Emotional valence modulates the preference for curved objects

Previous studies have shown that people prefer objects with curved contours over objects with sharp contours. However, those studies used stimuli that were mainly neutral in emotional valence. We tested here the interplay between visual features and general valence as positive or negative. After replicating curvature preferences for neutral objects, we used positive (cake, chocolate) and negative (snake, bomb) stimuli to examine if emotional valence-through response prioritisation-modulates the preference for curved objects. We found that people indeed preferred the curved versions of objects to the sharp versions of the same objects, but only if the objects were neutral or positive in emotional valence. There were no difference in liking for objects with negative emotional valence. This is evidence that the aesthetic response is adaptive, in this case prioritising valence over contour as demanded by the general semantic classification.     

Preference and reinforcer efficacy of high‐ and low‐tech items: A comparison of item type and duration of access

This study examined the interactions of stimulus type (high‐ vs. low‐tech) and magnitude (duration of access) on preference and reinforcer efficacy. Two preference assessments were conducted to identify highly preferred high‐tech and low‐tech items for each participant. A subsequent assessment examined preference for those items when provided at 30‐s and 600‐s durations. We then evaluated reinforcer efficacy for those same items when provided for a range of durations using progressive‐ratio schedules. Results suggested item type and access duration interacted to influence preference and reinforcer efficacy. Participants preferred high‐tech items at longer durations of access and engaged in more responding when the high‐tech item was provided for long durations, but these patterns were reversed for the low‐tech item. In addition, participants engaged in less responding when the high‐tech item was provided for short durations and when the low‐tech item was provided for long durations.     

Reinforcement uncertainty enhances preference for choice in humans

Under concurrent‐chains schedules of reinforcement, participants often prefer situations that allow selection among alternatives (free choice) to situations that do not (forced choice). The present experiment examined the effects of reinforcement probability on choice preferences. Preferences for free versus forced choice were measured under a condition in which participants' choices were always reinforced (reinforcement probability of 1.0) and a condition in which outcomes were uncertain (reinforcement probability of 0.5). Forty‐four college students participated and preferences were examined under a concurrent‐chains schedule of reinforcement. Participants preferred free choice under uncertain reinforcement, but a bias toward free choice was not observed when reinforcement was certain. These results align with previous findings of preference for free choice under conditions of uncertainty, but suggest that preference may be dependent upon probabilistic reinforcement contingencies in the terminal links of the concurrent‐chains arrangement. Thus, reinforcement probability is an important variable to consider when conducting similar studies on the value of choice.     

The development of same and different judgments

Junior kindergarten children, third-grade children, and college students were given a simultaneous pattern discrimination task, with simple and complex patterns, under either unlimited or limited (150 msec) viewing time. Under unlimited viewing, RTs to same patterns were faster than to different patterns for younger children and older males. Under limited viewing, same and different RTs were equivalent, but more errors were made in judging different patterns by all age groups. The RTs were longer to complex than to simple patterns, but the increase was differentially less for the youngest Ss, especially on same pairs. Since this age difference was found under both limited and unlimited viewing, it was not attributable to age differences in perceptual scanning strategies. The same-different asymmetry in RT under unlimited viewing and in error rate under limited viewing confirms across a wide age range previous findings with adults using codable stimuli. A two-process model for same and different judgments appears to be required, although young children may have had a response bias for same in Expt II.     

If you have a choice,you have trouble: Stimulus valence modulates presentation‐order effects in preference judgment

It is well known that the presentation order of choice options often affects decision outcomes to a significant degree. However, despite the significance and wide occurrence of the effects, they are ignored in most preference models. Furthermore, psychophysical findings of stimulus‐magnitude dependent presentation‐order effects have not been acknowledged previously in the cognitive literature on preference judgments. Thus, the potential moderating effect of the level of stimulus magnitude (here, valence) on the direction and size of order effects in preference judgment has not been investigated previously. In two experiments, participants (117 and 204, respectively) rated their preference for pairs of everyday‐type objects and phenomena (e.g., apple–pear, headache–stomachache). Stimuli were spaced horizontally, and each participant received them in one of two opposite within‐pair presentation orders. Participants also rated the stimuli's valence on a scale from very bad to very good. The results showed a positive correlation between the rated valence and the tendency to prefer the first‐mentioned (left) stimulus; that is, the effect was greatest, and opposite, for choices between the most attractive and the most unattractive options, respectively. In terms of Hellström's ( 1979 ) sensation‐weighting model, the positive correlation is caused by a higher weight (i.e., impact on the preference judgment) for the left stimulus than for the right, which is possibly due to the left stimulus being compared to the right. The results suggest that researchers may have failed previously to find important moderators of presentation‐order effects in preference judgment due to the failure to use sufficiently attractive or unattractive stimuli. Copyright © 2010 John Wiley & Sons, Ltd.     

