Deterrence and transmission as mechanisms ensuring reliability of gossip

Spreading information about the members of one’s group is one of the most universal human behaviors. Thanks to gossip, individuals can acquire the information about their peers without sustaining the burden of costly interactions with cheaters, but they can also create and revise social bonds. Gossip has also several positive functions at the group level, promoting cohesion and norm compliance. However, gossip can be unreliable, and can be used to damage others’ reputation or to circulate false information, thus becoming detrimental to people involved and useless for the group. In this work, we propose a theoretical model in which reliability of gossip depends on the joint functioning of two distinct mechanisms. Thanks to the first, i.e., deterrence, individuals tend to avoid informational cheating because they fear punishment and the disruption of social bonds. On the other hand, transmission provides humans with the opportunity of reducing the consequences of cheating through a manipulation of the source of gossip.     

Deterrence and transmission as mechanisms ensuring reliability of gossip

Spreading information about the members of one's group is one of the most universal human behaviors. Thanks to gossip, individuals can acquire the information about their peers without sustaining the burden of costly interactions with cheaters, but they can also create and revise social bonds. Gossip has also several positive functions at the group level, promoting cohesion and norm compliance. However, gossip can be unreliable, and can be used to damage others' reputation or to circulate false information, thus becoming detrimental to people involved and useless for the group. In this work, we propose a theoretical model in which reliability of gossip depends on the joint functioning of two distinct mechanisms. Thanks to the first, i.e., deterrence, individuals tend to avoid informational cheating because they fear punishment and the disruption of social bonds. On the other hand, transmission provides humans with the opportunity of reducing the consequences of cheating through a manipulation of the source of gossip.     

以“八卦”为途径的声誉传播及其对合作行为的影响

声誉是人类的合作行为产生和维持的基石,但由于人与人之间的互动所提供的声誉信息有限,如何准确有效地传播声誉成为促进合作的另一个难题。因此,研究者们提出“八卦”可能是声誉传播的重要途径之一。作为一种间接的传播方式,“八卦”如何促进人类合作？其是否是一种准确有效的声誉传播途径？本文从八卦信息的传播者、接收者和八卦对象的角度对以上的问题进行了论述。在合作情景中,传播者乐意对他人的声誉信息进行传播,特别是背叛者的声誉信息,以帮助潜在的受害者;信息的接收者认可传递声誉信息的八卦,并且利用八卦信息辨别合作者,决定与八卦对象的合作行为;八卦同样能够有效地威慑八卦对象,促使八卦对象表现出更高的合作水平。未来的研究应该关注传播者的互惠动机、接收者对信息的主动寻求以及实际发生的八卦对八卦对象的影响,并开展声誉传播的神经机制研究。     

Why People Gossip: An Empirical Analysis of Social Motives,Antecedents, and Consequences

In 3 studies with student samples, we advance a social‐motivational approach to gossip. We developed the Motives to Gossip Questionnaire to distinguish negative influence, information gathering and validation, social enjoyment, and group protection as motives underlying gossip. Study 1 demonstrated that these motives can be distinguished empirically, and that the informational motive was the most prevalent reason to instigate gossip. Study 2 showed that group protection was especially important when the opportunity to gossip with a group member about another member's norm‐violating behavior was salient. Study 3 showed that when participants imagined someone gossiped to them about another group member's norm violation, and ascribed this to group protection, they rated the gossip as social and did not disapprove of it.     

自我表现还是自我防卫？职场负面八卦对八卦目标行为策略的影响机制

基于社会认知自我调节理论,本研究探讨了职场负面八卦影响八卦目标行为的内在机理及边界条件,研究结果表明：八卦目标感知的关于同事的职场负面八卦弱化了八卦目标感知的关于自身的职场负面八卦对羞愧的积极影响;八卦目标羞愧对其印象管理行为和职场排斥行为均具有显著的积极影响;八卦目标感知的关于同事的职场负面八卦弱化了八卦目标感知的关于自身的职场负面八卦通过羞愧影响其印象管理行为和职场排斥行为的间接效应。     

