We need to talk about super‐recognizers Invited commentary on: Ramon,M., Bobak,A. K., & White,D. Super‐recognizers: From the lab to the world and back again. British Journal of Psychology.

Whilst we agree with much of what Ramon et al. (2019, British Journal of Psychology) say, we emphasize the additional importance of taking into account the often‐neglected psychometric properties of existing and future techniques.     

Letter‐case information and the identification of brand names

A central tenet of most current models of visual‐word recognition is that lexical units are activated on the basis of case‐invariant abstract letter representations. Here, we examined this assumption by using a unique type of words: brand names. The rationale of the experiments is that brand names are archetypically printed either in lowercase (e.g., adidas ) or uppercase (e.g., IKEA ). This allows us to present the brand names in their standard or non‐standard case configuration (e.g., adidas , IKEA vs. ADIDAS , ikea , respectively). We conducted two experiments with a brand‐decision task (‘is it a brand name?’): a single‐presentation experiment and a masked priming experiment. Results in the single‐presentation experiment revealed faster identification times of brand names in their standard case configuration than in their non‐standard case configuration (i.e., adidas faster than ADIDAS ; IKEA faster than ikea ). In the masked priming experiment, we found faster identification times of brand names when they were preceded by an identity prime that matched its standard case configuration than when it did not (i.e., faster response times to adidas ‐adidas than to ADIDAS ‐adidas ). Taken together, the present findings strongly suggest that letter‐case information forms part of a brand name's graphemic information, thus posing some limits to current models of visual‐word recognition.     

A task‐ and role‐based perspective on super‐recognizers: Commentary on ‘Super‐recognizers: From the lab to the world and back again’

This article provides a commentary on recent work by Ramon et al. (2019, British Journal of Psychology) on super‐recognizers. The commentary advocates a task‐ and role‐based approach to SR research and greater collaboration between researchers and the applied community.     

Hunts,Heinz, and Fries Priming ‘Ketchup’: The Effects of Lexicality on Brand Name–Product Associations and Brand Memory

Brand names should be memorable and easy to associate with the product. The present study investigated how brand name lexicality affects accessibility in memory. In Experiment 1, participants completed a primed lexical decision task (LDT) in which primes were real‐word brands (RWB; e.g., SATURN), nonword brands (NWB; e.g., KIA), or semantic associates (e.g., TIRE) and targets were product categories (e.g., car). NWB primes resulted in equivalent priming as semantic primes and were recalled more than RWBs in a free‐recall task. In Experiment 2, participants completed an unprimed LDT or brand decision task (BDT). In LDT, high NWB error rates reflected greater familiarity. In BDT, many RWBs were not recognized as brands. In Experiment 3, a primed BDT with brand names as targets indicated that NWBs and RWBs are equally primed by a related category label. Overall, NWBs appear to be more familiar and memorable, possibly because of distinctiveness. Copyright © 2015 John Wiley & Sons, Ltd.     

Conscious, but not unconscious, logo priming of brands and related words

This study assessed whether real-life stimulus material can elicit conscious and unconscious priming. A typical masked priming paradigm was used, with brand logo primes. We used a rigorous method to assess participants' awareness of the subliminal information. Our results show that shortly presented and masked brand logos (e.g., logo of McDonald's) have the power to prime their brand names (e.g., "McDonald's") and, remarkably, words associated to the brand (e.g., "hamburger"). However, this only occurred when the logos could be categorized clearly above the consciousness threshold. Once the primes were presented close to the consciousness threshold, no subliminal influences on behavior were observed.     

Visual similarity effects on masked priming

We investigated the role of the visual similarity of masked primes to targets in a lexical decision experiment. In the primes, some letters in the target (e.g., A in ABANDON) had either visually similar letters (e.g., H), dissimilar letters (D), visually similar digits (4), or dissimilar digits (6) substituted for them. The similarities of the digits and letters to the base letter were equated and verified in a two-alternative forced choice (2AFC) perceptual identification task. Using targets presented in lowercase (e.g., abandon) and primes presented in uppercase, visually similar digit primes (e.g., 484NDON) produced more priming than did visually dissimilar digit primes (676NDON), but little difference was found between the visually similar and dissimilar letter primes (HRHNDON vs. DWDNDON). These results were explained in terms of task-driven competition between the target letter and the visually similar letter.     