Iconicity and the Emergence of Combinatorial Structure in Language

In language, recombination of a discrete set of meaningless building blocks forms an unlimited set of possible utterances. How such combinatorial structure emerged in the evolution of human language is increasingly being studied. It has been shown that it can emerge when languages culturally evolve and adapt to human cognitive biases. How the emergence of combinatorial structure interacts with the existence of holistic iconic form‐meaning mappings in a language is still unknown. The experiment presented in this paper studies the role of iconicity and human cognitive learning biases in the emergence of combinatorial structure in artificial whistled languages. Participants learned and reproduced whistled words for novel objects with the use of a slide whistle. Their reproductions were used as input for the next participant, to create transmission chains and simulate cultural transmission. Two conditions were studied: one in which the persistence of iconic form‐meaning mappings was possible and one in which this was experimentally made impossible. In both conditions, cultural transmission caused the whistled languages to become more learnable and more structured, but this process was slightly delayed in the first condition. Our findings help to gain insight into when and how words may lose their iconic origins when they become part of an organized linguistic system.     

Binocular vision enhances a rapidly evolving affordance priming effect: Behavioural and TMS evidence

Extensive research has suggested that simply viewing an object can automatically prime compatible actions for object manipulation, known as affordances. Here we explored the generation of covert motor plans afforded by real objects with precision (‘pinchable’) or whole-hand/power (‘graspable’) grip significance under different types of vision. In Experiment 1, participants viewed real object primes either monocularly or binocularly and responded to orthogonal auditory stimuli by making precision or power grips. Pinchable primes facilitated congruent precision grip responses relative to incongruent power grips, and vice versa for graspable primes, but only in the binocular vision condition. To examine the temporal evolution of the binocular affordance effect, participants in Experiment 2 always viewed the objects binocularly but made no responses, instead receiving a transcranial magnetic stimulation pulse over their primary motor cortex at three different times (150, 300, 450 ms) after prime onset. Motor evoked potentials (MEPs) recorded from a pinching muscle were selectively increased when subjects were primed with a pinchable object, whereas MEPs from a muscle associated with power grips were increased when viewing graspable stimuli. This interaction was obtained both 300 and 450 ms (but not 150 ms) after the visual onset of the prime, characterising for the first time the rapid development of binocular grip-specific affordances predicted by functional accounts of the affordance effect.     

Binocular vision enhances a rapidly evolving affordance priming effect: Behavioural and TMS evidence

Extensive research has suggested that simply viewing an object can automatically prime compatible actions for object manipulation, known as affordances. Here we explored the generation of covert motor plans afforded by real objects with precision (‘pinchable’) or whole-hand/power (‘graspable’) grip significance under different types of vision. In Experiment 1, participants viewed real object primes either monocularly or binocularly and responded to orthogonal auditory stimuli by making precision or power grips. Pinchable primes facilitated congruent precision grip responses relative to incongruent power grips, and vice versa for graspable primes, but only in the binocular vision condition. To examine the temporal evolution of the binocular affordance effect, participants in Experiment 2 always viewed the objects binocularly but made no responses, instead receiving a transcranial magnetic stimulation pulse over their primary motor cortex at three different times (150, 300, 450 ms) after prime onset. Motor evoked potentials (MEPs) recorded from a pinching muscle were selectively increased when subjects were primed with a pinchable object, whereas MEPs from a muscle associated with power grips were increased when viewing graspable stimuli. This interaction was obtained both 300 and 450 ms (but not 150 ms) after the visual onset of the prime, characterising for the first time the rapid development of binocular grip-specific affordances predicted by functional accounts of the affordance effect.     

The time course of object encoding

Four experiments examined the effects of encoding time on object identification priming and recognition memory. After viewing objects in a priming phase, participants identified objects in a rapid stream of non-object distracters; display times were gradually increased until the objects could be identified (Experiments 1-3). Participants also made old/new recognition judgments about previously viewed objects (Experiment 4). Reliable priming for object identification occurred with 150 ms of encoding and reached a maximum after about 300 ms of encoding time. In contrast, reliable recognition judgments occurred with 75 ms of encoding and continued to improve for encoding times of up to 1200 ms. These results suggest that recognition memory may be based on multiple levels of object representation, from rapidly activated representations of low-level features to semantic knowledge associated with the object. In contrast, priming in this object identification task may be tied specifically to the activation of representations of object shape.     

