More than E,P and A in semantic differential scales: AN ANSWER TO QUESTIONS RAISED BY S. T. M. LANE1

The present study demonstrates the separation of affective and denotative meaning systems in the semantic space by a new factor analytic technique. The data used were collected in Brazil and Hungary following standard pan-cultural procedures (Osgood et al., 1975) for semantic differential ratings on 100 heterogeneous concepts against 60 indigenous scales elicited from teen-age males in the respective language/culture communities. Results from both cultures provided evidence for dominance of affective Evaluation, Potency and Activity (E, P, A) in the indigenous factor structures. The dimensions in the “other” (Denotation) space, orthogonal to Affect, are also clearly interpretable affect-free semantic features of concepts. The simultaneous salience of these two semantic systems for most scales highlights the importance of cultural meanings of scales for each indigenous culture under study.     

A Study of the affective responses elicited by occupational stimuli

In this study the semantic differential was used to assess the properties of affect elicited by occupational stimuli. Vocationally committed men studying medicine (N = 119), business (N = 120), and engineering (N = 83) responded to a semantic differential containing occupational concepts representing the fields of medicine, business, engineering, the clergy, and law enforcement. A factor analysis of the data yielded a semantic space for all three groups composed of three orthogonal dimensions of affect called Evaluation, Activity, and Potency, in that order of salience. Tests of factorial similarity indicated that the semantic spaces of the three groups were virtually identical. It was concluded that occupational stimuli elicit Evaluative, Activity, and Potency responses, and that all three affective dimensions should be used when predicting occupational behavior.     

Perceptual dimensions of infant cry signals: a semantic differential analysis

In the present study the Semantic Differential technique was used to examine perceived characteristics of infant cry sounds. 24 cries (6 each of pain, hunger, birth, and "pleasure") were rated by 39 mothers on 50 scales. A factor analysis of the scale ratings uncovered three main factors, labelled Affect, Potency, and Evaluation, respectively. 5 "factorially-pure" scales were selected to represent each factor. A hierarchical cluster analysis of the mean factor-scale ratings uncovered 3 major cry clusters which essentially represented 3 cry-type groups, hunger, pleasure, and pain/birth. A close correspondence was found between this set of clusters and another set generated independently from cry-recognition data, indicating that the semantic differential factor-scales effectively discriminated perceptually distinct cries. This procedure adequately separates the physical (acoustic) properties of signals from their listener-perceived (auditory) ones. This distinction is not possible with studies which depend upon multivariate techniques and casts doubt on their findings.     

Behavioral and neural analyses of connotative meaning: Word classes and rating scales

Behavioral (semantic differential) and neural (Evoked Potentials, EPs) responses were related to connotative meaning. The approach was based on Osgood's semantic analyses and dimensions of Evaluation (E), Potency (P), and Activity (A). The experimental variables were (1) the semantic class of the stimulus word (E+, E-, P+, P-, A+, A-) and (2) the dimension of the semantic scale (E, P, A) which the subject used to rate the stimulus words. These variables were experimentally combined such that on each trial the subject used a designated semantic scale to judge a specified stimulus word while brain activity was recorded. Using multivariate analyses, the effects on the EPs of stimulus word class, scale dimension, and their interaction were analyzed. The EP effects of stimulus word class were similar whether the subjects were merely saying the words or rating the words on a variety of semantic scales. Different EPs were found for six word classes, three semantic scale dimensions, and the 18 groups formed by their combination. The success rates in EP identification of (1) word class and (2) scale dimension did not depend on whether these two kinds of semantic variables involved the same or different semantic dimensions. The two kinds of semantic effects in EPs were largely independent. The behavioral data supported Osgood's results and showed that our subjects were appropriately processing the semantic information. The common analyses of data from all subjects suggest the universality of the connotative EP effects across individuals. This parallels, at the neural level, the universality of the connotative dimensions found at the behavioral level by semantic differential ratings. The EP effects imply that the neural representation of meaning is similar in different individuals.     