An epistemological analysis of gossip and gossip-based knowledge

Gossip has been the object of a number of different studies in the past 50 years, rehabilitating it not only as something worth being studied, but also as a pivotal informational and social structure of human cognition: Dunbar (Rev Gen Psychol 8(2):100–110, 2004) interestingly linked the emergence of language to nothing less than its ability to afford gossip. Different facets of gossip were analyzed by anthropologists, linguists, psychologists and philosophers, but few attempts were made to frame gossip within an epistemological framework (for instance Ayim in (Good gossip, pp. 85–99, 1994)). Our intention in this paper is to provide a consistent epistemological (applied and social) account of gossip, understood as broadly evaluative talk between two or more people, comfortably acquainted between each other, about an absent third party they are both at least acquainted with. Hence, relying on the most recent multidisciplinary literature about the topic, the first part of this paper will concern the epistemic dynamics of gossip: whereas the sociobiological tradition individuates in gossip the clue for the (theoretically cumbersome) group mind and group-level adaptations Wilson et al. (The evolution of cognition, pp. 347–365, 2002), we will suggest the more parsimonious modeling of gossip as a soft-assembled epistemic synergy, understood as a function-dominant interaction able to project a higher organizational level—in our case, the group as group-of-gossips. We will argue that the aim of this synergy is indeed to update a Knowledge Base of social information between the group (as a projected whole) and its members. The second and third part will instead focus on the epistemological labeling of the inferences characterizing gossip: our contention is that the ever-present moral/evaluative dimension in gossip—be it tacit or explicit, concerning the objects or the partners of gossip—is best analyzed through the epistemological framework of abduction. Consequently, we will suggest that a significant role of gossip is to function as a group-based abductive appraisal of social matter, enacted at various levels.     

Information Transmission in Young Children: When Social Information Is More Important Than Nonsocial Information

The authors’ aim was to use a highly novel open diffusion paradigm to investigate the transmission of social information (i.e., gossip) and general knowledge within 2 groups of 10- and 11-year-old children. Four children, 2 from each group, acted as a primed information source, selected on the basis of sex and dominance ranking (high or low) within the group. Each source received 1 piece of gossip and 1 piece of general knowledge from the experimenter during natural class interaction, and the information was allowed to diffuse naturally within the group. Results revealed that gossip was transmitted more frequently than knowledge, and that male sources were more likely to transmit gossip than female sources. The relationship between characteristics of the source, and characteristics of the gossip recipient, also appeared influential with the dominant male source transmitting gossip to exclusively to friends, and the nondominant male source transmitting to individuals of higher peer regard than themselves.     

Of Tabloids and Family Secrets: The Evolutionary Psychology of Gossip1

Two experiments tested hypotheses about gossip derived from an evolutionary perspective. In the first experiment, 128 people ranging in age from 17 to 62 years ranked the interest value of 12 tabloid stories about celebrities differing in age and gender. In the second experiment, 83 college students ranked the interest value and likelihood of spreading gossip about male or female professors, relatives, friends, acquaintances, or strangers based on 12 different gossip scenarios. The results of these experiments confirmed a consistent pattern of interest in gossip marked by a preference for information about others of the same age and gender. Exploitable information in the form of damaging, negative news about nonallies and positive news about allies was especially prized and likely to be passed on. The findings confirm that gossip can serve as a strategy of status enhancement and function in the interests of individuals, and that it does not just function as a means of social control within groups.     

What an Understanding of the Dynamics of Gossip Has to Teach About Group Dynamics and Group Leadership

Abstract

Although what transpires in group therapy is not gossip per se–except perhaps when absent or former members are discussed–listening to group interaction through an understanding of the dynamics of gossip can contribute to a greater appreciation of group dynamics and group leadership as well as enlarge therapeutic space. After examining the interpersonal dynamics of gossip, this paper discusses six ways in which an understanding of these dynamics can inform group leadership and shed light on group psychotherapy. Central features of gossip that appear in group interactions are explored: These include projection, displacement, self-esteem regulation, clarification of motivation, unself-consciousness, social comparison and bonding, avoidance of psychic pain, and making the ego-syntonic dystonic. The lively use of imagination in the mature phase of group therapy is conceived of as the time when the darker side of human nature–imagined gossip harnessed for therapeutic purposes–can be welcomed in and processed in a kind, playful, and compassionate manner.     