Effects of viewing time,fixations, and viewing strategies on visual memory for briefly presented natural objects

We investigated the impact of viewing time and fixations on visual memory for briefly presented natural objects. Participants saw a display of eight natural objects arranged in a circle and used a partial report procedure to assign one object to the position it previously occupied during stimulus presentation. At the longest viewing time of 7,000 ms or 10 fixations, memory performance was significantly higher than at the shorter times. This increase was accompanied by a primacy effect, suggesting a contribution of another memory component—for example, visual long-term memory (VLTM). We found a very limited beneficial effect of fixations on objects; fixated objects were only remembered better at the shortest viewing times. Our results revealed an intriguing difference between the use of a blocked versus an interleaved experimental design. When trial length was predictable, in the blocked design, target fixation durations increased with longer viewing times. When trial length was unpredictable, fixation durations stayed the same for all viewing lengths. Memory performance was not affected by this design manipulation, thus also supporting the idea that the number and duration of fixations are not closely coupled to memory performance.     

Assessing the merits and faults of holistic and disaggregated judgments

Three studies explored both the advantages of and subjects' preferences for a disaggregated judgment procedure and a holistic one. The task in our first two studies consisted of evaluating colleges; the third study asked participants to evaluate job applicants. Holistic ratings consisted of providing an overall evaluation while considering all of the characteristics of the evaluation objects; disaggregated ratings consisted of evaluating each cue independently. Participants also made paired comparisons of the evaluation objects. We constructed preference orders for the disaggregated method by aggregating these ratings (unweighted or weighted characteristics). To compare the holistic, disaggregated, and weighted‐disaggregated method we regressed the four cues on the participant's holistic rating, on the linearly aggregated disaggregated ratings, and on the average weighted disaggregated rating, using the participant's “importance points” for each cue as weights. Both types of combined disaggregated ratings related more closely to the cues in terms of proportion of variance accounted for in Experiments 1 and 2. In addition, the disaggregated ratings were more closely related to the paired‐comparison orderings, but Experiment 2 showed that this was true for a small set (10) but not a large set (60) of evaluation objects. Experiment 3 tested the “gamesmanship” hypothesis: People prefer holistic ratings because it is easier to incorporate illegitimate but appealing criteria into one's judgment. The results suggested that the disaggregated procedure generally produced sharper distinctions between the most relevant and least relevant cues. Participants in all three of these studies preferred the holistic ratings despite their statistical inferiority. Copyright © 2009 John Wiley & Sons, Ltd.     

Lateral biases and reading direction: a dissociation between aesthetic preference and line bisection

Perceptual asymmetries for tasks involving aesthetic preference or line bisection can be affected by asymmetrical neurological mechanisms or left/right reading habits. This study investigated the relative contribution of these mechanisms in 100 readers of Japanese and English. Participants made aesthetic judgments between pairs of mirror-reversed pictures showing: (a) static objects, (b) moving objects and (c) landscapes. A line bisection task was also administered. There was a strong effect of reading direction for static and mobile objects whereby Japanese readers preferred objects with a right-to-left directionality (and vice versa for English readers). In contrast, similar patterns were observed for the Japanese and English readers for the landscape and line bisection tasks. The results show that reading habits affect aesthetic judgments for static and moving object tasks, but not the landscape and line bisection tasks. The difference between the tasks may be related to the horizontal/vertical geometry of the stimuli, which makes the landscape and line bisection tasks more prone to universal effects related to cerebral dominance.     

Evaluating different values of effort and reinforcement parameters under concurrent‐ and single‐operant arrangements

If particular parameters (e.g., reinforcer quality) are found to be preferred in a concurrent‐operant arrangement, then these should be incorporated into interventions for maintaining skills in individuals with intellectual disabilities. However, because results from a concurrent‐operant arrangement may not predict those of a single‐operant assessment, interventions with less preferred parameters may also be effective. The purpose of this study was to determine if preference for a particular parameter, determined via concurrent‐operant arrangements, predicted responding when two values of highly and less preferred parameters were manipulated in a single‐operant arrangement. Participants allocated responding to one parameter over another during concurrent‐operant assessments, indicating that certain parameters were highly preferred. However, contingent presentation of two values of less preferred parameters increased compliance to similar levels achieved with two highly preferred parameters in a single‐operant arrangement. These findings suggest that clinicians may have multiple options when selecting parameters for use during intervention.     

Differentiating sexual preference in men: Using dual task rapid serial visual presentation task

Cognition research suggests that allocating attention resources to evolutionarily relevant stimuli is facilitated suggesting that sexual stimuli interfere with human information processing. In a group of gay (n = 13) and straight men (n = 13) recruited in Finland, Germany and Italy, we investigated if and how sexually relevant visual stimuli affect information processing of both a target one (T1) and a subsequent target two (T2) in a dual target rapid serial visual presentation procedure. We hypothesized that: (1) due to the attentional blink (AB) phenomenon, the accuracy of reporting of T2 would decrease when following accurately identified sexually preferred T1 compared to accurately identified non‐sexually preferred T1; 2) due to the pop out effect, the accuracy of reporting of T1 and T2 would be relatively increased when T1 and T2 were sexually preferred by the participants compared to when they were not. Our findings did not support hypothesis 1 but supported hypothesis 2. We further found that the pop out effect had a good capacity to differentiate sexual preference between the groups of gay and straight men. We conclude that dual target rapid serial visual presentation can be used as an attention‐based measurement to differentiate sexual preference in men. Limitations and the applicability in the field of measuring sexual preference were discussed.     

