice whilst simultaneously being presented with auditory or visual stimuli having either positive or negative valence. The soundtracks had either been harmonised with consonant (positive valence) or dissonant (negative valence) musical intervals. The visual stimuli consisted of images of emotional faces from the International Affective Picture System (IAPS) with valence ratings matched to the soundtracks. Each juice sample was rated on two computer-based scales: One anchored with the words sour and sweet, while the other scale required hedonic ratings. Those participants who tasted the juice sample while presented with the positively-valenced stimuli rated the juice as tasting sweeter compared to negatively-valenced stimuli, regardless of whether the stimuli were visual or auditory. These results suggest that the emotional valence of food-extrinsic stimuli can play a role in shaping food flavour evaluation and liking.