The structure of semantic meaning: A developmental study

According to the “Semantic Differential” the connotative meaning of words can be quantified in statistically defined dimensions where every word is uniquely located on the dimensions Evaluation (E), Potency (P), and Activity (A). We studied 249 children between 9 and 18 years of age who rated 72 German nouns on 12 bipolar adjective scales. Three age groups were compared: 9–11, 12–14, and 15–18 years. Varimax‐rotated factor analysis yielded the classical EPA dimensions that were independent of age. This indicates that the basic structure and dimensionality of the semantic space is stable. On the other hand, the connotative meaning of individual words changed with age, and it was also affected by gender. In about half of the cases boys differed in their ratings from girls. Our data confirm that the EPA structure is stable, and is not affected by age. Development of connotative meaning or emotion is reflected, however, by systematic changes of the factor scores of individual words over the 10 years span studied.     

Analyzing the aesthetic impressions of alexithymic Japanese students

We investigated the association between alexithymic tendencies as measured by the 20-item Toronto Alexithymia Scale and the characteristics of aesthetic impressions for words and drawings. Impressions were measured using the semantic differential technique in three groups of Japanese students (High scores n = 31, Moderate scores n = 40, and a Control group n = 182) who were presented only words (Word condition), only drawings (Drawing condition), or pairs comprising one word plus one drawing that represented the same emotional categories (Drawing/Word condition). In a factor analysis on the data from participants, three factors (Evaluation, Activity, and Potency) were extracted. Based on the factor scores, the distances among the three conditions were calculated for each of the groups. For Potency, significant group differences were found between the Drawing/Word and other conditions. In the High-scoring alexithymia group, in particular, the Potency impressions based on tactile sensation, e.g., soft-hard, blunt-sharp, were amplified regardless of stimulus condition. These results are discussed in the context of somatosensory amplification associated with alexithymia and the difficulty of distinguishing between emotion and somatic sensations.     

EFFECTS OF CULTURES AND LANGUAGES ON SELF CONCEPTIONS*

Cultural evolution in self conceptions under the influence of external cultures was explored through semantic differential ratings of Turkish English-speaking (TK/EN) students. As the criterion for inter-cultural and inter-language comparisons, the “norm” conceptions were obtained from two indigenous samples that represent the American/English (AM/EN) culture and the Turkey/Turkish (TK/TK) culture respectively. Results indicated significant transfusion effects of the “providing” (AM/EN) culture on self conceptions of the “receiving” (TK/EN) culture - in desaturating as well as elevating the semantic intensities of various aspects of self identity over the “native” (TK/TK) culture. An implication was made that future cross-cultural interactions should become an effective mutual learning process for improving inter-cultural and inter-group heterogeneities and conflicts, rather than for spliting a homogeneous indigenous culture into many fragmented and isolated entities.     

School children's responses on a semantic differential over a 10-year span

A semantic differential scale was administered to 208 school children when they were in the second, fourth, sixth, eighth, tenth, and twelfth grades. Their perceptions towards two concepts were measured, Education (going to school) and Work (having a job). Each semantic differential scale had 15 adjective pairs and reflected the three underlying factors of Evaluative, Potency, and Activity. Because the study was conducted for 10 years (ages seven to 18), the changing cognitive developmental stages of the children were expected to influence factor analytic and reliability results. Confirmatory factor analysis, which forced the data into three factors, did not clearly identify the expected three factors, although more items loaded on the three factors with age. An exploratory factor analysis identified a trend across grades from six to four factors over time. Reliability also improved across age groups. Caution should be exercised when using the semantic differential with young children in investigations of abstract concepts.     

The Meaning of Drawing-Completion Stimuli: New Guidelines for Projective Interpretation

The study investigated whether the eight gestalt stimuli used in Kinget's Drawing-Completion Test (DCT) can be defined by the eight word-concepts Mundy hypothesized to “name” them and to reflect their meaning. Thirty college students made semantic differential ratings. The 4,320 ratings analyzed show some correspondence between stimuli and their respective meanings, suggesting new guidelines for interpreting such drawing completions.     

Gender differences in adolescent coping behaviors and suicidal ideation: findings from a sample of 73,238 adolescents

Suicide among adolescents is an emerging global public health problem as well as a socioeconomic problem. Stress-coping strategies have been shown to be associated with suicidal ideation. We examined coping behaviors related to suicidal ideation and gender differences in adolescents using the data from the 2010 Korea Youth Risk Behavior Survey (ages 12–19 years; N = 73,238). Logistic regression analysis was used to evaluate associations between suicidal ideation and specific coping behaviors while controlling for potentially confounding variables. In both male and female groups, the coping behavior “drinking alcoholic beverages” and “smoking cigarettes” were positively associated with suicidal ideation. “Watching TV,” “playing online/mobile games,” and “sleeping” were negatively associated with suicidal ideation in both groups. In males, “engaging in sports” was negatively related to suicidal ideation. In females, “venting by talking to others” and “eating” were negatively related to suicidal ideation. The results indicate that there are gender differences in the effects of coping behaviors on adolescent suicidal ideation, and that developing adaptive coping strategies may function to reduce suicidality. Future studies are needed to examine whether improving coping skills can reduce suicidal ideation in a gender-specific manner.     