A study of relative-position priming with superset primes

Four lexical decision experiments are reported that use the masked priming paradigm to study the role of letter position information in orthographic processing. In Experiments 1 and 2, superset primes, formed by repetition of 1 or 2 letters of the target (e.g., jusstice-JUSTICE) or by insertion of 1 or 2 unrelated letters (e.g., juastice-JUSTICE), generated significant priming compared with unrelated primes and did not differ significantly from an identity priming condition. In Experiment 3, identity primes generated significantly faster responses than subset primes formed by removal of 2 letters from the target (e.g., jutie-JUSTICE), and subset primes generated faster responses than substitution primes formed by substitution of 2 letters of the target with unrelated letters (e.g., jumlice-JUSTICE). In Experiment 4, insertion of 3 unrelated letters continued to generate facilitation relative to unrelated primes but significantly less so than the identity prime condition. The authors discuss the implications of these results for letter-position coding schemes.     

Do transposed-letter effects occur across lexeme boundaries?

A masked priming lexical decision experiment was conducted to examine whether or not assignment of letter position in a word can be influenced by lexeme boundaries. The experiment was run in Basque, which is a strongly agglutinating language with a high proportion of inflected and compound words. Nonword primes were created by transposing two nonadjacent letters that crossed or did not cross morphological boundaries. Specifically, we compared morphologically complex prime-target pairs (e.g.,arbigide-ARGIBIDE) with orthographic controls (e.g.,arkipide-ARGIBIDE; note that ARGIBIDE is a compound of ARGI + BIDE) and noncompound pairs (e.g.,ortakila-ORKATILA) with orthographic controls (e.g.,orbahila-ORKATILA). Results showed that transposed-letter effects were virtually the same for compound and noncompound words, both when the orthographic control condition was used as a baseline and when the identity condition was used as a baseline. Thus, transposed-letter similarity effects seem to be orthographic in nature. We examine the implications of these results for the models of visual word recognition.     

Masked repetition and phonological priming in picture naming

We report a series of picture naming experiments in which target pictures were primed by briefly presented masked words. Experiment 1 demonstrates that the prior presentation of the same word prime (e.g.,rose-rose) facilitates picture naming independently of the target’s name frequency. In Experiment 2, primes that were homophones of picture targets (e.g.,rows-rose) also produced facilitatory effects compared with unrelated controls, but priming was significantly larger for targets with low-frequency names relative to targets with high-frequency names. In Experiment 3, primes that were higher frequency homophones of picture targets produced facilitatory effects compared with identical primes. These results are discussed in relation to different accounts of the effects of masked priming in current models of picture naming.     

Breaking face processing tasks apart to improve their predictive value in the real world: A comment on Ramon,Bobak, and White (2019)

In this commentary, I will expand on three aspects suggested by Ramon et al. (2019, British Journal of Psychology, 110, 461) to improve the predictive value of laboratory‐based tasks in real‐world applications. There are potential benefits that may arise from three interrelated considerations, particularly in terms of predicting agents’ susceptibility to errors in operational settings. The first is a proposal to conduct a detailed examination of performance on face processing tests rather than only analysing overall accuracy scores. The second involves considering non‐face‐related cognitive and meta‐cognitive sub‐processes involved in face processing tasks. The third highlights the contribution of superior recognisers in creating challenging tests that simulate difficult real‐world situations.     

Are brand names special words? Letter visual-similarity affects the identification of brand names,but not common words

Brand names are often considered a special type of words of special relevance to examine the role of visual codes during reading: unlike common words, brand names are typically presented with the same letter-case configuration (e.g., IKEA, adidas). Recently, Pathak et al. (European Journal of Marketing, 2019, 53 , 2109) found an effect of visual similarity for misspelled brand names when the participants had to decide whether the brand name was spelled correctly or not (e.g., tacebook [baseword: facebook] was responded more slowly and less accurately than xacebook). This finding is at odds with both orthographically based visual-word recognition models and prior experiments using misspelled common words (e.g., viotin [baseword: violin ] is identified as fast as viocin ). To solve this puzzle, we designed two experiments in which the participants had to decide whether the presented item was written correctly. In Experiment 1, following a procedure similar to Pathak et al. (European Journal of Marketing, 2019, 53 , 2109), we examined the effect of visual similarity on misspelled brand names with/without graphical information (e.g., anazon vs. atazon [baseword: amazon ]). Experiment 2 was parallel to Experiment 1, but we focused on misspelled common words (e.g., anarillo vs. atarillo ; baseword: amarillo [yellow in Spanish]). Results showed a sizeable effect of visual similarity on misspelled brand names – regardless of their graphical information, but not on misspelled common words. These findings suggest that visual codes play a greater role when identifying brand names than common words. We examined how models of visual-word recognition can account for this dissociation.     