An examination of stimulus technology level and preference displacement during multiple stimulus without replacement preference assessments

Researchers have observed that preference for edible items may displace preference for leisure items when items from the stimulus classes are assessed together within multiple stimulus without replacement (MSWO) preference assessments. The current study extends previous research by examining patterns of preference and displacement when assessing preference for high-tech and low-tech leisure items. We conducted three separate MSWO preference assessments; one assessing low-tech items, another assessing high-tech items, and a combined assessment (using the top four high- and low-tech items from the previous assessments) to test for displacement. Preference for high-tech items fully or partially displaced preference for low-tech items in five of eight participants. We then conducted concurrent and single operant reinforcer assessments using the highly preferred high-tech and low-tech items. Reinforcer assessment results demonstrated similar levels of responding for the highest preferred high-tech and low-tech items, indicating that combining high- and low-tech items within preference assessments may influence the validity of results.     

Causal Models Drive Preference between Drugs that Treat a Focal versus Multiple Symptoms

This research examines the effects of causal beliefs on drug preference. In three studies, 374 undergraduate participants imagined that they suffered from a focal symptom and then indicated their preference between a drug claiming to treat only the focal symptom (single treatment) and a drug claiming to treat the focal symptom and a nonfocal symptom (dual treatment) they thought resulted from a common‐cause or from a different cause. Participants who thought that the symptoms resulted from different causes significantly preferred the single treatment drug more and the dual treatment drug less than participants who thought the symptoms resulted from a common‐cause. Process analysis yielded a significant mediation effect. Specifically, an individual's causal model determines preference by affecting the estimates of the potential gain and loss associated with using each drug. Participants who held a common‐cause model concerning the source of the symptoms thought they would be more likely to need the nonfocal treatment provided by the dual treatment drug and less likely to suffer from side effects when taking this drug, than those with a different‐cause model. The results demonstrate the influence of causal structure on judgment and choice. © 2017 The Authors Journal of Behavioral Decision Making Published by John Wiley & Sons Ltd.     

Bigger is better: the influence of physical size on aesthetic preference judgments

The hypothesis that the physical size of an object can influence aesthetic preferences was investigated. In a series of four experiments, participants were presented with pairs of abstract stimuli and asked to indicate which member of each pair they preferred. A preference for larger stimuli was found on the majority of trials using various types of stimuli, stimuli of various sizes, and with both adult and 3‐year‐old participants. This preference pattern was disrupted only when participants had both stimuli that provided a readily accessible alternative source of preference‐evoking information and sufficient attentional resources to make their preference judgments. Copyright © 2002 John Wiley & Sons, Ltd.     

New-born infants' perception of similarities and differences between two- and three-dimensional stimuli

The new-born baby' ability to detect similarities and differences between three-dimensional stimuli and their two-dimensional representations is investigated in three experiments, using both visual preference and habituation procedures. In Expt 1 new-borns strongly preferred (looked more at) complex objects to their photographs. This preference was found with monocular viewing, and suggests that motion parallax is a salient cue in the detection of the differences between the two- and three-dimensional stimuli. The results from Expt 2 support the view that, for the new-born, the differences between objects and their two-dimensional representations are more detectable or salient than their similarities. These conclusions were further supported by the results from the last experiment, using simpler stimuli, although the preference was for the two- rather than the three-dimensional stimuli. The results suggest that studies which use only two-dimensional stimuli may provide only limited information about the course of perceptual development, at least in the first few months from birth.     

The efficiency of encoding: limits of information transfer into memory

We investigated how visual information is best presented to maximize the number of remembered items in a fixed time unit. In a memory task for images depicting real-world objects, we varied the number of images shown simultaneously, the presentation time, and the interstimulus interval (ISI). The viewing phase was followed by a two-alternative forced choice recognition task. We converted the percentage of correct answers into a capacity estimate scaled to a fixed time unit of 1 s to allow for comparisons across conditions. Our results showed that (1) presenting one image very briefly was always more efficient than simultaneously showing multiple images for longer periods; (2) for single images, the maximum encoding rate was fairly constant over a wide range of conditions, at 1.4 objects per second; (3) when testing was done a week later, memory capacity was the same for all conditions, irrespective of the presentation time and ISI at the initial viewing; (4) highly similar distractors led to worse performance than random distractors; and (5) showing an image twice for 100 ms was associated with worse performance than showing the image once, but for 200 ms.