An exploratory analysis of sex differences in gossip

This study examined sex differences in the quantity, targets, tone, and topics of gossip in the conversations of 76 male and 120 female college students. Contrary to popular beliefs, results indicated that the gossip of men and women contained similarities as well as differences. The data revealed that women spent more time gossiping than men and that women were much more likely than men to gossip about close friends and family members. However, no significant sex differences were uncovered regarding the derogatory tone of gossip and men and women were found to gossip about many of the same topics.We are grateful to Karl Seman, Marilla Ross, Robin Ansher, and Jack Schmaly, who served as observers during the data-collection phase of the study, and to Richard Weiner, who conducted the statistical analysis. We also gratefully acknowledge the contributions made by Ralph L. Rosnow.     

Who Do We Tell and Whom Do We Tell On? Gossip as a Strategy for Status Enhancement1

College students ranked the interest value of 12 different gossip scenarios; likelihood of spreading the gossip; and the people to whom they would be most likely to tell the gossip, depending on whether the gossip was about male or female professors, relatives, friends, acquaintances, strangers, or a same‐sex rival or a romantic partner. Damaging, negative news about rivals and positive news about friends and lovers was especially prized and likely to be passed on. Aside from romantic partners, males and females were more interested in information about same‐sex others than about opposite‐sex others. Overall, men were most likely to confide in their romantic partners, but females were equally likely to share gossip with their lovers and their same‐sex friends.     

Do We Gossip for Moral Reasons? The Intersection of Moral Foundations and Gossip

Gossip is comprised of evaluative talk about absent others. Although such evaluations may be moral or non-moral, moral judgments often precede the transmission of gossip. This work explored the salience of moral and non-moral motivations to transmit gossip-like information. Two studies explored the relationships between the general tendency to gossip, transmission of, and interest in gossip, five moral foundations (Harm/care, Fairness/reciprocity, Ingroup/loyalty, Authority/respect, Purity/sanctity), their sacredness in relational contexts, and moral and non-moral motives to gossip. Results from Studies 1 (negative gossip - infidelity) and 2 (positive gossip - fidelity) indicated that moral motives to gossip were more important than non-moral motives. The contribution of morality in perpetuating gossip was discussed.     

The virtues of gossip: reputational information sharing as prosocial behavior

Reputation systems promote cooperation and deter antisocial behavior in groups. Little is known, however, about how and why people share reputational information. Here, we seek to establish the existence and dynamics of prosocial gossip, the sharing of negative evaluative information about a target in a way that protects others from antisocial or exploitative behavior. We present a model of prosocial gossip and the results of 4 studies testing the model's claims. Results of Studies 1 through 3 demonstrate that (a) individuals who observe an antisocial act experience negative affect and are compelled to share information about the antisocial actor with a potentially vulnerable person, (b) sharing such information reduces negative affect created by observing the antisocial behavior, and (c) individuals possessing more prosocial orientations are the most motivated to engage in such gossip, even at a personal cost, and exhibit the greatest reduction in negative affect as a result. Study 4 demonstrates that prosocial gossip can effectively deter selfishness and promote cooperation. Taken together these results highlight the roles of prosocial motivations and negative affective reactions to injustice in maintaining reputational information sharing in groups. We conclude by discussing implications for reputational theories of the maintenance of cooperation in human groups.     

A bias for social information in human cultural transmission

Evolutionary theories concerning the origins of human intelligence suggest that cultural transmission might be biased toward social over non‐social information. This was tested by passing social and non‐social information along multiple chains of participants. Experiment 1 found that gossip, defined as information about intense third‐party social relationships, was transmitted with siginificantly greater accuracy and in significantly greater quantity than equivalent non‐social information concerning individual behaviour or the physical environment. Experiment 2 replicated this finding controlling for narrative coherence, and additionally found that information concerning everyday non‐gossip social interactions was transmitted just as well as the intense gossip interactions. It was therefore concluded that human cultural transmission is biased toward information concerning social interactions over equivalent non‐social information.     