Does<Emphasis Type="SmallCaps">LGHT</Emphasis> prime<Emphasis Type="SmallCaps">DARK</Emphasis>? Masked associative priming with addition neighbors

We present two masked priming lexical decision experiments in which we examined whether a nonword prime word would activate associative/semantic information from its corresponding addition neighbor (e.g.,lght-DARK via the addition neighborlight), producing associative/semantic priming. The rationale was the following: If a nonword prime with a missing letter produced a semantic/associative priming effect, this would clearly indicate that this nonword was activating the lexical/semantic representations of its base word, thereby reinforcing the models of visual-word recognition in which the orthographic representations produced bylght (orligt) andlight are quite similar (e.g., SOLAR, SERIOL, open-bigram, and overlap models). The results showed that the magnitude of the masked associative priming effect with subset primes was remarkably similar to that of the priming effect with the corresponding word prime. Furthermore, the magnitude of the associative priming effect was similar when the deleted letter was a vowel and when the deleted letter was a consonant.     

Highlighting the Way Forward: A Review of Community Mental Health Research and Practice Published in AJCP and JCP

Articles published in the two most prominent journals of community psychology in North America, the American Journal of Community Psychology (AJCP) and Journal of Community Psychology (JCP), provide a clear indicator of trends in community research and practice. An examination of community psychology's history and scholarship suggests that the field has reduced its emphasis on promoting mental health, well‐being, and liberation of individuals with serious mental illnesses over the past several decades. To further investigate this claim, the current review presents an analysis of articles relevant to community mental health (N = 307) published in the American Journal of Community Psychology (AJCP) and Journal of Community Psychology (JCP) from 1973 to 2015. The review focuses on article characteristics (e.g., type of article and methods employed), author characteristics, topic areas, and theoretical frameworks. Results document a downward trend in published articles from the mid‐1980s to mid‐2000s, with a substantial increase in published work between 2006 and 2015. A majority of articles were empirical and employed quantitative methods. The most frequent topic area was community mental health centers and services (n = 49), but the past three decades demonstrate a clear shift away from mental health service provision to address pressing social issues that impact community mental health, particularly homelessness (n = 42) and community integration of adults with serious mental illnesses (n = 40). Findings reflect both the past and present state of community psychology and suggest promising directions for re‐engaging with community mental health and fostering well‐being, inclusion, and liberation of adults experiencing serious mental health challenges.     

Are transposition effects specific to letters?

Recent research has consistently shown that pseudowords created by transposing two letters are perceptually similar to their corresponding base words (e.g., jugde–judge). In the framework of the overlap model (Gomez, Ratcliff, & Perea, 2008), this effect is due to a noisy process in the localization of the “objects” (e.g., letters, kana syllables). In the present study, we examine whether this effect is specific to letter strings or whether it also occurs with other “objects” (namely, digits, symbols, and pseudoletters). To that end, we conducted a series of five masked priming experiments using the same–different task. Results showed robust effects of transposition for all objects, except for pseudoletters. This is consistent with the view that locations of familiar objects (i.e., letters, numbers, and symbols) can be best understood as distributions along a dimension rather than as precise points.     

Of unbiased beans and slanted stocks: Neutral stimuli reveal the fundamental relation between political ideology and exploratory behaviour

Fiagbenu et al. (2019, British Journal of Psychology) questioned the nature and extent of ideological differences in learning and behaviour documented by Shook and Fazio (2009, Journal of Experimental Social Psychology, 45, 995). We correct a mischaracterization in their depiction of Shook & Fazio’s research, and in doing so, we outline why the original findings represent domain-general ideological differences in attitude-formation processes, rather than simple differences in responses to physical threat. We also report new data that suggest a potential mechanism for the authors’ findings and further highlight the importance of novel, ideologically neutral stimuli when examining fundamental psychological differences between liberals and conservatives.     

The masked onset priming effect in picture naming

Reading aloud is faster when targets (e.g., PAIR) are preceded by visually masked primes sharing just the onset (e.g., pole) compared to all different primes (e.g., take). This effect is known as the masked onset priming effect (MOPE). One crucial feature of this effect is its presumed non-lexical basis. This aspect of the MOPE is tested in the current study. Dutch participants named pictures having bisyllabic names, which were preceded by visually masked primes. Picture naming was facilitated by first-segment but not last-segment primes, and by first-syllable as well as last-syllable primes. Whole-word primes with first or last segment overlap slowed down picture naming latencies significantly. The first-segment priming effect (i.e., MOPE) cannot be accounted for by non-lexical response competition since pictures cannot be named via the non-lexical route. Instead, the effects obtained in this study can be accommodated by a speech-planning account of the MOPE.     