Probing Canadian Prejudices: A Preliminary Objective Survey

Personality correlates of S s indicating suicidal intent have been found to be different from those of normals in a direction indicative of possible psychopathology. To test the cross-cultural relevance of this hypothesis, three samples of male and female students were administered Eysenck's extraversion, neuroticism, and psychoticism inventory: 209 Iranian and 128 Turkish university students and 101 Iranian high school students. S s were classified into “suicidal” and “normal” groups in each sample by means of a self-rating scale of suicideintent. Comparison of scores showed that irrespective of nationality and age, suicidals scored higher on neuroticism and psychoticism but lower on extraversion than their normal counterparts. Results suggest that personality correlates of suicidal tendency are rather similar despite differences in age and cultural background.     

Sex stereotypes and implicit personality theory. I. A personality description approach to the assessment of sex stereotypes

It was proposed that sex stereotypes be phrased in terms of the person perception construct, “implicit personality theory,” as the structured sets of inferential relations that link personal attributes to the social categories female and male. The utility of this formulation was assessed by having 31 college students use a set of 66 personality traits to describe other people. A measure of trait co-occurrence was derived from these data and was used as input to Kruskal's multidimensional scaling program. A two-dimensional configuration was interpreted in terms of two orthogonal properties, Social Desirability and Potency. An Indirect Female-Male property (based on the proportion of times each trait was used to describe a male) was strongly related to the configuration and was closely aligned with the Potency vector. Thus, stereotypes of females and males were associated with the Potency dimension of person perception, with females seen as “soft” and males as “hard.” The directly rated sex property Male-Female was also located near the Potency vector, but was not strongly related to the configuration. This lack of fit may have been due to social desirability responding. The results support the utility of formulating sex stereotypes in terms of implicit personality theory and suggest the need to distinguish direct and indirect assessments of stereotypes.     

Anchor effects using numerical estimates of simple dot patterns

Shifts due to anchor stimuli using absolute judgments have been ascribed to “semantic” and “scale modulus” changes. To test this explanation, random dot patterns of 10, 12, 14, 16 and 18 dots were exposed for 0.30 sec with anchors of 4, 13 or 32 dots preceding each of the stimuli. In the control only the series of stimuli were judged. It was found that numerical estimates of the number of dots increased with small anchor, decreased with large anchor, and were not significantly changed with anchor in the vicinity of AL. These results exactly parallel those found using methods of absolute and comparative ratings and hence cannot be ascribed to semantic shifts especially in view of the fact that independent groups of Ss served in the four anchor and control conditions. Since the anchor effects were significant but not so large that they can be ascribed to change of scale modulus this theory must also be rejected. The AL model seems to offer the simplest and most unitary explanation of these as well as many other results obtained with different types of stimuli and different methods of judging.     

The Levels Hypothesis and the Study of Stimulus Value of Projective Test Items

Summary

Anagrams and semantic differential (S-D) test responses of Ss for whom words were “loaded” on a free association test were compared with those of Ss for whom the words were neutral. No differences in rate of word building or mean productivity of the two groups on the anagrams test were found. Mean S-D scale values similarly failed to differentiate between the two groups. However, when numbers of neutral (0) and extreme (+3 and ?3) responses were compared, “loaded” Ss were found on the whole to rate words more neutrally or more positively. The conclusion was that the stimulus value of the words in the associative condition could not be directly determined from responses in other conditions. The strategy of studying stimulus value of projective test items by using those items as stimuli on tests eliciting different levels of response was, therefore, questioned. Several other related experimental strategies which may mix response levels were also discussed and more appropriate techniques were suggested.     