Gender Differences in Gossip and Friendship

Gossip has been related to friendship as it can increase the bond between people and sense of belonging to a group. However, the role of gender in the relationship between gossip and friendship has not been examined in the literature. So, the present study examined gender differences in the relationship between friendship quality and gossip tendency with a sample of 167 female and 69 male Western Canadian undergraduate University students using the Friendship questionnaire and the Tendency to Gossip questionnaire. Given gender differences in friendship, with males being more agentic and females more communal, the relationship between gossip and friendship was predicted to be stronger in the males compared to the females. Friendship quality was positively correlated with gossip tendency in the males, but this effect was not present with the females. The information gossip scale was strongly associated with male friendship quality. This finding may be related to the greater emphasis on status with males, and that possession of knowledge and control of information is a method of attaining status. Physical appearance gossip was found to be more prevalent in females, but not related to friendship quality. This type of gossip may be a more of a competitive threat to the relationship in females. Achievement related gossip was also related to male friendship quality, which reflects the greater emphasis on individuation in male friendships.     

传言对人际信任影响的泛化效应

本研究使用学习-测试范式考察传言对人际信任影响的泛化效应。学习阶段,被试对中性面孔和不同效价的传言或真实信息进行配对学习;测试阶段,被试作为投资者与陌生对家完成信任投资游戏,对家面孔与学习面孔具有40%相似性。结果发现,传言能够影响学习面孔的信任,并调节与学习面孔相似的对家面孔的信任投资;同时,传言对信任投资的影响只发生在女性对家身上。上述发现揭示传言对人际信任能够进行选择性泛化。     

The “sword of a woman”: Gossip and female aggression

An interest in the affairs of same-sex others is especially strong among females, and women are more likely than men to use gossip in an aggressive, competitive manner. The goal of such gossip is to exclude competitors from a social group and damage the competitor's ability to maintain a reliable social network of her own. Timeworn assumptions about an affinity between females and negative gossip appear to be more than just a stereotype. Understanding the dynamics of competitive gossip may also give us insight into related social phenomena such as how people use social media such as Facebook.     

How do Children Evaluate the Gossiper of Negative Gossip?

In this study, we investigated how children evaluate gossipers. There are two conflicting ways in which children evaluate the gossiper of negative gossip about another person. One is that they perceive the gossiper of negative gossip as bad because saying something negative about another person can be seen as indirect aggression. The other is that they perceive the gossiper of negative gossip as good because such gossip is beneficial to regulate their relationship with the gossip's target. To address the issue, we asked 7- and 8-year-olds to choose the gossiper of negative gossip or the gossiper of neutral gossip as a cooperative partner and to distribute resources between the gossipers. We found that the children often did not choose the gossiper of negative gossip as a partner and did not distribute many resources to her, indicating a perception of the negative gossiper as bad. This suggests that children's evaluation of a gossiper is influenced by the valence of gossip rather than the value of gossip.     

Let’s Talk About Sex: A Study on the Recall of Gossip About Potential Mates and Sexual Rivals

Although there is an abundance of gossip research, little is known about the impact of individuals’ characteristics and their ability to recall gossip’s content. We concentrated on gossip related to mating reputation, and investigated the effects of individuals’ sex and relationship status when they are the subjects and receivers of such gossip. We presented 84 students with gossip-like stories, manipulated for content, and then provided a surprise recall test. We found that cues of attractiveness were recalled more for female characters, whereas cues of wealth status were recalled more for male characters. Gender differences in participants’ recall occurred for gossip about same-sex people who may represent rivals, but not for gossip about other-sex people who may represent potential mates. The relationship status of the subjects and receivers did not affect the recall rates. We discuss these findings within the conceptual framework offered by evolutionary psychology.