Masked transposition effects for simple versus complex nonalphanumeric objects

When two letters/digits/symbols are switched in a string (e.g., jugde–judge; 1492–1942; *?When two letters/digits/symbols are switched in a string (e.g., jugde-judge; 1492-1942; *?$&-*$?&), the resulting strings are perceptually similar to each other and produce a sizable masked transposition priming effect with the masked priming same-different matching task. However, a parallel effect does not occur for strings of pseudoletters (e.g., [letters in the text]); García-Orza, Perea, & Mu?oz, Quarterly Journal of Experimental Psychology, 63, 1603-1618, 2010). In the present study, we examined whether masked transposition priming is specific to alphanumeric stimuli or whether it also occurs with strings composed of other "objects"-namely, line drawings of common objects (Experiment 1) and geometrical shapes (Experiment 2). Results showed a significant masked transposition priming effect for geometrical shapes (e.g., [geometrical shapes in the text]), but not for line drawings of common objects (e.g., [symbols in the text]). These findings suggest that the mechanism involved in the coding of position in masked priming works only with perceptually simple, familiar "objects" (i.e., letters, numbers, symbols, or geometrical shapes), once their identities have been well ascertained.     

Facial first impressions and partner preference models: Comparable or distinct underlying structures?

Given the frequency of relationships nowadays initiated online, where impressions from face photographs may influence relationship initiation, it is important to understand how facial first impressions might be used in such contexts. We therefore examined the applicability of a leading model of verbally expressed partner preferences to impressions derived from real face images and investigated how the factor structure of first impressions based on potential partner preference-related traits might relate to a more general model of facial first impressions. Participants rated 1,000 everyday face photographs on 12 traits selected to represent (Fletcher, et al. 1999, Journal of Personality and Social Psychology, 76, 72) verbal model of partner preferences. Facial trait judgements showed an underlying structure that largely paralleled the tripartite structure of Fletcher et al.'s verbal preference model, regardless of either face gender or participant gender. Furthermore, there was close correspondence between the verbal partner preference model and a more general tripartite model of facial first impressions derived from a different literature (Sutherland et al., 2013, Cognition, 127, 105), suggesting an underlying correspondence between verbal conceptual models of romantic preferences and more general models of facial first impressions.     

The effects of length and transposed‐letter similarity in lexical decision: Evidence with beginning,intermediate, and adult readers

Do length and transposed‐letter effects reflect developmental changes on reading acquisition in a transparent orthography? Can computational models of visual word recognition accommodate these changes? To answer these questions, we carried out a masked priming lexical decision experiment with Spanish beginning, intermediate, and adult readers (N=36, 44, and 39; average age: 7, 11, and 22 years, respectively). Target words were either short or long (6.5 vs. 8.5 letters), and transposed‐letter primes were formed by the transposition of two letters (e.g. aminal–ANIMAL) or by the substitution of two letters (orthographic control: arisal–ANIMAL). Children showed a robust length effect (i.e. long words were read slower than short words) that vanished in adults. In addition, both children and young adults showed a transposed‐letter priming effect relative to the control condition. A robust transposed‐letter priming effect was also observed in non‐word reading, which strongly suggests that this effect occurs at an early prelexical level. Taken together, the results reveal that children evolve from a letter‐by‐letter reading to a direct lexical access and that the lexical decision task successfully captures the changing strategies used by beginning, intermediate, and adult readers. We examine the implications of these findings for the recent models of visual word recognition.     

Commentary on Corradi et al.’s (2019) new conception of aesthetic sensitivity: Is the ability conception dead?

Corradi et al. (British Journal of Psychology, 2019) argue that their new conception of visual aesthetic sensitivity (as responsiveness to aesthetic features in one’s preferences) presents several advantages in comparison with the current ability view of aesthetic sensitivity, usually defined as the ability to judge aesthetic stimuli in accordance with standards (The Journal of Psychology, 1964, 57 and 49). Although the measure they propose is interesting and presents advances to the field, we point to important issues. Notably, the authors conveniently base their comparison between the two conceptions on psychometric double standards, discard a century of research on aesthetic sensitivity by focusing on Eysenck’s speculations, and disguise an extension of already existing aesthetic preference tests (e.g., The Journal of Psychology, 1952, 33 and 199; Empirical Studies of the Arts, 2005, 23 and 165) as a redefinition of aesthetic sensitivity. We conclude that both aesthetic preference and aesthetic sensitivity research are legitimate objects of study, that the authors present interesting ideas to further the study of aesthetic preferences, but that their approach is not new and that its proposed renaming only adds confusion to the field.