Cree Conceptions of Cognitive Competence

The study of cognitive competence in various cultures has shifted from examining “general intelligence” (very often only in terms known to Western cultures), to a concern for indigenous conceptions of what it means to be a capable person in that culture. Ethnographic techniques elicited the range of Cree terms for such general competence. With a sample of 60 Cree adults in Northern Ontario (stratified by age and sex), we obtained card sorts for 20 terms (piles sorted on basis of similarity), and semantic differential ratings (on 12 bipolar adjective dimensions), for two of the terms. A two-dimensional solution was obtained using Multidimensional scaling. On one dimension there was a cluster of core terms (e.g. wise, thinks hard, pays attention, respectful, good sense of direction) at one end, and three other terms (stupid, crazy, “backwards knowledge”) at the other. On the second dimension, a pair of terms translated as “mentally tough” (with implications of perseverance, stamina, bravery) was at one end, and two other terms (understands new things, religious) were at the other. The term for “lives like a white person” was opposite the core cluster of terms for Cree competence. Ratings of the two terms (“wise” and “understands new things”), indicate that both are associated with: Taking time, good, hard-working, careful, patient, self-sufficient, strong, developing, bush-related, and easy to see. These results indicate some clear differences from Western notions of intelligence as being fast, analytic and without social or moral dimensions.     

Effects of real vs pretend shock on semantic differential judgments and the GSR in some classical conditioning paradigms

In two experiments subjects were shown different color 1-sec lights, one just before the end of a 4-sec UCS and the other coming 10 sec after UCS termination and 25 sec before the next UCS. For some groups the UCS was strong electric shock; for others it was a tone which subjects were instructed to imagine was a strong shock. The primary data were changes in semantic differential ratings of the lights before and after 12 “conditioning” trials. There were no differences among the groups. In a third experiment a 6-sec delay CS was used for GSR conditioning, some subjects receiving actual shock and others pretend shock. Only the former showed conditioning. The results are discussed in terms of a model of experimental demand.     

Shindigs,brunches, and rodeos: The neural basis of event words

Events (e.g., “running” or “eating”) constitute a basic type within human cognition and human language. We asked whether thinking about events, as compared to other conceptual categories, depends on partially independent neural circuits. Indirect evidence for this hypothesis comes from previous studies showing elevated posterior temporal responses to verbs, which typically label events. Neural responses to verbs could, however, be driven either by their grammatical or by their semantic properties. In the present experiment, we separated the effects of grammatical class (verb vs. noun) and semantic category (event vs. object) by measuring neural responses to event nouns (e.g., “the hurricane”). Participants rated the semantic relatedness of event nouns, as well as of two categories of object nouns—animals (e.g., “the alligator”) and plants (e.g., “the acorn”)—and three categories of verbs—manner of motion (e.g., “to roll”), emission (e.g., “to sparkle”), and perception (e.g., “to gaze”). As has previously been observed, we found larger responses to verbs than to object nouns in the left posterior middle (LMTG) and superior (LSTG) temporal gyri. Crucially, we also found that the LMTG responds more to event than to object nouns. These data suggest that part of the posterior lateral temporal response to verbs is driven by their semantic properties. By contrast, a more superior region, at the junction of the temporal and parietal cortices, responded more to verbs than to all nouns, irrespective of their semantic category. We concluded that the neural mechanisms engaged when thinking about event and object categories are partially dissociable.     

Semantic Profiles and Psychosexual Interests as Indicators of Identification

Identification patterns of male and female children (110 boys and 114 girls) in grades one through five were studied by two methods that have been used in “identification research”; identification inferred from sex-appropriate and sex-inappropriate games, preferences and identification inferred from profile congruence between “self,” “mother,” and “father” concepts on a semantic differential (SD). Results showed that the two measures are meaningfully related as “self” rating scales; however, there was no apparent association between the Games and Activities Inventory (GAI) (games preferences) and the SD as indicators of identification. The patterns of identification found using the SD were generally consistent with the theoretical formulation of identification proposed by Lynn (1959.)     

Career Saliency for Teachers and Other Occupational Groups

This study compared the Career Saliency ratings of students planning to enter teaching and those who were considering other occupations. The subjects (68 men and 118 women) were juniors and seniors in college. They were rated by three judges on the basis of information secured through a one-hour structured interview. The ratings were high, medium, and low Career Saliency. Setting up 2 × 2 contingency tables for “high” (high saliency) and “not high” (medium and low saliency) individuals, chi- square values were obtained for teachers and other groups. The chi-square value was not significant for the female sample, but a significant value was obtained for the male sample indicating a significantly lower number of high saliency individuals among prospective men teachers. Implications of the findings are discussed.